INSA Business, Marketing & Communication School

Introduction

INSA Business, Marketing & Communication School

The INSA's headquarters in Barcelona

INSA Business, Marketing & Communication School is a privat centre with more than 25 years of training experience that bring students up to date in the business world, successfully incorporating students in the labour market at the end of their studies.

INSA Business, Marketing & Communication School was founded with the aim of training the best professionals and providing the student with the necessary tools to achieve his business goals. For this reason, the knowledge, skills and attitudes we pass on to our students is the best introduction that an INSA student can show to any company.

INSA Business, Marketing & Communication School is a centre specialising in a variety of areas in business. 25 years of experience, 10.000 students from more than 40 different nationalities and a base of 30.000 companies support our educational methodology and our academy program that bring students up to date in the business world, successfully incorporating students in the labour market at the end of their studies.


Objectives

INSA Business Marketing & Communication School offers its own higher education courses in various fields of business.

All the school qualifications reflect the job offers that come from the professional world, which more and more is demanding new occupational specialities different from the traditional ones.

The business world requires qualified professionals in the areas of sales, marketing, advertising, public relations and executive assistants, with extensive training in languages and command of new technologies.

In our studies we hope that the students gain personal and technical social skills, as well as the tools necessary for successful integration into the workplace.

This school offers programs in:
  • English
  • Spanish

View master programs »

Programs

This school also offers:

Master

Master in Business Communication

Campus Full time 1 year September 2016 Spain Barcelona

A programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication. [+]

Master in Business CommunicationA programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication.

 

Job opportunities

Advertising agencies Marketing departments Public Relations offices Press offices Business Management Graphic Design in Advertising Design of websites Communication departments Consultancy agencies in Communication

Timetable Mon to Thu 19-22hDates: Oct 2013 - Jul 2014Price 7200€

 

Syllabus

    Publicity Administration     Negotiation Technologies     Communication Plan     Strategic Planning to Manage Accounts     Marketing Strategies     E-marketing     Creativity Management     Web Design ... [-]

Master In Business Communication

Campus Full time 1 year September 2016 Spain Barcelona

1. Presentation of the program and why to run a department of communication, professionals need a comprehensive view of all aspects of the industry: marketing, advertising, public relations, finance, human resources, etc.This Master offers comprehensive training in [+]

Master in Business Communication 1. Presentation of the program and why To run a department of communication, professionals need a comprehensive view of all aspects of the industry: marketing, advertising, public relations, finance, human resources, etc. This Master offers comprehensive training in communication skills and how to lead and manage communication projects in full. 2. Objectives - To train professionals with initiative, able to successfully assume leadership responsibilities. - Understand and apply the tools available to carry out a communication plan. - Enhance the capacity of analysis, teamwork and decision making. 3.Recipients a) Graduates and professionals who wish to broaden their knowledge. b) Experienced professionals who want to take on new tasks and responsibilities. c) companies seeking staff expertise. d) Graduates in Vocational Intermediate or Higher Grade in the area of ​​Advertising, Marketing, Business Administration seeking practical preparation to enter the workforce. 4. Career - Director and Communications Manager - Director and Marketing Manager - Entrepreneurs INSA offers the possibility of internships in companies during the period of delivery of the Master 5.Program • Advertising Management • Negotiation Techniques • Strategic Planning and Management Communication Accounts • Marketing and Relationship Marketing 2.0 • Creativity and Art Direction (Production and Direction Advertising) • Public Relations and Event Management • Communication Plan 6. System evaluation and academic accreditation The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so the student must have passed each subject independently. In addition the student / a must have obtained the minimum grade stipulated in the final project. Having successfully passed the testing and evaluation of the program as long as it has the minimum attendance required, students / to obtain the title of Master in Business Communication INSA Business, Marketing & Communication School.... [-]


Master in Business Management

Campus Full time 1 year September 2016 Spain Barcelona

Students develop strategic managerial skills and organisational and operational abilities along with solid foundation in business administration core subjects. They gain a general and at the same time practical knowledge of business management. [+]

Master in Business ManagementStudents develop strategic managerial skills and organisational and operational abilities along with solid foundation in business administration core subjects. They gain a general and at the same time practical knowledge of business management.Timetable Mon & Wed 19 to 22hDates: Oct 2013 - Jul 2014Price 4900€

 

Syllabus

    Business Policy and Business Administration Strategy     Strategies and Policies of Marketing Management     Economic Control and Optimization of Results     Production Management, Operations, Logistics and Quality Control     Commercial Management: Organization of commercial networks     Managereial Skills: Coaching, Empowerment, Leadership and Organization     Economic Analysis of Managerial Decisions     Financial Management: Management, Strategy and Value Creation     Company Assessments: mergers, procurement, joint-venture     Globalization and Internationalization of Markets Analysis     Managerial Ethics and Social Corporate Responsibility     Branding: The management of the Value of a Brand     The social Agents: Union and Employee Head Offices. Cooperation and Resolution of Labour Conflicts     Judicial and fiscal treatment of the managerial activities     Technological Innovation in the Companies. Management of Global Knowledge     Balance Scorecard: Strategies design for management     Final Project ... [-]

Master in E-tourism & Revenue Management

Campus Part time 10 months October 2016 Spain Barcelona

The Master’s in E-tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. [+]

Presentation Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector. The Master’s in E-tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. Objectives Provides knowledge in digital tools and social networks Establish relationship marketing, direct and customer loyalty in digital environments Knowledge of the theories and methods of “Revenue Management”. Educate and train professionals to generate impact on revenue growth in hotels and restaurants. Target Graduates in Tourism. Professionals in need of upgrading and wishing to expand their business horizons. Companies seeking staff expertise. Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce. Professional opportunities Revenue Manager Hotel Manager or deputy Head of Catering and restaurants Purchasing Manager Food and beverage director INSA offers the possibility of internships in companies during the period of delivery of the Master’s Syllabus TOURISM MARKETING Reinventing Traditional Tourism Marketing Positioning and Digital Brands Digital capture and segmentation strategies The importance of planning communication: Net Strategy The Digital Web Digital Tools and Social Networks Relationship Marketing, Direct and Customer Loyalty in digital environments Web Analytics : Measurement and Quantification in E-Tourism REVENUE MANAGEMENT Policies and Objectives ” Revenue Management” Establishing the basis for a program of ” Revenue Management” Space Management Optimal Rate Policies and Calculations Rate Control, Availability and “overbooking ” The Management Group Technology Topics Time Management Analysis and implementation Final project Assessment System The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the course and the preparation and presentation of the final project. After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to get the title of Master in E-tourism & Revenue Management of INSA Business, Marketing & Communication School. [-]

Master in Foreign Trade & International Marketing

Campus Full time 1 year September 2016 Spain Barcelona

This practical and innovative degree programme was designed to introduce our students to the world of trade and international marketing. It focuses on the practival aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management. [+]

Master in Foreign Trade & International MarketingThis practical and innovative degree programme was designed to introduce our students to the world of trade and international marketing. It focuses on the practival aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management.Timetable Tue to Thu 19-22hDates: Oct 2013 - Jul 2014Price 4900€

 

Syllabus

    International marketing and exporting     International Trade     The international environment     Export market selection     Export market entry strategies     Export entry modes     Nonexport entry modes     The export order and physical distribution     International Transport     International financing and methods of payment     Strategic Options of the Company in the International Markets     The Market Research at an International Level     The International Policy of the Product     Pricing Policy     Global Sourcing     The Direction of International Sales     International Communication     International Marketing Planning     Organization, Coordination and Control of international Marketing ... [-]

Master in Integral Logistics: Operations and Supply Chain Management

Campus Part time 10 months October 2016 Spain Barcelona

We live in a globalized world where companies increasingly opt for centralization in their operations. In this environment, logistics, operations, purchasing, procurement and distribution of their products or services become an essential pillar of differentiation and customer service. Moreover, Barcelona is configured as one of the main cities of Europe logistics, both its location and facilities and infrastructure operators and, therefore, by the number of companies in this sector. [+]

Presentation

We live in a globalized world where companies increasingly opt for centralization in their operations. In this environment, logistics, operations, purchasing, procurement and distribution of their products or services become an essential pillar of differentiation and customer service. Moreover, Barcelona is configured as one of the main cities of Europe logistics, both its location and facilities and infrastructure operators and, therefore, by the number of companies in this sector.

Objectives Prepare and train executives, businessmen and entrepreneurs in a context of constant change. Train professionals in all areas of operations management with an innovative vision, to identify opportunities and successfully face the challenges of the market. Train professionals in the various fields covered by the program: global operations, supply chain, purchasing and procurement, storage and distribution. Target Graduates who want to deepen and gain knowledge in the field of operations, logistics, purchasing and distribution. Professional, experienced entrepreneurs and business people who want to update and expand their vision and whether they have experience or if their purpose is to delve into these issues more deeply. Small and medium businesses looking for staff expertise in this area. Graduates in Vocational Intermediate Level or Higher Level in the areas of sales and marketing, administration, economics and finance, and others seeking a practical preparation to enter the workforce. Professional opportunities Executives and managers Directors and staff in specific departments which are described in the program Specialists or workers in the fields of logistics , supply chain , distribution, purchasing and supply or storage. Entrepreneurs and businessmen ... [-]

Master in Marketing Management

Campus Full time 1 year September 2016 Spain Barcelona

Students reach to make beneficial decisions on an international level through an accurate analysis of the global market, stretagic planning, market segmentation, as we as budget management. [+]

Master in Marketing ManagementStudents reach to make beneficial decisions on an international level through an accurate analysis of the global market, stretagic planning, market segmentation, as we as budget management.Timetable Tue & Thu 19 - 22 hDates: Oct 2013 - Jul 2014Price 4900€

 

Syllabus

    The marketing Management in the Company     Product Manager     Products Strategy and Brand Positioning     Sales Forecasts     Product Quality, Logistics and Distribution     Trade Fairs, Conventions and Congresses     Customer Marketing     Marketing in Industrial Companies and Service Companies     Optimization of Product Margins     Determining Global Commercial Budgets.     Strategic External Analysis     Analysis of the Customer's Behaviour     Technological Innovation Applied to Marketing     Branding     Markets Internationalization and Globalization     Application of Marketing 2.0 in the Company     Social Responsibility Marketing     Balance Scorecard     Final Project ... [-]

Contact
Post address
INSA - Business, Marketing and Communication School
Carrer Torrent de l’Olla 208

08012 ES
Location address
INSA - Business, Marketing and Communication School
Carrer Torrent de l’Olla 208

Barcelona, 08012 ES