Objectives and Skills
Objectives of the Degree
The Dual Master Program in International Marketing in a Digital Environment / International Marketing and Sales Management is a one-year full-time official Master (i.e. officially recognized by the Spanish government), operating within the European Higher Education Area (EHEA).
The objective of this program is to provide specialized knowledge in the area of Marketing. It is aimed at students holding a university bachelor's degree, with no/limited working experience. It combines academic knowledge and applied an understanding of a different area of Marketing, preparing students to work in this file, which offers excellent employment opportunities in different sectors. Students will acquire skills and develop competencies useful to develop a career in marketing and achieve top management positions in the future.
Particular emphasis is given to digital and international marketing and sales management, with a view that students need to understand how companies can successfully integrate digital marketing in international contexts, which present specific cultural differences and consumer habits.
Quality and Accreditations
IQS maintains a strong commitment to educational quality and has established several processes to ensure constant improvement; the Quality Commission of IQS School of Management is one such measure.
The Master in International Marketing and Sales Management is an official Master’s course and is accredited by the Catalan University Quality Assurance Agency (AQU Catalunya).
Additionally, the IQS School of Management has developed a quality audit system called the Internal Quality Guarantee System (SGIQ in its abbreviation in Catalan), which was awarded a positive evaluation on 13 December 2012 by AQU Catalunya.
IQS is an institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation network for business and accounting schools. The Degree, Master, and Doctorate studies at the IQS School of Management have all been awarded accreditation and enjoy international recognition.
Objectives and Competencies
Develop strategic thinking behind the selection and entry of new markets.
Take appropriate decisions according to changes in the external environment and market opportunities.
Develop effective digital marketing strategies.
Apply principles of international brand management.
Create products specifically designed for international markets.
Optimize the quality and contents of web pages, social media, and online communities.
Implement digital strategies and promotional campaigns through mobile devices and social media.
Plan integrated omnichannel distribution strategies.
Understand the selling process in B2B international contexts.
Organize and coordinate international sales management teams.
Relation with the Company
100% Internships
All students perform compulsory internships in companies.
+ 200 Companies
Collaboration with the Professional Careers Department.
Additional Data
22.389 m2
100% in English
+ 1.300.000€ In scholarships
