The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be efficient in making decision within this globalized and dynamic sector, including the use of new technologies.
The specialization of tourist destinations in organizing events of different kinds not only reinforces the added value of the same but is a differential element and a key factor enabling positioning articulate a network of services and various quality products for the promotion and development of tourism business.
The Master in Event Management, Tourism and Business Protocol of Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality, as well as the need to be efficient in decision-making within this globalized and dynamic sector business perspective, including the use of new technologies.
Why study the Master in Event Organization, Protocol and Business Tourism (MICE) in Ostelea:
Membership of students: Students in the program become members of the Spanish Association of Professionals of Exhibitions, Events and Congresses (APROFECO) for one year, you can access all the latest industry events during your stay in Barcelona.
Barcelona as a business destination and world - class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects.
Organization of real events: the Masters Students are responsible for the organization of events and school protocol. Among other events, during 2015/2016 organized the Day of the Book.
Management of personal brand: The program includes the development of skills in the field of management of personal brand, affecting learning techniques personal marketing and employability, in order to detect career opportunities in Spain or other countries .
Stress management techniques: The program includes several sessions on stress management techniques, an essential ability for any executive of the organization of events, whose psycho-emotional balance will depend on the effective management of equipment.
Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and TV3 Marathon, which collaborated with the organization of the campaign against obesity.
Realization of TFM in-Company: The Final Master Work is done on a real company in the sector.
The Master in Event Management, Tourism and Business Protocol will allow you to:
KNOW THE MICE Industry (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions
Build a strong foundation of industry knowledge from an international perspective and always from the management approach.
Train managers oriented business management of tourism enterprises able to get the expected results worldwide.
DEVELOPMENT STRATEGIC PLANS
Introduce the keys to the development of strategic plans and their implementation to immediate action in MICE (Meetings, Incentives, Conferencing and Exhibitions) environments.
INNOVATION AND SUSTAINABLE MANAGEMENT
Develop the capacity for creativity and innovation in the industry and its sustainable management through a comprehensive and specialized training, qualifying participants for assuming positions of responsibility.
Developing the necessary management skills of a global MICE business manager to make a collaborative, assertive and participatory work among all team members develop.
The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules:
Structure and finance strategic sectorturísticoDirección in tourism business and event organization.
Talent management and innovation.
Business management organization eventosy business tourism in global environments.
International Marketing, protocolode events and business tourism.
Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market.
Executive Partner Employment Program
Online job forum
Online entrepreneurs cycle
Webminars Talent Development
Organization of cultural events on behalf of private, public companies or individual customers.
Companies using sponsorship and patronage as a communication tool and need qualified professionals to manage events that will organize or sponsor, and to design the sponsorship of profitable projects from the point of view of visibility and return on investment.
Departments of public institutions in the state, regional, provincial or municipal level dedicated to the implementation of cultural, artistic and cultural heritage through design, planning and event management policies in this field.
Companies engaged in the organization of fairs and other events of trade promotion in the field of public relations.
Hotel establishments dedicated to hosting events such as conferences, conventions and conferences.
Within each of these modules different subjects are presented.
The participant who successfully completes the program will take TRIPLE CERTIFICATION:
The Masters in Event Organization, Protocol and Tourism Business by The Ostelea, School of Tourism & Hopitality.
The Masters in Event Organization, Protocol and Tourism Business by EAE Business School.
The degree of the University of Lleida.