IIMN - Instituto Internacional de Marketing

Introduction

IIMN - Instituto Internacional de Marketing

This school offers programs in:
  • Spanish

View master programs »

Programs

This school also offers:

Master

Master In Professional Community Manager And Social Strategist

Online & Campus Combined Part time 14 months September 2016 Spain Barcelona

Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions). .. [+]

Master of Professional Social Community Manager and Strategist Understood as social media channels where people talk and talk about brands have become essential communication platform for any enterprise 2.0. But not enough to be there that poise and, most importantly, a person or team of people know the profession of community manager to exercise the most appropriate way: knowing the label 2.0, the protocol of each platform, various tools and functions to be performed ... and no. But the profession dedicated to social media not only leads the Community Manager (who must know how to create and manage online communities). Another profile takes time finding their way into the sector, and is called Social Media Marketing (who must know how to create, plan and measure a social media strategy). Both profiles are equally important for the presence of any successful online business. Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions). GOALS Knowing how to work a Community Manager and Social Media Strategist. Know the major social platforms and how to align their use to business objectives. Know different ways to advertise in the media through social ads. Mastering analytical tools from different platforms to measure the performance of any social media strategy. Learning to make understandable and useful dashboards display facing the relevant information. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. To whom it is addressed Directors and Heads of Online Marketing, Trade Marketing, Community Manager, Relationship Marketing, Product Manager, Director of Advertising, Internet Area Director, Director of the Communications and Public Relations, Director of Digital Content. Methodology It is a practical and participatory course guidance, which is provided specific examples around through our online campus. This allows students to tailor their schedule and hours of personalized study. Participatory tools such as forum, are the link with tutors and teachers. The student gradually progresses in the training plan by studying the contents, exchanging knowledge with colleagues and in consultation with the tutor doubts. The activities will develop along the course give feedback on uptake of matter. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Master Professional Digital Marketing And Social Networks

Online & Campus Combined Part time 14 months September 2016 Spain Barcelona

The Master in Digital Marketing arises from the need of the market where demand 2.0 requires highly skilled in all areas of digital marketing professionals to perform effectively campaigns and promotional activities and sales ... [+]

Master in Digital Marketing and Social Media Professional The Master in Digital Marketing arises from the need of the market where demand 2.0 requires highly skilled in all areas of digital marketing professionals to perform effectively campaigns and promotional activities and sales. GOALS To train students to work as an expert and professional in any field of online marketing. Teaching the new possibilities offered by the Internet to master all fields of online marketing and search engine optimization, web usability, effective email marketing, web analytics, search engine marketing or social media marketing. Teach students to enhance professional skills and resources to successfully develop online marketing strategies. To present the latest tools and techniques to cope with the new situation that is occurring in the area of ​​digital marketing. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. To whom it is addressed All those who work in the area of ​​Marketing and they need to acquire the knowledge and tools necessary current online sector. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on Digital Marketing strategies. The people who want to create their own digital marketing company and have the resources to manage it successfully. For those who need to learn a new profession that demands the market today. Double Degree Once completed the Master in Digital Marketing and exceeded the corresponding qualifications own degree awarded by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. Methodology The methodology used by the International Institute of Marketing for learning and teaching of students in different courses is based on the concept of customization, everything, the training of students, so much so that he will choose the time spent studying always guided by a schedule established by the center. Therefore our Master in Digital Marketing provides two methods of study: Learning Blended or mixed, which combines classroom training with online training. E-learning, where all the training and equipment is online. In both methods, it is promoting flexibility in time management by students always guided by a temporary varemos. Collaborative work, involvement and contact at all times with the teacher specialized in this field, will make the whole training process a simple task bearable. Therefore, the cloister compose highly qualified professionals in each specialty. [-]

Professional Master In Digital Marketing & E-commerce

Online & Campus Combined Part time 14 months September 2016 Spain Barcelona

The Professional Master in Digital Marketing & E-Commerce offers students the skills to design the strategy and more effective action on any platform E-Commerce, and trained as a specialist in this discipline leading Digital Marketing ... [+]

Professional Master in Digital Marketing & E-Commerce Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively. The Professional Master in Digital Marketing & E-Commerce offers students the skills to design the strategy and more effective action on any platform E-Commerce, and trained as a specialist in this discipline leading Digital Marketing. GOALS To train students to work as an expert and professional in any field of Online Marketing and E-Commerce. Teaching the new possibilities offered by the Internet to master all fields of online marketing and search engine optimization, web usability, effective email marketing, web analytics, search engine marketing. Efficiently manage Internet sales to become a true specialist in digital marketing and E-Commerce manager, teaching all necessary measures to manage projects online strategies. Enhance the presence of any online business and lead projects eCommerce and digital marketing. Learning to define strategies for success in the online environment and develop E-Commerce projects. Know the different types of stores, platforms and E-Commerce strategies. Design a development strategy E-Commerce for your business. Create and manage a store Prestashop. Define and manage the promotion and advertising of your store. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It has the tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed The people who want to create their own online shop and have the resources to manage it successfully. To all those people who work in the area of ​​Digital Marketing and need to acquire the knowledge and tools necessary current online sector. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on marketing strategies and E-Commerce. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Professional Masters In Marketing Strategies & Communication Digital Online

Online & Campus Combined Part time 14 months September 2016 Spain Barcelona

The Professional Master in Strategy & Marketing Digital Communication Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communications ... [+]

Professional Master in Digital Strategy & Marketing Communication Online The demand for communication specialists, who master the digital media is growing exponentially. Develop a coherent communication strategy in order to communicate effectively is a key point for any company. Given the diversity of the public to which a company as well as multiple messages to be presented by heads, their communication strategy should articulate this set of possibilities around a clear and constant guideline. The Professional Master in Digital Communication Strategies & Marketing Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communication. GOALS To train students to work as an expert and professional in any field of online marketing. Teach students the latest tools and techniques that allow you to enhance the professional skills and resources to successfully develop online marketing strategies. Teach students to develop communication actions and content creation in social and digital media. To train students so you can elaborate a coherent communication strategy in order to communicate effectively taking into account the diversity of the public to which your company is headed. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It has the tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed All those who work in the area of ​​Marketing and Social Networks and need to acquire the knowledge and tools necessary current online sector. To all those who want to deepen the strategic area of ​​social media, whether Community Managers, students Communication, Advertising and / or Marketing, or in charge of the area of ​​Online Marketing. For people who want to improve or learn to develop a communication strategy in order to get more sales. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on marketing strategies. For those who need to learn a new profession that demands the market today. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]