Advanced Master in Digital Strategy Management

Level: Certification “Manager of Digital Strategies (MS)” registered in the French Professional Certificates Index (RNCP). Label granted by the French Conference des Grandes Ecoles. Advanced Master (Specialized Master)

As companies around the world face the challenges of digital transformation, the Advanced Master in Digital Strategy Management provides students with the keys to understanding, managing, and leading change.

Based on our Paris campus, this Advanced Master course is 100% digital-focused. It combines topics including agile project management, digital marketing, online advertising, e-commerce, digital content creation, and other web-focused disciplines which, when combined, go together to create a renowned international program that meets the needs of those who are passionate about doing business in the digital world.

Lectures and workshops focus on the digital strategy topics and tools that are essential to be at the cutting edge of the digital revolution. All of this takes place within the context of businesses that trade cross-border and around the world. From digital marketing to digital transformation, participants benefit from courses 100% taught in English by highly qualified specialists. Our internationally-based teachers include entrepreneurs and real-world practitioners with decades of experience working in the digital field along with academics who have specialist expertise in subjects such as nudge theory and the Internet of Things.

Benefits of the Program

• Our practical approach gives students the opportunity to practice their skills in live, real-time environments. This includes digital communications and marketing strategy exercises, digital consultancy cases with real-world clients, and agile management certification
• The program's 360-degree approach to digital gives students the skills they need to manage challenges in digital technology, digital communications, and digital business
• Our Digital Strategy Management program is ideally suited to those who want to be at the forefront of driving innovation and transformation while developing their agile management capacities.

Key Benefits

• A cutting-edge program ahead of the latest trends in digital business, digital communications and marketing, and agile project management
• A program entirely focused on digital business strategy
• Courses taught in English using a mix of innovative and digital tools: live digital consultancy cases, blended learning, content creation and social media engagement, video interviews, audio content creation, and more
• Extensive international visibility is offered to all participating students thanks to their blog and other social media platforms
• Partnerships with leading companies worldwide
• An enriching and multicultural learning environment
• International career opportunities with competitive salaries
• A modern and green campus for your learning experience

The program begins in September with a four-day induction seminar. Students then follow classes approximately one week every three weeks. A final thesis is required to complete the program.

Program Details

In our efforts to stay ahead of the latest changes in digital sectors, the curriculum is subject to last-minute changes. These program details are provided for information and illustrative purposes only.

• Content and Organic Social Media Marketing
• Digital Marketing and Advertising
• Project Management & Digital Transformation
• Digital Project Management (3 days)
• Big Data and the Internet of Things
• Practical Digital: Hands-on Digital
• Practical Digital: ECommerce in Practice
• Branding in a Digital World
• Geo-Strategy and Geo-Economy
• Sustainability and Ethics
• Innovation and Digital Technology
• Legal issues in digital
• Live Business Cases – Methodology and Presentation
• Real World Content Marketing

Targeted Skills

• To design a responsible digital strategy
• To lead and manage a digital project
• To set up a digital marketing strategy
• To implement digital communications campaigns
• To define online sales strategy and customer relationship

Evaluation and Validation

Evaluation

Verification of skills and competencies acquired through continuous assessment, exams, assignments, and reports on real-world case studies. In addition, students are required to pass certifications in agile project management, SEO, and other digital skills.

Certification

Defence of a professional thesis before a jury.

In the event of a partial validation of a professional certification, the blocks of competencies that have been validated are considered acquired and a certificate of validation is provided.

• To provide digital business strategy training for managers within an international context.
• To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
• To enable middle and top management as well as future managers to make the right choices for a digital transformation and deploy them effectively within their organizations.
• To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

Certification "Manager des Stratégies Digitales (MS)" registered in the French Professional Certificates Index (RNCP) under n°36369. This certification also benefits from the Label granted by the French Conférence des Grandes Ecoles. Advanced Master (Mastère Spécialisé)

Employment Statistics (Class of 2020)

• Rate of graduates working in France: 80%
• Permanent contract : 75%
• Salary range: >35k€ - <45k€: 62% / >45k€: 38%

Graduation rates are available via the application platform and also from the Recruitment Officer upon request.

Graduating from our innovative Advanced Master in Digital Strategy Management will highlight your real world skills and help your career progression towards a variety of opportunities in Europe and beyond such as (depending on your age and background):

• Digital project management
• Digital and social media directors and managers
• Digital communications and digital marketing managers
• e-Business managers
• Specialist consultancy in areas such as digital transformation
• Web agency directors
• Digital business entrepreneurs
• CDOs (Chief Digital Officers) and CMOs (Chief Marketing Officers), for exec and more experienced students

Advantages of hiring a graduate of the Digital Strategy Management Advanced Master

Our graduates are

• Leaders who can drive your digital transformation.
• Managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
• Team members who have the required team spirit and global vision to develop and implement your digital business strategy.

15 months part-time.