Programme

In today’s world, know-how in media management is a key competence for every organisation. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on leadership, technology and culture. The master’s degree programme in Media Management at Arcada provides you with skills, competencies and knowledge needed for navigating the ever-changing media environment.

Our programme presents you with real-life cases and projects useful to a media manager in any organisation. It gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge. Media management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. In this programme you will also find yourself in a research-oriented environment.

Please note that all applicants must have a minimum of two years (24 months) of relevant work experience after the completion of the bachelor's degree in order to meet the eligibility criteria. The programme can be completed in one year as full-time studies, or two years as part-time studies.

Diversity and personal guidance

As Arcada is the most international Finnish UAS in relation to its size, here you are guaranteed to meet and collaborate with new people of different backgrounds. During your studies you will be a part of a diverse tight-knit group, where discussions based on different perspectives will enhance your creative and innovative thinking.

We also take pride in our teaching culture – our teachers are highly engaged and the contact between teachers and students is very informal. As a student in the Media Management programme you can expect your teachers to support you in your studies and provide you with feedback along the way. Getting personal guidance from their teachers is something our students and alumni keep highlighting as one of the top advantages of studying at Arcada.

Specialise according to your own interests

The master’s thesis (30 ECTS) is preferably a research report on a media-related development project for an organisation. This organisation can be your employer, your own company or some other organisation that you wish to collaborate with. The thesis work gives you the chance to specialise according to your personal background and interests.

Please visit our website to see the curricula of this programme.

Examples of future positions

This master’s programme is international, which means that you will have a larger labour market as your arena. As a Media Management graduate you will be able to work with a wide variety of tasks in both the private and the public sector, e.g.:

• Media Planner
• Social Media Manager
• Communications Specialist
• Campaign Manager
• Media Consultant
• Communications Analyst
• Influencer
• Researcher