Executive Program In Digital Marketing (EPDM+)

The Valley Digital Business School

Program Description

Executive Program In Digital Marketing (EPDM+)

The Valley Digital Business School

MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING

  • Search engine marketing: SEO and SEM
  • Mobile markets Marketing: ASO
  • Digital analytics and their application to digital
    marketing
  • Email marketing and affiliation
  • Inbound marketing

PRACTICAL WORKSHOPS

Google Adwords and Google Analytics Workshop

MODULE 02: SOCIAL MEDIA

  • Social media strategy
  • Communication and online reputation
  • Social media plan
  • Tools and metrics in social media

PRACTICAL WORKSHOPS

Facebook Ads Workshop
Social media workshop: Project tutoring

MODULE 03: DIGITAL ADVERTISING AND CREATIVITY

  • Advertising models and media plans
    Market data for media planning (Comscore)
  • Creativity and branded content
  • Adserving and formats
  • Programmatic advertising and RTB (buying and
    selling)

PRACTICAL WORKSHOPS

Workshop on Digital Advertising and Creativity: Project
Tutoring

MODULE 04: MARKETING PLAN AND BUDGET EXECUTION

  • Branding construction with digital media
  • Performance marketing
  • Planning strategy
  • Attribution models
  • eCommerce: how to develop a recruitment plan
  • Recruitment and loyalty: from eCRM to socialCRM

PRACTICAL WORKSHOPS

Workshop and case studies
Budget planning and execution workshop: Project
Tutoring

MODULE 05: REAL CAMPAIGNS

  • Definition of strategy
  • Campaigns on SEM, Facebook, Twitter, email marketing
  • Analysis of results

MODULE 06: TRENDS

Marketing trends

FACULTY

  • Jenny Jobring. Global Social Media Manager at Red Bull
  • Mark Ralphs. Partner and UK Managing Director at Good Rebels
  • Spyros Assonitis. Group Director SEM at eDreams
  • Marian Garriga. Consumer Marketing Director at Massimo Dutti - Inditex Group
  • Michaela Mairinger. Digital Marketing Consultant at Rosa Clará Group.
  • Víctor Ronco. Digital Coms Manager @Volkswagen-Audi España
  • Liezl Roxin: Strategy Director at Carat
  • Bill Krumperman: Head of the Advertising Platform at Schibsted Media Group
  • Dot Lung: Managing Director at California Digital .
  • Violeta Schmidt. Mobile User Acquisition Manager at eDreams
  • Adam Jaffe: Advisory Board Member of Chalk Daily Fantasy Sports, Moon Active, Corsegames.
  • Jesús Alonso. Head of Marketing Intelligence at Nestlé
  • Nuria Labella. Digital Media Manager at Nestlé
  • Noelia Leiro. Mobile & Connected Car at SEAT
  • Sirag Nabih: Mobile Marketing at Trovit
  • Eva Klobuznik. Social Media Manager at Oysho
  • David Pereira. Digital Technology Director at Everis
  • Olivia Archanco. Global CRM & Consumer Strategy at Puig
  • Rubén Buenvarón. Head of Digital at Mediacom
  • Ramón Montanera. Market Intelligence Director at Elogia
This school offers programs in:
  • English


Last updated July 25, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2019
Duration
Duration
4 - 5 months
Part time
Price
Price
6,500 EUR
Scholarship and financing availables.
Information
Deadline
Locations
Spain - Barcelona, Catalonia
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Feb. 2019
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Request Info