China-Europe Executive Master of Business Marketing

Freie Universität Berlin

Program Description

China-Europe Executive Master of Business Marketing

Freie Universität Berlin

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.

Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin collaborates with Peking University to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China.

Your Benefits

Solid academic foundation with reference to a real-world practice

The China-Europe EMBM program includes instruction in systematic academic methods you can use to analyze, plan, and design your current and future range of tasks from the perspective of the overall business. The conceptual design is based on the current requirements of professional practice. Our more than 30 years of experience in educating working professionals show, that the majority of the master’s degree theses written are implemented in practice.

Part-time concept designed for working professionals

The China-Europe EMBM is a distance study program for working professionals with integrated on-site seminars, which accommodates the busy life situations and time constraints of executives and junior managers.

Interdisciplinary approach

The program gives you a contemporary understanding of industrial marketing processes and decisions, which you can leverage as the basis for an interdisciplinary approach in your thinking and management as you interface with others. The curriculum combines intercultural studies, elements of business administration, economics, and behavioral science with the specialized knowledge you bring with you from your professional practice.

Intercultural learning experience

Executives mainly from Europe and China study together and thus have ample opportunity to learn from each other by sharing perspectives.

Flexibility

The study program is designed to ensure that you can concentrate on the content that matches your interests and activities. You may also adjust the weekly study workload to accommodate your professional requirements.

Personal academic supervision and advising

To ensure ongoing individual supervision and advising for program participants during the distance study phases, each student has a personal study advisor. Advising is provided during the distance study phases via individual phone advising sessions and by e-mail as well as on an online portal.

Target Group

European and Chinese executives and junior managers whose activities focus on marketing & selling products and/or services to business customers in a Sino-European environment.

If you are an executive or junior manager and look forward to a professional future in successfully marketing products and/or services to business customers in a Sino-European environment, you’ve come to the right place.

The China-Europe Executive Master of Business Marketing program is especially targeted at and designed for executives actively doing business in Europe and China. The curriculum of the China-Europe EMBM is set up as a distance study program for working professionals with integrated on-site seminars, allowing those who are already working and have an undergraduate or other graduate degree to spend sixteen months acquiring the business administration expertise they need in order to successfully market products and/or services in the business-to-business sector. MBM graduates have confirmed in practice that the degree is applicable across a broad range of industries.

Admission Requirements

  • Prior academic degree (no major restrictions concerning discipline)
  • Relevant professional experience (typically not less than one year after first academic degree)
  • Proof of English language skills (online video interview or English test certificate)

Content

  • Marketing & sales from a European perspective
  • Strategy, management, and intercultural studies
  • China/European studies: law, politics, history, and culture
  • Doing business in China

Conception

  • Part-time
  • On-site seminars in Berlin and China (e.g. Beijing)
  • Distance study and learning from anywhere

Teaching Principles

  • Solid academic foundation with reference to the real-world practice
  • Part-time concept designed for working professionals
  • Interdisciplinary approach
  • Intercultural learning experience
  • Flexibility
  • Personal academic supervision and advising

Degree Earned

  • University degree "Master of Business Marketing (MBM)" by Freie Universität Berlin
  • Certificate "Doing Business in China" by Guanghua School of Management, Peking University
This school offers programs in:
  • English


Last updated June 28, 2018
Duration & Price
This course is
Online
Campus based
Start Date
Start date
Apr. 2019
Duration
Duration
16 months
Part time
Price
Price
22,000 EUR
Information
Deadline
Locations
Germany - Berlin, Berlin
Start date : Apr. 2019
Application deadline Request Info
End date Request Info
Dates
Apr. 2019
Germany - Berlin, Berlin
Application deadline Request Info
End date Request Info