Digital strategic communication
RECIPIENTS
Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.
OBJECTIVES
The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.
Specifically, the objectives include:
THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.
CONDITIONS
Minimum qualifications
- Graduation
- Other possible scenarios to evaluate the regulation of the course.
Number of seats
Minimum 12, maximum 30 students
Credits
- 60 ECTS
- Course structured to crediting the Master's courses
QUALIFICATIONS
Other situations (see regulation of the course).
INVESTMENT
Application fee: € 100.00 overall Fee: € 2,000.00
This school offers programs in:
- Portuguese (Portugal)
