Executive Master in Digital Marketing

General

$expand_more

$expand_less

Introduction

Digital marketing has become so important today that familiarity with the subject is indispensable, even for those who plan to perform broader functions such as marketing manager, brand manager, market researcher, strategic planner, creative director, planner or senior executive in an advertising agency. The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality . This executive program is also an opportunity for those who want to consolidate their skills in this critical area for success in contemporary markets, in order to make the most of digital marketing tools in their daily professional activity. Participants will benefit from up-to-date and realistic exposure to the most relevant principles and practices for those who want to make the most of digital marketing tools. Main benefitsPractical project that accompanies students throughout the program. Faculty with professional and practical experience from the following companies: Accenture, EDP, Altice, Media Capital, SAS, Wunderman, Closer, Mind SEO. Practical labs - SEM, SEO, SEA, Google Analytics, Digital Analytics and Analytics. Strategic and operational vision of Digital Marketing. Possibility to carry out another academic year and the dissertation to obtain the academic degree of Master, in the same area of study.RecipientsProfessionals in the field of marketing, sales, communication, advertising and information systems that deal with the areas of digital marketing and social media or who wish to be responsible in these areas. Professionals who are starting their digital marketing career or want to deepen their knowledge.CompaniesPedagogical methodology based on case studies. Simulation and approximation to the business reality. Seminars with leading professionals in the field.SyllabusModule I - PlanningPresentation and Introduction to EM Digital Marketing Marketing and Digital Strategies Design Thinking Project management Digital Business Models Digital Customer Journey Seminar in Ethics Applied to Digital Marketing Seminar on Privacy and Digital Security Final Project Evaluation IModule II - Communicate, Interact and TransactSEO and search engine optimization - Laboratory Digital advertising - Laboratory Social Media Marketing eMailling Marketing Digital Branding Digital Content & Storytelling Public Relations and Influencers Information Design Usability and UX Mobile Marketing Video Marketing e-Commerce & Social selling Project II EvaluationModule III - Measure and OptimizeDigital Performance & Google Analytics Lab Data Science applied to Digital Marketing Marktech Seminar Project III Evaluation Final Project Preparation

$expand_more

$expand_less

Gallery

$expand_more

$expand_less

About the School

Universidade Europeia

The Universidade Europeia is located in Portugal and offers access to student-centered quality education.

The Universidade Europeia is located in Portugal and offers access to student-centered quality education. Read less

Lisbon , Lisbon , Porto , Lisbon + 3 More Less

View School Profile

$expand_more

$expand_less

Ask a Question

General Information

Can you send me more information about this program?

Program Dates

When is the application deadline for this program?

What is the start date for this program?

Tuition & Fees

How much does this program cost?

Can I pay for this program in installments?

Program Type & Duration

Is this program available online?

What is the duration of this program?

Is this program offered part-time or full-time?

Study Place

Where is this school located?

Where is the campus located?

Funding

What other funding options do you have for this program?

How to Apply

What documents are required to apply to this program?

What is the admission process for this program?

Language

In what language is this program taught?

Executive Master in Digital Marketing

General

Introduction

Gallery

About the School

Universidade Europeia

Universidade Europeia

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other