The Digital Marketing Master

With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.

The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME.


Provide the student with an integral knowledge of the new digital tools used in the digital marketing sector, including social networks.


  • Online Strategy
  • Web Analytics
  • SEO
  • SEM
  • Community Manager

Professional outings

  • Community Manager
  • SEO Consultant
  • SEM Consultant
  • WEB Analyst


  • 100% practical classes
  • Teachers with both teaching and professional experience
  • Realization of individualized projects
  • Advice on the preparation of the work book
  • View, use and resources of web pages
  • Access to specialized publications
  • Information on conferences, fairs, festivals and exhibitions
  • Information about competitions for students
  • Teaching materials
  • Informative blog
  • Personalized tutoring
  • 1 Mac computer per student
  • Internet access
  • Recommended bibliography
  • Certificate of accreditation
  • Job vacancies
  • Agreement of practices with companies


To do the Master of Digital Marketing and Social Networks you need to be of legal age and have basic knowledge of the internet.


3 Promotions per year

  • From February to June
  • From July to September (Summer Intensives - August holidays)
  • From October to February
Program taught in:
  • Spanish

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This course is Campus based
Start Date
Sep 2019
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Aula Creactiva: Curso de SEM (marketing en buscadores)

Aula Creactiva: Paco Grande / Labstore / Young & Rubicam