Master in Digital Marketing, Transformation And Design Thinking

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

• Duration: Three terms/one year
• Locations: Barcelona
• Teaching Language: English
• Starting dates: October/January/March
• Number of Credits: 60 ECTS
• Fees per Term: € 4,600

Degree Awarded

• A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.

Benefits of Studying a Master's

International networking

• with classmates, lecturers, and business professionals

Improve critical-thinking skills

• and learn to be a problem-solver

Gain a global perspective

• by studying in a diverse and multicultural environment

Why Barcelona?

Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon, and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments, and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Term 1

• Digital Marketing Strategies
• Marketing Web Analytics & Metrics
• Automation, Search Engine & Conversion
• Social Media Marketing & Advertising Strategies
• Masterclass I

Term 2

• Ideation & Brainstorming Techniques
• Design Thinking
• Leadership & Entrepreneurial Thinking
• UX & HCD
• Masterclass II

Term 3

• Digital Transformation Strategy
• Digital Business Models
• Digital Startups
• New Tech
• Masterclass III

1. Ranked #1 in Class & Faculty Diversity by QS Top MBA 2021
2. MBA Program Ranked #3 in Spain by Forbes Magazine
3. Awarded four stars for excellence in business education by QS Stars
4. EU's Online MBA ranked 20th in the world by QS Top MBA
5. EU's MBA is recognized as number 23 in the world by América Economía
6. Ranked 42nd in the QS European MBA Rankings 2021
7. Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
8. Placed sixth as best business school for female students by Capital magazine
9. Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
10. Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
11. Ranked in the Top 140 in the QS Global MBA Rankings 2021
12. EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings seven years running
13. Ranked in the Top Tier for Global and European MBA programs by CEO Magazine
14. EU's Executive MBA ranked Tier One in CEO Magazine’s Global Executive MBA Rankings
15. Ranked Premier DBA program by CEO Magazine
16. Listed as a top 20 business school by China Economic Review magazine
17. Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups

Learning Outcomes

This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media, and leverage web analytics effectively. Students will be able to:

• Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
• Develop innovative, creative, and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
• Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:

Design Strategist

Design strategists use analysis and research to suggest potential strategies for growing customer engagement. Primarily, they are responsible for researching, designing, and executing effective silent engagement strategies. A design strategist often works with designers to identify and meet the demands of a customer base.

Logical thinking and excellent communication skills are required to become a design strategist. They also need superior creative thinking and problem-solving skills.

Digital Marketing Strategist

The role of a digital marketing strategist involves implementing a range of marketing strategies, carrying out extensive research to identify fresh marketing opportunities, as well as developing innovative concepts to promote brand awareness. A digital marketing strategist often coordinates the relevant marketing platforms and channels of a company into an overall marketing plan.

Exceptional organizational, analytical, and communication skills are required for this career. They must also be able to forecast trends and proactively develop new strategies based on their knowledge of the current market and customer base.

Digital Adoption Manager

The main task for anyone in this role is to drive and oversee an organization's digital strategies. Typically, a digital adoption manager is responsible for managing and measuring the execution of digital adoption programs, working with stakeholders to understand challenges to adoption, develop strategies to overcome obstacles, and measuring the ROI of digital adoption initiatives.

Strategic thinking and problem-solving skills are key for success as a digital adoption manager. They will also benefit from effective communication skills and a thorough understanding of technology and data science.

Search Engine Optimization Specialist

A search engine optimization specialist has a wide variety of roles and responsibilities. They must streamline, review, and then implement fully optimized websites so they appear in the top results on any given search engine. SEO specialists are also responsible for carrying out continuous keyword research, as well as managing content strategy, link building, and keyword strategy.

To become a successful Search Engine Optimization specialist, technical knowledge should be complemented by excellent critical thinking skills. Working knowledge of programming, especially as it pertains to the web, is highly advised.

Areas of Work

The Master's in Digital Marketing, Transformation & Design Thinking will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master's degree, graduates may seek to work in the following sectors:

• Digital Marketing
• Digital Business Transformation
• Entrepreneurship & New Venture Creation
• Marketing Management