Cross-Cultural Communication and International Marketing MA

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The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

The International Marketing pathway is a specialism in Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

• 1st in the UK and 8th in the world for sustainable development – Times Higher Education Impact Rankings 2022
• 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
• 65% increase in research power since 2014 – Research Excellence Framework 2021
• Global Top 125 University - QS World University Rankings 2023
• Global Top 140 University - Times Higher Education World University Rankings 2023
• Top 150 for Communication and Media Studies - QS World University Rankings by Subject 2022
• Top 150 for Social Sciences – Times Higher Education World University Rankings by Subject 2022

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

• develop systemic understanding and critical awareness of international marketing theory
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

Compulsory Modules

• Research Portfolio 60
• Introduction to Intercultural Communication 20
• International Marketing 10
• Principles of Marketing 20

Optional Modules

• The Social Psychology of Communication 20
• Sociolinguistics 20
• Professional Communication in Intercultural Settings 20
• English in the World 20
• Culture, Interculturality and Identity 20
• Language and Social Interaction 20
• Multimodal Communication 20
• Multilingualism 20
• The International Business Environment 10
• International Brand Management 10
• Marketing Ethics, Critical Consumption, and Corporate Social Responsibility 10

The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language and culture. The course will prepare you for work in international and intercultural environments.

Communication is an essential aspect of the work in roles such as:

• marketing and communications
• communications consultants
• human resources advisors
• international recruitment
• digital communications
• translators and interpreters
• social workers
• international sales representatives
• NGO staff
• Study Abroad coordinators
• teachers