MA Intercultural Business Communication and Marketing
University of Surrey
Key Information
Campus location
Guildford, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time, Part time
Tuition fees
GBP 21,500 / per year *
Application deadline
01 Jul 2024
Earliest start date
Sep 2024
* for full-time overseas students | £10,800 for full-time UK students | £5,400 for part-time UK students | £10,750 for part-time overseas students
Introduction
Why Choose This Course
To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organizations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Corporate communication
- Media and public relations.
What You Will Study
In this course, you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context.
As part of your studies, you’ll complete a project evaluating the business, communication, or marketing aspects of an organization, of your choice, which will enable you to apply your knowledge and skills in a practical context.
As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your internship, but you will be supported in your search by our Careers and Employability team.
You’ll learn how to apply cutting-edge research findings, practices, and methods from the study of language to marketing practice, enhancing your career prospects, employability, and essential skills for the workplace.
Admissions
Curriculum
Academic Year Structure
If studying part-time, you will study four modules each semester. You will also have three summer modules, including a self-study module during which you will write an extended project.
Modules
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand, and/or class size caps.
The University operates a credit framework for all taught programs based on a 15-credit tariff. Modules can be either 15, 30, 45, 75, or 120 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programs follows clear educational aims that are tailored to each program. These are all outlined in the program specifications which include further details such as the learning outcomes:
Year 1
Full-Time
- Business communication I: Working in an international environment
- International marketing management
- Marketing
- Research skills for business and marketing professionals
- Business communication ii: Communicating with customers
- Business reporting techniques
- Digital Business Strategy
- Consumer behaviour
- Globalisation: Theories, discourses, and Practices
- Intercultural communication for business and marketing purposes
- International business project
- Perspectives on Consumer Behaviour
- Dissertation
Part-Time
- Business communication I: Working in an international environment
- Marketing
- Business communication ii: Communicating with customers
- Digital Business Strategy
- Perspectives on Consumer Behaviour
Year 2
Part-Time
- International marketing management
- Research skills for business and marketing professionals
- Business reporting techniques
- Globalisation: Theories, discourses, and Practices
- Intercultural communication for business and marketing purposes
- International business project
- Dissertation
Timetable
Course timetables are normally available one month before the start of the semester.
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks before the start of the semester.
Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday – Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive.
Gallery
Program Tuition Fee
Career Opportunities
We offer career information, advice, and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
94 percent of our Surrey Business School postgraduate students and 91 percent of our School of Literature and Languages postgraduate students go on to employment or further study (Graduate Outcomes 2023, HESA).
Our graduates have gone on to successful careers in a variety of international organizations, particularly in business functions such as advertising, international management, human resources, corporate communication, and media and public relations.
Specific roles in these industries include:
- IP services co-ordinator
- International advertising and digital communication manager
- International CRM executive
- International lead generation
- Business communications trainer
- Project co-ordinator
- Content and digital marketing assistant.
Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
English Language Requirements
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