MSc Marketing
Birmingham Business School, University of Birmingham
Key Information
Campus location
Birmingham, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
GBP 14,490 / per year **
Application deadline
Request info *
Earliest start date
Request info
* international students: 1 July 2023 | home students: 31 August 2023
** international students: £27,540 | home students: £14,490
Introduction
Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.
Study marketing to boost your career
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you for the future challenges that face organisations, such as digitalisation and sustainability.
Industry workshops and careers support will help you to develop transferable skills, such as agile working and resilience.
Why study at Birmingham?
- By studying at Birmingham Business School, you will be part of a prestigious community that studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- MSc Marketing is ranked #46 globally in the QS Masters in Marketing 2023 Ranking
- As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admissions
Curriculum
Unless indicated otherwise the modules listed for this programme are for students starting in 2023.
In semester 1, the following modules must be taken which are worth 20 credits each:
- Consumer Insights
- Marketing Strategy
You must also choose one module from the following options:
- Marketing Communications
- Services and Retail Marketing
Semester 2 builds on semester 1 by offering a set of choices.
First, the following module must be taken:
- Research and Analysis in Marketing
Second, you will focus your learning by choosing one of these three streams below:
Responsible Marketing
- Ethics of Markets and Marketing Ethics
- Marketing and Sustainability
International Marketing
- International Marketing
- Implementing International Marketing
Digital Marketing
- Foundations of Digital Marketing
- Digital Marketing Live Project
Third, you will have an option to study one of these modules, worth 20 credits each:
- Innovation Management and New Product Development
- Reputation Management
- Strategic Branding
Finally, to finish your degree you will need to opt between a Dissertation or a Company Project, both of which are 40 credits.
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Scholarships and Funding
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2023.
These awards are available to both the UK and international applicants and range in value from partial to full tuition fee support, as well as awards of up to £10,000 for our alumni.
Accreditations
Career Opportunities
Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.
These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
Top jobs in this area
- Advertising account executive
- Digital marketer
- Media buyer
- PPC Specialist
- Public relations officer
- Social media manager
- Business adviser
- Marketing Executive
- UX designer
- Business development manager