Why This Program?

There is a huge amount and variety of digital tools that you can use to benefit your business. The question is, do you know them? And most importantly, do you know how to take advantage of them?

With this executive program you will acquire the knowledge and skills necessary to boost your business in the digital environment . You will find a practical, transversal and focused training in achieving results, in which you will learn to exploit the possibilities of the main digital resources according to your business objectives.


"You will learn to take advantage of the main digital tools for the benefit of your business"

  • Familiarize yourself with the most important tools for the digital projection of a business.
  • Know the possibilities of these tools.
  • Know how to make the most of different digital resources to boost your Internet business.
  • Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.

Who is it headed to?

The training is aimed at knowing all the possibilities of digital resources and applying them to a business effectively. It is a course designed to evolve as a professional, especially designed for executives in executive positions, who must coordinate work teams and make decisions based on results and objectives.


  • Digital marketing
  • Initiation in Google AdWords
  • Google Adwords
  • Email Marketing, Affiliation and CRM
  • Google Analytics Initiation
  • Google Analytics
  • Google Tag Manager
  • Web Usability Initiation
  • Initiation in Search Engine Positioning (SEO)
  • Search Engine Optimization (SEO)
  • Creativity in Digital Environments
  • Mobile Marketing and Digital Trends
  • Modalities and Methodology
  • Why choose us
Program taught in:
Spanish (Spain)

See 3 more programs offered by Instituto Internacional de Marketing - Digital Business School »

This course is Online, Online & Campus Combined
Start Date
8 months
5,500 EUR
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