Madrid School of Marketing

Introduction

Read the Official Description

MSMK - Madrid School of Marketing is a Business School High Specialization in Marketing in Spain, whose main objective is educate people to become business leaders and intensify their skills and abilities.

In Madrid School of Marketing students not only take advantage of its location in one of the most important cities in the world link, also benefit from a rich diversity of students and a professional team committed to offer a genuine professional learning experience of high value.

Our Master programs offer both a high degree of specialization and a methodology that develops training the key factors of each area of ​​knowledge.

MISSION

Train professionals with a high degree of involvement in their tasks, being able to play a business leadership.

Create and disseminate knowledge of business management in marketing, being committed to the business and society in improving the effectiveness and results, and the implementation thereof.

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School aims to be a highly specialized, aimed at training managers and international recognition. With high standards for quality and learning outcomes, and with a commitment to serve as a basis, in all its developments, for business institutions.

Values ​​and Philosophy

  • Professionalism in the fields of action and activity.
  • Commitment to the business community, in all its expression.
  • Innovation in the developments carried out.
  • Opening any approach vision, culture, and diversity.
  • Learning as a maximum of the organization.
  • Care and support to students.
This school offers programs in:
  • Spanish

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Programs

This school also offers:

Master

Executive Master In Big Data And Analytics In Madrid

Campus Full time 400 hours February 2017 Spain Madrid

The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model - transactional model. Data models: model "star" model in "snowflake". Differences between a data warehouse and OLTP system. A data warehouse architectures. Differences between a data warehouse and data mart. Design Diagram Entity - Relationship. Creating tables Dimensions - Acts. Data transformation. Data loading from flat files. Design, Development and Implementation of consultations on models. Data loading from flat files. Design, Development and Implementation of consultations on models. 02.PROCESOS ETL: THE DATA TO INFORMATION Resource identification. Extraction Process Development. Data Quality: cleaning and data enrichment. Charging and maintenance: Initial Refreshment and Incremental. Technological environments / Main tools. 03.BIG DATA INSIGHT Introduction to Big Data. The new era of information. The V's of Big Data. Manage the Lifecycle. The architecture. Hadoop. Tools. Working with R. Geolocation. Semantic analysis. Making and selling a Big Data project. Major projects. Trends and future needs. 04.MOVILIDAD IN BUSINESS INTELLIGENCE Analytics platforms, technological trends and management platforms. Enterprise Mobility. Mobility in Business Intelligence. Mobility in the business process. Mobility management in Sales Force and Marketing. BUSINESS ANALYTICS ANALYTICS 05.BUSINESS Statistics as a facilitator for decision-making. Facilitate understanding of statistical concepts, applied to the company, and the acquisition of useful skills for working with data. Acquaint students with inductive reasoning, using as the sole source of information, provided by the sample data. Development of role models and show their practical application in campaign management. 06.DESARROLLO STRATEGIC BUSINESS The impact of Business Intelligence in strategic marketing: definition of strategic plans. Planning and definition of campaigns. Consumer behavior in digital media. Formats, strategies, details and tools for digital marketing actions. Digital marketing actions (planning campaigns). Measurement results. Social networks as a source of information for the general information system and CRM. Social Media Monitoring. Trends and future scenarios. Cases of strategic analysis. Development of a Strategic Plan of Social Media Marketing. 07.CUSTOMER ANALYTICS Learn to generate and use knowledge to facilitate decision-making and the definition of the best strategy to carry out (customer acquisition, customer loyalty, customer retention). Deepen the impact of customer value management strategies. Using customer information in real cases for different management strategies. Conducting case studies of customer acquisition, customer loyalty, customer retention. Customer Value Calculation leaning fraud detection, other. Customer segmentation. Real case studies application of customer analytics for business development (Insurance Sector, Automotive Sector, Retail Sector, Financial Sector). 08.CORPORATE PERFORMANCE MANAGEMENT Know the development of the planning and budgeting cycles of businesses. Deepening the importance of management indicators (Balanced Scorecard, Dashboards, Reports) and become familiar with the use of CPM tools. Acquisition of basic concepts of financial planning for the use of business simulation environments. Development Strategy Maps. Scorecard (according to Kaplan and Norton methodology) - Balanced Score Card. Development Indicators (Reporting). Case Study: Analysis and processing of information with business simulation tools. [-]

Executive Master In Marketing And Innovation In Sales In Madrid

Campus Full time 400 hours April 2017 Spain Madrid

The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. [+]

PRESENTATION The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. The development of the Master Executive in Marketing Management and Innovation in Sales it will allow you to identify and develop the most effective strategies and actions in marketing, from a multisectoral vision and a clear technological approach to this, throughout the development of the program is intended to students master the main techniques for data management and information collaboration and influence to get the consumer to understand the change and its management as variable success, strengthen the presence of the brand and the consumer experience, optimize the diversity of channels and devices in the overall marketing strategy, optimize financial and people resources in this new environment and understand the main technological tools applied in marketing and sales. The Master which is designed for professionals with at least 5 years experience in relevant positions in marketing or sales, senior entrepreneurs or intrapreneurs and other professionals, with extensive professional experience and who wish to be redirected towards the areas of marketing and sales possesses an Employment Lifetime. The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized in Management and Marketing, training can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN MARKETING AND STRATEGIC PLANNING STRATEGIC PLANNING MANAGEMENT AND MARKETING Marketing strategies and value creation. The exchange value: needs, wants and demands. Markets and demand. The technological factor. The strategic planning process. PEST analysis, market-client segmentation and positioning environment. Competitive analysis and information systems. How to develop competitive advantages in technology-based marketing. Integrated marketing plan. Technologies applied to marketing. The extended marketing mix: info + innovation. Operational marketing and strategic marketing: integration. Control models and key indicators. 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience. Customer Relationship Management to Customer Experience Management. How the new paradigm affects consumer awareness. The paper used in generating experiences. Tools for monitoring and creating experiences. Experiential Marketing (XM). Management model. Common Mistakes in projects customer and employee satisfaction. How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.GESTIÓN INNOVATION Innovation as a strategy. Myth vs lead it to ask the customer. Facing the first stage of innovation: Creativity and design thinking. Open innovation and crowdsourcing. Barriers and opportunities to sell an innovation project from marketing. Technology watch, benchmarking, competitive intelligence and examples from marketing to innovate. Developments since the product to selling solutions and value-added services. Innovation and product design. Co-creation of experiences. Change management. Management adversity. 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system. Treatment techniques of information. Strategy and business intelligence. Managing data into information. Data integration. Big Data. 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales. Fundamentals and analytical skills to understand the market. How to improve the analytical capacity. Pricing. 06.CUSTOMER ANALYTICS Customer segmentation. Customer Lifetime Value (CLV). Identifying market opportunities. Troubleshooting market. Customer acquisition. Cross and up selling. Churning and attrition. Scoring. Response Analysis of marketing campaigns and incentives. Forecasting. Product portfolio. Prevention of neglect and delinquency. Fraud detection. 07.WEB ANALYTICS Fundamentals and techniques of web analytics. Google Analytics: the use and optimization of campaigns. Measurement and interpretation of the main reports. Tracking conversions (Conversion Tracking). Social analytics. Science of search (SoS). The conversion funnel. Attribution models. MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy. How to integrate technology into the different strategies and their impact on operational activities. Positioning and differentiation strategies. Branding strategies: architecture and brand management, corporate identity and positioning. Product strategies. Pricing strategies. Distribution and marketing strategies in the channel. Retail marketing. Business to business strategies. 360 communication strategies. Integration of marketing strategies and implementation. Overall integrated strategic process: digital - off line. Relational 09.ESTRATEGIA How to relate to our client. Customer Centric Management. Objectives and strategies of attention and customer loyalty. Concepts and strategies of CRM and e-CRM. Basic and advanced CRM tools and control systems. New techniques and trends in customer relationship management. 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function. Management and Personnel Management. Business Coaching. Resource management in sales. Measurement and evaluation of results in sales. Strategies remuneration, compensation and fees. Sales strategies. COMMERCIAL 11.INNOVACIÓN Innovation Markets. Innovation on the client. Qualification and training of the sales team. New formats. Technological tools. Management, Planning and Management. Delivering Value. 12.BRANDING and corporate identity Basics of branding. Keys creative branding. Architecture and brand management. Process of launching a brand. Brand positioning and repositioning. E-Branding. Branded content and its main techniques. Metric branding and brand equity. Management of corporate identity. Brand reputation and corporate reputation. 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information. Cloud marketing management. Consumer interaction. Main technologies and applications. 14.DIGITAL MEDIA (Digital Marketing) Digital strategies. Creative Strategies. Architecture and web usability. Web Design seller. Positioning SEO and SEM. E-mail marketing. Legal environment of the digital area. E-commerce and supply chain. Key in traffic generation campaigns factors. Integrating digital media management in the overall marketing strategy. 15.SOCIAL MEDIA Social media management. Attracting and managing customers through social networks. Strategies platforms. Management and monitoring tools. Social media strategies. How to effectively manage an online community. Manage collaborative opportunities. Foster lasting connections. How to integrate social media strategy at the overall marketing strategy. 16.RETAIL Technology applied to retail marketing. Use strategy and technology application in retail. E-retail. Technology and information systems. Interactive systems. Touch systems. Robotics in retail. Integrating retail strategy in the overall marketing strategy. 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Mobile environment and opportunities in marketing. Desktop vs mobile strategy. Strategy apps vs web strategy. Strategy through mobile devices. How to integrate mobile social media strategy. How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity. Techniques customer relations and promotion on mobile devices. As enhance branding, interacting with consumers through events. Customizing devices. 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company. Marketing budgets and sales: analysis, forecasts and deviations. ROI in marketing and sales. 19.GESTIONAR FOR PROJECTS IN MARKETING Relationship between project and business strategy. The scope of the project. Working on projects in sales and marketing. Planning and project control. The costs and the project budget. Business ROI. Project communication. PRESENTATION AND DEFENSE OF THE STRATEGIC PLAN 20. PRESENTATION AND DEFENSE OF MARKETING / BUSINESS PLAN [-]

Intensive Master In Big Data And Business Intelligence In Madrid

Campus Full time 300 hours September 2016 Spain Madrid

Intensive Master in Big Data and Business Intelligence of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION Intensive Master in Big Data and Business Intelligence of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model - transactional model. Data models: model "star" model in "snowflake". Differences between a data warehouse and OLTP system. A data warehouse architectures. Differences between a data warehouse and data mart. Design Diagram Entity - Relationship. Creating tables Dimensions - Acts. Data transformation. Data loading from flat files. Design, Development and Implementation of consultations on models. Data loading from flat files. Design, Development and Implementation of consultations on models. 02.PROCESOS ETL: THE DATA TO INFORMATION Resource identification. Extraction Process Development. Data Quality: cleaning and data enrichment. Charging and maintenance: Initial Refreshment and Incremental. Technological environments / Main tools. 03.BIG DATA INSIGHT Introduction to Big Data. The new era of information. The V's of Big Data. Manage the Lifecycle. The architecture. Hadoop. Tools. Working with R. Geolocation. Semantic analysis. Making and selling a Big Data project. Major projects. Trends and future needs. 04.MOVILIDAD IN BUSINESS INTELLIGENCE Analytics platforms, technological trends and management platforms. Enterprise Mobility. Mobility in Business Intelligence. Mobility in the business process. Mobility management in Sales Force and Marketing. BUSINESS ANALYTICS ANALYTICS 05.BUSINESS Statistics as a facilitator for decision-making. Facilitate understanding of statistical concepts, applied to the company, and the acquisition of useful skills for working with data. Acquaint students with inductive reasoning, using as the sole source of information, provided by the sample data. Development of role models and show their practical application in campaign management. 06.DESARROLLO STRATEGIC BUSINESS The impact of Business Intelligence in strategic marketing: definition of strategic plans. Planning and definition of campaigns. Consumer behavior in digital media. Formats, strategies, details and tools for digital marketing actions. Digital marketing actions (planning campaigns). Measurement results. Social networks as a source of information for the general information system and CRM. Social Media Monitoring. Trends and future scenarios. Cases of strategic analysis. Development of a Strategic Plan of Social Media Marketing. 07.CUSTOMER ANALYTICS Learn to generate and use knowledge to facilitate decision-making and the definition of the best strategy to carry out (customer acquisition, customer loyalty, customer retention). Deepen the impact of customer value management strategies. Using customer information in real cases for different management strategies. Conducting case studies of customer acquisition, customer loyalty, customer retention. Customer Value Calculation leaning fraud detection, other. Customer segmentation. Real case studies application of customer analytics for business development (Insurance Sector, Automotive Sector, Retail Sector, Financial Sector). 08.CORPORATE PERFORMANCE MANAGEMENT Know the development of the planning and budgeting cycles of businesses. Deepening the importance of management indicators (Balanced Scorecard, Dashboards, Reports) and become familiar with the use of CPM tools. Acquisition of basic concepts of financial planning for the use of business simulation environments. Development Strategy Maps. Scorecard (according to Kaplan and Norton methodology) - Balanced Score Card. Development Indicators (Reporting). Case Study: Analysis and processing of information with business simulation tools. [-]

Intensive Master In Digital Marketing In Madrid

Campus Full time 300 hours March 2017 Spain Madrid

The Intensive Master in Digital Marketing -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized digital Digital Marketing and Management program, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, while will develop your knowledge in generating 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and Design Thinking in Online Reputation in Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. [+]

PRESENTATION The Intensive Master in Digital Marketing -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized digital Digital Marketing and Management program, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, while will develop your knowledge in generating 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and Design Thinking in Online Reputation in Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. The Intensive Master in Digital Marketing In (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in the Master . PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES The Digital Ecosystem. Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy Planning a digital business model. Measuring success and results for the customer. Permanent evaluation on real cases. Overall Assessment on a real case: Defense and argument on a marketing plan. ZA self (ZENOVATION) 02.BRANDED lead- CONTENT, SKILLS AND PERSONAL GROWTH Understanding the new consumer: the prosumer. Strategic planning in the development of "branded" campaigns. Storytelling and socialization of brands. The advertiser as co-producer. Funnels: metrics and indicators. Creativity and branded content. Permanent evaluation on real cases. Overall Assessment on a real case: Creation, development and launch of a branded campaign. 03.POSICIONAMIENTO Terminology, characteristics and structure. Investigation. SEO approach in the marketing strategy of the brand / company. Strategy and SEO. RRSS algorithms and ASO. Positioning and competition. On Page SEO and SEO of Page (Linkbuilding). Permanent evaluation on real cases Overall Assessment on a real case: Positioning Web. 04.ESTRATEGIA and implementing awareness SEM SEM concepts and trends. Planning, implementation and optimization of SEM campaigns. The multi-device environment. Remarketing search engine. SEM advertising solutions. Web analytics and conversions: Permanent evaluation on real cases Overall Assessment on a real case: Launch of a SEM campaign. 05.UX, usability and design thinking UX, scope and planning. People-stage. Maps, architecture, usability and design. Evaluation and testing techniques. Design thinking, context journey maps. Design optimization for multi-platform environments: Permanent evaluation on real cases. Overall Assessment on a real case: Redesign and UX plan e-commerce portal. 06.REPUTACIÓN ONLINE Strategy and management online PR and reputation. Corporate reputation. Drivers and Engagement: social media interactions. Active listening, participation and asset building. Online crisis management. Measuring impact: monitoring tools. Interaction with customers (gestsatisfaction, uservoice). Integration and management of channels to the customer: Permanent evaluation on real cases. Overall Assessment on a real case: online reputation management in digital environments. 07.SOCIAL MEDIA MANAGEMENT Defining Social Media Management. Social analytics. Research Techniques in Social Media. Social and professional networks. Management and Monitoring Tools. Profile and functions of the Community Manager. Analysis of Strategies in Social Media. Trends in Social Media Permanent evaluation on real cases Overall Assessment on a real case: RRSS corporate management. 08.ESTRATEGIAS ANALYSIS AND SKILLS Decision making in the Strategic Marketing. Marketing Mix Strategies. Digital Marketing Plan. Business Vision. Analysis and strategic role. Profile of the Strategic Manager. Impact on the overall management of an organization. Work processes: Permanent evaluation on real cases. Overall Assessment on a real case: Strategy and Analysis of an online business. 09.PLANIFICACIÓN AND CAMPAIGNS IN SUPPORT ONLINE Demographic and psychographic analysis of Target. Getting Insights. Media strategy. Digital advertising market in Spain. Major trading models: CPC, CPM, CPA. More innovative formats. Advertising media mix: buscadoers, display, affiliation. Management of online media planning. Permanent evaluation on real cases. Overall Assessment on a real case. Planning a digital media campaign. 10.E-COMMERCE Context and viability of businesses online. Profiles online buyer. Phases and cycles in the online purchase. Tools for creating an online store. Analytical and monitoring of sales: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating an integrated online store. DIGITAL 11.EMPRENDIMIENTO Models and characteristics of entrepreneurship in the digital age. Basic steps to create a startup: Business models generation Starting up a business. Entrepreneurship: networking, business plan, elevator pitch. Funding incubators. Emerging online business models. Internationalization: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating a start-up. INTELLIGENCE AND ECRM 12.BUSINESS Business Intelligence and campaign management systems. CRM assessment model (commercial activity). Integrated CRM model. Person-centered model. Comprehensive business cases: Permanent evaluation on real cases Overall Assessment on a real case: Designing an e-CRM strategy LEGAL 13.ASPECTOS 2.0 IP: understanding and application. Use and negotiating rights in the digital environment. Implementation of data protection in digital businesses. Copyright and contexts. [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Campus Full time 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Intensive Master Of E-commerce In Madrid

Campus Full time 400 hours March 2017 Spain Madrid

The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. [+]

PRESENTATION The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. The Intensive Master in E-Commerce Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in groups Master. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) CONSUMER AND 02.COMPORTAMIENTO lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience to Customer Relationship Management Customer Experience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. As managing logistics services ecommerce. Supplay Chain and Logistics Management. Integration services. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? cross docking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Drop shiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

International Master In Marketing And Sales In Madrid

Campus Full time 400 hours April 2017 Spain Madrid

The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The International Master in Marketing & Sales - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Management and Marketing, will attend lectures, seminars and workshops by prestigious speakers, you will work in small and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN STRATEGIC PLANNING AND MARKETING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How to develop competitive advantages in technology-based marketing Integrated marketing plan Technologies applied to marketing The extended marketing mix: info + innovation Operational marketing and strategic marketing: integration Control models and key indicators 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario to understand and comprehend the consumer Experiential Marketing. The value of the consumer The vision of experiential research: what techniques and tools used depending on the objectives Analysis, roles and types of consumers The design experience Management of the CustomerExperience Management Customerrelationship How the new paradigm affects consumer awareness The paper used in generating experiences Tools for monitoring and creating experiences Experiential Marketing (XM). Management model Common Mistakes in projects customer and employee satisfaction How to tackle a project of experiential innovation Technologies applied to consumer awareness 03.GESTIÓN INNOVATION Innovation as a strategy Myth vs lead it to ask the customer Facing the first stage of innovation: Creativity and designthinking Open innovation and crowdsourcing Barriers and opportunities to sell an innovation project from marketing Technology watch, benchmarking, competitive intelligence and examples for innovation from marketing Developments since the product to selling solutions and value-added services Innovation and product design Co-creation of experiences Change management Management adversity 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system Techniques information processing Strategy and business intelligence Managing data into information Data integration Big Data 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales Fundamentals and analytical skills to meet the market How to improve the analytical capacity Pricing 06.CUSTOMER ANALYTICS Customer segmentation CustomerLifetimeValue (CLV) Identifying market opportunities Troubleshooting market Customer Acquisition Cross and up selling Churning and attrition Scoring Response Analysis of marketing campaigns and incentives Forecasting Product Portfolio Prevention of neglect and delinquency Fraud detection 07.WEB ANALYTICS Fundamentals and techniques of web analytics Google Analytics: the use and optimization of campaigns Measurement and interpretation of major reports Tracking conversions (Conversion Tracking) Social analytics Science of search (SoS) The conversion funnel Attribution models MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy How to integrate technology into the different strategies and their impact on operational actions Positioning and differentiation strategies Branding strategies: architecture and brand management, corporate identity and positioning Product strategies Pricing Strategies Distribution and marketing strategies in the channel. Retail marketing Business to business strategies Communication Strategies 360 Integration of marketing strategies and implementation Overall integrated strategic process: digital - off line Relational 09.ESTRATEGIA How to relate to our client CustomerCentric Management Objectives and strategies of attention and customer loyalty Concepts and strategies of CRM and e-CRM Basic and advanced CRM tools and control systems New techniques and trends in customer relationship management 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function Management and Personnel Management. Business Coaching Resource management in sales Measurement and evaluation of sales results Strategies remuneration, compensation and fees Sales strategies COMMERCIAL 11.INNOVACIÓN Innovation Markets Customer innovation Qualification and training of the sales team New formats Technological tools Management, Planning and Management Delivering Value 12.BRANDING and corporate identity Branding Basics Keys creative branding Architecture and brand management Process of launching a brand Brand positioning and repositioning E-Branding Brandedcontent and its main technical Branding metrics and brandequity Management of corporate identity Brand reputation and corporate reputation 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information Cloud marketing management. Consumer interaction Main technologies and applications 14.DIGITAL MEDIA (Digital Marketing) Digital strategies Creative Strategies Architecture and web usability. Web Design seller SEO and SEM Positioning E-mail marketing Legal environment of the digital area E-commerce and value chain Key factors in the traffic generation campaigns Integrating digital media management in the overall strategy of Marketing 15.SOCIAL MEDIA Social media management Attracting and managing customers through social networks Strategies platforms Management and Monitoring Tools Social media strategies How to effectively manage an online community Manage collaborative opportunities Foster lasting connections How to integrate social media strategy at the overall marketing strategy 16.RETAIL Technology applied to retail marketing Use strategy and technology application in retail E-retail Technology and information systems Interactive systems Touch systems Robotics in retail Integrating retail strategy in the overall marketing strategy 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Environment and opportunities in mobile marketing Desktop vs mobile strategy Strategy apps vs web strategy Strategy through mobile devices How to integrate mobile social media strategy How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity Techniques customer relations and promotion on mobile devices As enhance branding, interacting with the consumer, through events Customizing devices 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company Marketing budgets and sales: analysis, forecasts and deviations ROI in marketing and sales PROJECT END OF MASTER [-]

MA In Creative & Visual Marketing Communications In Madrid

Campus Full time 400 hours September 2016 Spain Madrid

The Creative Master in Marketing & Visual Communications- Face (Madrid) of MSMK, is designed to grant you a broad view of the creation of marketing strategies from scratch, obtained all the skills and capabilities needed to develop your creativity, from conceptualization of ideas, projects to developing productions estraegias. It gives you a multitude of techniques and methods to develop strategies based on your creativity, technical and Branded Content, Visual Communications, 3D, photography, etc. [+]

PRESENTATION The Creative Master in Marketing & Visual Communications- Face (Madrid) of MSMK, is designed to grant you a broad view of the creation of marketing strategies from scratch, obtained all the skills and capabilities needed to develop your creativity, from conceptualization of ideas, projects to developing productions estraegias. It gives you a multitude of techniques and methods to develop strategies based on your creativity, technical and Branded Content, Visual Communications, 3D, photography, etc. This Master program gives you a creative and strategic vision of Creative Marketing needs to address key business challenges of marketing and communication in the creative markets, such as culture, leisure, sport, entertainment, tourism, and other related. The Master in Creative Marketing & Visual Communications - Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training Marketing and creativity, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices groups specializing in the Masters. Agenda CREATIVE 1.MARKETING Fundamentals and creative marketing techniques. Creativity and Creative Marketing and Strategy. Marketing Strategic Planning and Marketing. Sustainable Marketing. Understanding the Market. Cross-Cultural Marketing. Marketing of Creative and Cultural Industries. 2.COMPORTAMIENTO CONSUMER AND CUSTOMER EXPERIENCE The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience. The role of the employee in generating experiences. Tools for monitoring and creating experiences. Experiential Marketing (XM). Management model. Common Mistakes in projects customer and employee satisfaction How to tackle a project of experiential innovation Technologies applied to consumer awareness 3.NEUROMARKETING: Concept and Technology. Applications for marketing campaigns. Advertising effectiveness. Neuro-experience. Relational 4.MARKETING AND STRATEGIES OF CUSTOMER LOYALTY Relationship Marketing: Process and implementation. Build lasting relationships with customers. Techniques and skills to develop and manage customer relationships. Planning segmentation and campaigns. CRM / eCRM: Strategy and Technology. 5.CREATIVIDAD. SKILLS AND TECHNIQUES (APPLICATION) Creativity: Art and Science. Techniques for developing creativity. . Creativity and innovation start at yourself. Emotional intelligence and retrain your thinking. Practices and methodologies for innovation. Accelerate projects, disruptive technologies and trends. Customer-focused innovation. Innovation in Marketing. Product Management and Innovation. Management of financial resources in innovation. This module is done through workshops and training activities of creativity and innovation practices. CORPORATE MANAGEMENT AND IDENTITY 6.Brand The brand value chain. Process of brand management. Positioning, values, attributes and brand personality. Brand architecture. Brand valuation. Corporate identity: verbal and visual identity. Brand design and corporate identity. Branded Content techniques. 7.DISEÑO STRATEGY AND MANAGEMENT The design and marketing strategy. DesignThinking. Graphic design. Emotional Design. Design of products and services. Packaging. 8.FINANZAS FINANCIAL AND SKILLS FOR NON-FINANCIAL Finance Company. Financial decisions. Cost analysis and "Break Even". As marketing budgets and making communication. Budgetary slippage. CORPORATE 9.COMUNICACIÓN Digital communication and global context. CSR and CSR. Digital audience. Communication strategies. Communication Management. Managing Stakeholders. Crisis Communication. Internal communication. PR. 10.MARKETING COMMUNICATIONS Planning a campaign integrated marketing communication. Marketing communication: Strategy and Analysis. Strategies for communication tools. Relationship and negotiation with agencies and suppliers. Innovative sponsorships. Crowdfunding. Fundraising. 11. "VISUAL COMMUNICATIONS" TECHNICAL AND APPLICATION Visual narrative. Multimedia storytelling. Illustration. Animation. Video production. Gamification. Photography. Creativity and image for advertising. Infographics. Intellectual property. 3D. Management agencies. 12.COMUNICACIÓN DIGITAL & SOCIAL MEDIA Digital Culture. Campaigns and digital media. Web development, html, CSS and Wordpress. Exeriencia client and web usability. Internet metrics. Digital creativity. GUERRILLA MARKETING AND 13.EVENTOS Comprehensive planning and Event Management (Experiential Marketing of events). Storytelling in branded content and events. Street Marketing. City Marketing. PERSONAL DEVELOPMENT Throughout the program, students participate in various practical training activities, which will work in areas such as: Coaching. Publickspeaking. Interpersonal communication. Persuasion and achieving goals. Team work. Management of creative projects. Personal Branding. Digital Entrepreneurship. FINAL PROJECT [-]

MA In Developing E-commerce And Logistics Management In Madrid

Campus Full time 400 hours September 2016 Spain Madrid

The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. [+]

PRESENTATION The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. The Master in Development of E-Commerce and Logistics Management Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) 02.COMPORTAMIENTO CONSUMER AND lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience CustomerRelationshipManagement to CustomerExperience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. How to manage logistics services for ecommerce. Management.Integración Supplay Chain Logistics and service. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? crossdocking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Dropshiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Master's Degree In Business Intelligence And Big Data In Madrid

Campus Full time 400 hours September 2016 Spain Madrid

The Master in Business Intelligent and Big Data of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION The Master in Business Intelligent and Big Data of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master will have acquired and developed your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, allowing you to make decisions and manage. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a bag of Practice specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model - transactional model. Data models: model "star" model in "snowflake". Differences between a data warehouse and OLTP system. A data warehouse architectures. Differences between a data warehouse and data mart. Design Diagram Entity - Relationship. Creating tables Dimensions - Acts. Data transformation. Data loading from flat files. Design, Development and Implementation of consultations on models. Data loading from flat files. Design, Development and Implementation of consultations on models. 02.BIG DATA INSIGHT Introduction to Big Data. The new era of information. The V's of Big Data. Manage the Lifecycle. The architecture. Hadoop. Tools. Working with R. Geolocation. Semantic analysis. Making and selling a Big Data project. Major projects. Trends and future needs. 03.MOVILIDAD IN BUSINESS INTELLIGENCE Analytics platforms, technological trends and management platforms. Enterprise Mobility. Mobility in Business Intelligence. Mobility in the business process. Mobility management in Sales Force and Marketing. BUSINESS ANALYTICS ANALYTICS 04.BUSINESS Statistics as a facilitator for decision-making. Facilitate understanding of statistical concepts, applied to the company, and the acquisition of useful skills for working with data. Acquaint students with inductive reasoning, using as the sole source of information, provided by the sample data. Development of role models and show their practical application in campaign management. 05.DESARROLLO STRATEGIC BUSINESS The impact of Business Intelligence in strategic marketing: definition of strategic plans. Planning and definition of campaigns. Consumer behavior in digital media. Formats, strategies, details and tools for digital marketing actions. Digital marketing actions (planning campaigns). Measurement results. Social networks as a source of information for the general information system and CRM. Social Media Monitoring. Trends and future scenarios. Cases of strategic analysis. Development of a Strategic Plan of Social Media Marketing. 06.CUSTOMER ANALYTICS Learn to generate and use knowledge to facilitate decision-making and the definition of the best strategy to carry out (customer acquisition, customer loyalty, customer retention). Deepen the impact of customer value management strategies. Using customer information in real cases for different management strategies. Conducting case studies of customer acquisition, customer loyalty, customer retention. Customer Value Calculation leaning fraud detection, other. Customer segmentation. Real case studies application of customer analytics for business development (Insurance Sector, Automotive Sector, Retail Sector, Financial Sector). 07.CORPORATE PERFORMANCE MANAGEMENT Know the development of the planning and budgeting cycles of businesses. Deepening the importance of management indicators (Balanced Scorecard, Dashboards, Reports) and become familiar with the use of CPM tools. Acquisition of basic concepts of financial planning for the use of business simulation environments. Development Strategy Maps. Scorecard (according to Kaplan and Norton methodology) - Balanced Score Card. Development Indicators (Reporting). Case Study: Analysis and processing of information with business simulation tools. [-]

Master's Degree In Marketing Management For Fashion And Luxury Companies In Madrid

Campus Full time 400 hours March 2017 Spain Madrid

Master in Marketing Management for Business of Fashion and Luxury - Face (Madrid) of MSMK, gives you the knowledge and skills to lead the marketing and management in a single sector such as fashion and luxury, while you get the skills to assess the importance of the environment in a brand management and strategic, considering market trends and turn them into a real business opportunity, using management techniques necessary and appropriate for decision-making technologies. [+]

PRESENTATION Master in Marketing Management for Business of Fashion and Luxury - Face (Madrid) of MSMK, gives you the knowledge and skills to lead the marketing and management in a single sector such as fashion and luxury, while you get the skills to assess the importance of the environment in a brand management and strategic, considering market trends and turn them into a real business opportunity, using management techniques necessary and appropriate for decision-making technologies. The highly specialized in program management and marketing of fashion and luxury, gives you the skills and abilities necessary to become a leader in the fashion and luxury sector while will develop a deep understanding of the processes strategic marketing, marketing management fashion and luxury, geomarketing, manufacture and international distribution, intellectual property, finance decision-making to fashion and luxury, consumer insight, branding, digital marketing for fashion and luxury, retail marketing, coolhunting, the key variable in design and marketing, manage the textile value chain and fashion and identify unique aspects of fashion and luxury. The Master in Business Management Fashion and luxury-Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Masters specializing in practice. PROGRAM STRUCTURE MARKETING 01.FUNDAMENTOS Marketing fundamentals and general concepts. Strategic Marketing: segmentation, targeting and positioning. Operational marketing: Marketing plan. Expanded marketing mix: product, price, communication, distribution, people, processes (delivery / performance), physical evidence. 02.ENTORNO FASHION AND LUXURY History and sociology of fashion and luxury. Semiotics and cultural aspects of the consumer. Markets and economic movements in the world of luxury. New markets for fashion. The culture of creativity and the use of the exclusive. Reinventing business. Low Cost models. 03.DIRECCIÓN MARKETING IN THE FIELD OF FASHION AND LUXURY Strategic Management. Fundamentals and Areas of activity in fashion and luxury. Value Chain Fashion, Textiles & Luxury. Fundamentals of Marketing of fashion and luxury. Strategic segmentation for high value markets. Strategic Pricing. Value price. Global distribution and accessibility. Using CRM in Fashion and Luxury. Interaction between the Management and Marketing Management and Organization. Intellectual property and specific legal aspects of fashion and luxury. Guided tour of luxury brand flagship store. 04.CONSUMER INSIGHT Meaning of Luxury for the consumer. Segmentation of consumers and their motivations. Customer intelligence: the insight to winning concept. Attracting new customers: the power of the brand. Buying behavior: consumer ethnography and observation. Customer experience: customer loyalty. Common techniques exclusive market research and trend. 05.BRANDING AND POSITIONING Luxury brand concept. Audit and brand strategy. Branding, naming. Repositioning brands. Creating markup languages. Implementation of the brand. Packaging. Brand metrics. 06.MARKETING DIGITAL FOR FASHION AND LUXURY Digital Marketing Strategy trend products. Digital Marketing Plan. Analysis and control (analytical and metric). E-commerce. Online Shopping. Digital Branding for value brands. Positioning strategies. SEM / SEO. Digital Budget and integrated communication. Social Media Management. 07.COMUNICACIÓN IN FASHION AND LUXURY Public relations in Fashion: concept, new stage keys. The diffusion of the product: use opinion leaders. Use of advertising, sponsorship and promotions Fashion. The media relations in the field of fashion and luxury. Creating and managing fashion events. 08.RETAIL MARKETING Strategies in Retail Marketing. Channel Marketing Plan. Retail management for Luxury and Fashion. "Lead Time" and "Time to Market". Buying Plan. Visual merchandising. Tendencies. Brand identity, style and image. Architecture design store. Geomarketing: take decision about sale locations. Visit active luxury brand store. 09.COOLHUNTING Sociology and Fashion. Intercultural Marketing. Art and Design. Investigation. Color theory. Predicting trends. The module includes 2 practices Coolhunting fieldwork. 10.The DESIGN AS A KEY VARIABLE IN MARKETING Research and development of the concept. The creative process. Design collections. Design and Packaging. Guided tour of fashion-design center mass market brand. 11.CONTABILIDAD AND FINANCE IN FASHION AND LUXURY Introduction to accounting and financial management. Financial planning. Treasury control. Controlling, cost management and optimization of margins. INTERNATIONAL 12.MARKETING Exploration and selection of foreign markets. Expansion models (franchising, licensing and own stores). Management of international brands. DIGITAL 13.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other Fundraising techniques: raising capital and funding. Financial management for digital companies. Introduction to existing digital commerce platforms. How to Market distance: internationalization. Creating and using payment systems. Copyrights and data protection. Judicial and Legal Aspects. [-]

Master's Degree In Strategic Marketing Management And Business Innovation In Madrid

Campus Full time 400 hours September 2016 Spain Madrid

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The Master in Strategic Marketing and Innovation Commercial- Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. Agenda 01. STRATEGIC MANAGEMENT AND MARKETING PLANNING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How to develop competitive advantages in technology-based marketing Integrated marketing plan Technologies applied to marketing The extended marketing mix: info + innovation Operational marketing and strategic marketing: integration Control models and key indicators 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario to understand and comprehend the consumer Experiential Marketing. The value of the consumer The vision of experiential research: what techniques and tools used depending on the objectives Analysis, roles and types of consumers The design experience Management of the CustomerExperience Management Customerrelationship How the new paradigm affects consumer awareness The paper used in generating experiences Tools for monitoring and creating experiences Experiential Marketing (XM). Management model Common Mistakes in projects customer and employee satisfaction How to tackle a project of experiential innovation Technologies applied to consumer awareness 03.GESTIÓN INNOVATION Innovation as a strategy Myth vs lead it to ask the customer Facing the first stage of innovation: Creativity and designthinking Open innovation and crowdsourcing Barriers and opportunities to sell an innovation project from marketing Technology watch, benchmarking, competitive intelligence and examples for innovation from marketing Developments since the product to selling solutions and value-added services Innovation and product design Co-creation of experiences Change management Management adversity 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system Techniques information processing Strategy and business intelligence Managing data into information Data integration Big Data 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales Fundamentals and analytical skills to meet the market How to improve the analytical capacity Pricing 06.CUSTOMER ANALYTICS Customer segmentation CustomerLifetimeValue (CLV) Identifying market opportunities Troubleshooting market Customer Acquisition Cross and up selling Churning and attrition Scoring Response Analysis of marketing campaigns and incentives Forecasting Product Portfolio Prevention of neglect and delinquency Fraud detection 07.WEB ANALYTICS Fundamentals and techniques of web analytics Google Analytics: the use and optimization of campaigns Measurement and interpretation of major reports Tracking conversions (Conversion Tracking) Social analytics Science of search (SoS) The conversion funnel Attribution models MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy How to integrate technology into the different strategies and their impact on operational actions Positioning and differentiation strategies Branding strategies: architecture and brand management, corporate identity and positioning Product strategies Pricing Strategies Distribution and marketing strategies in the channel. Retail marketing Business to business strategies Communication Strategies 360 Integration of marketing strategies and implementation Overall integrated strategic process: digital - off line Relational 09.ESTRATEGIA How to relate to our client CustomerCentric Management Objectives and strategies of attention and customer loyalty Concepts and strategies of CRM and e-CRM Basic and advanced CRM tools and control systems New techniques and trends in customer relationship management 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function Management and Personnel Management. Business Coaching Resource management in sales Measurement and evaluation of sales results Strategies remuneration, compensation and fees Sales strategies COMMERCIAL 11.INNOVACIÓN Innovation Markets Customer innovation Qualification and training of the sales team New formats Technological tools Management, Planning and Management Delivering Value 12.BRANDING and corporate identity Branding Basics Keys creative branding Architecture and brand management Process of launching a brand Brand positioning and repositioning E-Branding Brandedcontent and its main technical Branding metrics and brandequity Management of corporate identity Brand reputation and corporate reputation 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information Cloud marketing management. Consumer interaction Main technologies and applications 14.DIGITAL MEDIA (Digital Marketing) Digital strategies Creative Strategies Architecture and web usability. Web Design seller SEO and SEM Positioning E-mail marketing Legal environment of the digital area E-commerce and value chain Key factors in the traffic generation campaigns Integrating digital media management in the overall strategy of Marketing 15.SOCIAL MEDIA Social media management Attracting and managing customers through social networks Strategies platforms Management and Monitoring Tools Social media strategies How to effectively manage an online community Manage collaborative opportunities Foster lasting connections How to integrate social media strategy at the overall marketing strategy 16.RETAIL Technology applied to retail marketing Use strategy and technology application in retail E-retail Technology and information systems Interactive systems Touch systems Robotics in retail Integrating retail strategy in the overall marketing strategy 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Environment and opportunities in mobile marketing Desktop vs mobile strategy Strategy apps vs web strategy Strategy through mobile devices How to integrate mobile social media strategy How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity Techniques customer relations and promotion on mobile devices As enhance branding, interacting with the consumer, through events Customizing devices 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company Marketing budgets and sales: analysis, forecasts and deviations ROI in marketing and sales PROJECT END OF MASTER [-]

Master In Business Innovation & Self Empowerment In Madrid

Campus Full time 400 hours April 2017 Spain Madrid

The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. [+]

PRESENTATION The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. The highly specialized in Innovation and Marketing program allows you to develop your skills, competencies and knowledge in the culture of innovation, with Zenovation with new methodologies for innovation, disruptive technologies, with a customer-focused innovation with innovation ecosystems and with a strategic vision of innovation, allowing you to be innovative from the culture and art of innovation. The Master in Business Innovation & SelfEmpowerment- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized enInnovation and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.INNOVACIÓN: CULTURE AND COMMITMENT Where and how innovation come from? Innovation vs routine. Myth vs lead it to ask the customer. Developing innovation in different cultures and nuances: Florence, London, Paris, Vienna, Helsinki, Boston, Tel Aviv, Silicon Valley. Symptoms climate innovation: What if my environment is hostile to innovation? The value of ideas vs. action. Environments and management practices that encourage innovation. ALL STARTS IN SELF (ZENOVATION) 02.TODO BEGINS IN SELF (ZENOVATION): LEADERSHIP SKILLS AND PERSONAL GROWTH. Lead-, SKILLS AND PERSONAL GROWTH How to look inside? Management Emotional Intelligence. Management of our limitations and fears. Training positive thinking and meditation. Attitudes: Search humble, proactive, management difficulties, overcoming, holisticidad and integration. Understanding my immediate environment: enhancement of your environment. Practicing our best: public regarding the decision maker and facilitator of an innovative project and / or business. 03.PRÁCTICAS AND METHODOLOGIES FOR INNOVATION, LEADERSHIP AND INNOVATIVE PROJECT MANAGEMENT IdeaLab: Design and Visual Thinking. Creativity: Minecraft, creative writing, critical situations. Open Innovation and Collaborative Methodologies: Crowdsourcing and co-creation. Iterative methodologies: Agile, Lean Startup. PithElevator & InvestorsMeetup Creative writing. Managing projects: PRINCE2, Green Belt, Portfolio. Management, PMP + PMBOK, ISO-21500. Prototyping: Arduyno and 3D printing. 04.COMO accelerate projects: DISRUPTIVE TECHNOLOGIES AND TRENDS Arduino case and #Makers Sensing and Internet of things. 3D printing. Immersive video, Augmented Reality. Anticipation and early detection. How to identify trends and incorporate them into our innovations? 05.INNOVAR CUSTOMER FOCUS: VS TRANSACTION relationship management. The customer person: emotional attachment and expectations management. Branding and its importance to connect both as a company and personally. Observation of the client and not the same customer and involvement in the design process. Critical users and hackers. Customer incentives: gamification. Contents: Storytelling and BrandedContents. Narrative. Transmedia. Product development. View over consumption in the XXI Century: Western World vs Emerging Countries. Indicators and metrics about how profitable the relationship with the customer through innovation. 06.EL INNOVATION ECOSYSTEM Innovation Agents. Initiatives and scenarios at our disposal. Institutions How to approach them and work with them? Global Vision: Innovation Hot Spots. Social innovation and collaborative or networked models. Large Corporations. How to move in a corporate environment about innovation? Who is who? Financial and nonfinancial resources: Effective management of resources reinvention and transformation processes. Intellectual Property and Regulation. Agreements of intent, contracts ... 07.INNOVACIÓN: STRATEGIC VISION WWH vision and obsession. Internal and external look. Curves and Value Networks. Alternative business models. Maintaining competitive advantage. Unexpected changes and dynamics of innovation. Metrics and Business Modeling vs "business models". Large Corporations. Understanding and working formality and informality of organizations. 08.APRENDER TO BE FROM INNOVATIVE CULTURE AND ARTS. INSPIRATION DISRUPTIVE Observation and open attitude connected with the world of art and culture, provides great opportunities to innovate and connect ideation and experimentation from the cultural sphere of artistic, (extremely open and transgressive) vs the business world with large inertia and looking as fit and transformed. The ultimate goal is to re-connect better with a client Person / Citizen in profound change and review of their actions, values ​​and activities. [-]

Master In Marketing & Retail Experience In Madrid Omnichannel

Campus Full time 400 hours April 2017 Spain Madrid

The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. [+]

PRESENTATION The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. The program is highly specialized in Retail and Marketing, gives you the skills and abilities to become a leader, at the same time develop your skills in key strategic decisions in retail, in retailmanagement, business models, in specialized retail environments in circles of distribution, purchasing management, in procurement, in stock control, logistics management and value analysis of business processes. The Executive Master in Retail Marketing and omnichannel Experience- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Retail, Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime . PROGRAM STRUCTURE 01. BUSINESS distribution structure and business models. 1. Analyze the sector. The distribution within the corporate structure. Pathways concept and the sectors of the economy. Study key factors in an economic sector. Targeting the final consumer. The Retail / e-platform Canal and retail sale. Stages. Wheel of Retail trade. 2. To analyze the internal structure of the distribution channel. Alternative Channels. Canal building strategy. Analyze the potential market and target. Analyzing the economic and fiscal viability Canal. Manage HR. Fundamentals in Operations Management. 3. Development and Retail Retail New Age 02. ENVIRONMENTS STRATEGIC MARKET EXPANSION 1. Competitive Strategies in Retail. Technological differentiation. Cost leadership. Targeting and Segmentation. Location. 2. Decisions on growth strategies. Depth growth. Surface growth. Geographic growth. 3. How Diversify. New markets. New products. New customers. 4. Franchise expansion as an alternative. Concept and contracting. Franchise management costs. Main decisions. 5. Trends in Retail Marketing. Consumer evolution and how to detect changes in the markets. Decide on commercial formats. Building a fashion brand that define and mark. Trend. Customer loyalty: Matching mark - Customer. Recruitment and retention. Multichannel / crosschannel / ecommerce. 03. COMPETITIVE STRATEGIC DECISIONS IN RETAIL 1. Identify and understand a Consumer Multicanal and Multiproducto. Understanding the process. Consumer habits. Rational and emotional purchase. Set segmentation strategies. Cultural Marketing and Crosscultural. Shopper. Trends and Research. P2P buying process (the path to purchase). Of the 4 P's of MK at 6 P's (People + Purchase). CustomerCentric. Technologies applied to POS. Smart Shopper and Smart City. 2. Analysis of the Point of Sale (Visual Merchandising). Behavior and habits at the point of sale. Types of establishments. Analysis of locations. Areas of business impact: Showrooms and Exhibitions. Window dressing and visual merchandising: Practices and trends. Interior Design and Space. Lighting. Signage. Aposemántica. Ordination. Tours. 3. Branding and Corporate Identity. Define the business strategy. Define product strategy. Positioning the brand. Brand management: management techniques. Identify key KPIs and continuous improvement. Information systems (Benchmarking). 4. Action Areas. Manage establishments in international environments. Marketing and Profitability of major shopping centers and communication spaces. Franchise marketing decisions. Own Brand Strategy in Retail. 5. Experiential Marketing. Customer: Person + Context and Neuroscience. Laddering experiences. Components of an experience. What does it taste experience? Experiential Marketing. The MMV's: the role of the person and the true innovation in the customer experience. Development of creative thinking and experiences. Arteting: the art of connecting with the emotions and feelings of our current and potential customers. 3 EX: Exhibition, Ex-Desing, Experience. 04. RETAIL MARKETING MANAGEMENT 1. Strategic development of the company. 2. Brand Management. 3. Plan Communication. Corporate Communication Strategy. Internal Communication decisions. Relationship and involvement with the media. Publicity and promotion. Acts and events. Social media. 4. Feasibility Analysis Business. Feasibility alternatives. Retail Operating Account: types of costs. Projection scenarios viability. Reinvestment Policy. 5. Retail Marketing Plan. Mapping of quantitative and qualitative targets. Brand Image Management. Environment Analysis and Competition. SWOT analysis. Product life cycle. Retail Customer's analysis. RetailIntelligence. Creating Value Retail. Category Management. POS positioning. Management of prices and margins in Retail. Retail Marketing campaigns. 6. E-Retail: Digital Marketing and Retail Marketing strategy. Digital showcase. Ecommerce. Content management. Point successfully combine sales and social networking. Bluetooth and Mobile Marketing strategies. 7. Research and Information Systems: Key and its applications. Effective investigation into the channel. Manage the commercial research project. How to perform sampling in the distribution channel. Apply the main techniques of research (quantitative and qualitative). Other application techniques in the retail channel. Reports: interpretation and presentation of research results. Geomarketing and applications. Difficulties in understanding the client and how to overcome them. 5. OMNI-CHANNEL IN RETAIL. THE RESPONSE TO ECOMMERCE "CustomerJourney" in the digital environment: Omni-channel: Customer - Centric Commerce. Mapping the "CustomerJourney" Implications for the retailer and for the branding of the manufacturer's products. New business models: Profit & Loss of eCommercefrente physical retail. New challenges and threats of the value chain. 6. OMNI-CHANNEL CUSTOMER INTERFACE Omni-channel CRM: Customer perception: Cross-Channel & Multi-devices & Cross-selling. Analytics in the Omni-channel and Big Data strategy. Technologies for managing data and information. How to personalize the shopping experience. The outlet connected: Redefining opportunities at the point of sale, new formats, communication and promotion The omni-channel experience at the point of sale New challenges for the management of the channel (manufacturer branding at the point of sale) 07. MANAGEMENT Sourcing 1. Description and design of business processes in retail. Adaptation of business processes in the retail channel. Upstream processes + + Downtream Middletream. CostesOperativos analysis. 2. Manage the operational capacity in the Point of Sale. Capacity Planning. Efficiency vs Response. Outsourcing and Offshoring. Facilities and Operating Resources. 3. Plan Sales and Customer Operations. MPS and MRP Master Plan and process scheduling. Deviation Correction and operating plans. Push vs Pull (JIT). 4. Project Management. Project Design and Development: Releases, promotions and events. Planning and Monitoring. Project Implementation. 5. Action Areas. International Retail Operations environments. Operational management in Retail Chains. Centralization or decentralization. Cross Docking and dropshipping. Centralization of Purchasing and Logistics. Retail Operations consolidation points. Franchise operations models. 08. MANAGEMENT RETAIL Sourcing 1. Map of ABC references. Policy prioritization of references / families. ABC action. 2. Plan Selection / optimization Providers. Search and Preset. Approach / Scoring Alternatives. 3. Strategy negotiating with suppliers. Evaluation of negotiating strength. Plan objectives in the negotiations. Correction action and negotiation. Approval of suppliers template. 4. Product Global Sourcing. Searches for optimal sources. Benchmarking and Management Alternatives. 5. Supply Systems in Retail. Demand formula. Mini Max system. Mixed Management categories. 6. Evaluation of suppliers. 7. General Services Retail. Essential items of expenditure: detection and prioritization. Selection and negotiation with creditors. Monitoring alternatives. 9. VALUE STRATEGIES IN ECOMMERCE Competitive strategies in the digital environment: The product offering in the omni-channel environment Pricing strategies in a transparent and informed market Talent management at the point of sale Economy "self-service" Effectively manage the digital communication Social media in the omni-channel environment Process of implementation of the structure and resources of an organization omni-channel. [-]

Master Intensive Web Analytics In Madrid

Campus Full time 300 hours March 2017 Spain Madrid

The Intensive Master in Web Analytics -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized Digital Analytics, a thriving professional discipline that aims to uncover the behavior of internet users, show why, more and more companies need to incorporate a specialist their Digital Marketing departments. [+]

PRESENTATION The Intensive Master in Web Analytics -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized Digital Analytics, a thriving professional discipline that aims to uncover the behavior of internet users, show why, more and more companies need to incorporate a specialist their Digital Marketing departments. The Master gives you this new discipline and develop your skills and abilities to specialize as an expert in web analytics, while also develop your skills in Google Analytics from advanced aspects to technical aspects, on the interaction between web analytics and SEO and web analytics and advertising in creating custom KPIs and Dashboards, optimizing and testing multiple test, in addition to consolidate your knowledge in SEO, SEM, CPC Campaigns in Branded Content and Social Media, among others. The Intensive Master in Classroom Web Analytics (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in the Master . PROGRAM STRUCTURE 01.INTRODUCCIÓN A web analytics What is analytical. Panorama tools. Onsite Offsite measurement. BASIC ANALYTICS 02.GOOGLE Creation and implementation of GA. Basic concepts. Defining Metrics. ADVANCED ANALYTICS 03.GOOGLE Filter Segments. Measurement Objectives. Internal search engine. Custom Research. Advanced tracheal objectives (events, e-commerce). TECHNICAL ANALYTICS 04.GOOGLE Checking labels. GA code modification. Implementation of code downloads, videos, etc. 05.ANALÍTICA WEB AND SEO Applying knowledge to the data. SEO - Overview. Strategy. Special Reports. 06.OBJETIVOS KPI'SY Dashboards Defining objectives. Definition and studies Dashboard. Standard Dashboard. Search Dashboard. 07.OPTIMIZACIÓN Test A / B. Labeling campaigns (Display, SEM, Affiliate ...). Interpretation of results. 08.ADSERVING AND ANALYTICAL WEB How Online advertising is measured. What is a Adserver and what is a Adserver. Ofrenden metrics Adservers us. Post-Click - Post - Impression. Redirects, Pixels, Clickcommands ... Learning to traffic a campaign and Optimizations How to integrate different sources. Analytics in media plans. 09.FUNDAMENTOS AND DIGITAL MARKETING TECHNIQUES Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy. Planning a digital business model. Measuring success and results for the customer. 10.BRANDED CONTENT Strategic planning in the development of "branded" campaigns. Storytelling and socialization of brands. Funnels: metrics and indicators. Creativity and branded content. 11.POSICIONAMIENTO SEO approach in the marketing strategy of the brand / company. Strategy and SEO. RRSS algorithms and ASO. SEO on basic and advanced Page / Off Page SEO (Linkbuilding). 12.ESTRATEGIA and implementing awareness SEM Planning, implementation and optimization of SEM campaigns. Remarketing search engine. SEM advertising solutions. Web analytics and conversions. 12.SOCIAL MEDIA MANAGEMENT Defining Social Media Management. Social analytics. Social networks and profession. Management and Monitoring Tools. Profile and functions of the Community Manager. Analysis of Social Media strategies. [-]

Masters In Brand Management, Design And Corporate Identity In Madrid

Campus Full time 400 hours March 2017 Spain Madrid

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. [+]

PRESENTATION The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. The highly specialized in Branding and Marketing program gives you the skills and abilities to become a leader in brand management, while'll develop a deep understanding of the development and brand management, corporate identity, brand design and corporate identity, standardization and manualization of brand valuation and brand communication to build winning brands in a global environment. The Master in Brand Management, Design and Corporate Identity - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Brand Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange specializing in the master practices. PROGRAM STRUCTURE 01.MARKETING AND COMMUNICATION Introduction to Marketing Business and non-business Marketing Industry, sector and market Consumer Marketing Industrial Marketing Public Sector Marketing Third Sector Marketing Segmentation and Loyalty - CRM Market research Positioning and differentiation Marketing Mix The brand as a marketing tool Making a marketing plan 02.CONCEPTO BRAND Brand history. Social function of the mark today. Brand characteristics. Types mark. An approach to brand portfolio strategy. The mark against other intangibles of the company: value, reputation, satisfaction, trust, loyalty, security, image, etc. The mark on the environment The public goals of the brand: internal and external. Who influences and how about the brand. WHAT IS A BRAND 03.PARA Functions of brands. The value of a brand: how a brand adds value; different approaches and concepts. Viewpoint of supply and how it affects the supply curve. View of demand and how it influences the demand curve. 04.DESARROLLO AND BRAND MANAGEMENT Brand within the business strategy: The brand from the mission, vision and strategic business plan. The brand value chain. Brand and corporate culture. The brand with third parties. Organizational structure, processes, information flows and decision-making in the brand management: stakeholders. The process of brand management: Research and analysis. The research approach based on the objectives. Primary and secondary research. Internal and external investigation. Analysis and diagnosis of the information gathered. Strategic Development Positioning, values, attributes and brand personality. Decline of positioning: Brand architecture. Types of brand architecture. Licensing and brand franchise. Verbal Identity CORPORATE IDENTITY 05.LA: Types of denominations. Methodology development and creation of Verbal Identity. The registration research. Visual identity: Graphical symbols of identity: logo and symbol. Typefaces. Chromatic signs of identity. The "look & feel" or visual style. The tone of communication: Corporate communication. Corporate Public Relations. 06.DISEÑO CORPORATE IDENTITY AND BRAND Techniques and design tools. Graphic image. Visual identity. Brand design. Identity design. Packaging design. And 07.NORMALIZACIÓN manualization Identity, expressions, declensions and brand applications. Standardization: the MIC. Implementation of the brand: corporate architecture and theming of spaces. Retail marketing: the brand at the point of sale. Packaging. 08.COMUNICACIÓN BRAND The brand communication strategy. External and internal communication. The brand outward; above and below the line. The mark on conventional advertising. The mark on the relational and direct marketing. The mark on Viral Marketing. The mark on Public Relations. The brand in the online environment: e-branding / e-mobile. The brand inward: Brand engagement. Employees and members of the brand. The partners in support of the brand. "Champions" of the brand, and the inner experience of the brand. 09.VALORACIÓN BRAND Brand protection. Evaluation and feedback. Brand evaluation. Economic and financial assessment. Tracking the brand: Scorecard of the brand. Trackings of strength and / or brand health. Other evaluation systems. 10.VALORACIÓN BRAND Creation vs. Management vs. Revitalization. Corporate branding / business unit vs. Range / product Management brand architecture. Brand vs. generalist Specialist / niche. Product Brand vs. Service brand. B2B vs. brand sectors B2C. Brands vs. Strategies and price levels. The brand diversifications and expansions. Brand marketing: buying, selling, licensing. Brand based on Life Cycle time that is. The markings on changing situations and / or crisis. Brand and relationship strategy with different target audiences. [-]

Masters In Digital Marketing Innovation In Madrid

Campus Full time 400 hours September 2016 Spain Madrid

The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. [+]

PRESENTATION The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. The Master in Digital Marketing In Innovation (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small and faculty quality managers composed of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01. BASIS AND MARKETING TECHNIQUES The Digital Ecosystem. Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy Planning a digital business model. Measuring success and results for the customer. Permanent evaluation on real cases. Overall Assessment on a real case: Defense and argument on a marketing plan. ZA self (ZENOVATION) 02.BRANDED lead- CONTENT, SKILLS AND PERSONAL GROWTH Understanding the new consumer: the prosumer. Strategic planning in the development of "branded" campaigns. Storytelling and socialization of brands. The advertiser as co-producer. Funnels: metrics and indicators. Creativity and branded content. Permanent evaluation on real cases. Overall Assessment on a real case: Creation, development and launch of a branded campaign. 03.POSICIONAMIENTO Terminology, characteristics and structure. Investigation. SEO approach in the marketing strategy of the brand / company. Strategy and SEO. RRSS algorithms and ASO. Positioning and competition. On Page SEO and SEO of Page (Linkbuilding). Permanent evaluation on real cases Overall Assessment on a real case: Positioning Web. 04.ESTRATEGIA and implementing awareness SEM SEM concepts and trends. Planning, implementation and optimization of SEM campaigns. The multi-device environment. Remarketing search engine. SEM advertising solutions. Web analytics and conversions: Permanent evaluation on real cases Overall Assessment on a real case: Launch of a SEM campaign. 05.UX, usability and design thinking UX, scope and planning. People-stage. Maps, architecture, usability and design. Evaluation and testing techniques. Design thinking, context journey maps. Design optimization for multi-platform environments: Permanent evaluation on real cases. Overall Assessment on a real case: Redesign and UX plan e-commerce portal. 06.REPUTACIÓN ONLINE Strategy and management online PR and reputation. Corporate reputation. Drivers and Engagement: social media interactions. Active listening, participation and asset building. Online crisis management. Measuring impact: monitoring tools. Interaction with customers (gestsatisfaction, uservoice). Integration and management of channels to the customer: Permanent evaluation on real cases. Overall Assessment on a real case: online reputation management in digital environments. 07.SOCIAL MEDIA MANAGEMENT Defining Social Media Management. Social analytics. Research Techniques in Social Media. Social and professional networks. Management and Monitoring Tools. Profile and functions of the Community Manager. Analysis of Strategies in Social Media. Trends in Social Media Permanent evaluation on real cases Overall Assessment on a real case: RRSS corporate management. 08.ESTRATEGIAS ANALYSIS AND SKILLS Decision making in the Strategic Marketing. Marketing Mix Strategies. Digital Marketing Plan. Business Vision. Analysis and strategic role. Profile of the Strategic Manager. Impact on the overall management of an organization. Work processes: Permanent evaluation on real cases. Overall Assessment on a real case: Strategy and Analysis of an online business. 09.PLANIFICACIÓN AND CAMPAIGNS IN SUPPORT ONLINE Demographic and psychographic analysis of Target. Getting Insights. Media strategy. Digital advertising market in Spain. Major trading models: CPC, CPM, CPA. More innovative formats. Advertising media mix: buscadoers, display, affiliation. Management of online media planning. Permanent evaluation on real cases. Real.Planificación overall assessment on a case of a digital media campaign. 10.E-COMMERCE Context and viability of businesses online. Profiles online buyer. Phases and cycles in the online purchase. Tools for creating an online store. Analytical and monitoring of sales: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating an integrated online store. DIGITAL 11.EMPRENDIMIENTO Models and characteristics of entrepreneurship in the digital age. Basic steps to create a startup: Business modelsgeneration Starting up a business. Entrepreneurship: networking, business plan, elevator pitch. Funding incubators. Emerging online business models. Internationalization: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating a start-up. INTELLIGENCE AND ECRM 12.BUSINESS Business Intelligence and campaign management systems. CRM assessment model (commercial activity). Integrated CRM model. Person-centered model. Comprehensive business cases: Permanent evaluation on real cases Overall Assessment on a real case: Designing an e-CRM strategy LEGAL 13.ASPECTOS 2.0 IP: understanding and application. Use and negotiating rights in the digital environment. Implementation of data protection in digital businesses. Copyright and contexts. [-]