IEBS - Escuela de Negocios de la Innovación y los Emprendedores

Introduction

Welcome to our business school, IEBS IEBS, the School of Business Innovation and Entrepreneurship, born during the world crisis with the aim of providing a real alternative to traditional teaching model alternative. Thanks to the support of various institutions propose a new educational model based on solid values ​​which form more responsible people to direct projects with an entrepreneurial spirit from the Innovation, Ethics and Sustainability. An innovative concept Business School We train professionals capable of leading innovation and entrepreneurship, people who add value to their companies, their employees and to society in general, through a new way of doing business.

About In IEBS opt for a formation in which:
  • The use of new technologies and innovation in learning are the basis of training.
  • The use of case studies and simulations are the backbone of education, preparing students to face the real world.
  • The formal classroom learning combined with informal learning Internet teaching you how to learn and foster collaborative learning.
  • the latest trends and innovations incorporated into every area of ​​knowledge.
  • Our teachers become your mentors, guiding and helping the student at all times and becoming an active part of the training process of the student.
  • The student participate, express their opinions and learn to analyze and to make their own decisions.

    Mission and Vision We want to be a different school of business that focuses on training based on Innovation and Entrepreneurship Our mission is to train future entrepreneurs, entrepreneurs and corporate executives to lead change and transformation in their organizations through Innovation, Entrepreneurship, Ethics and Sustainability. In our vision we want to be a different school of business that focuses on training based on Innovation and Entrepreneurship. Our goal is to convey to students the ability to innovate and undertake to support their projects from start to finish.

    Our Values ​​ Innovation, Entrepreneurship, Ethics and Sustainability IEBS sits on the four pillars that we believe should underpin corporate management in the coming decades:
    • Innovation: we are committed professionals and innovative companies that bring greater benefits to society .
    • Entrepreneurship: support entrepreneurs and innovation are part of our founding mission. Therefore, all students of the Master and Entrepreneurs programs can participate in a campus where support and funding to the best projects are provided.
    • Ethics: we are committed to a world in which the traditional values ​​of trust, honesty and Mutual Benefit recover .
    • Sustainability: we believe in long term business that provide a benefit to the company, employees and society as well as being sustainable with the environment .

      Social Responsibility IEBS act in accordance with our principles and values ​​and apply to the management of the Business School.
      • IEBS follows the philosophy of sustainable development by replacing the use of paper by the electronic format by incorporating the "e-Reader" or eBook. Students can download content directly to this device.
      • IEBS offers full scholarships collaboration in its Master programs in order to promote entrepreneurship and innovation, mainly in developing countries in Latin America.
      • IEBS allocates a portion of its profits to the cooperation and development of education in developing countries.

This school offers programs in:
  • English
  • Spanish

View master programs »

Programs

This school also offers:

Master

Executive Master In Digital Marketing, Analytical And Ux

Online Full time 1125 hours October 2016 Spain Barcelona

The Executive Master in Digital Marketing, Analytics and UX is the most complete market program, designed to meet these training needs practically hand great experts in online marketing, analytics and UX where you will learn to: [+]

Internet has become one of the marketing and sales channels more important for companies "ecommerce", and one of the few sectors that generate employment. There is currently a high demand for capable of designing digital marketing strategies, optimizing attracting traffic, improving the user experience and conversion and analytical skills to interpret the data and improve the process highly qualified professionals. The Executive Master in Digital Marketing, Analytics and UX is the most complete market program, designed to meet these training needs practically hand great experts in online marketing, analytics and UX where you will learn to: Define, plan strategically and manage online recruitment campaigns efficiently. Getting traffic to your website or application using SEO, SEM, Display and Social Media. Optimize conversion and user experience (UX and CRO). Learning to use web analytics to drive change in online business: data analysis and establish a decision-making meeting the needs of the business to improve their online investments. During this call you can access the Innova aid plan covering 25% of the Master in Digital Marketing, Web Analytics, Usability and User Experience or visit our Scholarship Policy requesting information. Addressed to The Executive Master in Digital Marketing, Analytics and UX provides training specifically geared to the following profiles: Online marketing professionals who want to maximize the presence and visibility of their businesses on the Internet. Entrepreneurs with innovative projects that require training to enhance their knowledge in Internet and digital environments at an advanced stage of your project. Managers and professionals involved in the transformation processes of their companies. Managers and professionals who want to recycle their training and incorporate strategic developments that technology and the Internet offer companies. Young graduates who wish to develop their career in the world of Internet, digital marketing, web analytics and new technologies. GOALS At the end of the Executive Master in Digital Marketing, Analytics and UX you will be perfectly able to: Define, plan and control online recruitment campaigns efficiently. Get the most out of the online channel customer acquisition. Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Optimize conversion and user experience (UX). Using web analytics to drive change in online business. Define, implement and operate a web analytics system efficiently. Admission process The Executive Master in Digital Marketing Analytics and UX has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Executive Master In Marketing Management, Sales And Digital Strategy

Online Full time 1125 hours October 2016 Spain Barcelona

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix. [+]

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix. So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects. In executive master in marketing management, sales and digital strategy you will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product, direct, relational and customer marketing and ending with the most modern methodologies Digital Marketing, SEO, SEM and Social Media. If you want to become a manager total marketing not hesitate and requests information now you can download the brochure with complete information on the curriculum, teachers, methodology and scholarships and grants available for young, professional women, professionals unemployment and all those talented people in need. Addressed to University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Professional Marketing, Product managers and sales engineers. SME executives and managers who need to learn strategic skills necessary to supplement their traditional business strategies with innovative digital marketing strategies. Professionals and graduates who want to specialize in the new way of marketing. GOALS Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Using digital techniques marketing management. Getting the most from the tools of Social & New Media. Create effective online campaigns, analyze your results and make the right decisions based on them. Enhance your creativity. Admission process The Master has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Business Creation: The Start Up Of Entrepreneurial

Online Full time 600 hours October 2016 Spain Barcelona

The Master in Entrepreneurship: The Entrepreneur Start Up is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project. [+]

The Master in Entrepreneurship: The Start Up Entrepreneur It is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project. The creation of new enterprises, analysis of the business model, marketing strategy and project finance will be the areas to be studied, with a strong practical emphasis, thanks to the combination of all the know-how and practical experience accumulated by SeedRocket mentors. The objective of Master in Entrepreneurship: The Start Up Entrepreneur It is to provide the entrepreneurial route guidance for the start-up of a new company. Entrepreneurship, innovation, ethics and sustainability are additional values ​​that IEBS shall make available to the student through the modules of the Innovation and Ethics, thus preparing students in all necessary areas to lead the companies in the XXI century . During this call the program you can access the Innova aid plan covering 25% of the Master or visit our Scholarship Policy requesting information. Addressed to Entrepreneurs who need to enhance their skills to start their own business projects. Future entrepreneurs who want an entrepreneurial style of life, where being their own bosses and where are they who direct their career path. Directors involved in processes of change and innovation. Young entrepreneurs, SME managers and recent graduates who seek to learn things not taught in universities or traditional business schools: learning to undertake. GOALS Upon completion of the Master in Entrepreneurship: The Start Up Entrepreneur be able to: Take the first and most important steps to create your own company. Make a business plan to present to potential investors. Be entrepreneurial and innovative. Innovate and lead change within an existing business. Analyze innovative business projects. Prepare the key budgets of a new company. Admission process The Master in Entrepreneurship: The Start Up Entrepreneur has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Community Management: Enterprise 2.0 And Social Networks

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company. [+]

The growing professionalization of the Community Manager profile requires deep digital skills and training needed to successfully perform one of the professions most have been developed in recent years technical skills. The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company. The Master in Community Management prepares you to become a real specialist in the planning, design, implementation and development of strategic and tactical plans for use and business use of virtual communities and social networks in the Enterprise 2.0 and you ténicos gives advanced knowledge necessary to perform this profession. The fundamental objectives pursued in this training program are: Deepening the use of Social Media as a competitive advantage Develop the uses of social media to convey a positive business image: digital reputation Identify the best uses and practices in social networks and Web 2.0 Implement major social Web applications in the enterprise Manage knowledge in social learning environments Work on the creation of the post of Community Manager Integrate social networks in the strategy of the company as dynamic hub of innovation Integrate Social Networks in functional departments and learn to measure the Return on Investment During this call you can access the Innova aid plan covering 25% of the Master in Community Management: Enterprise 2.0 and Social Networks or visit our Scholarship Policy requesting information. Addressed to The profile of the Community Manager is a very specialized since it requires a set of skills and abilities that make it a strategic professional for the organization of the XXI century. This professional has become an essential figure in companies that have opted for dialogue with its government and management to maximize your profit 2.0. Therefore this training can be extended by professionals such as: Professionals in management, marketing, communication, journalism, public relations, human resources and training who want to lead the way organizations web 2.0. University graduates who want to specialize in planning, strategy and management of social networks to integrate as a unifying strategic element in the organization in which they work. Entrepreneurs who want to manage their business through the prism of Web 2.0, expand its presence in the network and gain substantial competitive advantages. GOALS The Master in Community Management: Enterprise 2.0 and Social Networks prepares you to become a real specialist in the planning, design, implementation and development of strategic plans for use and business use of virtual communities and social networks in the enterprise 2.0. This new profession is a strategic function that is integrated across the board in the organization, providing new applications areas: Advertising, Marketing, Communications, Public Relations, Human Resources, Innovation, Knowledge Management, CSR, Leadership, Finance, sales, Customer Service, etc. Upon completion of this training program you will be able to: Understand the importance of being present in the network Be prepared to land in the 2.0 era Deepening the Social Media as a competitive advantage Develop the uses of social media to convey a positive business image: digital reputation Identify the best uses and practices in social networks and Web 2.0 Implement major social Web applications in your company Making the most of the tools and resources of Social & New Media Manage knowledge in social learning environments Share and acquire knowledge in the EA and PLEs Work on the creation of the post of Community Manager: functions and existing profiles Map out the strategy 2.0 of the company as a social ecosystem Using social networks and networking to sell your product and get contacts Admission process The Master has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Digital Marketing With Specializations

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Digital Marketing program is designed to meet this need, the hand of great professionals, and which will acquire a comprehensive understanding and you will study one of the specific areas. [+]

Internet has become one of the channels of marketing, communication and most important sales, and one of the sectors that more jobs created. There is currently a high demand for able to effectively manage these opportunities highly qualified professionals. The Master in Digital Marketing program is designed to meet this need, the hand of great professionals, and which will acquire a comprehensive understanding and you will study one of the specific areas. The objectives of this program are: Define, plan and control online recruitment campaigns efficiently. Help businesses get the most out of the online channel customer acquisition. Finish the Master with a final specialization in the most desirable areas to choose from: Web Analytics, Gamification, Mobile Marketing, Google Adwords, e-Commerce, Inbound Marketing or Digital Communication. During this call you can access the Innova aid plan covering 25% of the master or visit our Scholarship Policy requesting information. Addressed to People who want to know in depth the tools and strategies SEO web positioning. Responsible for Marketing and executives who need to maximize their online investments and make a proper online media planning. Entrepreneurs who want their company to be present on the network in an efficient manner. Professionals Social Media and Community Management who want to expand their knowledge in the techniques of traffic management and web analytics. Communication professionals who want to catch up on the latest techniques in promoting websites on the Internet. SME executives and managers who want to improve their online strategy to complement with traditional trading strategies. Web developers and content creators who want to expand their knowledge about SEO. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies. GOALS Define, plan and control online recruitment campaigns efficiently. Perform online media planning. Getting the most of the online channel in attracting customers. Using web analytics to drive change in online business. Define, implement and operate a web analytics system efficiently. Define key factors (KPIs) and make Dashboards. Specialize professional to have more job opportunities in one of the most important to choose specific areas: Web Analytics, Gamification, Mobile Marketing, SEO, Google Adwords, eCommerce, Inbound Marketing or Digital Communication. Admission process The Master in Online Marketing and Web Analytics has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In E-supply Chain Management & Logistics International

Online Full time 750 hours October 2016 Spain Barcelona

The Master in e-SCM & Logistics International is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies. [+]

The Master in e-SCM & Logistics International It is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies. The Master in e-Supply Chain Management and Logistics uses an innovative methodology in which you will learn through activities and actual experiences and simulated in which you will have to make decisions concerning the management of the supply chain and traceability of products and logistics and in which you are acquiring the experience that prepares you for the real world. Upon completion of this training program you will be able to: strategically use logistics as a tool for sales Understand new business models and their connection with the Supply Chain Management and foreign trade Manage sales more efficiently Create and integrate a logistics or export department with guaranteed success Leading the development of business structures linked to logistics management Planning and directing the project of internationalization of a company During this call you can access the Innova aid plan covering 25% of the Master in e-SCM & Logistics or visit our Scholarship Policy requesting information. Addressed to The Master in e-Supply Chain Management & Logistics International provides specifically aimed at training the following profiles. Professionals who want to make a leap forward in competitiveness and face international markets. Managers of small and medium enterprises. Technicians and experts linked to the areas of operations, sales and export. Executives from other areas of the company to seek training to expand their skills, develop their entrepreneurial vision and professionally promoted. Students and junior professionals looking for ways to guide and develop their career in the field of International Logistics. GOALS Upon completion of the Master of e-Supply Chain Management & Logistics International you will be well able to: Make strategic decisions, both at the operational level as in the commercial, reducing uncertainties and minimizing risks Design your own tactics and know the main operational tools available Familiarize yourself and understand the uses and language of trade and international logistics professionally engage in foreign trade Develop entrepreneurial instinct, mainly commercial, with clear guidance to international markets Expand your business vision through cross knowledge of the operating areas of the company (back office) and its integration with the sales structure (front office) within a framework of international business Admission process The Master in e-Supply Chain Management & Logistics International has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized service that guarantees the quality of training. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Financial Management And Controlling

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Financial Management and Controlling prepares you to take on the economic and financial management and design and supervise the financial controlling department. [+]

The Master in Financial Management and Controlling prepares you to take on the economic and financial management and design and supervise the financial controlling department. Among other things you will learn to manage the treasury, taxation, costs, financial markets, along with the latest applications of "Fintech" in financial management. All this with a practical and learning the latest financial techniques approach. With this training you will acquire the tools to make sound financial decisions and successfully manage a financial department in any business skills. After the training you will be able to: Assuming responsibilities and have decision-making capacity within a financial department Mastering the management accounting and cost accounting Identify the most profitable investments and appropriate for your company Preparing financial budgets and manage risk Knowing the financial markets and the most suitable banking products Develop a scorecard Take advantage of new opportunities that technology available to the CFO "Fintech" During this call you can access the Innova aid plan covering 25% of the master or visit our Scholarship Policy requesting information. Addressed to Future financial, administrative and accounting managers. Entrepreneurs or small business owners who need to understand the financial environment in which they operate. Middle managers who require a degree to promote professionally. CFOs requiring recycling their knowledge and business practices with innovative techniques. Professionals from other areas of the company by its direct contact with the finance department need to deepen their financial knowledge. GOALS Assuming responsibilities and have decision-making capacity within a financial department Mastering the management accounting and cost accounting Identify the most profitable investments and appropriate for your company Preparing financial budgets and manage risk Knowing the financial markets and the most suitable banking products Develop a scorecard Take advantage of new opportunities that technology available to the CFO Knowing the most advanced technological Financial tools "Fintech" Admission process The Master has a limited number of places. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. Previous requirements Possess a university degree or equivalent. You must present qualifications and academic record. Professional experience: Your career and your relevant professional experience are important assets to consider during your admission process, but have previous professional experience is not a requirement if you prove an entrepreneurial spirit and motivation enough. It will be necessary to present the Curriculum Vitae. In case you do not have a university degree, you'll convalidarla with demonstrable professional experience. Years of experience required will vary depending on the relevance of it. It will be necessary to present the Curriculum Vitae. [-]

Master In Gamification And Transmedia Storytelling

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. [+]

The master in gamification and transmedia storytelling It is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. The first understood as the use of the laws of Game Design, Psychology and Thought to persuade "positive" in a different recreational area exclusively. The second based on the use of means of ubiquitous expression and the management of common content, participatory culture and media convergence, all thanks to a series of media and platforms like the comic, book, social networks, virtual and augmented realities, movies, games and video games and applications. In these virtual collaborative environments are the games that comes with various disciplines around the 4 axis design memorable experience: good stories based on decisions made by users are counted; powerful visual aesthetic chords are designed to "target group"; game elements are assembled and final implementation platform is decided. Upon completion of this training program you will be able to: Knowing the basics of gamification and its applications to the world of business. Learn the laws of Game Design. Define a plan of gamification, prototiparlo and run. Create scripts and storytellings able to translate the values ​​of the company through multiple carriers based on a transmedia strategy. During this call you can access the Innova aid plan covering 25% of the Master in Gamification and transmedia storytelling or visit our Scholarship Policy requesting information. Addressed to The Master in Gamification and transmedia storytelling provides training specifically geared to the following profiles: Entrepreneurs who want to develop new business models, trends and apply specialize in the field of gamification. Marketing professionals, ux, communication, design development and seeking new models and practices integrate loyalty. Managers and consultants who are seeking new business models and applying new techniques to existing. Technicians and engineers who want to expand their training and knowledge fields. Professional digital environment. GOALS Upon completion of the Master in Gamification and transmedia storytelling you will be perfectly able to: Design and implement a technical plan in Gamification and Transmedia. Implement loyalty campaigns on all platforms, both analogue and digital. Know the laws of "Game Design" to ensure the implementation of "memorable experiences". Leading innovative projects in the gamification and the achievement of objectives based on rewards. Increase the participation of customers and users through game mechanics. Innovate and lead change within an existing business. Admission process The Master in Gamification and transmedia storytelling has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized service to ensure the quality of training. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Innovative Human Resource Management

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Innovative Human Resources Management 2.0 aims to train you and prepare you to manage the most important asset of any company: its human capital. [+]

The Master in Innovative Human Resources Management 2.0 aims to train you and prepare you to manage the most important asset of any company: its human capital. This training program will show the models and tools to manage every aspect of the Directorate of HR under a new paradigm in which Web 2.0 has brought important sociological and behavioral changes in people strategies, employees and companies, which They translate into changes in how to manage the selection, motivation, training, talent management and intellectual capital of a company. With this training program you will learn to: Lead and manage an HR department of a company, applying ethical standards of CSR. Mastering HR tools that Web 2.0 provides the area for training, selection, motivation, knowledge management and innovation. Apply new technologies in the area of ​​Human Resources. Using new techniques of leadership and staff training. Select and retain talented professionals to boost your business. Manage staff and hiring, compensation, etc. Dominate all legal aspects related to management and labor risks. During this call you can access the Innova aid plan covering 25% of the Master in Innovative Human Resources Management 2.0 or visit our Scholarship Policy requesting information. Addressed to The Master in Innovative Human Resources Management 2.0 provides training specifically geared to the following profiles: Entrepreneurs who need to develop their strategic skills in talent management. Directors of HR departments requiring recycling their knowledge and their training and who want to learn the most innovative techniques of management of human capital. Middle managers who require a degree to promote professionally. Future human resource managers who require training commensurate with interpersonal values ​​of the XXI century. GOALS Upon completion of the Master in Innovative Human Resources Management 2.0 you will be perfectly able to: Manage and lead the Human Resources department of a company applying the most innovative and effective talent management techniques. Managing staff of a company, from hiring, compensation, employment termination and prevention of occupational hazards. Select, retain and motivate the talent to provide more value to the company. Addressing the changes in organizations and new organizational models. Take advantage of new technologies available for the management of Human Resources. Using new techniques of leadership and staff training. Being an ethical professional following current standards of corporate social responsibility. Apply in the company's new models of business communication and effectively manage individual or collective disputes arising in the company. Admission process The Master in Innovative Human Resources Management 2.0 has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized service that guarantees the quality of information. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Management For Entrepreneurs

Online Full time 1125 hours October 2016 Spain Barcelona

The Master in Management for Entrepreneurs is a unique and innovative program created by successful entrepreneurs in order to help other entrepreneurs who want to harness innovation and technology in their projects or embark on the internet, and they need training and mentoring for develop them. [+]

The Master in Management for Entrepreneurs is a unique and innovative program created by successful entrepreneurs in order to help other entrepreneurs who want to harness innovation and technology in their projects or embark on the internet, and they need training and mentoring to develop them. Through an innovative methodology practically you learn from your own company, idea or project, applying knowledge immediately. Upon completion of this training program you will be able to: Undertake with guarantees of success To know the fundamental aspects of the economic and financial strategic planning Understand the new business models Internet Leveraging technology and innovation in your business strategy Knowing the different forms of access to capital (Fiends & Family, Business Angels, etc.) Integrate new digital marketing techniques: Social Media, SEO, SEM Manage sales more efficiently Leading and select high performance teams Make quick decisions and accurate During this call you can access the Innova aid plan covering 25% of the Master in Management for Entrepreneurs or visit our Scholarship Policy requesting information. Addressed to The Master in Management for Entrepreneurs provides training specifically geared to the following profiles: Entrepreneurs who need to enhance their skills to carry out their own business projects. Future entrepreneurs who bet on a style of entrepreneurial life in which being their own bosses and where are they who direct their career path. Entrepreneurs with innovative projects that require training to enhance their knowledge and want to have the support and help of SeedRocket. Directors involved in processes of change and innovation. Young entrepreneurs, SME managers and recent graduates who seek to learn things not taught in universities or traditional business schools: learning to undertake. GOALS Upon completion of the Master in Management for Entrepreneurs you will be perfectly able to: Create your own company, from conception of the idea to its implementation. Make a business plan to present to potential investors. Be entrepreneurial and innovative. Develop leadership skills and how to select talented team to help you in your endeavors. Innovate and lead change within an existing business. Identify new technologies and innovations to implement in your company. Analyze innovative business projects. Learn about new techniques and interactive online marketing, being able to analyze the results and apply the tools for optimization. Schedule and conduct meetings. Admission process The Master in Management for Entrepreneurs has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Management Software: Open Source, Cloud Saas &

Online Full time 750 hours October 2016 Spain Barcelona

ERPs and business management applications have become critical elements in today's organizations and source of competitive advantage for those able to properly interpret them. In parallel, the Enterprise Applications market grows steadily driven by phenomena such as Free Software, Software as a Service (SaaS) or Cloud computing. [+]

ERPs and business management applications have become critical elements in today's organizations and source of competitive advantage for those able to properly interpret them. In parallel, the Enterprise Applications market grows steadily driven by phenomena such as Free Software, Software as a Service (SaaS) or Cloud computing. From the study of the various alternatives on the market, both free and proprietary, the Master in Management Software: Open Source, SaaS & Cloud Computing prepares you comprehensively to meet the demand for management applications in all types of organizations , both private and public. Following the great opportunities offered by the market through free management software and On Demand applications, the Master arises from an eminently practical way to work directly with the most widespread and Open Source applications and SaaS popular as Openbravo, SugarCRM, Zoho , Pentaho, Alfresco and Magento, among others. Upon completion of this training program you will be able to: Identify needs and meet complex business solutions type using ERP, CRM, BI, SCM, ECM, BPM or eCommerce, among others. Lead processes of evaluation and selection of management solutions ERP ERP or 'extended' type. Understand, manage and gain competitive advantage of the paradigm shift involving free management software and other current trends in organizations of the XXI century. All this from a perspective both business and economic, legal and, of course, art. properly use different methodologies for implementation and project management. Successfully deploy and configure solutions most popular and innovative free software and Cloud today. During this call you can access the Innova aid plan covering 25% of the amount of this training course or visit our Scholarship Policy requesting information. Addressed to The Master in Management Software: Open Source, SaaS & Cloud provides training specifically targeted to the following profiles: Managers and professionals involved in processes of transformation and innovation of its companies Entrepreneurs, managers and professionals who want to recycle their training and incorporate strategic technology developments, 'cloud' and Open Source management applications provide businesses, public organizations and non-profit entities. Young engineers and graduates wishing to develop their career in the world of consulting business management systems. media boxes companies that want to gain a competitive advantage through the optimal use of information systems. GOALS Upon completion of the Master in Management Software: Open Source, SaaS & Cloud, you will be perfectly able to: Understanding the evolution of ERP type systems and their impact on today's organizations. Using the conceptual model 'extended enterprise' to meet the varied needs of the company for the XXI century. Define strategies CRM, SCM and BI, enterprise portals and eCommerce and understand alternative integration of all these parts using EAI, SOA or BPM. Understand the positioning of the leading vendors of business management applications today. Critically discuss the impact and influence of the main current and future trends in this field (SaaS, Mobile, Social, Big Data, etc.) in organizations. Understand the value proposition of SaaS & Cloud solutions in the context of business management, extract all the benefits and manage their possible restrictions. Analyze in depth what free software and understand its economic implications. Manage and understand the importance of ecosystems and communities. Analyze the major free software licenses and understand their implications in terms of own goals. Successfully face a process of evaluation, selection and implementation of business management applications. Recommend and justify the strategy and implementation methodology most appropriate depending on the context, type of company and specific restrictions that arise. Defining a value proposition really attractive and consistent in the field of management applications in free software, both products and services. Configure and deploy the main alternatives, both SaaS and Open Source in the different categories of business software. In short, you get a real and specific practical experience, using as case studies leading open source solutions in each category of software. Important note: The practice is a fundamental part of the Master and will be present along the same facilities through the cloud or on premises where learning using the software selected as a case study and practice. Admission process The Master in Management Software: Open Source, SaaS & Cloud has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized service to ensure the quality of training. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Marketing Intelligence & CRM

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in managing key accounts. [+]

The transformation of enterprises and the evolution of business models require that marketers have a renewed knowledge in line with the new market needs. The Master in Marketing Intelligence & CRM It offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in managing key accounts. This program is aimed at professionals who want to occupy a senior management decision and within the commercial and marketing strategy of a company. After the training you will be able to: Managing a business trade organization Develop the skills necessary to conduct negotiations Perform diagnostics and manage elements of marketing and marketing Select, pose and interpret the best market research techniques Design a customer loyalty program Design strategies Client Management and Key Account Management through Marketing Intelligence Achieve maximum ROI of the client portfolio During this call you can access the Innova aid plan covering 25% of the master or visit our Scholarship Policy requesting information. Addressed to University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. GOALS Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis, correctly select the most appropriate technique for each case presented research and know the parameters for evaluating the validity of a source and quality of a study. Make diagnoses and establish goals action plans in respect thereof. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Organize and integrate the key functions that make up the business of the company. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Select and adapt strategies and techniques based on different areas of activity and circumstances and market environment. Admission process The Master has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Mobile Business: Technologies, And Mobile Marketing Apps

Online Full time 750 hours October 2016 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the possibilities offered by the devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new business development oportundiades. [+]

Master in Mobile Business: Technologies, and Mobile Marketing Apps is an innovative program that prepares you to know in depth the possibilities offered by the devices, technologies and communication channels and mobile marketing, with the aim of transferring them to the business strategy to gain competitive advantage and new oportundiades business development. They know how the user behaves before a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, are key to integrating this new technology as disruptive in the business world. The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs in order to: Creating and managing technology based businesses and mobile business models. Define a business strategy in the Mobile environment. Gain knowledge regarding the fundamentals of mobile programming and available technologies. Expand and develop business with mobile marketing techniques and more advanced positioning. During this call you can access the Innova aid plan Master Mobile Business & Marketing covering 25% of the amount of this training course or visit our Scholarship Policy requesting information. Addressed to The Master in Mobile Business: Technologies, Apps and Mobile Marketing provides training specifically geared to the following profiles: Professionals who want to set up platforms accessible from mobile devices. Entrepreneurs who want to develop projects in the mobile environment. Marketing and usability experts interested in training to meet the new opportunities of Mobile Business. Directors and managers of SMEs who want to leverage mobile devices in addition to their traditional business strategies and digital marketing. Professionals and graduates who want to specialize in training new business opportunities offered by smartphones. GOALS Upon completion of the Master in Mobile Business: Technologies, Apps and Mobile Marketing you will be perfectly able to: Acquire a clear view on the framework of existing mobile technology today with its advantages and disadvantages. Gain knowledge regarding the fundamentals of mobile programming. Have the tools and knowledge necessary for generating successful business models in the field of mobile technologies. Acquire the necessary skills for creating and managing mobile technology-based companies. Get the ability to design and implement professional success strategies. Admission process The Master in Mobile Business: Technologies, and Mobile Marketing Apps has a limited number of 25 seats. Thus we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized service that guarantees the quality of training. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master In Search Engine Marketing Seo, Sem And Ppc

Online Full time 750 hours October 2016 Spain Barcelona

Capture qualified traffic to the website and achieve business goals, whether visitors, leads, sales, downloads or installations, has become one of the most important functions and therefore decisive in any company doing marketing activities on the Internet. [+]

Capture qualified traffic to the website and achieve business goals, whether visitors, leads, sales, downloads or installations, has become one of the most important functions and therefore decisive in any company doing marketing activities on the Internet. That is why companies require a new professional profile that is capable of handling all your needs and design and develop search engine marketing strategies. It is here that emerges specialist SEO, SEM and PPC becomes crucial for the development of marketing and digital business given its ability to influence the growth and development of projects in which it participates position. For this reason and because of the complexity of their functions it is one of the most popular and best valued in the market profiles. With the Master in Search Engine Marketing you will become without having great previous knowledge in a specialist SEO, SEM and PPC hand of the best professionals and be able to understand, analyze and plan strategically SEO campaigns and SEM and squeeze the most tactically advertising suite of Google Adwords, increasingly complex and demanding, supplemented with knowledge of the main applications based on PPC (pay per click) and Social and Native Ads such as Facebook, Twitter, Linkedin and YouTube and others. At the end of the Master you will be able to: Knowing models capture traffic on SEO and SEM. Define, plan and optimize a search engine marketing campaign Learning how to structure campaigns, and perform advanced tracking reports. Become a strategic consultant for Google certified SEM. During this call you can access the Innova aid plan covering 25% of the amount of this training course or consult our Policy Fellowship requesting information. Addressed to professionals in any industry who want to enter the online marketing sector more differentially acquiring deep knowledge in a particular field or non-professionals. Online marketing professionals with general knowledge about recruitment strategies that want to deepen the field of payment collection to expand knowledge to enable them to improve their ability to execute campaigns. Search engine marketing consultants who want to improve the quality of its services and customer management methodology in the field of recruitment ppc sem. Specialized digital agencies wishing to improve or incorporate sem ppc service in its portfolio by training employees to be able to manage the accounts from the zero point. Entrepreneurs and managers who want to explore how it works one of the most important sources of income on the internet so they acquire a real vision required for management and opportunities that can provide them business-level work. GOALS Manage and optimize search engine campaigns by optimizing the mix of funding through SEO and SEM Understanding the logic and capabilities of capturing online payment Identify which strategy is optimal for each type of business Define, plan and analyze pay per click campaigns Define, plan and analyze SEO campaigns Efficiently optimize campaigns to make the most of investments Learn to create proposals and recommendations for customers or for your own business Learning to manage teams and tasks as manager of a department of Search Engine Marketing Admission process The Master in Search Engine Marketing: SEO, SEM and PPC has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master Interactive Marketing & New Media

Online Full time 750 hours October 2016 Spain Barcelona

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media through a solid base of knowledge in strategic marketing and product marketing. [+]

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media through a solid base of knowledge in strategic marketing and product marketing. This master is aimed at professionals, entrepreneurs and recent graduates who want to develop their career in marketing innovative, technological or related to digital and interactive media companies. You will learn to exploit the competitive advantages of the new media through creativity and technology. With the Master in New Media Interactive Marketing & Tea Acquire a solid foundation in strategic marketing and product marketing Dominate Social Media Marketing Understand the new positioning strategies SEO and SEM Become a specialist in digital and interactive media Organize and manage the marketing department of a company Develop integrated strategic marketing plans Take Advantage competitive advantages as a professional gives you knowledge of New Media During this call you can access the Innova aid plan covering 25% of the master or visit our Scholarship Policy requesting information. Addressed to University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. GOALS Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis and research. Understand and manage the basic elements of marketing and marketing. Be prepared to land in the 3.0 era of digital marketing. Using the latest techniques of interactive marketing management. Making the most of the tools the Social & New Media provides to communicate your message through the network efficiently. Plan effective online campaigns, analyze your results and make the right decisions based on them. Admission process The Master has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Master Web Analytics, Usability And User Experience (ux)

Online Full time 600 hours October 2016 Spain Barcelona

Internet has become one of the channels of communication, advertising and selling most important "e-commerce" and one of the few sectors that generate employment. There is currently a high demand for able to effectively manage these opportunities highly qualified professionals. [+]

Internet has become one of the channels of communication, advertising and selling most important "e-commerce" and one of the few sectors that generate employment. There is currently a high demand for able to effectively manage these opportunities highly qualified professionals. The Master in Web Analytics, Usability and User Experience (UX) is a program designed to meet this need, the hand of the great professionals (director and professor of the master is considered by the Web Analytics Association one of the three best web analysts in the world), that practically teach you to: Define, plan and implement a program of continuous improvement focused on the customer. Optimize performance and user experience of your website Optimize conversion and sales. Define, implement and operate a web analytics system efficiently. During this call you can access the Innova aid plan covering 25% of the amount of this training course or visit our Scholarship Policy requesting information. Addressed to Online marketing professionals who need to optimize your campaigns and online marketing investments, improving investment efficiency, increasing return on investment and optimizing the cost .. Entrepreneurs who need to promote a change in their online projects. Managers and marketing managers, webmasters, web programmers and responsible internet portals who need to catch up on the latest techniques of web analytics. Directors and managers of SMEs who want to optimize conversion through their websites. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies and want to specialize in web analytics, usability and user experience. GOALS Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Optimize conversion and user experience (UX). Using web analytics to drive change in online business. Define key factors (KPIs) and make Dashboards. Define, implement and operate a web analytics system efficiently. Admission process The Master has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

Web Master SEO And Search Engine Optimization

Online Full time 750 hours October 2016 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Web Master SEO and Search Engine Optimization It responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. SEO (Search Engine Optimization) has become one of the ways to attract traffic, leads and most important customers, playing an essential role in any digital marketing strategy for its great potential, both in terms of traffic and branding, and its low cost medium and long term. This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge. In the Master in SEO and Web Search Engine Positioning, hand recognized professionals in more active, you will learn to implement all phases of development of an SEO strategy: Research and keyword discovery The key technical SEO, SEO On Page and Off Page SEO International SEO The management of the main SEO tools Identify and meet the needs of your customers During this call you can access the Innova aid plan covering 25% of the master or visit our Scholarship Policy requesting information. Addressed to People who want to know in depth the benefits of SEO and how to implement a marketing strategy. Executives and marketers who want to update their knowledge and get into the field of SEO. Entrepreneurs looking to complement their skills and specialize in this area of ​​digital marketing. Social Media and Community Managers who want to expand their knowledge in SEO. Marketing consultants who wish to specialize in SEO. Executives and managers who want to take advantage of all the benefits of Search Engine Optimization for their companies. GOALS Define and implement a comprehensive SEO strategy. Discover through research and Keyword Research the best opportunities and trends. Mastering the technical side of SEO oriented SEO Audits performed. Know the most important aspects of SEO Onpage and offpage. Apply SEO digital marketing campaign complemented other existing shares. Know and master the most important tools that every SEO should use. Understanding Web Analytics for SEO and reporting models. Become an SEO consultant prepared to work in a marketing agency or directing his own. Admission process The Master SEO and Web Search Engine Optimization has a limited number of 25 seats. In this way we promote personal contact between student and teacher, so that each teacher becomes a student mentor with a direct and personalized treatment. Applications for admission are processed in strict order of arrival and will be assessed by an evaluation committee consisting of the Director of the Master, the Academic Director and the Coordinator of Admissions. [-]

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