Introduction
Are you looking for an international career with a double degree?
Are you interested in designing and managing an international marketing business?
Do you see the need for acing digital skills topped with social media strategies?
Do you aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power?
Then the Double Degree in International Marketing of Innovation program at TSM is just for you.
What to expect?
The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.
This is a unique possibility for students to acquire an internationally recognized double Master's degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.
Achieve two degrees in four semesters!
These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia and China's economic power.
Students who enroll in this International Marketing program complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.
For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai, or Assumption University in Bangkok.
For the German track, they study at Ingolstadt School of Management.
On completion of the dual degree, you will be able to:
Design and manage innovation
Include consumers in the process of open innovation and co-creation
Develop international digital marketing and eCRM strategies
Manage digital and social media communication strategies
Apply data mining techniques to Big Data
Use key performance indicators (KPIs) to optimize decision-making and profits
Program
Semester 1: September 2021-March 2022
Toulouse School of Management
UE 01 - International Strategic Marketing, Market Analyses & Planning
UE 02 - Digital marketing & Consumer Behaviour in the Digital World
UE 03 - Innovation Management
- Customer Engagement Management and Co-Creation
- Technology Acceptance Management
UE 04 - Customer Relationship Management & Sustainable Marketing
UE 05 - Business Research Methodology
UE 06 - Company Missions-International Study Tour
UE 07 - Language (English for the Asian track or German for the German track) Comparison Asian/European Culture
UE 08 - Professional Development Workshops
Semesters 2 and 3
Asian Track
Hong Kong - The Open University of Hong Kong - Master of Business Administration (MBAF) May 2022 - December 2022
UE 01 - Strategic Management OR Strategy
UE 02 - Applied Business Project
UE 03 - Global immersion program
UE 04 - International Management Strategy
UE 05 - International marketing strategy
UE 06 - Strategic Issues for Management in the Asia Pacific Region
Shanghai - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management March 2022 - January 2023
UE 01 - Chinese as a Foreign Language
UE 02 - Business Negotiation in China
UE 03 - Survey of China - Chinese Culture
UE 04 - Strategic Management & Entrepreneurship
UE 05 - Advanced Management
UE 06 - Big Data Analytics
UE 07 - Managerial Economics in China
UE 08 - Academic Norms for the Master thesis
UE 09 - Academic Lectures for the Master thesis
Thailand - Assumption University Bangkok - Master of Business Administration (MBA) May 2022 - December 2022
UE 01 - Introduction to Quantitative Analyses
UE 02 - Introduction to Management Information Systems
UE 03 - Organizational Behaviour
UE 04 - International Business Management
UE 05 - International Marketing Management
UE 06 - Managerial Accounting
UE 07 - Managerial Economics
UE 08 - Financial Management
UE 09 - Operations Management
UE 10 - Strategic Management
German Track
Ingolstadt - Ingolstadt School of Management - MSc Betriebswirtschaft April 2022 - August 2022
UE 01 - Innovation & Creativity
UE 02 - Return on Service Management
UE 03 - Advanced Business Ethics (mandatory Ethics class)
UE 04 - Elective 1 to choose at KU
UE 05 - Elective 2 to choose at KU
UE 06 - Service Management
UE 07 - Pricing & Product Management
UE 08 - Elective 3 to choose at KU
UE 09 - Elective 4 to choose at KU
UE 10 - Elective 5 to choose at KU
UE 11 - Elective 6 to choose at KU
Semester 4
February 2023 - September 2023
UE 9 - Company internship (6 months) in Asia, Germany, France, or elsewhere*
UE 10 - Master thesis
*Students following the German track can do their internship between September 2022 and September 2023.
Admission
Prerequisites for the Asian track:
Successful completion of 180 ECTS (Bachelor, L3 or M1)
An English language test (TOEFL, TOEIC, IELTS B2 required)
Examination of candidate's application and possible interview
Prerequisites for the German track:
Successful completion of 240 ECTS (M1 only)
An English language test (TOEFL, TOEIC, IELTS B2 required)
Examination of candidate's application and possible interview
Applications for the academic year 2021 - 2022
From February 1st, 2021 to March 26th, 2021Admission results: June 7th, 2021
Applications on https://tsm-education.fr/en
Student quotes
"Toulouse School of Management offers the best learning environment. Not only does this course teach essential management techniques, but it also allows students to establish close relationships in the international business world. I graduated from the second year of the Master’s in International Marketing in 2012 and found a great 6-month internship in the United States thanks to the school's reputation. After my internship, I signed a permanent contract with a large international company specializing in new technologies." Rémi Lafage - Promo 2011/2012
Career
This degree gives students the skills to perform the following roles:
Product Manager
eCRM Manager
Digital Marketing Manager
Community Manager
Business Developer
Graduates of this program may also undertake a Ph.D. in Marketing.
