Johan Cruyff Institute

Introduction

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

More than 6.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

This school offers programs in:
  • English
  • Spanish

View master programs »

Programs

This school also offers:

Master

Master in Coaching Amsterdam

Campus Full time 8 months May 2017 Netherlands Amsterdam

The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]

The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to put this style into practice. You will be able to present yourself effectively. You will know what is needed for individual and team success, and how you can manage this success. LEARNING OUTCOMES After completion of the program you will have: Profound understanding of the principles of leadership, coaching and team dynamics. Profound understanding of a personal coaching style; Continuous reflection on behavior and actions. The ability to effectively handle team dynamics: building successful teams. The ability to execute professional coaching sessions (individual / team); Performance Coaching, helping others to reach their full potential in any area in their lives. The ability to coach in any situation: winning, loosing & under pressure. The ability to effectively handle the media; Professional communication skills. AIMED AT This Master in Coaching is right for you if: You’re a sport coach who wishes to further develop your coaching skills to guide athletes to excel in sports and life. You have built up experience as a coach and you want to develop a professional career in the sports industry. You are a manager who wishes to further develop your coaching skills from a sport perspective. You are a manager who wants to develop a career in sport coaching. PROFESSIONAL OPPORTUNITIES Graduates are more aware of professional actions and how they can apply their coaching skills effectively in their job. They know how to excel as coaches, how they can maintain professional success and further develop their careers, and are able to further develop their personal coaching style. ADMISSION REQUIREMENTS
 To be admitted to the Master in Coaching, you´ll have to meet the following admission requirements: Minimum of three years of professional experience as a (sports) coach or manager / supervisor. "After 18 years in professional sports, I studied the Master in Coaching. I saw it was a terrific opportunity to delve into the discipline of coaching instead of focusing on sport tactics, which is what you mainly do as a team athlete. The program also challenges you to look at yourself, focusing on personal growth and transferring your skills and knowledge to others. This is something that's very useful in my current work with the Police Department." Femke Dekker, Former Olympic Rower “One of our main goals since the recent changes in our organization is to increase our coaching level. We aim to achieve this through this Master program and individual guidance of the coaches by experienced coaches. We are proud in working together and improving our prefessional skills and team performances through this prestigious program.” Merijn Zeeman, coach of a professional Cycling Team [-]

Master in Sport Management in Amsterdam

Campus or Online Full time 10 months September 2016 Netherlands Amsterdam

The Master in Sport Management aims to provide students with an in-depth knowledge of sport management and the necessary skills for a professional career in the world related to sport. [+]

INTRODUCTION The Master in Sport Management aims to provide students with an in-depth knowledge of sport management and the necessary skills for a professional career in the world related to sport. Those who complete the program will emerge fully prepared to access a wide variety of business opportunities that await in the international sport industry, whether managing a company or organization, directing a club or sport facility, or even starting their own company. This Master is for you if: You’re an (former) athlete who is looking for academic training in management to give your professional career a boost. You’re working in a business environment and want to specialize in the sports industry. You wish to complete your education with a specialized postgraduate degree in administration and sports management. LEARNING OUTCOMES To understand and apply a strategic, global and objective vision to the sports industry from a business perspective. To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations. To use the most innovative practices in sports marketing and be more effective in brand strategy and sponsorship execution. To detect the key factors to lead professional teams and obtain the best results. To interpret the financial statements of a sports organization and create financial strategies for new products and businesses. To optimize the management of a sports facility and sporting event. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Competition (professional sports teams and event organizers). Governance (sports federations and associations). Facilities and Sports Events (championship organizers, sports clubs). Community Sports (foundations, municipalities). Sports Consulting (private business initiatives). Sports journalism (media). Marketing and sponsorship (private and public companies). Admission Requirements Bachelor's degree, diploma or equivalent. 3 years of professional career experience in the (sport) industry. Experience as an elite athlete is not required for this program. The admission process includes a personal interview with a member of the Admissions Committee. Most of the classes are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in sport management. Throughout the academic year some classes are held on- site at sport facilities located throughout The Netherlands, enhancing the practical delivery of the program. Also available in Spanish in Barcelona and online in English & Spanish. [-]

Master in Sport Management Online

Online Part time 13 months September 2016 Spain Barcelona

The main objective of the Master in Sport Management is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability. [+]

INTRODUCTION The main objective of the Master in Sport Management is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability. Admission Requirements Have a Bachelor's degree, diploma or equivalent. Have 3 years experience in the field of sports management. Have developed a career as a professional athlete. Modality Online. Also available on campus in Barcelona (in Spanish), Amsterdam (in English), and Also blended (partially on campus in Barcelona and online). ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sports Management (32 ECTS) and the Postgraduate Diploma in Sports Marketing (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-) athlete who is looking for academic training in management to give your professional career a boost. You’re working in a business environment and want to specialize in the sports industry. You wish to complete your education with a specialized postgraduate degree in the administration and management of sports. LEARNING OUTCOMES To understand and apply strategic, global and objective vision to the sports industry from a business perspective. To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations. To use the most innovative practices in sports marketing and be more effective in brand strategy and sponsorship execution. To detect the key factors to lead professional teams and obtain the best results. To interpret the financial statements of a sports organization and create financial strategies for new products and businesses. To optimize the management of a sports facility and sporting event. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Competition (professional sports teams and event organizers). Governance (sports federations and associations). Facilities and Sports Events (championship organizers, sports clubs). Community Sports (foundations, municipalities). Sports Consulting (private business initiatives). Sports Journalism (media). Marketing and Sponsorship (private and public companies). [-]

Master in Sport Marketing and Sponsorship

Online & Campus Combined Part time 13 months September 2016 Spain Barcelona

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media). PROGRAM The curriculum of the Master in Sports Marketing & Sponsorship consists of 2 mandatory modules and an optional instructional module. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. The Master is finalized with the completion of a final project that involves developing the marketing and sponsorship plan of an organization. MODULE 1: SPORTS MARKETING Sports marketing tools and resources Management structures and assets in the sports industry Rights, venues and organizational platforms for sporting events Economic structure and sports business model MODULE 2: SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media Tactics: implementation and sponsorship activation: Measurement and analysis Patronage MODULE 3: *You´ll be able to choose one of the following elective modules: Internet marketing & business strategies Opportunity recognition Viral marketing Web 3.0 Branding Digital marketing Street marketing Sponsorship of events of exceptional public interest MODULE 4: MASTER FINAL PROJECT * The exercise of a professional activity related to sports marketing and sponsorship, facilities management, event organization, sponsorship, etc, can be recognized as elective credits. ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. [-]

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Johan Cruyff Institute

Johan Cruyff Institute (en español)

Contact

Johan Cruyff Institute

Address Carrer de Pomaret 8
Barcelona 08017, Spain
Website http://www.cruyffinstitute.org/
Phone +34 934 18 78 68

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