Istituto Marangoni

Introduction

Every year over two thousand students from all over the world meet at Istituto Marangoni to pursue a common dream: fashion or design. Here, young talents can find competence, professionalism and long standing experience, in order to become leading professionals in their sector.

Four campuses that offer fashion and design courses in Milano, Paris, London and Shanghai, 92 different countries of origin for about 2,400 total students: these are just some of the numbers representing Istituto Marangoni in the educational sector. This diversity is part of that creative, fundamental and indispensable melting-pot for the formation of new talents with a cosmopolitan approach.

Istituto Marangoni Istituto Marangoni was founded in Milan in 1935 as the Artistic Institute of Garments Marangoni. Since then, the idea behind the aims pursued by the Institute has always been the formation of professionals and highly skilled technicians for the fashion system.

Over the years, this goal has remained unchanged, but the Institute has grown along with the growth of Italian fashion, constantly updating its formation programmes. Through our pioneering vision, this most ancient Italian fashion school has always been able to respond quickly to the labour market requirements, by training young talents through its fashion courses.

Nowadays Istituto Marangoni enables its students to learn fashion and design where the greatest designers work, where taste becomes international and where the best job opportunities are, by offering programmes specialising in all areas of fashion: creative, organisational and commercial and in the design fields of interior, industrial and visual design.

International Entering Istituto Marangoni means being part of a special community where the common link always remains fashion and design in all its forms.

We have over 2,400 students from 92 countries around the world. Each one of them with their own unique interests, styles and knowledge. Studying at Istituto Marangoni really means becoming a part of the most international student context in the world and being able to profit from the different cultural background of each student.

Istituto Marangoni has five outstanding schools in the fashion and design areas of Milano, Paris, London and Shanghai. The Milano Fashion School is located in the bustling heart of the city, close to via Montenapoleone, the new Milano Design School will be located in via Cerva, in the heart of the city, in one of the areas full of the most important national and international design brands. The new Paris campus is close to the mythical place of the opera, the Galeries Lafayette and rue du Faubourg St.Honoré. The London campus is in the east of the city, in the new creative district of Shoreditch.

By means of its courses specialising in fashion and design, the Istituto Marangoni offers all its students the unique opportunity to absorb, understand and study ideas and creative inspiration from the many-sided panorama of European fashion in these three different contexts.

Istituto Marangoni and Cappellini: together for design. Cappellini has always been an attentive observer of the development of design trends and has been comparing since several years its own Company philosophy with young students and designers with a different and varying cultural background. Milan represents an extraordinary point of confluence of the most interesting new tendencies in the Industrial Design field coming from all over the world.

Therefore, Giulio Cappellini, together with the Company’s Creative Team, has decided to participate in the development of the new Design School of Istituto Marangoni, a special project which connects Milan’s industrial culture and the formative activities of the city.

This school offers programs in:
  • English

View MA » View master programs »

Programs

This school also offers:

Master

Contemporary Fashion Buying

Campus Full time 1 year October 2016 Italy Milan United Kingdom London + 2 more

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]


Fashion Corporate Finance and Management Control for the Fashion & Luxury Business

Campus Full time 1 year October 2016 Italy Milan

Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]

Master in Corporate Finance and Management Control for the Fashion & Luxury Business the course Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This University Master’s Degree is designed to train corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management. The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understand- ing of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning. Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social con- sumption, mass elitism; variables that must be known in detail and evaluated in financial planning in fashion and luxury companies. The course also includes a module on the discussion of the governance of corporations. In the final stage of the course, the experience gained from the analysis of case studies and research methodologies acquired will allow participants to develop a project for the preparation of their theses. A part-time course (1 week per month for 40 hours of classroom training for the 8-month course), suitable for experienced professionals who are already working at a recognised professional level and have little time to continue their studies. opportunities A specialist in accounting, auditing, in finance, in tax planning and financial planning, the finance manager and controller of fashion and luxury has a grasp of everything from marketing to fashion. Understanding the techniques of analysing the profitability of a business, points of sale and business management in the world of luxury, these managers can design strategies for sustainable development, strategies that will appeal both economically and financially to big investors in the sector, while at the same time remaining ‘creative’ executives who know the world of luxury and its singularities. The professional growth of graduates in the course can take place in the company where they currently operate, where their newly-acquired skills in the world of corporate finance will come in very useful, or in start-up companies or companies in luxury fashion that contribute important innovations to the field. learning outcomes develop financial plans that can increase shareholder value; integrate the language of the chief financial officers and finance directors of the brand with the developer; develop appropriate systems of performance management and cash management; manage relationships and dialogue with the world of banking and institutional investors; understand the macroeconomic environment of the luxury industry by analysing the dynamics in different industrial sectors; evaluate the power of luxury brands through social, cultural and semiotic values; analyse the relationship between the history of fashion and sociological theories interpreting them as a global phenomenon. course themes enterprise performance management and budgeting consolidated financial statement corporate finance and governance managing of luxury contemporary issues in fashion design creativity and innovation dissertation *The master’s in Fashion Corporate Finance & Management Control for the Fashion & Luxury Business is held in collaboration with the Università Carlo Cattaneo LIUC of Castellanza (Varese) where the University Master’s Degree is awarded. [-]

Fashion Photography & Film

Campus Full time 1 year October 2016 Italy Milan

Emphasize the soul or personality of a brand is an extremely sensitive task, a work assigned to the fashion photographer: the strength of a brand’s promotional message is literally in his hands. Fashion photographers [+]

The Course The master’s in fashion photography is designed to convey a wealth of advanced knowledge, while developing a wide range of skills within fashion styling and photography. Through the use of existing and emerging technologies on the contemporary scene, students learn to conduct research independently, guided by a high level of awareness of their abilities. The course is intended to fulfill the changing needs of international fashion and luxury. To become a fashion photographer is to embark on a successful career in one of the many Italian publishing and advertising companies. These professionals work both in the studio or on location for the production of photographs that illustrate and advertise fashion garments, accessories and lifestyle. Their work is a reflection of influences arising from the cinema, from fine art and semiotics, with an eye for brand image. The strength of any advertising campaign is literally in the hands of the fashion photographer. The fashion photographer is a professional figure that can express his or her own talent in an agency, or as an independent freelancer. The two macro areas of application are fashion and advertising: from outdoor photographing, to still-life or photo reporting. This professional figure can also work at special events, in graphic design and in page-layout for editorial. Special technical abilities are also necessary where the professional chooses to become involved in the field of digital media. Learning Outcomes analyse and describe fashion photographs and their cultural context; manage materials, techniques and processes associated with photography; manage a photographic environment and choice of location; understand key concepts and theories in the discipline; develop individual critical thinking predict the development of the discipline; recognise themselves as photographers in fashion, also able to work in the context of art and design relative to their fields; give an individual interpretation of art and design through observation, analyses, reflection and development of a concept; apply methods of work and thought, encompassing the research, production and reflection in a framework of aesthetic, artistic, social and ethical issues, within a culture of change; Course Themes history of fashion photography theory and techniques of photography sociology and the image in fashion photographic study 1 photographic study 2 research methods [-]

Master in Design Management

Campus Full time October 2016 Italy Milan

The course articulates along three axes built around a set of units focusing on business, design and research. It gives understanding of the design process and the creativity tools required to develop products and services within multidisciplinary [+]

The course articulates along three axes built around a set of units focusing on business, design and research. It gives understanding of the design process and the creativity tools required to develop products and services within multidisciplinary innovation-driven business contexts in the luxury fashion and luxury design field. Participants engage in inter and multidisciplinary projects that combine design awareness and business knowledge, that requires an understanding of management models, project management, creativity and leadership. The course trains participants in research methods in design and management to provide a greater understanding of design and management problems, and as a basis through which to develop a research theme that will be explored and addressed in their thesis project. Companies increasingly recognise the value of design and the way designers think as a strategic asset as a necessary alternative to traditional management methods and approaches. Design managers with dual design and management skills are still rare on the market and this master’s course will give participants a competitive advantage. Typically, design managers integrate companies at different levels and within different units, but naturally might work with or within R&D Departments, Product Development, Marketing, Brand Strategy to develop a design-driven innovation and creativity approach throughout the company. Learning outcomes - apply management theory and practice to complex, global business contexts; - apply a design thinking methodology to enhance innovation within a business driven context through integrative thinking, experiential learning and empathy; - identify and analyse complex problems and demonstrate problem solving capabilities in multidisciplinary team lead projects; - demonstrate advanced skills in project management and control leadership and team building for design driven business companies within fast moving and shifting global contexts; - apply creativity methods to the generation of new products and services through interactive, user-centred and systemic design approaches. Course themes - management models - design theory - project management - design practice - creativity and leadership - advanced design practice - research methods and thesis Milano - language: en - 05 oct 2015 - 03 jun 2016 [-]

Master in Digital Fashion Design

Campus Full time 8 months February 2017 Italy Milan

The course is intended for students who already have a degree in graphics or communications or marketing and who know the basics of coding in html. The course... [+]

Master in Digital Fashion Design

 

The course is intended for students who already have a degree in graphics or communications or marketing and who know the basics of coding in html.  The course will cover which trends and technological solutions must be implemented to improve brand value communication of the selected brand equity and manage, as social media coordinators, the politics of online customer relation management (social & PR). Learners will also be able to analyze different e-commerce strategies, evaluating which of these should be applied in the retail politics of a brand.The aim of the course is, in fact, to develop a critical analysis of the best ways to integrate direct commercial channel, to the web based one, the use of social media, and the CRM data analysis to further improve the value of a brand and attract consumers to the online fashion market from all over the world. Thus the learners will study programming languages for new digital technologies and mobile devices used in brand communication. They will study the strategies of web marketing and how the values of a company are communicated to the client audience. At the same time they will also study in detail web marketing and communication strategies of the most important case histories.Themes in the design and planning of a website will be analysed through the development of a project in real collaboration with a company of the industry.  After the study of the legal implications of e-commerce and the visual representation of the project for the client, the course will then focus on the analysis of topics connected to styling and visual merchandising to understand how a company can enter the virtual world with the luxury and appeal of its brand identity. The final project will be focused on the implementation of an e-commerce website of an existing fashion brand. The expert in internet fashion is a professional figure who looks towards the future.  Faced with the growing demand in the emerging online sales sector, Istituto Marangoni has created a master in digital fashion design to link fashion business with the online world.  Through advanced knowledge of web marketing and of digital media and trends in the international domain, the specialist in digital fashion will develop new strategies intended to promote the image of a brand, in line with the different product and client targets.At the end of the course, professionals have plenty of roles they could undertake in the labor market such as: from managing a web agency to work with magazines’ or fashion companies’ editorial staff reaching vertical ecommerce portals. Other career opportunities include: digital art director, digital brand manager, web fashion designer, customer intelligence manager, online store manager, web visual merchandising, web marketing specialist and social network coordinator.... [-]


Master in Emotional and Wellbeing Design

Campus Full time 1 year October 2016 Italy Milan

The master is intended for those learners who already have a basis in planning and design for interiors, but who would like to deepen their knowledge in the... [+]

Master in Emotional & Wellbeing Design

 

“Salus per aquam”, health through water: The concept of wellbeing today comes through synesthesia of luxury and body awareness.  The aim of the course emotional & wellbeing design is to design spaces for spas and bespoke bathrooms through these two concepts rooted in contemporary trends in wellbeing and the technologies now available on the market.The master is intended for those learners who already have  a basis in planning and design for interiors, but who would like to deepen their knowledge in the new philosophy of living within wellbeing spaces.  The course offers learners  a complete preparation through an advanced understanding of wellness design with fine examples throughout history and social culture. Learners will gain knowledge and analysis of the twists and turns of the market as well as its continual evolution for desireable living for the client.Therefore beginning with the history and the culture of wellbeing centres throughout the world, the course will analyse the use of natural materials such as stone or wood and the place for them in the planning and designing of these spaces. Learners will study their use in environments subject to high temperatures, as well as the study of sensory design solutions in colour and sound that contribute to evoking a sense of wellbeing for the body, mind and spirit.  The subject of the master’s will cover the disciplines of design, architecture, materials, trends and luxury for wellbeing. The spa and wellbeing designer operates everywhere that is dedicated to wellbeing and physical health; such as fitness centres, tanning salons, spas, beauty salons, etc. These professionals know how to design bespoke solutions, while respecting the needs, ideas and values of their clients.The designer in this field works within studios of design, architecture and planning, who  have projects and planning applications in interior design solutions for gyms, thermal baths, beauty salons, francise or independent hotels and fitness centres. Graduates of this programme will be able to find work as project managers or designers in companies that deal with wellness, or they might also work freelance on more than one project at a time. The career opportunities in this sector that have become available in the past few years are noteworthy.This is the blend o of materials, colours, lighting and climate to evoke positive, soothing emotional experiences, especially in the last years.... [-]


Master in Fashion & Law

Campus Full time 8 months October 2016 Italy Milan

Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. [+]

Master in Fashion & Law the course Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. The global activity of the majority of the luxury brands, requires that they are knowledgeable of legal requirements in relation to fashion business. Through the study of subjects such as licensing, merchandising, import & export, distribution and franchising agreements, intellectual property rights, employment and labour relation issues, safety, sustainability and consumer protection issues, participants will learn the technical and theoretical concepts they need to advise and develop company strategy. By analysing different aspects of commercial and corporate law, intellectual property law, trademark law, labour law and business law, participants will understand how it is possible to expand the brand, ensuring that legal and ethical issues are fully respected. The emphasis of the course is on the knowledge of aspects related to the development of the supply chain and sale of the fashion product, evaluated in a comparative manner in different countries. Creativity, production, sales and promotion take place in different locations around the world, and the laws on these matters are as diverse as the countries themselves. Participants will engage with various issues, highlighting innovative solutions that the luxury and fashion brands have applied in the field. opportunities The responsibility of the future fashion manager is to be aware of the sustainability of businesses and the ethical issues that are protected more and more by law. Customer awareness also means that the consumer is attentive the products being delivered on the market and their role in ensuring the product is fit for market. The professional growth of graduates in the course will come through the company where they are currently practicing, and are able to bring what they learn in the course to enrich their own performance within a legal firm; newly-acquired knowledge from the world of fashion will inform their skills in the field. The participants will also be able to inform start- ups in luxury fashion that will contribute important improvements to the field of fashion law. learning outcomes appraise the concept of creativity applied to fashion and luxury products and evaluate how companies manage product design, manufacturing processes, commercialization and promotion options in a sustainable way; research and evaluate case studies where the development of an ethical approach to the market has increased brand value; understand the concept of luxury in the global luxury goods market and critically analyse the different luxury business models and growth strategies suitable for mature and/or emerging luxury goods markets; critically analyse fashion-specific legal advice to meet the challenges of issues facing fashion companies in international contexts; evaluate a range of sociological fashion theories in order to analyse key developments within the history of fashion in the 20th and 21st centuries and their relationship to contemporary trends, cultural movements, and innovation. course themes fashion law and finance fashion marketing management ethics and sustainability contemporary issues in fashion fashion licensing research methods [-]

Master in Fashion & Luxury Brand Management

Campus Full time 1 year February 2017 United Kingdom London Italy Milan France Paris + 4 more

The fashion promoter is a person who plans advertising campaigns and disposes the promotion of fashion products through suitable channels. He arranges presentations, events and catwalk shows [+]

The Course The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors. During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose. The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand. They have the responsibility to define the style of a collection, identify the price range, the target and the market reference. Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion. The expert fashion brand manager trained by the Marangoni school of fashion and design will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle. The graduate will be able to apply the knowledge and skills acquired during the course in the field of marketing, communication and event planning, brand management, retail, visual merchandising, e-commerce and the search for new trends. Learning Outcomes critically analyze how different organizations in fashion and luxury goods manage their brands and their market offerings in order to compete in different market environments; evaluate the interrelationships between branding strategies and corporate strategies, business strategy and the functional strategies of an organization; develop systematic and creative solutions for a range of problems in the world of business and real management, taking into account theories, frameworks and practices relevant to the branding of luxury,fashion and brand management; assess how current issues including new technologies, and the changing role of the consumer and corporate social responsibility, have an impact on the competitive strategies of organizations involved in luxury goods and fashion; evaluate critically published work in the area of branding for fashion, luxury and brand management and then design and successfully implement a considerable amount of independent research. Course Themes managing fashion marketing luxury grand management brand strategy management contemporary aspects of fashion creativity and innovation of a product research methods final professional project * students who successfully complete the programmes taught in english in paris and london will be awarded with a masters degree by MMU (manchester metropolitan university). masters degrees include a 12/14 weeks work placement. 180 credits points are available in order to gain a masters degree upon successful completion of the course. all candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen campus. ** students who successfully complete the programmes taught in milano will be awarded with an istituto marangoni certificate. Locations London 03 feb 2014 - 29 may 2015 06 oct 2014 - 29 jan 2016 02 feb 2015 - 27 may 2016 Milan 03 feb 2014 - 26 sep 2014 06 oct 2014 - 05 jun 2015 02 feb 2015 - 25 sep 2016 Paris 06 oct 2014 - 29 jan 2016 [-]

Master in Fashion Design Menswear

Campus Full time 1 year October 2016 Italy Milan

The purpose of the Master in Fashion Design Menswear is to train practitioners of menswear collections, ready to interact immediately with the profession and the market, finding a [+]

The Course The Master’s in fashion to develop experts in the design of menswear, explores the disciplines linked to the history of men’s clothing, looks at its subsequent evolution and to the designing of collections that are in line with the development of a particular brand. The students in the course learn to relate to the existing and emerging technologies for production in contemporary fashion manufacture, which stimulates creativity, business practice and the independent skills to respond to the needs connected with contemporary fashion and luxury. The menswear fashion designer is responsible for the research of creative ideas for a collection and the source of inspiration for new trends: developing lines for clothing and fabrics, whilst at the same time using invention, technology, information technology and trends. The designer manages to find a successful balance between design and product, market innovations and marketing. The most important factor: time management, costs and budgets connected to the manufacture. The menswear fashion designer is a highly sought after professional in the world of fashion business management. The graduate can work for private labels or work alongside agencies, design studios or consulting agencies. The designer will be able to design garment collections, from woolens to bathing suits, with an eye for new evolutions in fashion design. Thanks to the abilities acquired, they can work as product managers and manage production, which is a sector of vital importance for the development of fashion designs. Learning Outcomes critically evaluate consumer needs as well as those of the market and trends for a specific menswear brand; carry out extensive research in the context of art and design in relation for the menswear fashion industry; demonstrate the advanced technical and creative processes used to clearly and efficiently communicate the design concept, while reinforcing brand identity; evaluate and critically apply the theories and techniques used in the development of new design proposals for the menswear fashion industry, demonstrating originality and self-management; successfully carry out indipendent research; Course Themes menswear connections between design and culture visual communication and brand identity research methods [-]

Master in Fashion Design Womenswear

Campus Full time 1 year October 2016 France Paris Italy Milan United Kingdom London + 4 more

To design a collection and recognise fabrics is no longer enough to have success in the fashion world. It’s necessary to go deeper: to research, identify styles, create and at the same time predict the most captivating [+]

The Course The womenswear fashion design masters degree is dedicated to all those students with specific competences in fashion design and to professionals that wish to expand their knowledge on specific themes. Starting from the study of Women’s fashion design the course will give an in-depth view of the different fashion trends through the evolution of society. Besides the practical study of how to coordinate a women’s fashion collection, the students will acquire also the basic structures of free-hand and digital drawing and the right research tools for identifying trends and contemporary culture. A women’s fashion designer is a precursor of styles: starting from the analysis of the market’s history and of the changes of habits and traditions, he/she is capable of designing a collection responding to the needs and requirements of a contemporary woman. While keeping into consideration production deadlines, expenses and the brand’s image, he/she manages the creation of a new and innovative fashion and accessory collection, giving life to new styles that will influence women’s lifestyles in terms of clothing, fabrics, and accessories. He/she is a professional, very sought-after within the fashion business management. Womenswear Fashion designers can work for his/her fashion brand, cooperate with fashion companies or with consultancy, research or fashion studios. He/she designs fashion and accessory collections, from eyewear to bathing suits, keeping always a close eye on the latest trends. Thanks to his/her knowledge he/she can become a product manager thus managing also the production phase: two extremely important fields for the product’ s development. Learning Outcomes The students graduating from the Womenswear Design Masters Degree will be capable of: Critically evaluate the consumers’, markets’, trends’ needs and requirements, for a specific women’s brand; Perform in-depth research within a widespread context of art and design in relation to the womeswear fashion design industry; Show the improvement of his/her technical and creative skills used to communicate and explain design concepts in a clear and concise way, thus strengthening a given fashion brand’s identity. Evaluate and critically apply theories and techniques for developing new design ideas for the womenswear fashion industry proving his/her creative talent and self management skills.; Perform successfully an independent research; *students who successfully complete the programmes taught in english in paris and london will be awarded with a masters degree by MMU (manchester metropolitan university). masters degrees include a 12/14 weeks work placement. 180 credits points are available in order to gain a masters degree upon successful completion of the course. all candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen campus. **students who successfully complete the programmes taught in milano will be awarded with an istituto marangoni certificate. Course themes Women’s apparel Relationship between design and culture Visual communication and brand identity Research methods Final professional project Locations and Dates London 06 oct 2014 - 29 jan 2016 02 feb 2015 - 27 may 2016 Milan 06 oct 2014 - 05 jun 2015 Paris 06 oct 2014 - 29 jan 2016 [-]

Master in Fashion Elite

Campus Full time 8 months October 2016 Italy Milan

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There will be no pre-constructed units, but the contents will be negotiated and driven by each team, focusing on project development; managers for each function (creativity, communication, digital, textile, venture capital, business planning, marketing, retail, etc.) who will work directly on the participants’ project. opportunities Through building skills in ideas development, problem solving, teamwork and focused project management, participants will be able to lead teams of people in realising complex projects. They will be able to contribute entrepreneurial thinking to new concepts for existing companies or generate new businesses and create new markets for innovative products. learning outcomes research, develop and resolve all creative ideas while producing an ambitious, professional and contemporary collection (creative skills); critically implement an individual program of work demonstrating organizational and managerial skills in planning, organizing and completing the project (business skills); evaluate the procedures involved in setting up and operating a business venture (business skills); relate appropriately and effectively within various organizational contexts; develop effective self-management skills in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise when realizing a project (soft skills). course themes The programme is innovative as it is based on a coaching approach. This is determined by the participants as they set their objectives and are supported and guided by the academic teams across fashion disciplines. [-]

Master in Fashion Product & Production Management

Campus Full time 1 year October 2016 Italy Milan

Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]

The course

The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]


Master in Fashion Retail Management

Campus Full time 1 year October 2016 Italy Milan

Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]

The Course Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and in fashion category management. At the end of the course, participants will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and are the future of the profession. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser. Analysis of communication in the store will also enable participants to understand how traditional strategies can complement those based on technological innovation, in order to develop more interactivity and consumer engagement. Opportunities The fashion retail manager is a key figure in the distribution chain and is ultimately responsible for managing the logistics of distributing the product. Fashion retail managers are highly trained professionals in the fashion industry and must be continually alert to trends in collections. They must also have problem-solving skills and negotiation and social skills to the highest level in order to interact constructively with both clients and the human resources department of the store. The fashion retail manager can work in the flagship store, department stores, showrooms and boutiques, both single-brand and multi-brand. They can manage the development of the retail network of a company or manage its internationalization. Learning Outcomes able to assess the economic data of the store and have strategies to improve its profitability; develop innovative retail marketing policies and define effective strategies for customer relationship management, assessing the motivation of consumers, competitors, brand values and cultural influences; plan new forms of in-store shopping experience that combine business intelligence applications to the changing social habits of consumption in the luxury and fashion market; apply and define all aspects related to retail communication, from multisensory color, light, smell and sound proposals, as well as stand design, to the management of in-store events; manage the store personnel with necessary leadership and through the application of motivation and incentive policies useful to this end; select and define the indicators that measure the effectiveness by value generated in the store, analysing the seasonal variations and trends in the fashion industry; strategically plan the purchases of new fashion collections with buyers being aware of trends and stock policy and logistic processes in/out of the store. Course Themes the business of retail fashion marketing management retail management contemporary issue in fashion the power of communication in the POS research methods Language English Italian [-]

Master in Fashion Styling & Portfolio

Campus Full time 1 year October 2016 Italy Milan

The success of a brand is linked above all to the image: everything speaks about the brand, from the tone of a photo shoot to the organisation of a show, from the display in a store or showroom to relations with the press. Stylists are involved in each step of [+]

The Course The master’s in fashion styling & portfolio is intended to grant the students advanced knowledge and develop a broad range of abilities in the field of fashion styling and fashion photography, promoting originality and autonomy while working to respond to the changing needs of the fashion industry. The exhaustive study of existing and emerging technology in the contemporary fashion industry is aimed at the development of the independent personal research of the student. The stylist has the job of bringing value to the communication of fashion products, creating the image. Based on their refined sensitivity, they are able to create style that tells a story about the impact of fashion in everyday life. Their means of expresson are: the editorial pages regarding trends in fashion magazines, the interpretations of fashion products in blogs and online magazines, the creation of image and video collections, the design staff of research offices in style and trends. In addition to the requirement of creativity, fashion stylists have a rich knowledge of the history of fashion, as well as trends, styles and the tastes of modern society. The stylist plays a key role in the success of a fashion collection. These professionals can collaborate with magazines in fashion and style,n design offices design or in offices of Italian and international fashion houses. They may also find work in the creation of catalogues, as well as in image consulting, in offices for research and trend or work with press offices. Learning Outcomes understand the relationship between the theory of photography, its practice and its context; manage images in Photoshop and multimedia; manage a photographic space and choose its location; create photoshoots with models and technical assistants; manage the creative process from an idea to its realization; analyse and describe fashion photographs and their cultural context. Course Themes cultural identity of styling fashion brand creative communication and experimentation creative visualization theory and practice research methods [-]

Master in Fine Jewellery Design

Campus Full time 1 year October 2016 Italy Milan

The course is intended for those who already have a degree and a portfolio that contains examples of jewellery design. students are taught to design... [+]

Master in Fine Jewellery Design

 

The course is intended for those who already have a degree and a portfolio that contains examples of jewellery design. students are taught to design jewellery collections, which combine creativity, research and innovation. acquiring the advanced knowledge of the Italian and international manufacturing tradition permits the student to create jewellery that is in line with current trends in the market and with the image of the brand requirements.  Starting from the study of the materials used in fine jewellery and application of drawing tools for visual representation of their ideas, the student will deepen the analysis of jewellery design, in order to develop new proposals aimed at a contemporary market. The study of a project that references an international fine jewellery company, allows the student to study the characteristics of excellence in process and product related to the brand.The student will go on to use a creative approach and make a collection of jewellery designs aimed at the current market for a leading company in the sector of 'Made in Italy' fine jewellery. This work will also include the creation of a prototype in the workshop through the development of all phases of project development, from the graphic design and 3D visual proposals to the final construction. In addition, the student will gain knowledge about research methodologies, management and marketing.The designer and jewellery maker has complete knowledge of the theoretical and technical skills in fine jewellery design and production. This professional is an artist, jewellery maker and designer who can develop collections in line with international professional standards. the creative individual meets the current demands of the market and the brand image of the customer for whom they work. They understand each stage of the production process, by taking into account the marketing and management strategies as well as the communication and promotion of the product.The designer and creator of jewellery works freelance or, alternatively, in one of the many companies that deal with fashion and luxury jewellery in national and international contexts.... [-]


Master in Home Luxury Collection Design

Campus Full time 9 months February 2017 Italy Milan

The master’s in home luxury collection trains professionals who are able to translate the creative design identity of a fashion brand with sophistication, in a... [+]

Master in Home Luxury Collection Design

 

The master’s in home luxury collection trains professionals who are able to translate the creative design identity of a fashion brand with sophistication, in a project from the home collection.  This design course is aimed at those who already have some technical-project training and who would like to acquire professional preparation in the world of interior design, with particular attention paid to the concept of interior luxury as proposing unique emotional solutions. The training is strongly oriented towards the working relationship between the designer and the client.The interior designer is a professional who designs and organizes interior spaces, with specific expertise in the project area, who is in tune with the needs of the customer, able to translate the style of a brand with the communication of the product through innovative environments in the decoration of exhibition spaces. They take on the interior design of living spaces with domestic design proposals from the home collection, choosing textures, colors, materials, furniture and styles to create contemporary collections aimed at the world of luxury.The expert in luxury interior design interprets the public spaces of hotels, restaurants, caters to yacht design and products that represent the leading companies of fashion and luxury with an technical approach, emotionally involving customers with proposals that are consistent with contemporary trends.  The career opportunities for this ever-more-sought-after professional, thanks to the skills acquired, are architectural studios, interior design studios, planning departments of international brands and consulting.... [-]


Master in Italian Product Design

Campus Full time 8 months October 2016 Italy Milan

The course is aimed at students who already have a degree in design, architecture, engineering or in a similar field, with a portfolio and/or professional... [+]

Master in Italian Product Design

 

The course is aimed at students who already have a degree in design, architecture, engineering or in a similar field, with a portfolio and/or professional experience in the projectual sector.  Indispensable requirements are the knowledge of rhino software, autocad (or similar) and the Adobe software suite (Photoshop, Illustrator, Indesign). The course will develop through discovery and augmentation of production in design, from its close contact with the realities of industry and the cultural changes that influence consumer behavior.Starting from a trends analysis of the contemporary life styles, consumptions and emotional perceptions the learner will identify the knowledge of the project to be developed. Learners will work both individually and in groups on specific projects proposed by tutors and by industry live projects.  They will have to integrate their creativity with the knowledge of the technical features of materials and with the application of emerging technologies. Thanks to the graphic representation and to the realization of small prototypes they will better understand the interaction of such objects with surrounding space and to evaluate its functional and ergonomics aspects.Thanks to the study of the history of Italian Design through the analysis of cult product of the Made in Italy the learners will approach with the aesthetic sense which is one of the main feature of the successful Italian style around the world.They will be invited to identify and progress a project pathway and apply theoretical knowledge to design practice. Through working with design professionals and companies they will build their skill and potential as creative practitioners. The depth of knowledge and research on issues such as industry, entrepreneurship, market, the consumer, trend and communication will be important elements to consider and inform project proposals. In the course will include some very important designers’ case histories, that will follow step by step the development of the projects made by participants to the course.The professional is a ‘designer at 360°’, whose thoughts and ideas are a point of reference for future living. The designer is concerned with the world of products and objects, and has to handle the complexities of design in the light of cultural influences, a need for vision and expertise. Designers must establish effective relationships with companies and the market, in harmony with their own personal approaches to design, which enables the delivery by the project stakeholders of a challenging creative design vision. Their capacity for ideas and the selling of them will lead to achieve the right design proposal and successful communication of it.Product designers find very diverse career opportunities in technical studios of prestigious design companies, in the role of art director both as a permanent or as temporary solution or as a creative consultant and project manager. Alternatively the; designers may successfully work as freelance designers or consultants.... [-]


Master in Knitwear Design

Online Full time 1 year October 2016 Italy Milan

Aimed at candidates who have previous undergraduate study in fashion design, or undergraduate studies in the field of textiles or proven work experience. [+]

Master in Knitwear Design the course Aimed at candidates who have previous undergraduate study in fashion design, or undergraduate studies in the field of textiles or proven work experience. The programme of study is designed to establish the role of specialists in knitwear for fashion, giving students in-depth knowledge of the raw materials, yarn weights and construction techniques, so that they can propose innovative solutions to trends in the specific sector. The presentation of a portfolio demonstrating competence in design and fashion communication or knowledge of the textile world and development of designs, is an important requirement for access to the master’s course. Starting with the study of fibers and moving on to the construction of yarns, participants will learn about the characteristics and ‘behaviour’ of yarns and fabrics, studying the current trends in the fashion industry and the use and historical development of knitting. Through real-world understanding of the industry, the participant will acquire the technical knowledge aimed at creating a collection of knitwear, including knowledge of knitwear, jacquard, pattern stitches, weights and their composition. The subsequent in-depth technical and analytical training students will acquire facilitates the development of contemporary proposals of knitwear and becomes a useful starting-point for the development of a design project for a company in the industry. Towards the end of the course participants will design, with the choice of appropriate yarns, a complete knitwear collection for menswear or womenswear. In the final stage of the course, the experience gained with the companies involved and the research methodologies acquired at the school will allow the candidate to develop a complete portfolio, giving them an opening to apply for professional work as a knitwear designer. opportunities The fashion knitwear designer can work as a freelancer or in one of the many companies that specialise in the production of knitwear, multi-brands or other high-end luxury goods, brands within the ‘Made in Italy’ system. The profession of fashion knitwear designer is highly specialised for the fashion industry and such a professional can easily be placed in fashion forecast studios that study textiles for fashion trends or new developments in yarns. The knowledge and ability to create contemporary and fashionable knitwear, along with the knowledge of the technical characteristics of the raw materials, give the participants an excellent preparation for entry into the world of fashion. learning outcomes acquire knowledge of innovative ways of working in the knitwear sector; autonomously manage the creative impulse, keeping its origins intact and channeling it into the development of knitwear design, in line with global trends in the fashion industry; understand the most innovative software to be able to work with ease in the international fashion system; evaluate and manage a knitwear brand; develop the ability to do specific research for the knitwear industry. course themes properties of knitwear knit for fashion collection building research methods [-]

Master in Luxury Accessories Design and Management

Campus Full time 8 months October 2016 Italy Milan

The course is intended for those who already have a degree and a portfolio that includes collections in accessories or who holds a sound professional... [+]

Master in Luxury Accessories Design & Management

 

The course is intended for those who already have a degree and a portfolio that includes collections in accessories or who holds a sound professional background . The focus of the master is to concentrate on the creation of a line of accessories that considers the aspects that characterise ‘made in italy’, from design to production. Learners will explore how Italian manufacturing is exemplary throughout the world for its ability to identify the potential of materials and apply that knowledge to successfully balance design and function with a sophisticated aesthetic. Thank to this course learner will have the chance to meet the most important Italian companies of the industry.The course begins will the design of a collection of accessories tied to the concept of “decorative” luxury. Learners will be taught about techniques regarding the application of materials to product, ideas and prototype exploration. They will also analyse the managerial and marketing aspects in the discipline, and will carry out research into the history of luxury accessories. Design ideas will be applied to a women’s accessory collection linked to a leading Italian brand. During the project students will elaborate the concept of ‘hidden luxury’ associated with ‘made in Italy’, with great attention to heritage values and manufacture and the inter-seasonal nature of the product of design.After the study of costing and production processes associated with marketing of a design product, the students will articulate a coordinated design collection that includes a diverse range of accessories that may include handbags, small leather goods, eyewear high-tech. The final project will be carried out in collaboration with a prestigious Italian company, with the head of style and the product managers that on completion willassess the creative development of it, in research, trend analysis, the impact of visual communication and the construction of the prototype. The designer and creator of accessories has complete technical knowledge and understanding of the characteristics of materials and the appropriate design and production of accessories associated with them. The professional is capable of interpreting fashion trends and brand image into the production of accessory goods, and responds to the demands of the market with forward thinking proposals. They are also experts in techniques that add value to traditional materials. Designers are able to transform shoes, bags, belts, into new iconic objects.The accessories designer works for their own brand, or in one of the many companies that work in accessories, footwear or in the general areas of leather goods. They can work in research and trend forecast studios or can work with fashion houses of either haute couture or prêt-a-porter. The advanced knowledge of marketing strategies and production logic, opens doors for work in the world of project management and product management in companies that are specialists in this segment of the market.... [-]


Master in Luxury Automotive Interior Design

Campus Full time 1 year October 2016 Italy Milan

The course is intended for students who are have a degree in automotive design, industrial design, engineers in vehicle design or an equivalent as well as for... [+]

Master in Luxury Automotive Interior Design

 

The course is intended for students who are have a degree in automotive design, industrial design, engineers in vehicle design or an equivalent as well as for those who have substantial experience in the field. The aim of the course is to prepare design specialists in high-end interiors. They are capable of developing projectual solutions to specific automotive interiors field, using innovative and vanguard techniques and materials.The course is focused on the development of a project with the aim of covering each phase, that allow to translate the conceptual idea into an interior design solution for such spaces. Under the supervision of skilled tutors, the learners will show their ability to work in teams and learn the specific language of the sector. They will learn how to use the tools in technical drawings, 3D modeling, research methodologies and how to create solutions that are in line with market needs and the company brand identity.Starting from the brief with the client, the students will develop further projects, in collaboration with important companies in the sector, showing their ability to independently manage all aspects of development. They will respect to lead times, proper use of professional tools, the organization of the development process all the way to the final presentation. Tutors will guide the process with particular emphasis on the quality of the work on the basis of research methods used to generate ideas that are innovative and coherent with the style of the company brand, as well as the communicative ability regarding the work. The final project will be judged by the company that commissioned the project.Designers of such “mobile” spaces are able to integrate the concept of ergonomics and comfort into the concept of beauty and contemporaneity, so as to create spaces that are able to generate sense of wellbeing in interiors for automotive design. Such  specialized and skilled professionals are able to interpret these reduced spaces and the effects of materials and lighting upon them, in order to make alternative solutions with high qualitative content, in line with the brand and specifications of the project. .  Specifically, they will design the interiors of yachts, luxury campers, the first and business classes of airplanes and trains, as well as suites on cruise ships..At the end of the training path learners will be able to work as freelance designers or for one of the many professional studios in the field of automotive design, relevant industries, shipping yards, etc.  ... [-]


Master in Luxury Packaging Design

Campus Full time 1 year October 2016 Italy Milan

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]

Master in Luxury Packaging Design

 

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values ​​for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project carried out will be concerned with the development of the Luxury brand at industry level and will involve a presentation to the client.Thanks to the command of contemporary trends in the field od luxury, the designer specializing in Luxury Packaging is able to devise innovative product strategies thanks to the briefing phase with the client, the strategic construction and the practical application of modeling techniques in 3d and prototype creation. This process will lead the learner until the realization of the final project that not only will lead packaging development of a luxury brand at industrial level, but will also include the real presentation to the client.Thanks to the in-depth knowledge of the current trends in the Fashion and Luxury industry, the designer specialized in luxury packaging is that expert highly specialized who is able to conceive innovative product strategies to give a brand an unexpected, new and real marketing added valueA designer specialized in Luxury Packaging works in a design studio or in one of the many international luxury design or fashion companies. In the range of further career opportunities available, the luxury packaging designer can find work in branding agencies, advertising, graphic design studios or in communication departments within fashion and luxury companies.... [-]


Master in Luxury Retail Spaces Design

Campus Full time 1 year October 2016 Italy Milan

The course is intended for those students who already hold a pertinent degree in the field, and with a professional portfolio. The aim of the Master is to train... [+]

Master in Luxury Retail Spaces Design

 

The course is intended for those students who already hold a pertinent degree in the field, and with a professional portfolio. The aim of the Master is to train professionals who are specialized and able to propose architectonic solutions, which are sophisticated and innovative in the area of retail. The focus of the course is dedicated to luxury and high-fashion brands, and establishing a synergy  between the brand and the client.By further investigation into the subject of Interior Design, the learner  explores the design methodology and transfer of the philosophy of a fashion brand to a project in interiors.  Eventually with the analysis of materials and the use of digital techniques through 3D imaging, educational tools will be conveyed to allow the learner to translate the creative thinking in a real project.  In the second part of the course,  with the study of the language of the brand, and the characteristics that define it in the luxury market, inform the research phase that will follow and lead to the development of a personal project by the learner for a company in the retail sector.At the end of the course, the learner will be able to carry out innovative proposals in the development of a project around a fashion and luxury brand. the interpretation of international trends in the field of luxury retail, the skills in working with the supporting software for the visualization of planned spaces and for professional presentations to clients, is a substantial part of the course.The Designer for such  spaces works within the design studios of a fashion and design brand, in one of the many Italian companies dealing luxury and for the international branding of stores. To work freelance for different architectural firms or in interior design studios are also part of the range of professional opportunities open to the interior designer.... [-]


Master in Multimedia and Interactive Design

Campus Full time 8 months October 2016 Italy Milan

The course is aimed at candidates who already possess a degree in Graphic Design, Photography or hold similar work experience. The curriculum is... [+]

Master in Multimedia & Interactive Design

 

The course is aimed at candidates who already possess a degree in Graphic Design, Photography or hold similar work experience. The curriculum is designed to prepare students as the role of specialists in visual languages related to multimedia communication through strategic competences in the practical use of video, sound and the interaction with real space.The submission of a portfolio, a  knowledge of Adobe Photoshop, Illustrator and Indesign and the basics of photography are a prerequisite for access the master. The student will be able to realize multimedia project complexities for use in various contexts. Starting from the process of storyboarding, the student will acquire technical and theoretical knowledge focused on the creation of a video project from setting to shooting.  Subsequently the student will delve into the techniques and subject analysis in order to conceive proposals, which will become useful starting points for the development of a project for a company in industry.In the final phase of the course, the experience gained with the company and the research methods acquired will permit the student to create independently a real project that is both innovative and personal. Thanks to the use of techniques such as 3D animation and sound design as applied to the moving image , the student will create a video that is contextualized in a physical space.Specialized in the use of the multimedia languages linked to video, sound, motion graphics and 3D animation, the visual  designer will have a cultural training in the aereas of cinema, art, and music including new trends in communication.  They will understand the techniques to set and shoot a video through the use of the most innovative software, as well as to plan experimental strategies that are in line with the field of new media and communication codes.The Visual designer works as a freelance designer or with one of the many companies dealing with “brand experience”, advertising, corporate identity, web and event design. Insofar as the career opportunities available, this professional can find work in an advertising company, TV and broadcasting, video production agencies, web agencies, press offices or in a graphic design studio, etc.... [-]


Master in Surface and Textile Design

Campus Full time 1 year October 2016 Italy Milan

The master is intended for those learners who already have a specific qualification, or who are practicing professionals in this sector. the course will begin by... [+]

Master in Surface & Textile Design

 

The master is intended for those learners who already have a specific qualification, or who are practicing professionals in this sector. the course will begin by offering an in-depth history of fabrics and the trend in the return to décor through new technologies  withthe development of a design collection that will be part of a learners portfolio of work.The course will deal with the historical and cultural roots of the birth of Décor. there will then be an analysis of the successive technical developments in surface and in the general field of design. the learner  will engage in a research phase in the study of its application to materials and fabrics. the subject of contemporary technologies will also be explored for its influence in the transformation and subsequent development in furnishings, wallpaper design, decoration of ceramics and porcelain tableware.The learner will acquire the basic principles of analysis, after which they will elaborate, with a creative approach, their own personal style that will evolve from research and studio work supported by the faculty.  thanks to experimentation in fabrics, design and colors, the learner will pass from the conception of a creative idea to being able to respond to the needs of the market.  the project envisions the development of proposals for materials that can be used in either interior or exterior design.... [-]


MA

Master in Contemporary Fashion Buying

Campus Full time 15 months October 2016 United Kingdom London Italy Milan France Paris + 4 more

This master programme is aimed at training the participant to become a fashion buyer, an experienced professional in the selection and purchase of fashion products. [+]

Master in Contemporary Fashion Buying Aimed at candidates who have previous undergraduate study in economics, marketing or fashion design with marketing. Those who have proven work experience in these fields may also access this course. It is aimed at training the participant to become a fashion buyer, an experienced professional in the selection and purchase of fashion products. This master’s course is ‘contemporary’ as it differentiates itself by providing current and future models of business, which encapsulate recent and future innovation and technology, taught by qualified industry practitioners. Buyers need to be business-minded with strong analytical skills but also able to negotiate and work alongside creative departments. Through the study of subjects such as buying structure, trend forecasting, product and visual display, participants will learn all the technical and theoretical concepts they need to create a campaign of buying. By analysing different retail formats, gaining understanding of an organization from a buying team and studying key macro trends, they will be able to accurately understand the role of buyers and merchandisers in the global market of fashion and luxury. The contents of the course will be devoted to the knowledge of proper stock mix, the main techniques of import /export as well as pricing strategies and the profitability of a fashion product will be analysed. It will allow participants to learn how to properly plan the purchase of a seasonal collection, using a balanced mix of products and brands that fully satisfy the needs and tastes of the consumer. In addition, the study of various techniques of product development, the role of visual merchandising within a store and the adoption of joint negotiation techniques, will enable participants to tackle a real project of buying from a company that is an industry benchmark. In the final stage of the course, research methodologies and the experience acquired with the business projects will allow participants to prepare a draft strategy for buying independently. Opportunities Fashion buyers are pivotal to a successful organisation, interacting with many different departments within a company. The course also offers opportunities for progression onto research degrees and will enable participants to pursue senior job opportunities in fashion buying merchandising, product development and visual merchandising, trend forecasting and retail, as well as in other areas of the creative industries. Learning outcomes demonstrate a comprehensive understanding of the practice, theories and management relating to fashion buying through the ability to use critical knowledge of key trends, market research and sales analysis to achieve business objectives for fashion brands and stakeholders; critically evaluate the buying process and understand the impact of new innovation and technology using theoretical frameworks and research, and propose strategies to meet short and long-term trading objectives of global fashion businesses; demonstrate systematic understanding of the fashion product development management process, garment construction, and critical path management to meet the needs of specific target global markets; critically appraise global sourcing opportunities (off-shore and domestic) and supply chain management components to meet consumer needs and business objectives; critically evaluate research using relevant research methodologies to acquire knowledge through own findings and those of others in order to create a substantial piece of self-directed research to industry and academic standards. Course themes strategic fashion buying fashion marketing management contemporary issues in fashion fashion buying and product development management fashion buying and supply chain management research methods dissertation *Students who successfully complete the programmes taught in English in Paris and London will be awarded with a Master's Degree by MMU (Manchester Metropolitan University). Master's degrees include a 12/14 weeks work placement. 180 credits points are available in order to gain a Master's Degree upon successful completion of the course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen campus. **Students who successfully complete the programmes taught in milano will be awarded with an Istituto Marangoni certificate. [-]

Master in Fashion Promotion, Communication and Media

Campus Full time 12 - 15 months February 2017 United Kingdom London Italy Milan France Paris + 4 more

The course allows participants to acquire all the technical and theoretical concepts they will need to create a communication campaign through the study of subjects such as fashion & luxury marketing management, public relations & fashion and luxury fashion advertising campaigns. [+]

Master in Fashion Promotion, Communication and Media Aimed at candidates who have previous undergraduate study in the fields of communication, advertising, business and marketing or similar, or proven work experience. The course allows participants to acquire all the technical and theoretical concepts they will need to create a communication campaign through the study of subjects such as fashion & luxury marketing management, public relations & fashion and luxury fashion advertising campaigns. During this course participants will be able to respond to emerging developments in media and communication and explore the major theories and debates that dominate the study and practice of fashion promotion, communication and media. It also evaluates the different techniques applicable in creating and understanding the role of fashion image, whilst analysing historical and contemporary references. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also progress their advanced knowledge of the creative and written process to encourage their own original creativity and prepare themselves professionally for the roles of the fashion industry which foster innovation, entrepreneurial thinking and problem-solving. Particular emphasis is placed on public relations within fashion houses, from customer management to the identification of celebrities, fashion show organization and to the management of press days. Opportunities Fashion promoters define the advertising campaigns and organise promotion through the most appropriate communication channels. They organize presentations, events and fashion shows, which reflect and represent the image of a brand. They organise press offices and public relations and they have great observation and communication abilities. Fashion promoters know the requirements of fashion product consumers very well and the markets in which they operate. They can work either for a single brand or consult with various organizations. They may work in a budgetary capacity as writers in charge of public relations, or fashion show promoters within the fashion sector. Learning outcomes demonstrate a systematic understanding of the key fashion communication channels and theories, across written and visual media, and apply this understanding to fashion industry contexts, generating creative and original management solutions to specialist and non-specialist audiences in a manner appropriate to the discipline area; critically appreciate fashion branding theories and omni-channel business strategies and demonstrate comprehensive understanding of the current challenges faced by industry informed by current research; critically evaluate and analyse the current theories, concepts and management used in promoting fashion and the changing role of social media, PR in the digital age and conceptualise creative digital campaigns for a fashion brand to a global community; demonstrate leadership and problem solving skills relevant to creative direction for fashion media, and interpret knowledge and practice at the forefront of the discipline; critically evaluate research and apply appropriate methodologies of research and enquiry to own independent research, producing a substantial piece of work to industry and academic standards. Course themes contemporary fashion communication and criticism strategic branding and innovation management contemporary issues in fashion social media and digital pr management creative direction research methods dissertation [-]