Digital Marketing Master

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

• Strategic Planning, Watch, Economic Intelligence
• Methodology (Projects: Methodology
• Economy
• Business strategy
• Business Plan
• Negotiation
• Corporate law
• English
• data processing
• Budget management
• marketing
• European Institutions
• Digital Marketing
• Digital Communication
• DTP (Computer Aided Publication)
• Social Media Strategy
• Web Analytics

Internship

MASTERE 2

Digital Business Strategy and Marketing

• Economic and Financial Environment
• Business Games (Business Games)
• Strategic management
• Business Law
• Crisis communication
• Methodology
• Digital Transformation
• English
• Finance its Entrepreneurial Project
• Marketing Institutional Communication
• Focus Ocean Blue
• Digital Law
• Digital Communication
• Creation of start-ups
• PAO (Computer Aided Advertising)
• Social Media Strategy
• Web Analytics
  
  

OPPORTUNITIES

• Customer Relationship Manager
• Chief Digital office
• Brand Digital manage
• Marketing and digital director or manager
• Social Media Manager
• Strategy and Internet Consultant

INFORMATION

return

October 11, 2018

Level of access

Bac 3 and above

Type of training

Initial and alternation

RNCP certified

Level I Bac 5

Tuition fees

The 60 € of application fees are in no way refundable.

These rates are valid for the academic year 2018-2019 (from 01/10/2018 to 30/09/2019).

The tuition fees include only registration fees, excluding ancillary costs: social security, mutual insurance, BDE, etc.

As part of a professionalization contract, tuition fees are entirely the responsibility of the company.

The deposit on registration can be done by check, transfer or cash. No pre-registration document will be given to the student before cashing the check or transfer. The collection period is estimated between 2 and 4 working days.

In the event of withdrawal, for whatever reason, tuition fees and tuition fees remain with IEA Paris except in the case of a visa refusal confirmed by an official document of the consulate of the country concerned. . If the withdrawal is motivated by a visa refusal justified by the consulate, 1 000 € remain acquired at the IEA and 500 € refunded to the student on the condition that the request for reimbursement is made no later than October 30 of the academic year concerned.

* Payment in 4 times:

This modality concerns students justifying a person acting as joint surety with a French tax income of at least € 40,000 per year. The payment of tuition fees is made only by deduction.