Master of Business Management (MBM) Digital Marketing & Communication

The Digital Marketing & Communication specialization examines the impact of internet evolution, smartphones, apps, and social media on marketing strategies, prompting companies to adapt and reshape their approaches for the digital era.

This environment fosters unprecedented business-to-customer and business-to-business connections, offering significant learning opportunities for students. The specialization integrates modern marketing communication, digital media understanding, and big data analytics.

The Master of Business Management is a three-semester program expanding on undergraduate studies, covering finance, international marketing, management accounting, operations, ethics, organizational behavior, and human resources for success in a dynamic, global workplace.

All courses, taught in English, emphasize interactive learning with presentations, group projects, and case studies, enabling specialization in international management.

Professionals with Digital Marketing & Communication expertise are essential for daily business operations, where communication roles blur internally and externally through newsletters and bulletins.

Companies constantly evolve marketing strategies due to digital innovations, managing budgets across platforms like Facebook, Instagram, LinkedIn, WhatsApp, and WeChat. Handling large advertising budgets like GoogleAds and Adwords requires adept data analysis and tool utilization.

Through Digital Marketing & Communication, organizations manage big data, strategize outsourcing, address GDPR, and evaluate strategy effectiveness efficiently.

The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks, which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed by an exam week, to complete the module.

Semester 1

(Core Modules)

• Marketing Management
• Globalization, Society & Culture
• Research Methods Introduction (Final Project)
• The World Economy
• Professional Inquiry

(Specialization Modules)

• The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
• New Media, Marketing & Analytics

Semester 2

(Core Modules)

• Research Methods (Final Project)
• Micro Economics – Global Perspectives
• Strategic Management
• Project Module (3 Project Weeks, linked to Final Project)

(Specialization Modules)

• Business Intelligence & Data Mining
• Strategic Communication & Branding

Semester 3 (Work Placement & Graduation)

• Professional Based Learning
• Final Project

In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institute that places a high emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specialized in Digital Marketing & Communication, are diverse and global.

Many graduates of this program aspire to continue their studies at the PhD level and/or move directly into business, sometimes as a result of their work placement or final project. Examples of companies where alumni work range from leading global companies, consultancies and big-data management firms to more local and specialised companies, NGO’s and government agencies.

In this age of digitalization and internet-driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people who understand new media, big-data strategies, and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institute that places a high emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specializing in Digital Marketing & Communication, are diverse and global.

Many graduates of this program aspire to continue their studies at the Ph.D. level and/or move directly into business, sometimes as a result of their work placement or final project.

Examples of companies where alumni work range from leading global companies, consultancies, and big-data management firms to more local and specialized companies, NGOs, and government agencies.