Executive Master In Big Data And Analytics In Madrid

Madrid School of Marketing

Program Description

Read the Official Description

Executive Master In Big Data And Analytics In Madrid

Madrid School of Marketing

PRESENTATION

The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud.

Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general.

During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data.

Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector.

PROGRAM STRUCTURE

01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT

  • Main concepts of Business Intelligence (data quality, ETL, DWH).
  • The data warehouse and data processing - Big Data.
  • Relational model - transactional model.
  • Data models: model "star" model in "snowflake".
  • Differences between a data warehouse and OLTP system.
  • A data warehouse architectures.
  • Differences between a data warehouse and data mart.
  • Design Diagram Entity - Relationship.
  • Creating tables Dimensions - Acts.
  • Data transformation.
  • Data loading from flat files.
  • Design, Development and Implementation of consultations on models.
  • Data loading from flat files.
  • Design, Development and Implementation of consultations on models.

02.PROCESOS ETL: THE DATA TO INFORMATION

  • Resource identification.
  • Extraction Process Development.
  • Data Quality: cleaning and data enrichment.
  • Charging and maintenance: Initial Refreshment and Incremental.
  • Technological environments / Main tools.

03.BIG DATA INSIGHT

  • Introduction to Big Data. The new era of information.
  • The V's of Big Data.
  • Manage the Lifecycle.
  • The architecture.
  • Hadoop.
  • Tools.
  • Working with R.
  • Geolocation.
  • Semantic analysis.
  • Making and selling a Big Data project.
  • Major projects.
  • Trends and future needs.

04.MOVILIDAD IN BUSINESS INTELLIGENCE

  • Analytics platforms, technological trends and management platforms.
  • Enterprise Mobility.
  • Mobility in Business Intelligence.
  • Mobility in the business process.
  • Mobility management in Sales Force and Marketing.

BUSINESS ANALYTICS ANALYTICS 05.BUSINESS

  • Statistics as a facilitator for decision-making. Facilitate understanding of statistical concepts, applied to the company, and the acquisition of useful skills for working with data.
  • Acquaint students with inductive reasoning, using as the sole source of information, provided by the sample data.
  • Development of role models and show their practical application in campaign management.

06.DESARROLLO STRATEGIC BUSINESS

  • The impact of Business Intelligence in strategic marketing: definition of strategic plans.
  • Planning and definition of campaigns.
  • Consumer behavior in digital media.
  • Formats, strategies, details and tools for digital marketing actions.
  • Digital marketing actions (planning campaigns).
  • Measurement results.
  • Social networks as a source of information for the general information system and CRM.
  • Social Media Monitoring.
  • Trends and future scenarios.
  • Cases of strategic analysis.
  • Development of a Strategic Plan of Social Media Marketing.

07.CUSTOMER ANALYTICS

  • Learn to generate and use knowledge to facilitate decision-making and the definition of the best strategy to carry out (customer acquisition, customer loyalty, customer retention).
  • Deepen the impact of customer value management strategies.
  • Using customer information in real cases for different management strategies.
  • Conducting case studies of customer acquisition, customer loyalty, customer retention.
  • Customer Value Calculation leaning fraud detection, other.
  • Customer segmentation.
  • Real case studies application of customer analytics for business development (Insurance Sector, Automotive Sector, Retail Sector, Financial Sector).

08.CORPORATE PERFORMANCE MANAGEMENT

  • Know the development of the planning and budgeting cycles of businesses.
  • Deepening the importance of management indicators (Balanced Scorecard,
  • Dashboards, Reports) and become familiar with the use of CPM tools.
  • Acquisition of basic concepts of financial planning for the use of business simulation environments.
  • Development Strategy Maps.
  • Scorecard (according to Kaplan and Norton methodology) - Balanced
  • Score Card.
  • Development Indicators (Reporting).
  • Case Study: Analysis and processing of information with business simulation tools.
This school offers programs in:
  • Spanish
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2019
Duration
Duration
400 hours
Full time
Price
Price
12,970 EUR
Information
Deadline
Locations
Spain - Madrid, Community of Madrid
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Feb. 2019
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info