Master in Sports Marketing Management [MDMD]

The Master in Sports Marketing Management is taught on the ESIC Business & Marketing School campus in Madrid. Our campus opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, a gym, a mindfulness room, a cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But, above all, it is the perfect place to live in the present and build the future.

• Duration: 12 months
• Spanish Language

OBJECTIVES OF THE MASTER IN SPORTS MARKETING MANAGEMENT [MDMD]

1. You will identify new opportunities for brand value development through critical and differential analysis of the sports, consumer and fan environment, stakeholders, competitors and trends in the sports industry.
2. You will design innovative Marketing strategies for a growing sports industry in the context of a global and digitized market and economy.
3. You will learn to plan, budget, implement and control the annual marketing plan, also allowing you to measure its impact on the economic-financial and social goals of the brand/company/sports organization and/or the sports environment.
4. You will be the defender and manager of the prestige and social reputation of the brand, both corporate and personal and/or product before the set of decisions and functions of the company in a global and digitized market.
5. You will face and solve complex situations in a systematic, critical and creative way in changing, diverse and global environments.
6. You will identify opportunities through technology, digitization, data and digital tools for marketing and communication management.
7. You will make decisions and act ethically by applying high standards of respect for human values, cultural diversity and sustainability.

The academic structure of the Master in Sports Marketing Management is designed to cover aspects of management vision with the detail of the management and action of the marketing plan. Therefore, the master's degree is divided into 5 modules and a final project.

• Sports environment
• Strategy in the sports environment
• Management skills
• Construction of the sports marketing plan
• Specialization
• TFM. Final work of master

• #1 Spain - Leaders in Marketing Masters according to the world
• #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
• #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
• #49 in the world: Best marketing school based on reviews of alumni, students and employers

1. You will identify new opportunities to develop brand value through critical and differential analysis of the sports environment, consumer and fan, stakeholders, competitors and trends in the sports industry.
2. You will design innovative Marketing strategies for a growing sports industry in the context of a global and digitalized market and economy.
3. You will learn to plan, budget, implement and control the annual marketing plan, also allowing you to measure its impact on the economic-financial and social goals of the brand/company/sports organization and/or the sports environment.
4. You will be the defender and manager of the prestige and social reputation of the brand, both corporate and personal and/or product in the face of the set of decisions and functions of the company in a global and digitalized market.
5. You will face and resolve complex situations in a systematic, critical and creative way in changing, diverse and global environments.
6. You will identify opportunities through technology, digitization, data and digital marketing and communication management tools
7. You will make decisions and act ethically, applying high standards of respect for human values, cultural diversity and sustainability.

The Master in Sports Marketing Management [MDMD] is aimed at junior profiles with a maximum of 2 or 3 years of experience whose personal objective is to develop professionally in the sports sector. Our program is designed to accommodate profiles with a background in sports careers, such as INEF or CAFD and sports management; as well as CC.SS. careers, such as marketing, journalism, advertising or ADE, among others. Also for those who have had experience doing internships or working in sports companies, managing brands within the sector.

The MDMD master's degree enables you to hold positions from both a sports property and client perspective. This greatly expands the range of possibilities you can have when looking for options in the labor market.

• Product Manager in sports properties or client
• Brand management and communication of professional athletes
• Sports events manager
• Sponsorship Manager
• Responsible for communication and reputation (company, federation, associations, athletes)
• KAM in sports marketing agency
• Account manager at sports marketing agency