Johan Cruyff Institute

Introduction

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

More than 6.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

This school offers programs in:
  • English
  • Spanish

View master programs »

Programs

This school also offers:

Master

FC Barcelona Master in Football Business by Johan Cruyff Institute

Campus Full time 8 months April 2017 Spain Barcelona

The FC Barcelona Master in Football Business organized by the Johan Cruyff Institute has been created with the ambition to be the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the great educational experience of the Johan Cruyff Institute. [+]

FC Barcelona Master in Football Business by Johan Cruyff Institute The FC Barcelona Master in Football Business organized by the Johan Cruyff Institute has been created with the ambition to be the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the great educational experience of the Johan Cruyff Institute. The main objective of the FC Barcelona Master in Football Business by Johan Cruyff Institute is to educate with in-depth and up-to-date knowledge and insights from the industry. We aim to provide students with the analysis of the core theories and relevant case studies that will help them visualize the behaviour of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations. ADMISSION REQUIREMENTS We are looking for highly-driven and engaged candidates with proven experience in football business or in high-performance business not related to football (minimum of 3 years) combined with a strong business academic background from a well-known university. Athletes with relevant work experience in the football business can enroll in the Master, but candidates with no previous experience will need to have a relevant academic background to be eligible for selection. The minimum level of English proficiency required is a score of IELTS 6.0, or equivalent, if the candidate attended a non-English speaking undergraduate university. Selection criteria We are looking for hardworking candidates who have strong leadership and problem-solving abilities combined with great communication, teamwork and interpersonal skills. We are seeking challenging and critically thinking students that will have a strong positive impact in the football business and in the overall community, and who will be able to contribute to building the future of the sport. The admission process will consider all parts of these requirements, together with professional experience and educational background. Meeting all the minimum requirements will not guarantee you admission, but you will be invited to pass to the next stage of the application process. Application process Register your interest. Complete the online application and pay the application fee (€140 non-refundable). You will need to submit the following: a. A cover letter with a statement of purpose. b. Your résumé. c. Three essays (maximum 500 words) on: i. your view of the global football business; ii. the situation of the football business in your country, and iii. how you will be able to contribute towards improving the football business in your country. d. Two letters of recommendation. e. Official transcripts. If the first stage of your application is successful, you will be invited for an online interview, which will be the final stage of the process. MODALITY On campus- Barcelona AIMED AT The target audience of the program is diverse, ranging from qualified individuals wanting to pursue their dream job in the football industry, to well-established football business professionals who want to develop their career further, and current and former athletes who want to expand their knowledge in this area. LEARNING OUTCOMES We aim to offer the best Football Business program in the world by combining extensive knowledge of business with hands-on projects and a unique overview of the nature and specificities of the football industry. The specific modules will provide students with the opportunity to learn about the club’s business strategy and why FC Barcelona is more than a club, as well as giving them the unique opportunity to contribute to the future of the organization. BENEFITS Learning 3.0: different learning environments and technologies. World-class faculty: interaction with expert faculty and industry professionals. Collaborative tools, teamwork, communication and debate. Sports-industry oriented: training that brings you closer to the business side of the sports industry. Learning from experience: designed for professional improvement. Learning about the business strategy of FC Barcelona and why it is “more than a club”. PROFESSIONAL OPPORTUNITIES Football club governing bodies (football federations and associations). Football facilities & events (tournament organizers, sports clubs). Community-based football (foundations, municipal governments). Sports consultancy (business initiatives). Intermediation services (agencies, player representation). Sports journalism (media). Marketing & sponsorship (private and public companies). DURATION & PRICE Modality: On campus FC Barcelona Start date: April 24th, 2017 Duration: 8 months Price: € 21,275.- Deadline. Request info [-]

Master in Coaching Amsterdam

Campus Full time 8 months May 2017 Netherlands Amsterdam

The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]

The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to put this style into practice. You will be able to present yourself effectively. You will know what is needed for individual and team success, and how you can manage this success. LEARNING OUTCOMES After completion of the program you will have: Profound understanding of the principles of leadership, coaching and team dynamics. Profound understanding of a personal coaching style; Continuous reflection on behavior and actions. The ability to effectively handle team dynamics: building successful teams. The ability to execute professional coaching sessions (individual / team); Performance Coaching, helping others to reach their full potential in any area in their lives. The ability to coach in any situation: winning, loosing & under pressure. The ability to effectively handle the media; Professional communication skills. AIMED AT This Master in Coaching is right for you if: You’re a sport coach who wishes to further develop your coaching skills to guide athletes to excel in sports and life. You have built up experience as a coach and you want to develop a professional career in the sports industry. You are a manager who wishes to further develop your coaching skills from a sport perspective. You are a manager who wants to develop a career in sport coaching. PROFESSIONAL OPPORTUNITIES Graduates are more aware of professional actions and how they can apply their coaching skills effectively in their job. They know how to excel as coaches, how they can maintain professional success and further develop their careers, and are able to further develop their personal coaching style. ADMISSION REQUIREMENTS
 To be admitted to the Master in Coaching, you´ll have to meet the following admission requirements: Minimum of three years of professional experience as a (sports) coach or manager / supervisor. "After 18 years in professional sports, I studied the Master in Coaching. I saw it was a terrific opportunity to delve into the discipline of coaching instead of focusing on sport tactics, which is what you mainly do as a team athlete. The program also challenges you to look at yourself, focusing on personal growth and transferring your skills and knowledge to others. This is something that's very useful in my current work with the Police Department." Femke Dekker, Former Olympic Rower “One of our main goals since the recent changes in our organization is to increase our coaching level. We aim to achieve this through this Master program and individual guidance of the coaches by experienced coaches. We are proud in working together and improving our prefessional skills and team performances through this prestigious program.” Merijn Zeeman, coach of a professional Cycling Team [-]

Master in Sport Marketing and Sponsorship

Online & Campus Combined Part time 13 months February 2017 Spain Barcelona

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media). PROGRAM The curriculum of the Master in Sports Marketing & Sponsorship consists of 2 mandatory modules and an optional instructional module. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. The Master is finalized with the completion of a final project that involves developing the marketing and sponsorship plan of an organization. MODULE 1: SPORTS MARKETING Sports marketing tools and resources Management structures and assets in the sports industry Rights, venues and organizational platforms for sporting events Economic structure and sports business model MODULE 2: SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media Tactics: implementation and sponsorship activation: Measurement and analysis Patronage MODULE 3: *You´ll be able to choose one of the following elective modules: Internet marketing & business strategies Opportunity recognition Viral marketing Web 3.0 Branding Digital marketing Street marketing Sponsorship of events of exceptional public interest MODULE 4: MASTER FINAL PROJECT * The exercise of a professional activity related to sports marketing and sponsorship, facilities management, event organization, sponsorship, etc, can be recognized as elective credits. ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. [-]

Official Master’s Degree in Sport Management Online

Campus or Online Part time 13 months September 2017 Spain Barcelona

The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate in teaching and employability. Both institutions jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2015-16 edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking. [+]

Official Master’s Degree in Sport Management Online The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate in teaching and employability. Both institutions jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2015-16 edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking. The Official Master’s Degree in Sport Management is a 13-month program that examines the most important aspects of management applied to sport. ADMISSION REQUIREMENTS The requirements for admission are: An official university degree or its international equivalent. * Degree qualification and academic certificates issued by institutions in countries outside the EU must be official documents issued by the competent authorities and legalized via diplomatic channels or, where necessary, via the Hague Apostille. For the English language group, a level corresponding to B2 level of English in the Common European Framework of Reference for Languages (CEFR) is required. Similarly, for the Spanish group, a level of Spanish corresponding to the CEFR B2 level is required. Pass an entrance exam on general knowledge of the Master’s subjects. *Depending on your degree you may be asked to take complementary courses as a prerequisite for admission (4 ECTS each one). MODALITY Online. Also available on campus in Barcelona (in Spanish) The Official Master’s Degree in Sport Management is right for you, if: You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost. You’re working in a business environment and want to specialize in the sports industry. You wish to complete your education with a Master specializing in the administration and management of sports. You’re a working professional who wishes to focus on a career in the sports industry. LEARNING OUTCOMES Upon the completion of the program, you will be able to: Understand and apply strategic, global and objective vision to the sport industry from a business perspective. Create new market opportunities by applying an entrepreneurial spirit and a culture geared towards innovation in sport organizations. Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution. Detect the key factors to lead professional teams and obtain the best results. Interpret the financial statements of a sport organization and create financial strategies for new products and businesses. Optimize the management of a sport facility and sport event. BENEFITS Learning 3.0: flexible schedules, different learning environments and technologies. World-class faculty: interaction with expert faculty and industry professionals. Collaborative tools, teamwork, communication and debate. Sports-industry oriented: training that brings you closer to the business side of the sports industry. Learning from experience: designed for professional improvement. PROFESSIONAL OPPORTUNITIES Sports Competition (professional sports teams and event organizers). Governance (sports federations and associations). Facilities and Sports Events (championship organizers, sports clubs). Community Sports (foundations, municipalities). Sports Consulting (private business initiatives). Sports Journalism (media). Marketing and Sponsorship (private and public companies). DURATION & PRICE Modality: Online or on campus (Barcelona) in Spanish Start date: September 18th, 2017 Duration: 13 months Price: € 8,760.- Deadline. Request info [-]

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Johan Cruyff Institute

Address Carrer de Pomaret 8
08017 Barcelona, Spain
Website http://www.cruyffinstitute.org/
Phone +34 934 18 78 68

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