About

The fashion industry is constantly evolving. In Spain, it is key because of its weight in the growing economy and because it is a great generator of employment. It represents 8.4% of exports and continues to grow year after year. We are the 4th country in the EU that exports the most fashion.

If we think of haute couture, we move to France; in modernity and innovation, to the USA; but if we think FastFashion, Spain is the leader in this market, thanks to companies such as Mango or Inditex group, which have managed to democratize fashion. Throughout the program you will learn to develop Marketing and Communication strategies applied to the Fashion and Luxury sector. In addition you will obtain a global vision of the industry, analyzing its own characteristics and differentiated from the rest of sectors.

  • From October 2019 to July 2020
  • Border delivery: July 2020
  • Place: Gran Canaria

Subjects

TRUNK

Direction and Strategy

  • Corporate strategy and decision making
  • Introduction to finance
  • Applied economics
  • Entrepreneurship
  • Digital transformation

Management and Development

  • Corporate finance
  • Taxation and legal environment
  • Strategic marketing management
  • Direction and development of talent

Consolidation and Expansion

  • Internationalization Directorate
  • Business ethics, CSR and RC
  • Innovation - BIG DATA
  • Management control

Abilities

  • Management skills
  • Business skills
  • Professional and personal development (INDIVIDUALIZED SESSIONS)
  • MASTERCLASS (MicroFinance)

SPECIALTY

Fashion Marketing

  • The fashion market
  • Marketing strategies
  • Research and planning
  • Branding

Luxury Marketing

  • Customer Journey of luxury and fashion
  • The great challenge of luxury brands, new opportunities, ecolujo, crafts
  • From the Mastiggio and the Premium to the Luxury, the value of the brands (exploitation account)

Communication Plan, PR, and Fashion and Luxury Brand Events

  • Advertising
  • PR and Communication
  • Luxury fashion event management
  • Influence Marketing

Visual Merchandising and Customer Experience

  • The Omnichannel
  • Online Sale for Luxury brands

Trends in Luxury and Fashion Distribution

  • From the multi-brand store to the flasgshipstore
  • Online Sale for Luxury brands

The Luxury Business

  • Luxury and hospitality
  • Luxury and Gastronomy
  • Luxury and Beauty
  • Luxury and fashion

Final project

Methodology

Practical methodology

Our approach facilitates the application of knowledge and tools to the reality of companies immediately.

Dynamic sessions

Our face-to-face classes are based on the generation of skills with participative dynamics.

Study of real cases

We approach the real cases of reference in each one of the matters for decision making.

Blended System: Face-to-face sessions and Online Education

Our face-to-face sessions are combined with the contents of support in the virtual classroom.

Admission

To access the programs, applicants must have a university degree and / or have a minimum work experience of 3 years. The academic management will analyze the academic and professional record and a personal interview and an entrance exam will be done.

Program taught in:
Spanish

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Last updated April 24, 2019
This course is Campus based
Start Date
Oct 2019
Duration
10 months
Full-time
Price
Deadline
By locations
By date
Start Date
Oct 2019
End Date
July 1, 2020
Application deadline

Oct 2019

Location
Application deadline
End Date
July 1, 2020