ESIC Business & Marketing School

Introduction

ESIC Business & Marketing School has offered training that is based on economic, educational and business realities since 1965.

Mission and Values

The training of professionals that are capable of creating businesses and organisations or that are capable of responsibly and efficiently taking on managerial or technical positions within a company, - at any level, and in all areas of business activity, focusing on the field of marketing both nationally and internationally.

The diffusion of a culture, ethical values and business rationality in both the Spanish society and internationally, helping to open channels of communication between academic and competitive business surroundings and to boost the entrepreneurial vocation of students (undergraduate, graduate and executive education).

The boost in scientific and technical research on business and marketing administration, not only to promote the members of the school’s own projects, but also by providing means of diffusion of thought and research action to members outside the school in national and international environments.

Academic Training

Degree Area

We develop MBA Programmes, Specialised Master’s and Official Master’s in order to train professional leaders in Strategy and Marketing with technical capability, human responsibility and dedication to the necessary work. This makes them stand out within today’s competitive market., podrás en un futuro afrontar retos empresariales con garantía de éxito.

Postgraduate Area

We develop MBA Programmes, Specialised Master’s and Official Master’s in order to train professional leaders in Strategy and Marketing with technical capability, human responsibility and dedication to the necessary work. This makes them stand out within today’s competitive market.

Executive Area

Within the Executive Education Area we offer a wide range of Open Programmes and Tailored Training. This is an Integral Training Service for professionals and companies that complements professional development for managers and teams.

View master programs »

Programs

This school also offers:

Master

Gesco - Master In Marketing And Business Management

Campus Part time 460 hours October 2016 Spain Madrid

The Master in Marketing and Business Management - GESCO is the program that provides a practical expertise in marketing strategies and planning [+]

GESCO - Master in Marketing and Business Management

 

GENERAL DESCRIPTION The Master in Marketing and Business Management - GESCO is the program that provides a practical expertise in marketing strategies and planning and development focused operations on profitability and liquidity criteria applied in companies. It is a program specially designed for both professionals and directors of marketing and commercial areas, as professionals who want to take over the management and marketing management may face, with a guarantee of success, the ever-changing market, through an ongoing process of update. This Master allows its participants to relate to professionals and directors of companies in different industries, providing the exchange of experiences and the generation of Networking, beyond the practice carried on marketing plans and simulations based on real situations. This Master seeks to strengthen the professional and managerial profile of all participants, with emphasis on: • Business Management and Environment • Expert Knowledge • Personnel and Management Development... [-]


Master In International Trade (MDCI)

Campus Full time October 2016 Spain Madrid

The program Master in International Trade dotarte aims of the vision, knowledge and skills necessary to lead and manage [+]

Master in International Trade (MDCI)

 

1st Place in National Ranking Masters specialized in foreign trade of the newspaper "El Mundo" All Specialized Masters Programs we offer in ESIC is based on the reality of business management. The program Master in International Trade dotarte aims of the vision, knowledge and skills necessary to lead and manage businesses in global markets through the completion of cases and international projects eminently practical.

 

 

With a duration of nine months this postgraduate course is characterized by:

Analyze the various business areas that directly affect international trade and globally. Develop in all students an overall view, multicultural and practice of how to run an international company. Provide practical tools to perform management tasks related to international trade and investment. Completion by the student in a real project of internationalization of business. ... [-]

Master Marketing Management (MIM)

Campus Full time October 2016 Spain Madrid

Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as “local markets” [+]

Máster in Marketing Management (MIM)

 

Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as “local markets”; continental markets are “regional markets” and international markets are becoming “global markets”.From this perspective, the commercial activity of selling products and services is becoming an increasingly complex task: The competitive environment in which companies operate has changed dramatically over the last ten years.The new technologies are having a direct impact on our lives styles and the way companies are managed; therefore, it is of paramount importance that organisations understand and adapt to these structural changes if they want to survive in a fierce competitive environment.The main objective we wish to achieve with our MIM programme is to train future marketing managers to able to make appropriate decisions using the methods and techniques acquired during the course.We have been offering this Máster Programme for more than twenty years and its contents are improved each year by teachers and business professionals who provide new insights to adapt the programme to the new marketing management trends.The programme content includes key marketing management modules, as well as other modules related with other functional areas of the company as part of its strategic market orientation, providing a practical vision of the business and marketing activity of the company.... [-]


Master’s in Digital Business (MDB)

Campus Full time October 2016 Spain Madrid

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience [+]

Master’s in Digital Business (MDB)

 

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience that our teaching staff shares with companies that have revolutionised the world of communication and Internet marketing.The aim of the programme is to promote a proactive attitude during decision-making, implementing new approaches to the digital era and acquiring a management commitment with the team and the organisation.With a methodology based on conceptual presentations, discussions, the solving of practical and successful cases and the completion of a final project, our students acquire profound knowledge of new digital consumerism. They also develop the skills that are necessary for the conception, launching and managing of successful Internet projects.The Master’s in Digital Business is aimed at proactive professionals who want to boost their professional career in ebusiness and take hold of the management of a company in the Internet sector. It is also suitable for professionals who want to successfully communicate a product or service through new social media tools, mobile platforms, communities, social networks, blogs, etc…... [-]


Master’s in Financial Management

Campus Full time October 2016 Spain Madrid

The Master’s in Financial Management from ESIC offers you the necessary specialisation to become an expert in business finance. Through broad, intense and practical training we promote [+]

Master’s in Financial Management

 

ESIC, selected by the Financial Times, as one of the 4 best schools in Spain to study a Master’s Degree in finance.The Master’s in Financial Management from ESIC offers you the necessary specialisation to become an expert in business finance.Through broad, intense and practical training we promote the development of managerial abilities in all students on the programme.A programme based on practical study of the most current methods that are used during decision-making in international financial environments and that offer the possibility to specialise and obtain more professional experience through our collaboration agreements with companies such as Bankinter, BBVA, La Caixa, Cajamadrid, Cajamar and Grupo Santander.This Master’s programme integrates financial functions with the broadest framework of business strategy, linking finance to operational decisions:... [-]


Master’s in International Commerce, Almeria

Campus Full time October 2016 Spain Almeria

The Master’s in International Commerce in Almeria is a result of the cooperation between the Chamber of Commerce in Almeria and ESIC. [+]

Master’s in International Commerce, Almeria

 

The Master’s in International Commerce in Almeria is a result of the cooperation between the Chamber of Commerce in Almeria and ESIC. It trains professionals who are capable of successfully dealing with international sales operations whilst working in a responsible and efficient way.Specialised training that guarantees the necessary technical expertise, tools and skills to successfully address the main issues in the review and selection processes and the implementation of business strategies related to all international trade activity in the province of Almeria.Different management areas that are interconnected with each other shape our Master’s in International Commerce in Almeria. It expresses a strategic and operative view of all International Commerce operations:... [-]


Master’s in Logistics Management and Sales Distribution

Campus Full time October 2016 Spain Madrid

The Master's in Logistics Management and Sales Distribution from ESIC provides you with solid training in the daily requirements of a manager. [+]

Master’s in Logistics Management and Sales Distribution

 

The Master's in Logistics Management and Sales Distribution from ESIC provides you with solid training in the daily requirements of a manager.A global view of organisations that, through the resolution of case studies, establishes a valid criteria for decision-making.

 

 

Our students acquire a strategic and tactical approach to management that:

    Deals with logistic activities and interaction with business areas such as finance, human resources, quality, innovation, marketing and sales.     Is customer oriented through an analysis of demands from customers, post sales services, the management of expectations, quality standards and relationship management.     Has a multisectorial approach (industry, consumption and services).     Powers the assimilation of concepts, case methods, real case studies and teamwork.     Demonstrates the current business situation in areas such as commercial distribution and logistics, by means of a faculty of expert teachers. ... [-]

Master’s in People Management and Organisational Development

Campus Full time October 2016 Spain Madrid

We present you with one of the most comprehensive programmes you can find on the market in the training of experts in Human Resource Management. [+]

Master’s in People Management and Organisational Development

 

Awarded 1st Place in the Ranking for National Master’s degrees specialised in Human Resources by Spanish newspaper “El Mundo”We present you with one of the most comprehensive programmes you can find on the market in the training of experts in Human Resource Management.This is an intense programme with extensive experience that emphasises staff as a strategic asset within a company, seeing as it is them who essentially lead a company to success.The success of this programme, established in 1980, lies in the close relationship that exists between our students from large companies and institutions like the Ministry of Defence, Cepsa, Red Cross, Iberdrola, Adecco or Cajamar with teachers and professionals in human resource management that provide knowledge through professional experience.A complete student training programme which provides students with the knowledge, abilities, skills and tools to carry out a human resources management role and be capable making a difference within an organisation.... [-]


Official Master’s in Marketing and Sales Management

Campus Full time October 2016 Spain Madrid

At ESIC we offer this comprehensive course that trains you in the proper use of instruments and support tools for Marketing and Sales decisions. [+]

Official Master’s in Marketing and Sales Management

 

At ESIC we offer this comprehensive course that trains you in the proper use of instruments and support tools for Marketing and Sales decisions.With the Official Master's in Marketing and Sales Management, you can complete your training and professional experience analysing problems and situations experienced in companies that operate in the current market and undergo structural changes due to the implementation of new technological developments.Upon completion of this Master's, you will be fully qualified for the decision-making and application of analytical methods and procedures that we teach over the nine months of the programme.We adjust the training programme to new marketing trends as a management philosophy, through content that is updated each year by important managers of multinational companies that make up our faculty.... [-]