IED – Istituto Europeo di Design Rome

Introduction

The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world.

Its culture has influenced the society, literature, art, architecture, religion, philosophy and law of the entire Western world.

The very idea of network derives from the efficient organization adopted by Rome in its use and circulation of excellence in the world as it was then known.

Modern and contemporary Rome is also an essential venue for haute couture, communication design, and all the other aspects of design, whose purpose is to generate non-material goods and services.

Graphic design, visual arts, filmmaking, television, multimedia, web contents, and video art together with teaching contents related to cultural heritage and the design of services for tourism constitute the truly unique core of studies of this seat. Studying in Rome is an incomparable living learning experience.

This school offers programs in:
  • English
  • Italian

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Programs

This school also offers:

Master

Design - 1st Level Master Degree

Campus Full time 1 year January 2017 Italy Rome

The Academic Master in Design aims to train a new generation of designers who is ready to question every element of design, be it through market analysis, analysis of contemporary consumer needs, or the consideration of possible future scenarios in order to deliver innovative design solutions. [+]

Today’s business world, both within Italy and on an international scale, requires professionals who are able to take on design projects, not only from a technical/production standpoint, but also from a strategic and commercial perspective. The Academic Master in Design aims to train a new generation of designers who is ready to question every element of design, be it through market analysis, analysis of contemporary consumer needs, or the consideration of possible future scenarios in order to deliver innovative design solutions. Design is evolving into a tool capable of changing strategic business objectives. The traditional user-centred approach (UCD) is being transformed from the principle of “designing for” to “designing with” people, adjusting to the evolution of today’s socio-economic and production systems. The Master is unique in terms of the IED training and offers an extraordinary collaboration with Continuum, one of the most innovative international realities in the world of design consultancy. Professional opportunities: The Master course moulds students into professionals with vital skills in the fields of design, innovation and design systems who are capable of going on to fulfil roles across a variety of creative design and strategic/managerial settings. These roles may fall within areas of innovation studies, design agencies, commercial companies, institutions or students may even take on independent entrepreneurial or self-production roles. Target: The Master in Design serves as a valuable specialization for Italian and international graduates who have completed a degree in one of the following disciplines: Architecture, Engineering, Design, Economics and Humanities subjects. Methodology and structure: The Master course is based on an interdisciplinary working team approach and applies thought development processes and creative methodologies that are used by the best design agencies and think-tanks. It enables students to think collectively, through the sharing of knowledge and know-how and by taking advantage of all the skills present within the team. The course philosophy is project- and client-based, meaning that students are able to experience and put into practice the mind-set and methodologies gained throughout the course (design thinking) by tackling real-life projects, applying principles of both teamwork and of learning by doing. Strong ties with both Italian and international firms mean students have the opportunity to understand and tackle real-life business situations. These connections enable external knowledge and skills in terms of design, case-studies and business strategies to be brought into the institute. All projects benefit from experts in specific fields who act as “lead advisors”. These experts are chosen for their specific knowledge and skills in the design field. Conferences and seminars give students the opportunity to come face to face with industry professionals and agencies, important figures in the fields of design, entrepreneurship, technology and economics. The preliminary phases of the Master course will cover themes related to design thinking and to other relevant methodologies, through means of traditional lectures, workshops and laboratory sessions. Following on from this, students will tackle the different phases of the design process, consisting of experimental and interactive workflows (each with differing aims, complexity and objectives), but based on the principle of learning by doing. Parallel to this are “nurture courses”, which integrate design strategy, technology and communications with production, and involve stimuli geared towards fostering the personal and professional growth of the entire team. The Master in Design gives students the opportunity to examine different production systems. Students are continually stimulated and encouraged to develop their own design methodologies, allowing them to produce unique design concepts which respond to market demands through the use of contemporary language and expression. During the second phase of the Master course students will take on a dissertation project alongside an internship, the results of which are presented to a commission comprising industry professionals and experts. [-]

Master in Arts Management

Campus Full time 11 months January 2017 Italy Rome

The Master in Arts Management is a 11-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. [+]

The Master in Arts Management is a 11-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management. The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC, Federculture and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. This study path is opened to graduates in humanities and artistic fields coming from all over the world who want to develop their artistic knowledge through a study-tour that touches the main Italian artistic cities. Participants will complete their educational pathway studying subjects and institutions related to the management of the artistic and cultural world. The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location. The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice. At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world). FLORENCE - Design of exhibitions and events March | July The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients. ROME - Art Direction: focus on festivals September | February The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation. VENICE - 1 week Workshop In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim. The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice. [-]

Master in Brand Management and Communication

Campus Full time March 2017 Italy Rome

The Master course in Brand Management and Communication aims at creating professionals, company owners, marketing and communication managers or employees aware of the fact that a good diffusion of the brand plays the main role for the business success. [+]

A brand represents the present, the past and the future of a company and analyzing it means knowing the history of a company and understanding the strengths which it is necessary to focus on in order to exploit its potentials and competitive advantage. The Master course in Brand Management and Communication aims at creating professionals, company owners, marketing and communication managers or employees aware of the fact that a good diffusion of the brand plays the main role for the business success. Therefore, the training pathway aims at giving these profiles the right tools and at communicating the required techniques that support the right brand analysis, the planning and the management of each kind of marketing, communication and process governance strategy as well as the management of the intermediation with the most “operating” profiles working in these fields by understanding, assessing and helping their action. Job Opportunities Brand Manager for communication agencies and multi-brand international companies. Job opportunities at the Marketing office of brand companies. Marketing, communication, public relation or sales manager at any kind of medium-large enterprise. Aimed at: Graduates and newly-gradates (from a three-year course or a teacher’s training school) ideally in Communication Science, Economics, managerial Engineering, Psychology of the Marketing; professionals; owners of micro-enterprises and Small-Medium Enterprises; marketing, communication, public relation or sales managers or employees. Didactic Method: The Master course in Brand Management and Communication will have an approach highly oriented towards the job without ignoring the theoretical principles of the concepts given. The educational methodology - practical and operational - includes head-on lessons, direct comparison with professionals and experts working in the field, individual and group exercises, analysis of case histories, visits to companies and project-works. The practical approach ensures the development of managerial skills and competences with reference to the use of technical and communication tools. [-]

Master in Communication and Marketing for Fashion

Campus Full time March 2017 Italy Rome

The Master Course in Communication and Marketing for Fashion aims at training professional profiles working both in the public relation and press offices as strategic and operative profiles, coordinating the communication activities organization according to the timing of the collections, and putting into practice the communication and marketing strategies related to the product cycle. [+]

The Master Course in Communication and Marketing for Fashion aims at training professional profiles working both in the public relation and press offices as strategic and operative profiles, coordinating the communication activities organization according to the timing of the collections, and putting into practice the communication and marketing strategies related to the product cycle. Target The Master Course in Communication and Marketing for Fashion is addressed to graduates/final-year university students in management, communication, marketing, liberal arts and sociology as well as to professionals who want to lacquire specific skills within the Fashion communication and marketing areas. Methodology and Structure Starting from the history of fashion, the Course will analyse all the different professional profiles typical of the communication related to the Fashion System. The training path deals with the specific features of the fashion world, investigating the marketing components through case histories and exercises. [-]

Master in Interior Design for Luxury Living

Campus Full time March 2017 Italy Rome

On completion of the Specialization Course in ‘Interior Design for Luxury Living’, students will be able to develop complex and sophisticated projects for the residential, hospitality (Hotels, Spas & Resorts) and retail sectors, utilizing and reinterpreting classic competencies from the tradition of Italian design and skilfully blending them with the best and most advanced technological skills available. [+]

On completion of the Specialization Course in ‘Interior Design for Luxury Living’, students will be able to develop complex and sophisticated projects for the residential, hospitality (Hotels, Spas & Resorts) and retail sectors, utilizing and reinterpreting classic competencies from the tradition of Italian design and skilfully blending them with the best and most advanced technological skills available. Students will learn how to analyse real situations, contextualizing and relating them to their own professional niche in the luxury sector. Moreover, as future interior designers for luxury living, students will acquire the following key skills: critical analysis, leadership and teamwork, an entrepreneurial spirit and creativity, an in-depth knowledge of trends and top quality materials, as well as the ability to develop and communicate ideas and projects, to identify and position brands, to understand and interpret clients’ needs within the complex world of luxury. In a world of mass production and standardization, there is an ever increasing demand for alternative design solutions in order to custom meet a client’s individual needs and enhance their personality. It is within this context that the concept of luxury has emerged as a field for experimentation and creativity. Our course aims to train professionals who can develop, interpret and propose luxury as something which is unique and timeless, of top-quality but not necessarily elitist, by learning from the Italian way of living and its expressions of excellence. The Italian way of ‘making’ and living stems from a complex cultural stratification which respects and renews the legacies of the past (Classics, Renaissance, Baroque and the Avant-Garde movements) and when meeting with different cultures, becomes enriched with new codes and languages. This enables it, without ever losing its identity, to be applied to the ever-evolving concept of ‘common luxury goods’, thereby giving rise to unique and innovative contemporary solutions. The course will provide an overview of living spaces and projects conceived and developed through the Italian ‘artisanal’ approach to interior design which combines a complex context with the clients’ needs and the hierarchy of spaces with the perfection of details. The course program is conceived as a research ‘itinerary’ where theory is applied to design experiences specific to each interior design seminar. The operational knowledge acquired during the course will provide students with the necessary tools to understand how to work, to think about the meaning of their work and to submit targeted solutions that are rounded and complete in every aspect and which perfectly meet clients’ expectations, market demands and the needs of contemporary society. In order to achieve these results, the faculty will pay specific attention to the following aspects: - developing students’ independent critical judgement; - raising students’ awareness and understanding of briefs (instructions) and market requirements - developing students’ research skills; - stimulating students’ ‘design direction’ aptitudes in order to develop their personal expressive languages. [-]

Master in International Media and Entertainment

Campus Full time January 2017 Italy Rome

This master aims to train executives and entrepreneurs (incl. startuppers) able to operate efficiently in Media & Entertainment (M&E) sectors; the approach is cross-sectoral, in order to exploit the synergies among the different sectors and to be competitive in this newly convergent scenario. [+]

This master aims to train executives and entrepreneurs (incl. startuppers) able to operate efficiently in Media & Entertainment (M&E) sectors; the approach is cross-sectoral, in order to exploit the synergies among the different sectors and to be competitive in this newly convergent scenario. The covered sectors are: Film/TV/Transmedia, Videogames, Publishing, Music, Communication, Web-based Companies, Experience Economy (e.g. museums, thematic parks, events). The master’s professors work for, or own, leading firms, such as Cinecittà World (one of the main theme parks in Europe), Saatchi & Saatchi (the Italian branch of this multinational of communication) and Ariadne Capital (a vibrant investment firm based in London). They will guide you through an exciting journey, facing real market challenges and working closely with your colleagues. You will finish the course with a project, being a startup initiative, an upgrade for your own business or a proposal for a corporation. The Master course in International Media & Entertainment Management is designed for students holding a bachelor’s degree or young professionals willing to boost their careers. The English language requirement is B2. Business Administration skills or a specific knowledge of the Media & Entertainment industries are not necessary however students that have such know-how may go deeper and dedicate more time to project development. The sectors where you can operate are: - Film/TV/Transmedia (e.g. production company, pay-tv operator) - Videogames (e.g. developer, publisher) - Publishing (e.g. publisher, online and offline retailer) - Music (e.g. label, publisher) - Communication (e.g. agency) - Web-based companies and ICT (e.g. online retailer, thematic portal) - Venues (e.g. cinema, museum, thematic park) - Venture Capitals, public agencies and consulting companies focused on those sectors As an executive, you can work mainly in the following departments: production, marketing & communication, strategy, finance, business affairs and institutional relations. As your career progresses, you can occupy General Management positions. As an entrepreneur/startupper, you can develop and manage your own company, adopting a Business to Consumer (B2C) or a Business to Business (B2B) model, or a combination of both. [-]

Master in Jewelry Design

Campus Full time January 2017 Italy Rome

The aim of the Master in Jewelry Design program is to train a new generation of professionals who are able to enter the varied world of jewellery with success. Undeniably, in the last two decades, this world has gone through some deep changes and it is essential to know its different facets. [+]

The aim of the Master in Jewelry Design program is to train a new generation of professionals who are able to enter the varied world of jewellery with success. Undeniably, in the last two decades, this world has gone through some deep changes and it is essential to know its different facets. The designer will have to know how to operate in different sectors with an open view on both creative and technical aspects, and on a broader and strategic vision of the evolution of the market, in order to interpret future scenarios. It is addressed to those who earned a first-level university degree in subjects related to design and fashion. It is also the right specialisation for experienced professionals and artisans of this field who want to enhance both technical aspects and those related to the market and to the diffusion of the product. The Master in Jewellery Design program is formulated to strengthen the knowledge in Jewellery Design strategic sectors, giving the opportunity to participants to evolve and be ready to meet different market opportunities. It examines in depth the fine jewellery design focusing on the knowledge of gems and of the market values, as a central theme for the composition of jewels. It deals with methodologies and communication needs of the project in jewellery and watch collections, created for important brands and for large-scale retail trade. It allows the participants to experience the complexity of the productive and functional implications of the product. This Master’s program is structured so as to acquire a higher education with regard to the three-dimensional design. From a deep knowledge of geometrical lines to the most advanced construction solutions of a jewel through specific software. The Master’s program includes other key aspects such as the knowledge of theories and experiences in the Marketing and Advertising field, to allow a full comprehensive approach and an innovative vision of the Jewel Designer’s role. [-]

Master in Luxury Marketing Management

Campus Full time January 2017 Italy Rome

What is fashion? What is luxury? Does fashion exist in luxury and luxury in fashion, or are they two separate and distinct worlds? Is fashion an art form or is it business? Does luxury still exist in the 21st century? [+]

What is fashion? What is luxury? Does fashion exist in luxury and luxury in fashion, or are they two separate and distinct worlds? Is fashion an art form or is it business? Does luxury still exist in the 21st century, or has its genetic mutation – imposed by the spreading of the ’80s affordable luxury as a means of brand extension – decreed its own demise? Is luxury still the cultural expression of a world of craftsmanship and visionariety, which is the interpreter of tradition that seduces thanks to its innovative abilities? The purpose of this Master is to answer these and more questions by closely examining the fashion market, its interpreters, the different business models, the communication in the fashion industry. The concept of luxury will be examined in different socio-cultural contexts, and the strategies of seduction and expansion employed by the big brands in mature markets and in BRIC economies will be identified through the study of the monopoly exerted by the big luxury industry cartels in the fields of fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. The Master targets the fashion and luxury industries. The fashion system conceived as a contemporary industry that finds great opportunities for development, mainly thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is refined but wearable, original but timeless, the price is affordable and represents a discriminating factor in the target (a “mental” discriminating factor actually), its distribution (place – focus on BRICS) is international, global indeed while still retaining a strong local recognition resulting in a product customization in different markets, communication makes use of new marketing models (digital, social networks, blogs, viral communication, sensory communication, video-communication) and of the power acquired by the reputation of a brand in the consumer’s mind. Luxury, instead, is analysed as a handcrafted creation which is the result of tradition, innovation, know-how, both intrinsic and perceived qualities, economic instruments, a desire promoting social distinction by influencing purchasing decisions, but also as an exercise of power and as an industrial sector which sees the highest growth margins (EBITDA). We will study the distribution policies, the luxury marketing pyramid, brand value, the suggestion of lifestyle in the brand and product communication. FASHION AREA LUXURY AREA [-]

Videos

Master in International Media and Entertainment

Superfare

Cinema e New Media | Showroom dei lavori degli studenti

FRAMES | Video con interviste

Contact

Istituto Europeo di Design

Address Via Giovanni Branca 122
Italy
Website http://www.ied.edu/
Phone +39 06 571 7651