Polimoda, International Institute Fashion Design & Marketing

Introduction

Polimoda - International Institute of Fashion Design & Business is a center of excellence, recognized worldwide for its high quality, fashion-oriented education. Listed in the British created BoF Global Fashion School Rankings as one of the 10 best fashion schools in the world, and first in Italy, with yearly enrolments of over 1500 students, of which 70% international students, thanks to its professional training by means of highly-specialized working and research methodology. Non only a training center, but a creative campus, a meeting place for “visionaries” and opinion leaders from the fashion world, culture and education, Polimoda is an internationally recognized authority.

With headquarters in Florence, the new capital of international fashion and heart of the Made in Italy production, it’s a center with the gene for Italian excellence, as well as an international vocation. Founded in 1986 as part of an initiative conceived and financed by the Cities of Florence and Prato and fashion-sector trade associations, Polimoda boast of 30 years of experience in education specialized in the Fashion and Luxury fields. Ferruccio Ferragamo, president of the same company, was appointed President of Polimoda in March 2006, enlightened entrepreneur and a name that represents the best of “Made In Italy” fashion worldwide.

From January 2016 Polimoda launches the Strategy & Vision Platform in Paris to consolidate and develop global relationships, directed by Linda Loppa, one of the best known profiles in the international fashion education scene, with over 45 years of experience in the sector. Together with Danilo Venturi, new Dean of Polimoda with a background in the luxury sector and Fashion Business & Management education, a new chapter of growth will be written in the context of a vast and more far reaching network.

Polimoda offers a wide range of didactic programs and masters providing high-level training of the major professional profiles requested by the sector, from creative to managerial and strategic professionals, in the areas of Fashion & Technology and Business & Communication. Networking and ongoing interaction with fashion companies, a team of teachers composed of professionals and experts, and flexible, high-quality training able to respond to the fast moving fashion needs, are some of the added values that guarantee the most up-to-date training to stay astride with the professional world. It is not by coincidence that 88% of Polimoda graduates find employed within 6 months after finishing their studies, and that an increasing number of ex-students hold prestigious positions in major international brands or are among the emerging new talents in the fashion field.

Events, meetings, collaboration and appointments with keynote international speakers integrate the didactic programs giving precious testimonials and stimulating debates on key subjects of the sector. Always attentive to the development of talent, Polimoda dedicates numerous initiatives and events to highlight its best students, among which the Polimoda Show, important annual appointment with final collections of the fashion designers, Business Links to promote encounters between graduating students and companies, and Polimoda Talent, scouting platform to support the best ex- students.

Two are the locations of the Institute: the historic complex of Villa Favard, headquarters of in the heart of Florence, ideal location to host visionaries, managers and creative talents, thanks to its historic prestige and beauty as well as its strategic position and intrinsic meaning for the City. The new Polimoda Design Labs in Scandicci, inaugurated in January 2015, is the “creative” facility of Polimoda, hosting laboratories for design, sewing, knitting, fashion technology, footwear & accessories for course of the Design & Technology area.

This school offers programs in:
  • English
  • Italian

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Programs

This school also offers:

Master

Master Collection Design

Campus Full time 14 months October 2016 Italy Florence

This master's programme is aimed at designers, who wish to develop their personal style in creating a fashion collection and their own business or brand. A highly specialised intensive programme, based on the fundamentals for achieving success in Fashion Design: creativity, assurance of expression, attention to individual cultural development, and passion for research... [+]

Master Collection Design This master's programme is aimed at designers, who wish to develop their personal style in creating a fashion collection and their own business or brand. A highly specialised intensive programme, based on the fundamentals for achieving success in Fashion Design: creativity, assurance of expression, attention to individual cultural development, and passion for research. The course gives an intensive training and shaping of personal style as a Fashion Designer and aims to stimulate personal and cultural development leading to the creation and presentation of a fashion collection in a professional and effective manner. By the end of the master students will have acquired the ability to communicate the results of their academic career and will be able to produce an original, recognisable collection, fully expressing and embodying their own individual ideas and concepts. DESCRIPTION The master’s programme takes you through the different steps in the creation, the development, the management and professional presentation of a designer’s collection. In the first part of the course cultural background is strengthened through study and research into cultural and artistic concepts, and aspects of Contemporary Arts, Trends and Fashion. Skills in Illustration drawing techniques, computer graphics and styling will be characterised and personalised. Artisan crafts and creativity in pattern cutting, tailoring, draping and printing techniques will be developed through different workshops and the realisation of prototypes based on original patterns of iconic, historical or ethnical garments. Strategic and managerial skills will be practised through workshops and group sessions in which product development scenarios will be analysed and applied. You will work in a team together with artisans, pattern cutters, art directors, and marketing and communication managers to develop products on different projects following a brief, giving you the possibility to broaden your competences as a team player. Essential issues of Collection Management will be applied such as Line Planning, Supply Chains, Production Standards, Budget Control, Pricing and Costumer Relationships. You will learn how to set up a Fashion Business, write a business plan, find partners, and relate to press and clients. During the course we will tutor participation at international fashion talent competitions. At mid term a seminar will be organised with fashion professionals. You will present projects and collections as a team and individually as a designer. Subsequently you will be taken through the stages of producing a final collection. You will learn how to enhance your master’s final project, the creation and realisation of a collection of 5 outfits, using an interdisciplinary approach that can include an event, the creation of a portfolio, a shooting, a look book and internet or video presentations. At the end of the master’s course you will present your thesis collection to professionals in the industry, talent scouts, buyers and the media – becoming a distinctive author capable of creating and realising a signature collection. HOW TO APPLY The Master’s course is open to graduates (or equivalent), degree students or professionals with at least 2/3 years experience in the sector. Preference will be given to Fashion Design and Art graduates. Candidates will be selected according to: presentation of portfolio and curriculum vitae; motivation letter; interview with the Head of the Design Department. EMPLOYMENT OPPORTUNITIES Fashion Director Fashion Coordinator Art Director [-]

Master Fashion Merchandising & Buying

Campus Full time 9 months October 2016 Italy Florence

The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and... [+]

Master Fashion Merchandising & Buying The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear. Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window. This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two. DESCRIPTION The Fashion Merchandising & Buying program follows the product life-cycle and product mix looking at width (production, delivery, retail, exposition,) and focuses on 3 main areas: Fashion System - trends, materials, products, brands, trade fairs, online and off-line shops Management Tools - fashion buying and merchandising techniques, operations, retail management, visual merchandising Focus on Categories - specifics for buying and merchandising in apparel, knitwear, leather goods, footwear and fragrances The program includes field trips, guest lectures, and a final project portfolio. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion will be considered. English language is required (both written & spoken). Candidates will be selected after completion of a written test and interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Merchandising Manager Product Manager License Manager Operations & Logistics Manager Customer Relations Manager Distribution Manager Buyer Merchandiser Retail Manager Visual Merchandiser Potential employment placement: contracting firms, fashion branding, buying offices, major retailers, free-lance consultancy etc. [-]

Master in Fashion Brand Management

Campus Full time 9 months October 2016 Italy Florence

This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds... [+]

Master in Fashion Brand Management This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds. For instance, Chanel is a classic luxury brand, but in an internet-driven economic scenario where people buy both high and low-range products, regardless of their status, the brand has decided to sell through vending machines in Las Vegas and commercially exploit the concept of “the moment”. Again, as 90s avant-garde has become the new fashion heritage, Raf Simons is now at Dior and Hedi Slimane is at Saint Laurent, without Yves. Lastly, in a society where values are fragmented, have a dual significance and are often grouped together according to the principle of syncretism, Galliano (the absence of presence) has been named as new designer for Maison Martin Margiela (the presence of absence). In the same way, what will Gucci be like after Tom Ford and Frida Giannini? Fashion Brand Management is the most complete program for those hoping to gain expertise in shaping, preserving, renewing and communicating the uniqueness of a brand. It is the best solution for those who already have a background in design and want to acquire further management skills, and those who have come from a business background and want to learn how to operate outside of the box. The two paths both lead to the figure of creative manager and manager of creativity for the luxury fashion world. DESCRIPTION This course is visionary and concrete, creative and managerial, leading and relational, innovative but well rooted in the know-how coming from the industry, competitive and beyond competition, involved in all the processes from production to communication. Therefore, its program is intensive, wide-reaching and intensive. It is composed of three interconnected units: Vision, research and trend- based. It’s about brand identity, buyology, innovation vs. heritage, the way the human, society and industry interact to achieve a balance. Management, business-based. It’s about strategy and concreteness, marketing and merchandising, retail and administration, law and logistics. Communication, senses-based. It’s about conveying messages in conventional or alternative ways, using original materials (graphic, video, written) both for the real and the digital environments. This course includes field trips (Milan Fashion Week, Pitti Trade Fair, the production site of a top level company, and Ferragamo shop/museum), guest lectures by managers and visionairies, and two portfolio projects, a start-up task at mid-term, and a rebranding task as the final task. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury, will be considered. Written and spoken English is required. Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on their personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career that will potentially lead to a top level position in a luxury fashion company, such as: Brand Manager, Marketing Manager, Communication Manager, License Manager, Product Manager. A second employment opportunity is potentially the Creative Agency for trend analysis, brand building and communication. Due to the particular cut style of the master’s course, which aims to create a flexible, autonomous profile, a third natural opening is Global Consultant, Start-up Manager, Project Manager and Entrepreneur. [-]

Master in Fashion Marketing & Communication

Campus Full time 9 months October 2016 Italy Florence

Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the... [+]

Master in Fashion Marketing & Communication Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the operators involved in the implementation of a plan, e.g. a magazine. This job requires analytical and planning skills as well as the use of images and words for one single simple purpose: conveying unique messages that are clear and effective. Above and below the line, conventional and unconventional, online and offline: these distinctions no longer exist because modern communication is integrated, and fashion, as a way of expressing an individual or collective identity is already the best means of communication. Moreover, following the economic crisis, it is clear that marketing cannot be taken as an infallible set of formulas, especially in fashion, where trends and changes in style always weight more than any type of numerical analysis. Therefore, since fashion is the most complete expression of society and human behaviour, simply understanding the complexity of fashion is paramount to marketing it. Studying on a general marketing and communication course does not guarantee students a position in the fashion industry. Instead, attending the Polimoda Fashion Marketing & Communication course opens doors to a potential career in all fields. In fact, while Robert Polet, who came from Unilever, left Gucci years ago, Apple has recently hired Angela Ahrendts from Burberry, Paul Deneve from Yves Saint Laurent and Jacob Jordan from Louis Vuitton. Make your plans! DESCRIPTION Taught by teachers with direct experience in the fashion industry, this course perfectly integrates the three words contained in its title: Fashion, Marketing and Communication. Students gain experience of the typical working environment of a creative agency when completing two team projects that will form part of their portfolio. The mid-term is about planning the launch of a new fashion magazine, with its target readership, budget, table of contents, mock-up, and minimum two pages featuring both editorial and commercial contents. The final project focuses on writing an integrated marketing and communication plan for a company, including the use of media and extra media, and visualizing the key message in practice by using at least one of the media involved (e.g. video, packaging, installation, etc.). The program is very intensive but also includes a series of guest lectures and seminars, and students have free access to two important events: Pitti Uomo and Milan Fashion Week. ELIGIBILITY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury will be considered. Written and spoken English is required. ADMISSION Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on the student’s personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career as: Marketing Manager Communication Manager Event Manager P.R. & Press Office Strategic Planner Account Manager Art Buyer & Media Planner Social Media Manager Digital Strategist Digital Marketing Management Web Content Curator Fashion Stylist Fashion Editor [-]

Master in Fashion Styling

Campus Full time 9 months October 2016 Italy Florence

Fashion Styling creates a Master of image, one who is able to dictate a style by detecting the language of nowadays-aesthetic paradigms and shape the collective imaginary of tomorrow. As an icon maker, the stylist is very in demand in different domains of the fashion industry such as design, shows, stores, magazines, celebrity and digital environments. As a professional of the image, the stylist experiments, gives... [+]

Master in Fashion Styling Fashion Styling creates a Master of image, one who is able to dictate a style by detecting the language of nowadays-aesthetic paradigms and shape the collective imaginary of tomorrow. As an icon maker, the stylist is very in demand in different domains of the fashion industry such as design, shows, stores, magazines, celebrity and digital environments. As a professional of the image, the stylist experiments, gives colour to the Spirit of Time, launches and manages transversal collaborations with designers, video makers, art directors, photographers and artists. Organisational skills, research methodology, sociological overview, a taste for the erudite quotation as well as for the subcultural one, complete the figure of the stylist along with the propensity to perform their personal vision and the lucid dream that fuels their creativity. DESCRIPTION The program includes classes with resident teachers from the industry, international guest lecturers, a five-day exchange program to Paris or London, workshops and field trips to Milan/Florence fashion weeks, the attendance of the Venice Biennale and the regular use of a professional photography studio. Fashion Styling is very intensive, structured around four educational levels (research, storytelling, icon making and applied release) and develops vertically through six possible career paths (styling a collection, styling a fashion event, digital styling, styling a store, editorial styling and personal styling), each one featuring at least one individual project. The advanced level of this course is guaranteed by a limited number of participants tutored in the creation of a professional portfolio to be presented to a company. HOW TO APPLY Work experience in fashion or closely related industries is required. Applicants with no experience but with a significant degree in art, fashion design, photography or communication will be considered. English speaking and mandatory attendance. Candidates will be selected upon presentation of portfolio, CV, motivation letter and after an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Fashion Stylist, Art Director, Illustrator, Graphic Designer, Web Content Manager, Video & Sound Designer, Visual Merchandiser, Personal Shopper & Stylist, Set Designer, Curator, Event Manager, Photographer, Fashion Editor. [-]

Master in Fashion Trend Forecasting

Campus Full time 9 months October 2016 Italy Florence

This master is perfect for a person interested in everything surrounding us, in particular culture and fashion, and willing to be a key strategic player in any corporation. We are the new nomads. We go everywhere and are from everywhere, always exposed to art, literature, music, cinema, architecture, interiors, exhibitions, retail, food, fashion, photography. In other words, to culture and... [+]

Master in Fashion Trend Forecasting This master is perfect for a person interested in everything surrounding us, in particular culture and fashion, and willing to be a key strategic player in any corporation. We are the new nomads. We go everywhere and are from everywhere, always exposed to art, literature, music, cinema, architecture, interiors, exhibitions, retail, food, fashion, photography. In other words, to culture and human behaviour... wherever. This new nomadic environment has created a world where we can literally conduct out professional and personal lives regardless of physical location. The way we dress, what, where and how we eat... how we respond to what we see in our everyday lives... every aspect of life is influenced by socio-cultural trends, all aspects of life, whereas Trend Forecasting anticipates the direction in which society is moving. Not only do companies value trend information, they need it to stay ahead in the extremely competitive world of fashion where consumers’ tastes are getting more sophisticated and conscious, and the Trend Forecaster is a professional catching, elaborating and translating this vital information to companies, media or agencies. This master is perfect for a person interested in everything surrounding us, in particular culture and fashion, and willing to be a key strategic player in any corporation. DESCRIPTION Fashion Trend Forecasting focuses on three main activities developing in succession and each culminating with the creation of a book and other performances valuable as personal portfolio: INTUITION. It’s about catching the early signals for trends by exploring different domains that can influence each other (e.g. technology, art, music…), observing the human behaviour, the anthropological roots, the current society, cultural and subcultural movements, developing a personal vision, and finally coming up with an intuition, a main concept, a tipping point that can be taken as direction for the future. Book, object to be created by hand, live presentation. RESEARCH. A first intuition has to be backed by a research for being considered a real direction. Primary sources (e.g. travelling, trade fairs, interviewing, producing data…) get connected to secondary sources (e.g. exploiting the extensive materials available in Polimoda’s library). At the same time one has to learn all about fashion (e.g. names, structures, theories, but above all colours and textiles). At this point comes a report with one or more future scenarios. Book, video show, live presentation. APPLICATION. Concept and report become here a real proposition for companies, media and agencies. Then, it’s up to the corporation to just follow a report or to take the trend as direction, introducing it in a business model and trying to lead market and society through it. This might include also suggestions on silhouette, materials, colour palette, mood board and copywriting, and in any case always responding to the question: “what should we do next?”. Book, installation, live presentation. Furthermore, everyone will be asked to participate to the collective creation of a trend magazine and to experience how editorial activities work in reality. The program includes a field trip in London or Paris, the attendance to a fashion show at Milan Fashion Week, the attendance to Pitti Uomo and Pitti Filati. Other famous trade fairs like Linea Pelle and Salone del Mobile are few hours by train from Florence, and so is Venice. Design and production centres are all around Florence. Fashion Trend Forecasting has a partnership with Lidewij Edelkoort’s Trend Union and a direct supervision by Linda Loppa. Fashion beyond. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no degree but with significant experience in Fashion or Luxury, will be considered. English language is required (written & spoken). Candidates will be selected according to their cv and motivation letter. After a first selection, the Head of Department or the Course Cooordinator will organize a personalized interview for enrolment. EMPLOYMENT OPPORTUNITIES Trend Forecaster Trend Analyser Trend Writer (and/or Editor) Trend Designer Colour and Material Specialist Futurologist Consumer Behaviourist Creative Strategist Art Director [-]

Master in International Fashion Business

Campus Full time 12 months October 2016 Italy Florence

The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of... [+]

Master in International Fashion Business The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of one’s resources; there can be no communication and distribution without a cogent product-idea to communicate and distribute; finally there can be no recovery without an entrepreneurial mentality and sense of leadership. Post avant-garde fashion is sophisticated and wearable, rich in quality and oozing with know-how, but always with an element of originality. The third industrial revolution is digital and the textile chain is living through a time of great opportunities, as is the related market and the very notion of brand reputation. Nowadays international means global, that is with a worldwide scope and a local recognisability. Small and medium enterprises can find space because in the global dimension the market niches are enormous, while at the same time large enterprises need more dynamism. Following the crisis, all the markets are emerging, even the traditional ones, and if it is made over on a contemporary note the Italian enterprise can make the difference, just like before and more than before. Enterprise means enterprising. DESCRIPTION International Fashion Business is aimed at training a management figure with an entrepreneurial mentality, in possession of the specific competencies for addressing global fashion, in step with the times and capable of exploiting the market where it exists and of inventing one where it does not yet exist. To this end the master proposes an intensive rhythm created by the integration of three specialist modules: production, fashion system, product creation and management in the framework of a brand policy and organisation of the production processes. business, international strategic marketing, business administration, distribution and sales systems, legal protection and commercial management. communication, reading of economic phenomena connected with fashion, in-house and external communication, new systems of business based on online communication. The student has the possibility of developing two projects. A mid-term project based on the start-up of an innovative product, range or service, and a final project based on one or more forms of enterprise internationalisation, both conceived on real case studies and qualifying as portfolio at the end of the master. In addition to lectures by tenured staff, the master also comprises visits to a production site, a commercial business and a trade fair, also scheduling monthly visits by guests of international standing. ADMISSION The course is open to graduates and, in the absence of a degree or similar qualification, to those who have acquired significant experience in the fashion sector. Knowledge of English is preferable but not mandatory. Admission is agreed conditional on the submission of a CV and motivational letter, passing a written test and a successful interview with the Head of Department. EMPLOYMENT OPPORTUNITIES The master trains students to fill key positions in business management (Marketing Manager or Commercial Manager), and in logistics and distribution (Operations, Export Manager, Retail Manager), through to external (Media Planner) and in-house communication (Human Resources). The specific slant of this master also provides a perfect background for activities of consultancy and enterprise. [-]

Master in Luxury Business

Campus Full time 9 months October 2016 Italy Florence

Supposedly immaterial and service-based - instead luxury can also be conceptual and dynamic. As monopoly of big cartels, luxury is probably the only sector where it is still possible to start up new ventures, when having the right intuition. Luxury today is mainly finance-driven but cannot exist without culture. It is a precise and restricted sector however today, everything from the mass markets has been... [+]

Master in Luxury Business Supposedly ‘timeless’ - yet today even luxury is not immune to trends. Supposedly immaterial and service-based - instead luxury can also be conceptual and dynamic. As monopoly of big cartels, luxury is probably the only sector where it is still possible to start up new ventures, when having the right intuition. Luxury today is mainly finance-driven but cannot exist without culture. It is a precise and restricted sector however today, everything from the mass markets has been already ‘luxurified’. There are insights in so-called mature markets, with some also in the so-called contrasting BRIC markets; every emerging market is different from one another and, following on from the crisis, some mature markets can also be considered as ‘emerging’. As business territory, luxury has been universally defined, but to answer the question: what is luxury? Everyone replies with something different and personal. This Polimoda advanced level course is open to candidates with industry experience wishing to upgrade and enhance their knowledge and skills, as well as to those from closely related industries who are looking to enter Luxury at the highest level. Culture, imagination, originality, and the ability to make a dream come true, a dream, commercially and financially viable, challenging competition or standing beyond competition: these are the extra features this master provides. DESCRIPTION The philosophy of this advanced program is based on the creation of small class sizes ensuring a high level of instruction and interaction throughout. Limited numbers are also necessary due to the advanced level research and project based nature of instruction. The program includes classes with resident teachers from the industry, international guest lectures, one-week exchange programs to London and Paris, business workshops and field trips to the most important luxury sites in Italy. Nonetheless, European luxury is mainly produced in and around Florence, and the Florentine Area is where many first class Italian company headquarters are based, proving to be the best location to be able to touch, smell and taste luxury, and live a unique experience. This intensive program is structured around nine main concepts each following on from one another: craftsmanship, quality, price, prestige, lifestyle, design, brand, authenticity, and uniqueness. All concepts, together, in different doses, are the ingredients for every conceivable and personal definition of luxury. As part of the final program candidates will be asked to write a start-up project to launch a new enterprise featuring a main idea, cultural research, business models and financial plan. The project will be one-to-one tutored and valid as personal portfolio that may be presented to a company or business angel. ELIGIBILITY Candidates may apply for this program if they have experience in luxury or closely related industries, and hold a valid academic degree. English is required. Attendance is mandatory. HOW TO APPLY Candidates will be selected according to their cv and motivation letter. After a first selection, the Head of Department will organize a personal interview for final enrolment admission. EMPLOYMENT OPPORTUNITIES Executive or entrepreneur in the luxury sector. [-]

Master in Luxury Retail Management

Campus Full time 9 months October 2016 Italy Florence

Whether it’s about a concept store or an epicenter, a department store or a luxury boutique, a mono brand store or a bespoke service, this master’s course provides the complete toolbox of techniques needed for managing the retail shopping experience, which, in the luxury sector always transcends the mere commercial transaction to become a real emotional experience... [+]

Master in Luxury Retail Management Whether it’s about a concept store or an epicenter, a department store or a luxury boutique, a mono brand store or a bespoke service, this master’s course provides the complete toolbox of techniques needed for managing the retail shopping experience, which, in the luxury sector always transcends the mere commercial transaction to become a real emotional experience. Online sales are now exceeding those of physical stores, and these need to be integrated into one system that includes all channels in order to provide customers with a seamless shopping experience across different touch points. On the other hand, luxury stores tend to reach a monumental, almost religious status, with more and more media for communicating the brand and marketing its products. Here, architectures full of meanings become central. No more guerrilla or pop-up stores. These techniques, once external and alternative, are now internal and fully integrated with shapes, surfaces, colours, sounds, lights, smells, human relations, all the tangible and intangible weaponry that can make the difference to boost sales. This master’s course answers the questions anyone willing to work in the luxury industry should ask: why, when luxury is so superficial, is it instead necessary? What differentiates luxury from the other segments? What should I sell? Where and how should I set up my stores? What is my store concept? How do I maximize profits? What is the brand experience in my shop? How do I integrate online and off-line sales in order to impact customer loyalty? Luxury is necessary because it tightens the social driver of desire, fosters distinction and, as a result, affects all the other segments. Studying Luxury Retail Management means making the best investment for your future career. DESCRIPTION The first part of the master’s course teaches students about the essence of the luxury sector: categories, products, insights, brands, drivers of consumption, operations and forms of distribution, marketing basics, business management and commercial direction. The mid-term project aims to reproduce the distribution system of a major brand. The second part of the course is more focused on store formats, store management, e-commerce, sensorial communication, and requires a projection into the future, with a final project based on the construction of an integrated online and off-line retail system. The Luxury Retail Management course includes seminars, guest lectures and field trips, and the two projects can be used as part of the student’s personal portfolio. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury will be considered. Written and spoken English is required. Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on their personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career as Retail Buyer, Store Manager, Retail Manager, E-Commerce Manager, Sales Manager, Distribution Manager, Operations Manager and Marketing Manager. In a retail-driven company, these starting positions can potentially lead to the top level positions of CEO and General Manager. [-]

Master in Shoe & Bag Collection Design

Campus Full time 14 months October 2016 Italy Florence

Accessory designers enhance silhouettes by adding their creative style signature to a contemporary collection. Shoes and bags emphasize a look and help to create the right mood; they often indicate cultural and social status and must be practical, resilient and durable. The Master’s program teaches you how to interpret, design and produce collections based on the long-standing, sophisticated... [+]

Master in Shoe & Bag Collection Design Accessory designers enhance silhouettes by adding their creative style signature to a contemporary collection. Shoes and bags emphasize a look and help to create the right mood; they often indicate cultural and social status and must be practical, resilient and durable. The Master’s program teaches you how to interpret, design and produce collections based on the long-standing, sophisticated Italian traditions of craftsmanship. You learn how to maintain artistic integrity in your work, while respecting the individual styles of other persons involved in the creative process. You must be able to effectively present your style and collaborate with different brands, manufacturers, artisans, and fashion designers. The Master will foster your personal and cultural growth, right through to the creation and professional presentation of an innovative accessories collection that reflects both the spirit of the season and the mind of a true professional designer. DESCRIPTION The master’s programme takes you through the various stages involved in the development of a genuine Footwear, Bags and Accessories collection. In the first part of the course, personal vision is strengthened through research into cultural aspects of History, Ethnics, Contemporary Arts and Trends. Your illustration, drawing techniques, computer graphics and styling skills will be characterised and personalised. You will learn how to master technical and creative skills such as Pattern Making, Prototyping, Computer Aided Design and Artisan Techniques as well as high standards of craftsmanship, innovative design and management and production of prototypes and technical specifications that can ultimately be used for production. Strategic and managerial skills will be practised through workshops and group sessions in which product development scenarios will be analysed and applied. You will work in team together with artisans, pattern cutters, art directors, and marketing and communication managers to develop products on different projects following a brief, giving you the possibility to broaden your competences as a team player. Essential issues of Collection Management will be applied such as Line Planning, Supply Chain, Production Standards, Budget Control, Pricing and Customer Relationships. You will learn how to set up a Fashion Business, write a business plan, find partners, and relate to press and clients. During the course we will tutor participation at international fashion talent competitions. At mid-term a seminar will be organised with fashion professionals. You will present projects and collections as a team and individually as a designer. Subsequently you will be taken through all the stages of analysing resources of inspiration, creating and producing patterns and prototypes and manage the creation of a 14 piece collection of shoes and accessories with the production of 5 items. Lastly, you will learn to enhance the image of a signature collection through a professional presentation, using an interdisciplinary approach that can include an event, the creation of a portfolio, a shooting, a look book and internet or video presentations. At the end of the master’s course you will present your thesis collection to professionals in the industry, talent scouts, buyers and the media – becoming a distinctive author capable of creating and realising a signature collection. HOW TO APPLY The master’s course is open to graduates (or equivalent), undergraduates or professionals with at least 2/3 years experience in the sector. Preference will be given to graduates in Fashion or Footwear Design, Art and Industrial Design. Candidates will be selected on the basis of: portfolio and curriculum vitae motivation letter interview with the Head of the Design Department EMPLOYMENT OPPORTUNITIES Footwear, Bag and Accessory Designer Product Developer. [-]

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Contact
Location address
Polimoda, International Institute of Fashion Design & Marketing
Villa Favard Via Curtatone

Florence, I-50123 IT