The Master in Creative Direction for the Performing Arts is aimed at graduates and/or professionals wishing to experience a professional curriculum based on the development of the creative potential of an artist, a festival, a record label. This also includes strategic management skills of a cultural production center, innovative and creative development of the performing entertainment sector in its broadest sense. The program provides a broad and global vision of the cultural, artistic, and creative industry in Italy and internationally, with particular reference to the performing arts: music, theatre, and dance.
The objective of the Master is the preparation of a new generation of professionals experienced in the management and creation of the visual identity of musicians, actors, dancers, and performers, as well as of brands, and of the reputation of cultural organizations (theatres, festivals, reviews), artistic agencies, record companies, and production companies.
Participants have the opportunity to acquire advanced knowledge and transversal skills, integrating full awareness of the fundamentals of artistic management in the three reference areas (music, theatre, and dance), developing the ability to manage and use all the main and most innovative specialist techniques of the brand, visual identity, marketing and communication management. The knowledge of the relationship between fashion, creative identity, and entertainment, the culture of entertainment and music itself, provide the student with the basic skills to be able to face this sector with a creative approach since the creation of new social phenomena in the artistic field implements the same mechanisms that make fashion itself a language capable of representing its time. Strategic, legal, and managerial skills complete the course by offering participants the opportunity to operate in this sector with a preparation that is tested throughout the course itself through projects built in synergy with institutions and artists.
The course duration is one academic year and attendance is mandatory. However, to be accepted at the final assessments students must have at least 80% proven attendance.
In order to guarantee the quality of the course, admission is limited to a fixed number of students every year.
For this reason, we suggest interested students send their applications well in advance.
To apply for the course, it is necessary to send a curriculum, motivational letter, and portfolio which will be evaluated by our Director of Education and pass the admission interview.
Upon completion of the Master in Creative Direction for the Performing Arts students will be able to pursue a professional career within art agencies, record companies, cultural institutions, and production houses, as well as in the marketing and communication departments of theatres, festivals, and concert halls. Also collaborating as expert consultants and freelancers directly with artists, musicians, actors, dancers, and performers. As Creative Director of the performing arts able to develop and enhance the newest skills, opportunities, contents, and scenarios for their clients.
The Master is aimed at Graduates of Conservatories, Academies of Fine Arts, Faculty of Economics, DAMS – Discipline Arti Musica Spettacolo (DAMS – Art Music Entertainment Disciplines), Communication Sciences or equivalent qualifications, to those who want to complete and/or deepen their cultural and professional training in the entertainment sector.