In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.
The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products.
Key words: competitiveness, digitalisation of tools and effective decision-making
Developed in collaboration with the operational and institutional actors of the sector, the Executive Master in Marketing, Commercialization and Revenue Management Tourist full time brings practical and directly applicable solutions to issues such as the volatility of prices generated by online travel agencies , the excess supply of hotel rooms, the drop in air transport prices with the emergence of low-cost flights, the overall rise in tourist flows around the world, etc.
The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to prepare you and train you to a career in the operational business of the tourism and hotel sector.
At the end of your career, you will be managers with the following skills, abilities and values:
Familiarity with the hotel and tourism industry: through an international perspective and a direct approach to the profession, you will acquire a solid base of knowledge of the hotel and restaurant industry, in terms of policies, procedures, practices and experiences in the fields of tourism, hospitality and leisure.
Global vision: through its doubly international and entrepreneurial scope, this Executive Master aims to train managers capable of efficiently managing national and international hotel and restaurant companies.
Development of strategic plans: to provide students with key tools for the development and operational application of strategic plans at the national and international levels, within tourist environments.
Innovation and sustainable management: thanks to a training that is both global and specialized, you will be able to develop both your creativity and innovation, but also a sustainable management approach to the sector.
Managerial and personal skills: while maintaining its international orientation, this program will allow you to acquire the skills necessary to manage optimally, a team in a participative, serene and favorable
Benefits of the program
Ostelea Rabat designed its training program taking into account the reality and needs of the market.
That's not all ! Ostelea Rabat also relied on the Group's expertise in training to develop a program that is faithful to the school's promise: training that is largely oriented towards the reality of the sector from a practical point of view.
Thus, choosing the Executive Master in Marketing, Marketing and Revenue Management Tourist full-time will allow you to enjoy the following benefits:
Focus on "Revenue Management" through Business Games: this cutting-edge area of marketing is delivered through the practical vision of Business Games.
Networking: Through meetings with tourism business leaders and international experts in the field of tourism, students will be able to build their own network of professional relationships.
Program for strengthening transversal skills aimed at providing students with complementary skills, particularly in languages, customer service, management techniques and personal development. Successful completion of this program is sanctioned by Spanish certification.
Strategic partnerships developed with industry players: academic, institutional and corporate
The full-time Executive Master program in Marketing, Marketing and Revenue Management Tourism is as follows:
- Market Structure, International Hotel Marketing and Strategic Direction
- Financing the tourism sector (focus on marketing and sales)
- Online and offline tourism marketing
- Managerial skills and personal aptitudes
- E-commerce, Online Marketing, Revenue Management and Pricing Structure
- Internship at a tourist or hotel establishment
- Graduation thesis
Graduation work is the development of a general or partial marketing plan focused on marketing, sales or e-commerce. This work should be based on an existing company or for which the references are accessible. The student will also be able to base himself on a new initiative or a project that he would like to launch. The objective is that the student can consolidate the knowledge acquired during the training while working in conditions close to reality.
The Executive Master 's degree in Marketing, Marketing and Revenue Management Tourist full-time allows you to access the following positions and institutions:
- Commercial Director of Tourism and Hotel Businesses
- Senior Manager in Tourism and Hotel Business Marketing
- Revenue manager
- Responsible for tourist and hotel e-commerce
- Commercial intelligence within central reservations, hotel chains or restaurants
- Consultant in commercial policies of tourist enterprises
- Entrepreneurship in the tourism field
Program taught in: