Designing interiors for the means of transport, in particular for cars, means dealing with the project of mobility starting from the user's perspective, both at the level of interaction of the man-machine system, and as experience of the phases of purchase and management of the vehicle. The Car Interior Designers specialize in the future and innovation of means of transport from the inside and builds future design scenarios by studying the user, its cultural needs, trends in society and use of the vehicle. The different subjects covered during the Master in Car Interior Design and User Experience allow future professionals to provide innovative solutions, related to the evolving needs of companies and buyers.
THIS PROGRAM IS TAUGHT IN ENGLISH
The Master in Car Interior Design and User Experience welcomes IED graduates, or students from Art Academies or private schools and graduates in related areas such as Design, Architecture, Engineering and Media Design, professionals with at least two years of experience in this sector.
Structure and Methodology:
The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach: the fundamentals of Interior design of cars, both technically and psychologically, emerging technologies, identifying layout and models of use of interior space, traditional materials and the latest generation, new trimmings, technologies and integrated platforms with a particular emphasis on interface design.
From a cultural perspective, the Master in Car Interior Design and User Experience covers subjects such as the history and trends of Car Interior Design and the study of perception. Students improve their skills and techniques in the visualization and communication of ideas, forms and concepts. The laboratory of communication occurs with the practice in the advanced levels of 2D and 3D Photoshop and other industry-specific programs. The environment of the cockpit is examined in all its functionality. The user and his needs are always at the center of the project proposal. This means improving and facilitating the driving of the vehicle, the passenger compartment comfort in all aspects (functional, aesthetic, sound, touch) and its security.
Much importance is given to human-machine interface. The important flow of visual information, sound messages or control actions through devices and controls located on the dashboard in front of the driver requires a careful and intelligent planning that facilitates the interaction between the driver and the car as a function of maximum driving safety.
Over the past decade, the heavy investments made by the most influential international car manufacturers have greatly contributed to the research and technological
development of the passenger that, in its evolution, has changed the real idea of the car, considered primarily for its aesthetics design in the past. comfort and aesthetics have become increasingly important as the range of devices and interfaces of the latest generation, together, offer the driver a unique mobility experience often conveyed through the philosophy of a brand.
The curriculum includes a study of the marketing strategy: user profile, market analysis. The student is measured with the reality in a series of professional workshops held with the support of companies in the industry.
The final project is the synthesis of all the experiences, where the laboratory results and knowledge merge together inthe design of the interior of a vehicle according to the brief provided by the industry partner.
The course is recognised by MIUR as Master Academic Level I.