Creative Advertising MA
Falmouth University
Key Information
Campus location
Falmouth, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
GBP 8,950 *
Application deadline
Request info
Earliest start date
Aug 2024
* for full-time UK students | £17,460 for for full-time EU/international students
Scholarships
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Introduction
Build your capabilities as a strategically minded advertising creative
You’ll enter an intensive environment replicating a full-service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.
Working collaboratively in teams, you’ll create innovative advertising from your very first week, tackling real agency briefs. While developing a keen understanding of conception and strategy, you’ll learn the vital skills essential to any creative advertising role — like IT training, negotiation and presenting ideas.
Program Outcome
You will:
- Graduate equipped with a professional portfolio and the contacts you need to win the job you want.
- Have the chance to exhibit your work at the D&AD New Blood competition.
- Interact with top international agencies and get advice from leading creative directors, strategists, planners and former students.
- Create links with the world's best advertising agencies.
Gallery
Curriculum
Working on projects based on real agency briefs, you’ll create engaging campaigns by focusing on planning, concepts and execution. We’ll explore the ethical, economic, psychological and socio-political impacts of your work, and build your online and social media skills.
You’ll exhibit your work at the D&AD New Blood exhibition in London, where you’ll have the chance to meet key industry figures, while our industry contacts provide opportunities for workshops and placements at top international agencies.
Study blocks 1 & 2
You'll choose to specialise in art direction or copywriting, as we strategically answer client briefs. If you focus on art direction, you'll learn vital layout and typography skills, and look into how photography, film, illustration and fine art apply to advertising. If you specialise in copywriting, you'll take on practical projects that will help you write in a clear, lively and visual style to stimulate your audience.
London Study Week will be your chance to build your knowledge and make valuable contacts as we visit major advertising agencies. We'll also visit film and production companies to learn more about how they work with agencies and fit into the creative process.
- Experience and Digital Culture
- Introduction to Concept Creation
- Campaign Development
- Media Lab
- Behavioural Change for Good
Study block 3
Working with a partner, you'll strengthen your communication and negotiation skills as you produce a portfolio of live projects from agencies and clients. You'll balance out these practical elements by researching and analysing advertising in different cultures, and learning IT skills in InDesign, Photoshop, imaging, file conversion, typography and web development.
You'll exhibit your work at the D&AD New Blood exhibition in London. This event is attended by senior advertising creatives looking to take on new recruits and so is an ideal networking opportunity.
- Final Portfolio & Website
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks.
Working in small groups, you’ll learn in seminars, workshops, and individual and team tutorials. Your projects and processes will mirror life in a full-service agency as you work in copywriter/art director pairs, as well as individually. Lectures from industry professionals will provide advertising and media insights, and you’ll find helpful research and project work information in our Virtual Learning Environment.
Assessment methods
- Assessment at the end of each study block.
- Combination of visual, verbal and written assignments.
- Final, external assessment takes place in September.
Admissions
Career Opportunities
The course has long-established links and presence in many of the world’s best agencies. Our alumni are working at agencies like Ogilvy, VCCP, McCann, Mother, BBH, Saatchi & Saatchi, BBDO and even the BBC. They can be found working in cities like London, Manchester, New York, Amsterdam, Mumbai, Sydney and Shanghai.
Here is a compilation video of work recently produced by some of our graduates at some of those companies.