The Digital Marketing Master

With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.

The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME.

objective

Provide the student with an integral knowledge of the new digital tools used in the digital marketing sector, including social networks.

Content

  • Online Strategy
  • Web Analytics
  • SEO
  • SEM
  • Community Manager

Professional outings

  • Community Manager
  • SEO Consultant
  • SEM Consultant
  • WEB Analyst

Methodology

  • 100% practical classes
  • Teachers with both teaching and professional experience
  • Realization of individualized projects
  • Advice on the preparation of the work book
  • View, use and resources of web pages
  • Access to specialized publications
  • Information on conferences, fairs, festivals and exhibitions
  • Information about competitions for students
  • Teaching materials
  • Informative blog
  • Personalized tutoring
  • 1 Mac computer per student
  • Internet access
  • Recommended bibliography
  • Certificate of accreditation
  • Job vacancies
  • Agreement of practices with companies

Requirements

To do the Master of Digital Marketing and Social Networks you need to be of legal age and have basic knowledge of the internet.

Promotions

3 Promotions per year

  • From February to June
  • From July to September (Summer Intensives - August holidays)
  • From October to February
Program taught in:
  • Spanish

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This course is Campus based
Start Date
Sep 2019
Duration
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Aula Creactiva: Curso de SEM (marketing en buscadores)

Aula Creactiva: Paco Grande / Labstore / Young & Rubicam