Masters in Marketing

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.

But in a globalized world that is changing rapidly, there are several new developments that affect current and future marketing practices, like the rise and importance of social media, the mobile-first approach, and a unified multi-step-customer journey.

The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.

It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.

5 reasons to study Marketing

• You will acquire essential analytical and creative marketing skills
• You will be part of an international student community
• QS Masters in Marketing Ranking 2020: 9th place
• You will get in contact with many major companies and corporate partners
• You will have excellent career opportunities