Kent Business School, University of Kent

Introduction

Kent Business School at the University of Kent

Kent Business School is a top 30 UK business school, committed to excellence by providing world-class Master's programmes including the Kent MBA. Ranked 19th in the UK for Business Studies*1, we offer an eminent business education with excellent employment prospects and student experience.

Education

Kent Business School has over 25 years’ experience delivering business education at a top 20 UK university. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked 19th in the UK for Business Studies*1, and have a high for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies.

Scholarships & Funding

Business School offers an Early Bird Discount of 10% for applications submitted and approved before 31 March 2015. We also provide other exclusive bursaries and scholarships for our postgraduate students upon application.

The University of Kent has further funding options available. Use the university guide to financial assistance as a foundation for your research into the full range of funding opportunities.

Kent Business School locations

Location

The UK is a popular place to study, and KBS is particularly well-located in South-East England. Our campus is in the historic and beautiful city of Canterbury; well-known as a city-break destination for anyone that enjoys art, culture, history, restaurants and night-life. The campus itself is set in woodlands, and is walking distance from Canterbury city centre. In addition, Canterbury is 56 minutes by train to London, and 2.5 hours to Paris. Public transport is easily available and reliable.

Research & Faculty

67% of our business and management research is rated "internationally excellent" or "world leading"*2. We host many externally funded research projects with high profile partners. Recent and current examples include the Economic and Social Research Council, the World Bank and the European Commission.

Information for International Students

Studying at Kent Business School is an exciting life experience. We have designed an excellent academic experience, and also a pleasant environment for social and cultural engagement. There is support available for our international students as soon as an application is made. From practical information on visas,to language skills and finding accommodation. This support continues when you become a student to help you make the most of your time at the university. KBS values the input of international students to the learning experience. Business is global, and so is our outlook.

Information for UK Students

Studying for a business Masters is now a desirable option in the UK. Whether full-time or part-time, studying business at this level is a huge differentiator for functional specialists, and allows business practitioners to further specialise and reinvigorate their strategic thinking. Kent Business Schools performs exceptionally well for career prospects*3:

  • 19th in the UK for Business, Management & Marketing graduating students’ career prospects
  • 19th in the UK for Accounting & Finance graduating students’ career prospects
  • 91% of our postgraduate students agree that they feel better prepared for their future careers and that their course was intellectually stimulating*4.

Join KBS. We look forward to hearing from you.

  • *1 The Times/Sunday Times University Guide 2015
  • *2 Research Excellence Framework, 2014
  • *3 Guardian University Guide 2015
  • *4 Postgraduate Taught Student Experience Survey (PTES) 2014

In addition to the Finance programmes available within this School, the University of Kent offers other postgraduate Finance degrees through its Centre of Finance a strategic initiative by the University to meet the increasingly exacting demands of employers, financiers and policy-makers keen to secure success for their organisations.

This school offers programs in:
  • English

View MSc »

Programs

This school also offers:

MSc

MSc in Business Analytics

Campus Full time 1 year September 2017 United Kingdom Canterbury

The programme is designed to provide you with the essential skills and knowledge required to succeed in, and meet the needs of, data-rich business environments. Creating highly sought after graduates, you will learn how to apply descriptive, predictive and prescriptive modelling techniques. [+]

Gain in-depth knowledge of analytical and predictive modelling skills as well as management, communication and consultancy skills. In the era of Big Data, analytics is becoming a strategic necessity in virtually all areas of business and is an essential tool to drive real-time decisions, foster evidence-based decision-making and sustain competitive advantage. At Kent Business School our MSc in Business Analytics equips you with the latest analytics tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimize courses of action. Emphasis is placed on learning fundamental analytics techniques, such as statistical analysis, data mining, database management, forecasting and regression, optimization, simulation and spreadsheet modelling among others. According to a recent ranking by U.S News and World Report; Market Research Analyst and Operations Research Analyst are in the top four Best Business Jobs of 2015, and Harvard Business Review claims Data Scientist is the ‘sexiest job of the 21st century’, with practitioners having rare and highly sought-after skills. The full-time programme is designed to meet the growing demand for graduates with analytics capabilities. Students will learn how to apply descriptive, predictive and prescriptive modelling techniques to help organisations improve performance, explore alternatives, and anticipate and shape business outcomes in a rapidly changing environment. The programme places great emphasis on the use of the latest state-of-the-art analytics, simulation and optimisation technologies, including MS Excel, SPSS, MySQL, Simul8, VBA, Weka and IBM ILOG OPL. Throughout the programme you will have the opportunity to work for real organisations to improve your consultancy skills and enhance your employability through our Student Implant Scheme, which bridges the gap between classroom learning and the real world. There are also a variety of activities, including case studies, team project work, guest lectures and industry visits to aid your learning. Upon graduation, you will be ready to start a fast-track career in a variety of industries and sectors including airlines, manufacturing companies, energy, healthcare delivery, banking, marketing and government. This programme is ideal for graduates with a good background in a quantitative area who are seeking to gain an in-depth knowledge of data analysis and predictive modelling skills as well as management, communication and consultancy skills. Programme Information The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Compulsory modules lay down the foundations for your MSc programme of study: Applied Business Modelling Business Statistics and Database Management Consultancy and Research Skills Data Mining and Forecasting Management of Operations Management Science Modelling Optional modules allow you to further specialise your MSc programme of study. Applied Marketing Research Financial and Management Accounting Heuristics and Optimisation Introduction to Logistics and Supply Chain Management Performance Management Simulation and Optimisation Software Warehousing and Transport Management Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, you work full-time on the project component and write a Dissertation based on this, applying the techniques and insights presented in the programme to a specific problem area. Entry Requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a quantitative discipline, such as statistics, logistics, mathematics, engineering or any other mathematically based natural science discipline. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required, We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Finance

Campus Full time 1 year September 2017 United Kingdom Canterbury

The MSc in Finance provides a solid background in financial principles and practices, and develops skills needed by future business and financial professionals. [+]

Gain a comprehensive framework of knowledge, insight and vision regarding the key issues in finance, the finance function of organisations and operations At Kent Business School our MSc in Finance provides a solid background in financial principles and practices, and develops skills needed by future business and financial professionals. The programme provides a comprehensive framework of knowledge, insight and vision regarding the key issues in finance, the finance function of organisations, and operations and functions of financial institutions and markets. You develop an appropriate range of cognitive, critical, intellectual and research skills, plus relevant personal and interpersonal skills to interact in the real world of business and organisations. This programme also prepares you for research or further study in this field. Elements of practical work will be carried out in the Kent Business School’s dedicated Bloomberg Lab. The virtual trading platform allows you to access and engage with market data through practical case studies and the use of online databases. The programme also provide you with the necessary training required for the Bloomberg Certificate. We are currently seeking recognition for the MSc Finance programme (formerly known as MSc Financial Markets) from the Global Association of Risk Professionals (GARP) and the Professional Risk Managers’ International Association (PRMIA) as PRMIA academic partner at programme level. The MSc Financial Markets had already obtained GARP and PRMIA recognition. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation: Foundations of Finance Quantitative Methods Investments and Portfolio Management Research Methods & Skills (Finance) Financial Data Modelling Essentials of Financial Risk Management Derivatives Finance with Excel Financial Regulation and Financial Crises Corporate Finance Fixed Income Markets Financial Engineering Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, you then work full time on the project and write a Dissertation based on this. This 6000-8000 word Dissertation is an opportunity to apply the techniques and insights presented in the programme and apply them to a specific problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a relevant subject such as finance, accounting, economics, mathematics or engineering. Consideration will be given to those applicants holding a good second class honours degree. Applications from students with a business studies background are also welcome. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Finance and Management

Campus Full time 1 year September 2017 United Kingdom Canterbury

Learn how to identify, interpret, organise and manipulate knowledge relevant to the development and management of global organisations. [+]

Learn how to identify, interpret, organise and manipulate knowledge on finance and management relevant to the sustainable development and management of global organisations. At Kent Business School our MSc in Finance and Management is aimed at students intending to pursue a career in business, banking, financial institutions, regulatory bodies, international organisations or government institutions. In particular, it is offered to those who wish to understand international financial management in theory and practice. The programme will provide you with a combination of the latest knowledge in corporate finance, financial markets, risk management and global business management as well as equip you with practical skills required in the job market to produce relevant financial analysis of corporate companies, financial institutions or other bodies where finance is an important activity both in the public and private sectors. You will acquire an appropriate range of management decision making tools, research skills, report writing, oral presentation as well as relevant personal and interpersonal skills to enable you to interact in the real world of finance and management. You will attend a series of guest lectures delivered by experts from the City of London and senior-level decision makers from industry. During the programme you will have opportunities for practical work to be carried out in the Business School’s dedicated Bloomberg Lab. The virtual trading platform allows you to access and engage with market data through practical case studies and the use of online databases. The programme also provides you with the necessary training required for the Bloomberg Certificate. In addition, you will be invited to take part in a programme-wide case competition, which will comprise a company analysis and will be judged by experts from the industry. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Organisational Behaviour and Human Resource Management Bank Asset-Liability Risk Management Business in an International Perspective Corporate Responsibility and Globalisation Foundations of Finance International Financial Markets and Instruments Research Methods and Skills (Finance) Corporate Finance Investments and Portfolio Management Managing the Multinational Enterprise Strategy Financial Data Modelling Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, you work full time on the Business Report in Finance. Entry Requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a relevant subject such as finance or management. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Human Resource Management

Campus Full time Part time 1 year September 2017 United Kingdom Canterbury + 1 more

This programme is designed to produce well-rounded human resource practitioners with exemplary knowledge and relevant expertise. Accredited by the Chartered Institute of Personnel and Development (CIPD). [+]

Develop your people management skills to operate effectively in today's challenging business environment. The attraction, retention and development of high calibre people are a source of competitive advantage for organisations today and are the responsibility of human resource professionals. This puts human resource management at the centre of business performance and a critical partner for organisational success. At Kent Business School our MSc in Human Resource Management produces well-rounded human resource practitioners with exemplary knowledge and relevant expertise to succeed in today’s challenging business environment. The programme is accredited by the Chartered Institute of Personnel and Development (CIPD), Europe’s largest professional institute for HRM and HR development, to its Advanced Level Standards. As a CIPD Approved Centre, we are recognised as a professional provider of HRM education so that on completion of this programme you will receive both the academic and professional qualification, and have acquired the level of knowledge and understanding required for full professional membership of the CIPD. Teaching staff on the programme comprise academics who understand the current business climate and are personally committed to students’ success. They bring a breadth of experience and expertise to their teaching and are involved in a wide range of research and professional activities. We work closely with the CIPD to deliver extra-curricular events to enhance your learning, skills and employability. Such events have included an annual event with key speakers on a topical HRM issue, and a careers event involving a variety of HRM practitioners. Our relationship with the CIPD also gives you the opportunity to attend CIPD hosted events in the local area to further enhance relevant skills, knowledge and employability. Graduates typically go on to specialist management positions or consultancy roles in all areas of human resource management, including employee relations, reward and recognition, recruitment, retention, and people and organisational development within a diverse range of organisations. Programme Information The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Developing Business Skills for Human Resource Management Human Resource Management and Development in Practice Human Resource Management in Context Leadership and Management Research Methods (HRM) Employee Resourcing Employment Relations Learning and Development Reward and Performance Management The Psychology of Selection and Assessment Human Resource Management Business Report Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, you work full-time on the project component and write a business report based on this, applying techniques and insights presented in the programme to a specific problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in business or a relevant social sciences discipline. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in International Accounting and Finance

Campus Full time 1 year September 2017 United Kingdom Canterbury

The MSc in International Accounting and Finance is designed to meet market needs through the preparation for, and development of your career in international accounting and finance. [+]

In today’s competitive global environment, employers are increasingly selective in their search for competent accounting and finance professionals. At Kent Business School our MSc in International Accounting and Finance is specially designed to develop your international accounting knowledge and skills to a high professional standard. This one-year, full-time programme aims to meet market needs through the preparation for, and development of, your career in international accounting and finance. It is well suited to students who have some knowledge of accounting and finance, and who wish to expand their skills and understanding to an advanced level. The programme is also suitable for students with a good academic standing from a related discipline, who wish to enhance their careers in international accounting and finance or for those interested in pursuing research or further study in this area. The MSc in International Accounting and Finance will equip you with the professional and research skills to pursue careers in a wide range of institutional settings such as academia, auditing, banking, financial institutions, management consultancy and organisational management. This programme equips you with the professional and research skills to pursue careers in a wide range of institutional settings such as academia, auditing, banking, financial institutions, management consultancy and organisational management. Teaching in the School is informed by the latest research and the changing needs of the global business environment. Our international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, not only in current best practice in your chosen area of study, but also in emerging new concepts and theories, and the latest business thinking. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Advanced Financial Accounting Advanced Management Accounting Corporate Finance Ethics of International Business Financial Systems and Institutions Foundations of Finance International Financial Reporting Research Methods & Skills (Accounting) Auditing Financial Regulation Financial Statement Analysis International Money and Finance Business Report in Accounting Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the project and write a Business Report in Accounting based on this. This 8000-10000 word Business Report is an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a relevant subject such as finance, accounting, economics, mathematics, engineering or any mathematically based natural science discipline. Students must have studied at least 60 credits in accounting within their first degree. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in International Banking and Finance

Campus Full time 1 year September 2017 United Kingdom Canterbury

The MSc in International Banking and Finance programme is specifically designed to provide you with the employability skills that are necessary for working in top tier global financial institutions, international organisations, central banks, financial regulatory agencies and in similar highly specialised institutions. [+]

Develop real-world business knowledge and practical financial skills to succeed in the finance and financial services sector. At Kent Business School the MSc in International Banking and Finance is specifically designed to provide you with the employability skills that are necessary for working in top-tier global financial institutions, international organisations, central banks, financial regulatory agencies and in similar highly specialised institutions. Graduates are equipped with strong theoretical and practical knowledge and its application to the banking industry and international and domestic financial markets. A particular emphasis is placed on developing cognitive skills that enable students to fully understand the complexity of the financial markets in the domestic and global economies. You also acquire an appropriate range of research skills, and relevant personal and interpersonal skills to enable you to interact in the real world of business and finance. This is strengthened by a series of guest lectures delivered by experts from the City of London. During the programme you will have opportunities for practical work to be carried out in the Business School’s dedicated Bloomberg Lab. The virtual trading platform allows you to access and engage with market data through practical case studies and the use of online databases. The programme also provides you with the necessary training required for the Bloomberg Certificate. We are currently seeking recognition for the MSc International Banking and Finance programme from the Professional Risk Managers’ International Association (PRMIA) as PRMIA academic partner at programme level. PRMIA recognition has already been obtained for the MSc Financial Services in Banking programme, which is the predecessor of the MSc in International Banking and Finance. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation: Corporate Finance Derivatives Domestic and International Banking Financial Institutions Management Essentials of Financial Risk Management Research Methods & Skills (Finance) Finance with Excel Bank Asset-Liability Risk Management Financial Statement Analysis Financial Regulation and Financial Crises Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the project and write a Business Report in Finance based on this. This 8000-10000 word Report is an opportunity to apply the techniques and insights presented in the programme and apply them to a specific problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a relevant subject such as business, economics, finance, and accounting, humanities, engineering and computer science. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Logistics and Supply Chain Management

Campus Full time Part time 1 year September 2017 United Kingdom Canterbury + 1 more

The MSc in Logistics and Supply Chain Management equips you with advanced quantitative and qualitative analytical skills in order to identify areas for improvement within an organisation to gain the competitive edge. [+]

Logistics and Supply Chain Management forms a significant part of any business and improvement in this area will give the company an added competitive advantage. At Kent Business School the MSc in Logistics and Supply Chain Management equips you with advanced quantitative and qualitative analytical skills in order to identify areas for improvement within an organisation to gain the competitive edge. This programme is designed for high-calibre graduates from science, engineering, and business and management disciplines, seeking to gain experience to work at all levels of the company from operational to strategic level. You benefit from project work, live case studies with real organisations, including a company visit and guest lectures, that will enhance your job prospects. Delivered by world-class, research-active and experienced staff the programme enables you to develop enhanced quantitative and qualitative skills to support decision making in any logistic area within an organisation. Logistics and supply chain management problems may include inventory, transportation, warehousing, location, reverse and green logistics and customer and supplier relationships. These aspects will, without doubt, provide the company with competitive advantage, if approached correctly. Graduates of this MSc are able to respond to the challenges in an area that is constantly evolving. The programme is accredited by the Chartered Institute of Logistics and Transport (CILT), the UK‘s independent professional body for logistics, supply chains and transport. Students who graduate from MSc Logistics and Supply Chain Management are exempt from the academic requirement for Chartered Membership, and while studying your student membership is paid for by Kent Business School. The CILT network connects members worldwide and is the greatest source of professional expertise for the industry. Accreditation and membership deliver significant benefit in terms of career prospects. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation: Introduction to Logistics and Supply Chain Management Contemporary Topics in Logistics and Supply Chain Management Data Mining and Forecasting Management of Operations Spreadsheets and Decision Support Systems Warehousing and Transport Management Business Statistics and Database Management Digital Marketing Financial and Management Accounting Heuristics and Optimisation Management Science Modelling Managing the Multinational Enterprise Marketing Organisational Behaviour and Human Resource Management Performance Management Simulation and Optimisation Software Structure and Organisation of the E-Commerce Enterprise Dissertation in Logistics and Supply Chain Management Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the project and write a Dissertation based on this. This Dissertation is an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification, in a quantitative discipline, such as engineering, logistics, mathematics, economics or statistics. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Management (International Business)

Campus Full time 1 year September 2017 United Kingdom Canterbury

The MSc in Management (International Business) provides an insight into a number of areas of general management, with particular emphasis on key aspects of international business. [+]

With an emphasis on international business, acquire the tools, techniques and concepts on how international business is conducted. At Kent Business School the MSc in Management (International Business) provides an insight into a number of areas of general management, with particular emphasis on key aspects of international business. This programme is designed to equip you with the necessary tools, techniques and concepts to understand how international business is conducted and how firms and countries can thrive in today’s global marketplace. This programme is designed for graduates who wish to pursue a management related discipline but with less than 3 years work experience, particularly from non-business related degrees, who are seeking a deep understanding of the world of business and management. Graduates typically pursue careers in multinational enterprises, international organisations, governmental bodies or consultancies. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation: Business in an International Perspective Financial and Management Accounting Management of Operations Managing the Multinational Enterprise Marketing Organisational Behaviour and Human Resource Management Strategy Applied Business Modelling Corporate Responsibility and Globalisation Digital Marketing Integrated Marketing Communications International Marketing Strategy Structure and Organisation of the e-Commerce Enterprise Tourism Development in Asia Pacific Personal Skills Development MSc Suite Business Report MSc Suite Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the Business Report, and the Personal Development & Management Skills Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualifications in a non-business-related discipline. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

MSc in Marketing

Campus Full time Part time 1 year September 2017 United Kingdom Canterbury + 1 more

The Master in Marketing provides students with the skillls to apply their knowledge to real-world marketing challenges. The programme also places great emphasis on socially responsible marketing and the role of marketing within society. Accredited by CIM (The Chartered Institute of Marketing). [+]

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value. At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside the MSc Marketing degree, ensures you are equipped with the best opportunities for a successful marketing career. Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries. Programme Information The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation: Applied Marketing Research Buyer Decision Making Financial and Management Accounting Integrated Marketing Communications International Marketing Strategy Marketing Organisational Behaviour and Human Resource Management Applied Business Modelling Corporate Responsibility and Globalisation Digital Marketing New Product Development and Innovation Management Marketing Report Assessment The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area. Entry requirements Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. [-]

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Kent Business School
University of Kent
Canterbury

Canterbury, England, CT2 7PE GB