Milano Fashion Institute

Introduction

Milano Fashion Institute is a consortium set up to provide higher education in the fashion sector by three Milan universities: Bocconi University, Catholic University and Polytechnic of Milan. These three universities represent an international centre of excellence, drawing on consolidated experience in the research and training activities for businesses in the fashion sector in the fields of management, communication and design. Thus, Milano Fashion Institute is a unique initiative in Europe for the interdisciplinary approach applied to competences contributed by the academic partners. The training programme involves academics and researchers in Economics and Management disciplines from Bocconi University, in Social Sciences and Communication from the Catholic University, and in Technology and Design from Polytechnic of Milan. Usually, programs in the fashion industry involve only one or two of these disciplines and therefore have difficulty introducing students to the huge range of issues raised by the creative, production and communication processes involved in fashion businesses.


The Milano Fashion Institute programme, on the other hand, sets out to provide students with the specialist interdisciplinary skills they need to manage effectively the entire desgin, production and communication process of fashion products.

Attending a master of MFI provides a unique cultural, personal and professional opportunity to spend an very intense period in Milan, one of the major world fashion capitals.

The strong ties between Milan and fashion, set up since the second half of the last century, are not represented exclusively by the boutiques and stores that are typical of the most cosmopolitan cities throughout the world. In fact, in Milan there are more than 600 showrooms and 3,000 fashion companies. Milan is also home to some of the most active and important public relations and advertising agencies internationally. And that's not all. In Milan and the surrounding province there are all the business that compose the the fashion pipeline: photographers' studios, scouting agencies, production companies, the publishing system and some of the best known, most advanced and innovative distribution formats at global scale. Milan is also the city in which the most important industry associations have been set up, such as the National Chamber for Italian Fashion (CNMI) and the Italian Fashion System (SMI).

More than a production and professional system, Milan is a global fashion stage: the fashion system's leading events, including Milano Collezioni, MIPEL (International Leather Goods Market), MIDO (International Eyewear Fair), MICAM ShoeEvent (International Footwear Fair), and Milano Unica (Italian Textiles Fair), act as a catalyst, drawing fashion sector operators from around the world throughout the year.

Culturally-speaking, Milan is the city in which the Italian history is strongly present and, moreover, in which the Art is strongly linked to the cultural phenomena that characterize the contemporaneity, such as fashion and design themselves.The Scala Theatre, the Duomo, the Royal Palace, the Sforzesco Castle, the Arcimboldi Theatre, the Triennale Design Museum, the Brera Pinacoteca, the Poldi Pezzoli Museum, the twentieth century Museum and the Fashion Museum of Morando Palace are the main symbols of an extensive system of cultural sites that host events and exhibitions throughout the year.

At personal level, Milan offers many different leisure opportunities too: the restaurants and venues in Brera and along the Navigli canals, the boutiques in the fashion ‘Golden Quadrilateral' (the luxury retail district in the centre of Milan) and the mega-stores in corso Vittorio Emanuele, the showrooms of top contemporary design brands, the numerous events, like the International Furniture Fair (Salone del Mobile) and Fuorisalone events, along with a a widespread network of small boutique that animate the life of many neighborhoods outside of the well known city center. Milan has also a sporting tradition rooted in the distant past, with teams that have won most titles at European and world level, in both major and minor sports. Finally, as well as being centrally located in Europe, Milan is Northern Italy's most important railway hub, with more than 80 km of metropolitan networks (and two more lines under construction) and 280 km of tram lines.

This school offers programs in:
  • English

View master programs »

Programs

This school also offers:

Master

Master in Fashion Direction : Brand & Communication Management

Campus Full time 16/01/2017 - 20/01/2018 years October 2016 Italy Milan

Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of [+]

Master in Fashion Direction / Brand & Communication Management

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies. In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the fashion pipeline from design and product management to marketing and retailing.... [-]


Master in Fashion Direction: Brand & Product Management

Campus Full time October 2016 Italy Milan

The Master in Fashion Direction / Brand &Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management [+]

Master in Fashion Direction: Brand & Product Management

 

The Master in Fashion Direction / Brand & Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.Thus, the professional figures represent the ideal connection between the conception of creative products and their integration into managerial processes, at different leveles: corporate, brand and business unit.The most important professional roles are: Merchandiser, PM, Brand Manager, Licensing Manager.Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. The different backgrounds of the participants make possible the development of interdisciplinary skills and competences of "creative retail management, " able to communicate with all the areas and professionals figures of the fashion companies, both creative and managerial oriented.The figures formed are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication. The Master Course is completely in English.... [-]


Master in Fashion Direction: Brand & Retail Management

Campus Full time 16/01/2017 - 20/01/2018 years October 2016 Italy Milan

The Master in Fashion Direction / Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and distribution processes in [+]

Master in Fashion Direction: Brand & Retail Management

 

The Master in Fashion Direction: Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and retail processes in the companies operating in the Fashion, Luxury & Lifestyle industries. In particular, the profiles will be capable to plan and manage distribution and retail in the several different typologies of retail-oriented companies both in the traditional and digital contexts: brands that are integrated downstream in the pipeline with their own network of directly operated stores (DOS) or franchising stores, department stores, fast fashion retailers, on-line retailers such as brick and mortar stores and social commerce among the others. Thus, working in fahion retail requires both analytical and creative skills and abilities, in order to understand the customer, hie/her decision processes, retail strategies and brand retail positioning, as well as retail merchandising processes, experience design and digital retail management. The main junior professional roles are:... [-]


Contact
Location address
Milano Fashion Institute
Registered Office
Via Sarfatti 25,

Milan, 20136 IT