ESNE - Escuela Universitaria de Diseño, Inovación y Tecnología

Introduction

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ESNEGRAD

ESNE University Center is the benchmark in comprehensive training in the areas of design, innovation and technology, contributing to the revitalization and advancement of Creative and Digital Industry.

It is a University Centre which has over 10 years of experience providing specialized training and university recognized by the Ministry of Education of the Community of Madrid.

Our passion for creativity conjugate with new technologies materializes in specialized and leading art facilities to ESNE is more than a University Center: We are a TALENT FACTORY.

ESNE receives recognition at the public level by the Community of Madrid with the seal of quality distinction "Madrid Excellent" and the Ministry of Education accredits us as Official Foreign Centre for the provision of teaching for the British system. Also the Ministry of Industry, Tourism and Commerce endorses ESNE giving recognition entity operating as Research and Development (R & D).

In the private sector, recognition comes from the hand of companies like Microsoft, which gives us the privilege of being the only Center Experiences Microsoft in Spain, becoming the largest developer of Apps for Windows Phone 8 in our country. ESNE is also the only Spanish university in the Advisory Board of PlayStation First, a college Sony Computer Entertainment program whose mission is to generate talent and incubate innovative projects.

Initiatives also are reflected in projects such as the book "Chamartin: Village, Villa, District", promoted by the District Chamartin under the tutelage of the City of Madrid, where ESNE participated as experts in the graphic concept. IFEMA trusts Interior area ESNE give personality to the environment MOMAD, the show dedicated to Fashion benchmark in Europe. WildBit, Globomedia and RTVE elected ESNE for the conceptualization, design and development of "Red Eagle: Origins", the first video game for tablet and smartphone hit series. In the area of ​​fashion, the international firm Saga Furs and OEEP (Spanish Business Organization Fur) become strategic partners ESNE to promote the development of the sector. In this collaboration projects such as student participation in the Project Design Project Cross they are carried out, rewarding students annually to the center with the opportunity to enjoy a week's stay at its Danish headquarters. The success of this factory are our own students, who with their works have won numerous awards and have created their own businesses.

10 Reasons to choose ESNE

  1. We provide specialized University Masters in Design and Technology recognized the national and European territory.
  2. Our academic programs have been developed in conjunction with major companies and Creative Technology Industry.
  3. All our faculty meets the requirements of ANECA and many are active in the business sector.
  4. The class groups are small and personalized attention where the teacher becomes the student coacher.
  5. Our Campus, located in the heart of Madrid, has the largest concentration of students in design and technology and professional equipment used in large enterprises.
  6. The high employability of our Grados make 63% of students want to undertake ESNE and 85% are employed in the first 6 months after graduation.
  7. Since first grade, students present and defend their work, individually or in groups, court, both English and Spanish. Thus they are prepared to develop skills to facilitate their access to the labor market.
  8. ESNE has agreements with international universities to participate in joint activities, exchanges of students and teachers, implement the Erasmus program, offering double degrees and develop joint training projects for students.
  9. We have created an innovative concept, InHouse Lab: a technological and design laboratory where companies develop embryonic projection projects in the market with our students and teachers. Some of the companies that have already gone through the InHouse Lab ESNE are Telefónica R & D, Globomedia, WildBit Studios, RTVE, Telecor, Microsoft, Sony, IKEA, Saga Furs, or Playstation First.
  10. We have a Center for Entrepreneurship and Employment for the Creative Industries that bridges the gap between training and business project of our students, a showcase for companies to invest in more enterprising students.
This school offers programs in:
  • Spanish

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Programs

This school also offers:

Master

Master's Degree In Fashion: Applied Technologies And Digital Business *

Campus Part time 10 months October 2017 Spain Madrid

The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. [+]

* Pending verification Fashion is one of the areas of activity in which Spain boasts global leadership with luxury brands and retail chains competing with European and US multinationals. The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. The impact of globalization and the emergence of new technologies, applied to systems design, production and marketing have driven the transformation of the industry and has forced companies to restructure, modifying their strategies and creating new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms arises the need to train professionals who know the latest technology and are prepared for the challenges of advancement of a growing sector. IT'S NEPioneer in giving university status to Fashion specifying the first official university proposal in Spain as it is the grade Fashion Design, has the best professionals and an important business relationship. Curriculum Module 1: Systems Fashion | 9 ECTS Fashion Culture 3 ECTS Socioeconomic Context Fashion 3 ECTS Markets and Trends Fashion 3 ECTS Module 2: Management of Fashion | 21 ECTS Communication and Brand Reputation 6 ECTS Consumer Behavior 3 ECTS Direction and Management of Fashion Companies 6 ECTS E-Marketing 6 ECTS Module 3: Fashion and Technology | 18 ECTS Textronic ECTS 3 Virtual Modeling 6 ECTS New Technologies Applied to Fashion 9 ECTS Module 4: Placement | 6 ECTS Placement 6 ECTS Module 5: Master's Thesis | 6 ECTS Master's Thesis 6 ECTS Competencies Analyze the effects of the economic changes in the fashion industry. Apply market research industry and understand the behavior of the different trends in fashion. Manage operations, strategy and size of the organization. Evaluate different business models of success in the Fashion Industry and its application to e-business. Ability to design a strategic marketing, communication and commercial companies adapting them online for the consumer sector. Handle online communication tools (blog, SEM, SEO, Social Media, ...). Define the brand image for e-business in Fashion. Manage and create online stores. Acquiring the ability to implement and evaluate new fabrics and technologies in the production of fashion products, such as fur. Conceptualizing fashion and textile designs textures digitally modeled on an avatar Training and career Career prospects Manager fashion stores offline and online Online Marketing Manager Fashion companies Director of Fashion Business Communication offline and online Creative director Design Director Purchasing Manager Commercial director Textile Product Manager Designer retail manager Textile Buyer Account Executive Technical Quality Product Manager / aprovisionador responsible showroom Responsible Marketing online Retail Marketing Manager Head of communications and public relations Some companies for Practice LOEWE GROUP CORTEFIEL ADOLFO DOMINGUEZ THE ENGLISH COURT Jesus del Pozo AGATHA RUIZ DE LA PRADA HOSSINTROPIA ECOALF LORENZO CAPRILE MARY Cleavage ARISTOCRAZY SASTRERÍA CORNEJO PEPE JEANS ION FIZ DEVOTA & LOMBA STUDY [-]

University Master User Experience For Designing Digital Products And Services *

Campus Part time 10 months October 2017 Spain Madrid

The Master in User Experience and Product Design Digital Services wants to be qualified in one of the most sought disciplines within the industry of digital content and usability professionals. ESNE and Telefónica I + D, a pioneer in the creation of teams of user experience (UX) have jointly developed the structure and program of the Master, with which it seeks to respond to the growing demand for trained professionals specific in UX. [+]

* Pending verification The Master in User Experience and Product Design Digital Services wants to be qualified in one of the most sought disciplines within the industry of digital content and usability professionals. ESNE and Telefonica R & D, A pioneer in the creation of teams of user experience (UX) have jointly developed the structure and program of the Master, with which it seeks to respond to the growing demand for professionals with specific training in UX. This Master is aimed primarily at designers and researchers users, as well as engineers, computer or marketers. With an innovative and practical methodology that encourages active participation, multidisciplinary teams have been created by mixing different profiles, in order to develop a common project that can deepen user experience from different professional perspectives. In this sense, it has two workspaces designed for the practice of co-working where students can work on the development of projects and cutting-edge technology areas. Specifically, the User Experience Lab Telefonica and CEEIC- Entrepreneurship and Employment Center for Creative Industries ESNE. Competencies Apply design techniques based on user experience, product design and digital services. Ability to improve usability, accessibility and, in general, the experience of users in the products or services you contribute to develop. Adapt all design skills to the digital environment making the experience of users of the products or services you develop provide a better user experience. Demonstrate an advanced understanding of the principles and design methodologies based on user experiences, applying them effectively and creatively. Improve customer acquisition and retention of your company through improving its products and services, based on incorporating user experiences design. Being able to find innovative solutions to problems of usability, accessibility or other detected by the experience of users of products or services. Leading design tasks products and services on projects in multiple business areas, both in the public sector and companies. Understanding the social, environmental, business context in which various products and services are developed, to apply this knowledge in innovative user experiences. Understanding the influence of design of user experiences in the process of product innovation and services. Analyze and implement emerging technologies and resources (RRSS, internet of things, audiovisual resources ...) from functional and business prospects, aesthetic. Being able to model the behavior of users and develop patterns of use and consumption, to improve the design of products and services. You will use techniques and appropriate means to communicate and testing and projects. Develop business skills to communicate professionally with potential customers, being able to express the value of the proposals for those business needs. Develop management skills and collaboration, participating as an active, thoughtful and responsible for a team in which different disciplines involved, and different academic and business cultures member. Curriculum Module 1. Foundations of UX Design | 6 ECTS 1.1. History and background. social, economic and technological fundamentals (What is and how it arises). Different schools, different nomenclatures and their evolution towards a common corpus. 1.2 State of the art. UX challenges and opportunities. The industry of digital products and services 1.3.- The UX professional context. organizational models (start ups, consulting, integrated departments in companies, etc.). The different disciplines involved in the process, associated profiles, skills and knowledge. UX department of Telefónica i + d. 1.4.- introductory workshop projects. 2. Research Module | 6 ECTS 2.1 Investigate UX. Inherited own methodologies and methodologies from other disciplines. Phases of the process, user types and appropriate methodologies. 2.2 Objectives of research in the different phases of project development. Research teams and specific methodologies. 2.3. - Data interpretation and hypothesis conversion projects. 3. Service and Product Design Module | 6 ECTS Annual material focused on project development, through which the project methodology and analysis and implementation of concepts and techniques and methodologies for each phase of it will be addressed. 3.1 Historical introduction to the design of products and services. The role of the designer in relation to the other phases. The relationship between product design and service design. The cultural influence on ways to approach projects. 3.2 The design process: exploration and concept. Tools, techniques and methodologies. 3.3 The design process: Conceptualization. Facilitation techniques, ideation and creation. Co-creation and co-ideation. Prototyping as a model of thought. Tools and prototyping techniques. 3.4.- The design process: Development: Multidisciplinary workflow, QA (Quality Assurance) methodology. functional prototype. Review of tools and techniques that enable the creation of a digital prototype. Validation projects. The iterative method: refinement, simplification, changes during project implementation. 3.5.- The design process: Launch and evolution. Communication and marketing strategies. The user experience as a sales pitch and marketable value. 3.6.- The design process: monitoring behavior and evolution of the product on the market. Research methods of using the product or service: quantitative and qualitative data, analytics, usability analysis, user interviews, etc .; analytical behavior for informed design. 3.7.- Analysis of equipment and interdisciplinary collaboration in each project phase. Skills and roles. 4. UX management module | 6 ECTS 4.1.- Management teams. Talent recruitment, selection processes and support career development. Teambuilding and its connection with other related professionals. 4.2.- equipment models and organizational structures. Skills, profiles and different skills. Team's KPIs and Company's KPIs Project Management 4.3. Planning time and resources. 4.4.- project communication strategies. 5. Innovation Module | 3 ECTS 5.1 Introduction to innovation: Marcos and approaches. evolutionary innovation and disruptive innovation. 5.2 Innovation in products and services. 5.3 Innovation in processes and business models. 5.4 Social Innovation. Module 6. Business strategy | 3 ECTS 6.1 Review of business perspective in the development of products and services. 6.2 Design of business strategy. 6.3 Business Models. Approximation of business models in environments of uncertainty. Evolution of business models. 6.4.- success metrics and performance of company and product / service. Module 7. Emerging Technologies | 6 ECTS 7.1 Review of technological developments and their role in creating innovative products and services. functional perspective, aesthetic, commercial and criticism. 7.2.- The social, cultural and ethical impact on society and human behavior. 8. Module Design Foundations | 6 ECTS 8.1.- General principles of graphic design and product and its application to design user experiences: identity design, information architecture and interaction design. 8.2.- From data to design: Metrics and usability studies to evaluate the design. 8.3.- Design and project communication: Techniques for effective communication. 9. Professional Practice Module | 6 ECTS Professional practice. 10. Master's Thesis Module | 12 ECTS Ideation and development of an innovative design project in an area of ​​interest using all the knowledge and skills acquired in the master, both intellectual and technical and professional. Training and career Professional outings The area of ​​action of these professionals is vast and growing. In private companies and the public sector, and in virtually all sectors of activity; in fact, it is applicable to any area where goods and / or services for people believe. From banking to mobile apps, or review and redesign the services of a hospital. According to a recent report by Nielsen Norman Group User Experience Careers, jobs UX experts are mainly in the computer industry (23.3%) and in those sectors where many transactions are made or offer key content online such as: financial companies (10.6%), health services (6%), education (6%), marketing (6%), government (5.6%). On the other hand, 16.5% of jobs are located in UX consulting firms, and serving industries of various kinds. It should be added that the overall objective of the master is to train professionals able to work in any of the above mentioned models, ie, lead teams or join teams UX established for creating design projects innovative products and services and relevant for the people. Thus, in the curriculum both profiles are analyzed and deepens the competencies needed in each case. Business Practices Telefónica I + D Mormedi [-]

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