Who knows how to do, teachesThe w.academy leases the Academy branch of Sida specialized in the provision of Masters and Executive Masters which in the near future will integrate the w.academy platform with the methods, approaches, products and solutions of a Digital Business School.
The mission of w.academy is to make available to students, managers, companies and public bodies a complete service of educational activities through refresher and specialization educational courses, Executive Masters and University Masters and Full Masters.
The training is provided in all modalities: from the classroom in presence to virtual reality, from live streaming to remote, from tutoring to coaching, using the most suitable teaching methods including role playing, flipped classroom, cooperative learning, peer education up to the laboratory. The guarantee of added value is obtained through blended training, structured and delivered thanks to digital in a tailored way on the learner.
The contentsThe executive master
Some of our teachers
Some of the testimonials
Focus for companies
Tax creditAimsThe Executive Master in Influencer Marketing & Digital PR, the first Executive Master on the subject in the Italian scenario, is a path aimed at providing the tools necessary to transform a simple user experience, given by the network experience of the wide-ranging user, to a real engagement, the result of a sense of belonging and sharing of community values. Knowing how to interpret the Key Performance Indicators in order to generate a winning and empathic storytelling is essential to be able to implement an effective Influencer Marketing strategy.RecipientsGraduates, graduates and new graduates
Communication, marketing, public relations and advertising professionals and consultants
Managers and managers interested in acquiring the skills to manage innovative Influencer communication plansDurationof the master The Master has a total duration of:54 hours of classroom training
1 hour of One-to-One Orientation
6 months of internship in the company (optional)Outgoing professional figuresInfluencer strategist
Social media strategist
Web content manager
Digital Strategic planner
Social media analystThe advantagesEconomic benefitsw.academy provides for the possibility of providing scholarships to participants. During the cognitive interview, a test can be provided to evaluate the initial level of preparation related to the chosen training path. On the basis of which an assessment for eligibility will be made. The results of the test and the candidate's motivation, together with the outcome of the interview itself, will constitute the parameters for the attribution of the financial aid. w.academy and the network of w.academy companies provide partial scholarships to facilitate future company placements. The course can be entirely financed by affiliated credit institutions.TeachingWeekend formula. Possibility of live streaming frequency on a dedicated platform. On Demand channel with recordings of lessons available H24. Educational program constantly updated in line with the evolution of the sector. Multimedia material available to learners.One to one orientationTo identify the best talents to be included in the training course, we use Senior Recruiters who, through a motivational interview lasting 1 hour, identify candidates with the most attractive skills and professional skills among the most requested by the job market, to to assign scholarships for classroom attendance.QualityTutor w.academy assistance and quality control for each module. Individual coaching and mentoring to identify the motivations and potential of the learner to enhance the qualified search for integration opportunitiesStageInternship activities in highly motivating and carefully selected companiesCertificatesCertificate of participation in the Master
Certification of acquired skills
Certificate of participation in the language course abroad (if attended)
ISIPM Project Manager Base certification (if attended)
All certificates and qualifications awarded will be notarized and certified in blockchain, thanks to the partner NOTARIFYThe program01/05 Influencer strategy
02/05 Content management and storytelling
03/05 Social media management
04/05 Industry & business
05/05 Data performance and best cases