IED – Istituto Europeo di Design Milan

Introduction

The cradle of design and industry.

At the heart of a metropolitan area that bears comparison with London and New York, Milan is for the whole world a synonym for art, industry, finance, design and fashion.

Artists of the calibre of Leonardo and Bramante worked in Milan, and four centuries later, Marinetti and Boccioni, founders of the Futurist Movement.

More recently, celebrated architects and designers, such as the Castiglioni brothers, Magistretti and Zanuso, and fashion designers like Armani and Versace, to name just a few, made Milan the world centre of fashion and design.

Art, science, industry and finance are the cultures at the root of this city pragmatism and of its creative and entrepreneurial spirit.

It is no coincidence that our school was born in Milan, drawing the inspiration for its teaching methods from the know-how, the thinking and the innovation so typical of Milan hinterland and its history.

Designing both goods and services for industry and with industry is the vocation of IED Milan, where design in all its ramifications is taught and practised.

For years, our students have been distinguishing themselves professionally, nourishing both the Made in Italy phenomenon and production in their countries of origin with their creativity and competence.

IED owes its establishment in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management.

Above all, IED is an evolving educational system with capability and dedication to reinventing itself on a daily basis. Its mission is widespread and clear: to offer young creatives a thorough training – both theoretical and practical – and hand them the ‘Design Knowledge and Mindset’ that will accompany them throughout their lives.

IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded.

IED is a powerhouse of ideas that develops creativity through its range of:

  • undergraduate courses
  • masters courses
  • advanced training courses
This school offers programs in:
  • English
  • Spanish
  • Italian

View master programs »

Programs

This school also offers:

Master

Design - 1st Level Master Degree

Campus Full time 1 year January 2017 Italy Milan

The Academic Master in Design aims to train a new generation of designers ready to consider any unknown design as a design problem, and through an analysis of the market and the needs of contemporary users, both imagining scenarios of the future in order to return solutions. [+]

The Italian business system and international needs of professionals able to tackle the project not only from the standpoint of technical and production but, above all, in terms of strategy and system. The Academic Master in Design aims to train a new generation of designers ready to consider any unknown design as a design problem, and through an analysis of the market and the needs of contemporary users, both imagining scenarios of the future in order to return innovative solutions. The design is evolving into a tool capable of innovating the strategic objectives of companies. The traditional user-centered approach (UCD) is transformed from "design to" a "design with" people, adapting to the evolution of today's socio-economic and production. The Master is a unique training offer IED to which is added the extraordinary collaboration with Continuum, one of the most innovative in the world of international design consultancy. Career opportunities: The Master trains professionals with expertise in design, innovation and design system capable of roles within the creative design and in strategic and managerial processes of innovation studies, design agencies, companies, institutions and realities self-employment and self-production. The course is recognized by the Ministry of Education as Academic Master of I level and captures 60 credits (CF) apply to continue their studies in Italy or abroad Who should attend: The Master in Design is the right specialization for graduates, Italians and foreigners, in disciplines such as architecture, engineering, design, economics, and belonging to the humanities. Methodology and structure: The Master, which focuses on cross-disciplinary team working, the method is the development of thinking and creativity used in the best agencies in the project and think tank, capable of stimulating the collective thinking, thus implementing the sharing of know-how and leveraging all the skills present in it. The philosophy of the course, project and client based, requires that the participant experience and put into practice the mindset and processes acquired methodological (design thinking) tackling real projects, through a process based on teamwork and learning by doing. The close relationship with Italian and international companies is an opportunity for participants to learn about and engage with reality, leading the Institute in their skills through designs, case studies and strategies. All projects are "leading advisor" experts chosen for their expertise on project topics, conferences and seminars become opportunity for discussion with professionals and agencies, prominent figures of design, entrepreneurship, technology and the economy . In the preliminary stages of the master we are introduced issues related to the culture of design thinking and methodologies through lectures, workshops and laboratory work. Afterwards, participants face different project phases, the experimental and iterative (purpose, complexity and different goals) based on learning by doing. Alongside they are enabled "nurture course" that interact with designs in strategic area, technological and expressive with the task of making stimuli and insights in order to feed the personal and professional growth of the whole team. The Academic Master in Design offers the opportunity to meet with the different production systems, continually stimulating the student and taking it to develop its own methodology of project, allowing it to produce unique concepts, which give concrete answers to the needs of the market using languages ​​and contemporary signs. During the second part of the Academic Master in Design students face the thesis project in parallel with the curricular presenting the results in front of a committee formed to companies and experts. Design Methods The course aims to clarify the profiling method of design of the Master. Confront the culture of teamwork meant as trim design winning. It then moves to the deepening of the method of Design Thinking as a tool for innovation, the Design Strategy and Design (input and output) and the Double Diamond is understood as a process of convergent and divergent thinking design. We analyze the tools to create and manage innovation (customer journey, franken prototyping models, resonance testings, backcasting, qualitative research of mold ethnographic storytelling). [-]

Fashion Design Management - 1st Level Master Degree

Campus Full time 1 year January 2017 Italy Milan

The aim of the Master in Fashion Design Management is to allow students to acquire the techniques and aesthetic awareness necessary to be able to fully engage with the processes of commercial analysis and strategy identification, both in terms of assessing feasibility and in terms of their execution. [+]

The fashion industry is characterized by an increasingly complex development and marketing process throughout the value chain. It is also characterized by the presence of a highly evolved consumer who can act as the end customer, co-creator or even business partner for any creative product. The aim of the Master in Fashion Design Management is to allow students to acquire the techniques and aesthetic awareness necessary to be able to fully engage with the processes of commercial analysis and strategy identification, both in terms of assessing feasibility and in terms of their execution. The development of intellectual, imaginative and creative skills, allowing students to think along innovative and strategic lines, is a key theme throughout both the theoretical and applied elements of the course. Professional opportunities: The multidisciplinary and holistic teaching approach ensures that graduates have the necessary knowledge and skills to embark on a career within the international fashion industry. Graduates will be able to find work placements at any given point along the supply network, whether it be in the area of idea conception and design, product management and merchandising, production, branding and marketing, sales or customer care. Graduates will go on to fulfil roles such as: Product Manager or Fashion Merchandiser in a range of organisations spanning production and services enterprises, Fashion Brands in the ready to wear sector, industrial manufacturing firms and creative consultancies. Target: The Master is aimed at graduates from the faculties of fashion design and economics. Methodology and structure: The Master course trains students through means of practical experience, research and design that complements a curriculum rich in theoretical and technical stimulus. Practical experience is gained with the development of projects, carried out in collaboration with external agencies and professionals who also provide students with support throughout their training. The course is structured around the development of 3 key projects, increasing in complexity as the course progresses. These projects are assessed against pre-defined criteria and in terms of their social, cultural, ethical and economic impact viewed from the perspective of key stakeholders and judged in terms of their relevance to the specific sector. This is considered over the long-term, taking into account contemporary changes in taste, style and market tendencies. In parallel to the applied component of study (development of real projects), students will, through traditional teaching, gain a thorough grounding in technical and technological aspects and acquire greater cultural awareness. The course curriculum will cover: - Traditional classroom teaching methods allowing students to acquire skills and knowledge around key cultural / methodological and relational aspects (communication, etc.) - Workshops and applied design, involving strong student involvement through individual pieces of work, group work (projects, workshops, exercises, case-studies, use of technical simulations and role-plays etc.), supported by the participation of well-known designers who serve as examples of excellence in their chosen fields/sectors. - At the end of the course, students will complete a final dissertation, which will assess the skills gained throughout the Master course. Syllabus HISTORY AND CULTURE DESIGN METHODS COMMUNICATION LAB BUSINESS STRUCTURE AND ORGANISATION PRODUCT DESIGN: FASHION PRODUCT MANAGEMENT DESIGN MANAGEMENT: STRATEGY & BUSINESS FASHION DESIGN 1 FASHION DESIGN 2 FASHION DESIGN 3: MY FASHION DESIGN CASE HISTORY [-]

Master in Animation Design

Campus Full time 12 months January 2017 Italy Milan

As a result of the dissemination of the Internet and the digital media outlets, the creation and distribution of animated content have increased dramatically on an international scale and in every relevant sector: advertising, TV series and specials, feature films, the increasingly popular short films and docufiction films, not to mention the growing demand for animations in the fields of video games and cross- and trans-media projects for the Web, tablets, and mobile devices. [+]

As a result of the dissemination of the Internet and the digital media outlets, the creation and distribution of animated content have increased dramatically on an international scale and in every relevant sector: advertising, TV series and specials, feature films, the increasingly popular short films and docufiction films, not to mention the growing demand for animations in the fields of video games and cross- and trans-media projects for the Web, tablets, and mobile devices. Animation skills are also in increasing demand in terms of special effects for cinema and television productions. Professional opportunities: Participants can enter the professional field of Animation and Crossmedia/Transmedia production, which currently includes: independent production companies, research and design studios, service agencies, internal departments at broadcasting corporations, and specialised departments at Publishing Houses. The Masters course prepares and qualifies the participants for the following positions: Concept artist, Character designer, Ambient designer, Story board (+ Layout) artist (Preproduction); 2D Character Animator; 3D Character animator; Production Assistant; Compositor (Production). The Masters course is primarily aimed at consolidating and updating participants' skills in terms of animation concept design, with special attention being dedicated to the themes, content and styles that characterise modern animations. It highlights certain points of the modern production workflow, which have been introduced by studios that are currently using new artistic solutions and techniques (Emerging Tools) to create series and feature films: - 2D / 3D integration; - Cut-outs (Puppet Animation); - Frame-by-Frame Paperless Animation; - Post-production, VFX. These "nodes" also include the pursuit of style, which is taken to mean the synthesis of the concept's foundations - the expressive and aesthetic purposes - and the creative choices.The programme is divided into three main sections: Design, Technical/Instrumental Skills and Production/Marketing. The programme initially focuses upon a number of modules dedicated to improving and fine-tuning the students' skills in terms of concept design, preproduction and animation, which are then flanked by other lessons that provide the necessary technical and instrumental expertise. Once these topics have been covered, the teachers will monitor the design and creation of a number of projects: - a project dossier, either individually or as part of a team, to be presented to the Pitch committees of the most important international Festivals (Appel à Projects in Annecy; Pitch Me! at Cartoons on the Bay); - a communication project (with simulated client brief) on a social or educational topic; - a thesis project: consisting of a short-film, a series pilot, or a cross-media project, either individually or as part of a team; At the end of the Masters course the students are required to present a personal showreel (self-presentation) updated to include their latest projects. [-]

Master in Brand Management and Communication

Campus Full time 1 year January 2017 Italy Milan

The Master in Brand Management and Communication aims at training a professional profile who, within a company or an agency, is able to manage the branding activities and to define a brand strategy combining high-quality tangible values and performance, and intangible values mostly linked to image, fame, visibility, and reputation. [+]

In such a complex market situation subject to continuous scenario changes and characterized by a hyper-competitiveness, it is essential for a company to continuously, coherently and effectively manage its brand strategy in order to guarantee the success of a product, to create business and to increase its sales volume. The Master in Brand Management and Communication aims at training a professional profile who, within a company or an agency, is able to manage the branding activities and to define a brand strategy combining high-quality tangible values and performance, and intangible values mostly linked to image, fame, visibility, and reputation. A complete professional profile able to surely use both the creative design language and the technical marketing one. Professional Opportunities: For the Company: Brand Manager - Marketing Manager - Product Manager - Design Manager For the Consultancy firm: Project Manager - Client Manager - Strategist - Brand Consultant For the Agency: Strategic Planner - Account Manager Target: Brand Management and Communication is aimed at graduates in classical studies or social sciences, economics or scientific disciplines, as well as at graduates in creative disciplines from Italian and foreign design schools, and at young professionals with at least two years of experience in the field. Methodology and structure: The Master in Brand Management and Communication will provide participants with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign. The Master alternates frontal lectures, exercises, case histories, workshops and projects realized in partnership with companies and agencies that are developed individually or in group. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and teachers. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports the students throughout an intense, interactive and increasingly complex study plan. Areas STRATEGIC MARKETING FOR BRANDING STATEGIC MARKETING BRANDING CREATIVE THINKING BRAND COMMUNICATION PERSONAL BRANDING [-]

Master in Event Management

Campus Full time 1 year November 2016 Italy Milan

The Master in Event Management aims at training a new "full processing" professionals generation able to manage the "event machine" from the beginning to the end, from its planning to its realization; an event manager who - in a company or in an agency - has the total control of the media and the contest as well as the skill to integrate and synchronize the resources and the professionals required to realize such event. [+]

An increasing number of companies – no matter if they are Businesses or Consumers, public or private – currently invest in events enchanted by the incredible strategic versatility of the tool. A complete media able to produce uniqueness, a direct interaction with the target, emotion, spectacularization, but also to ensure a prompt results for companies and an immediate assessment of their own investments. This is a new communication frontier validated by the specialized professional achievements that are able to manage a box that is as much complex as magic. The Master in Event Management aims at training a new "full processing" professionals generation able to manage the "event machine" from the beginning to the end, from its planning to its realization; an event manager who - in a company or in an agency - has the total control of the media and the contest as well as the skill to integrate and synchronize the resources and the professionals required to realize such event. Methodology and structure: In the first part, the Master provides a careful analysis of the events market by showing different case histories, and gives the basic cultural knowledge required to work in the field with passion and by being always updated. Such concepts are: event market, involved professionalisms, event types, history and reasons. Then, the Master focuses on all steps, processes, roles and time scheduling linked to an event realization: the creative process, the involved roles (from the art director to the project manager), the purchasing management, the event direction, the realization management, rules and security, and sponsorships. All problems will be explained through the analysis of case histories and events having reference to the following categories: fashion show, musical, concert, exhibition, sports event. During the course, participants will be involved in the realization of 2 projects in collaboration with partner agencies and companies. The training pathway will be enriched by the experiences of well-known people working in the events field who will tell their stories, their training pathway, and their events. The Master in Event Management ends with an individual stage or a field project during which students will be able to use the tools and the knowledge learnt and to measure with the professional procedure. [-]

Master in Fashion Communication and Styling

Campus Full time 1 year January 2017 Italy Milan

Communicating fashion is even more complex, for the extreme reactive approach and application of strategic measures to the ever-changing scenarios of the market. It cannot avoid considering its relationship with the evolution of new media and the strong impact of visual communication nowadays. [+]

Today’s job market requires the ability of keeping personal specialization up to date and, being fashion a fast moving phenomenon, it challenges professionals to a rapid yet solid training. Communicating fashion is even more complex, for the extreme reactive approach and application of strategic measures to the ever-changing scenarios of the market. It cannot avoid considering its relationship with the evolution of new media and the strong impact of visual communication nowadays. Among the professional figures within the communication system of fashion that can best synthesize this expertise, the Stylist brings value to the communication of fashion products, creating the image, being in charge of the choice of the garments and of the composition of the outfits for the presentation of the fashion collections. The Stylist is a real “journalist and visual reporter” as well as the ring that links the manufacturing world of fashion to the fashion consumer and the fashion magazines’ reader. Professional Opportunities: Fashion communicators are qualified to work as Fashion Communication Managers, Image Consultants, Fashion Stylists, Researchers and Trend Setters, as well as Fashion PRs in press offices, public relations agencies, event organization offices, publishing (press, web and TV), design offices of Italian and international fashion houses. Target The Master in Fashion Communication and Styling is aimed at Italian and foreign graduates from universities and University level schools of Fashion, Communication, and Marketing, and at young professionals with minimum two years’ experience in the field. Methodology and structure Main strength of this Master is its capacity in combining theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with companies and professionals within the sector. Aim of this course is to produce a Fashion Communication Coordinator, a professional capable of creating and managing an integrated communication strategy for a fashion brand, and, since nowadays, the visual aspects of brand communication has become fundamental, particular significance will be given to the study of styling, also through practical exercises, in order to properly convey brand values and aesthetics to the market. The communication professional has to have a good command of the trends of a specific market economy, to be able to develop new information techniques and to manage communication processes linked to the “fashion” phenomena. After a first step dealing with subjects linked to the knowledge of the fashion system at historical, cultural and visual levels, students will move to a general understanding and acquisition of the most important communication processes in the fashion field: from the structure and the activity of a press office, to the fashion show, as a moment of visibility and strengthening of a brand identity, up to the publishing world and the specialized exhibitions; from the Web to the development of the media and of the expression forms linked to them (publishing, styling, web, new media, advertising, corporate events). A special part of the Master will be then focused on developing the most interesting areas of the stylist activity: from the structure of a photographic set - and how it works - to the iconographic research, plus, the design objective consists in the realization of shootings that allow students to “gain experience” by concretely using the theoretical knowledge and the technical tools they learnt. The shooting realization will be focused on menswear, womenswear and still life. Common Subjects FASHION COMMUNICATION FASHION CULTURE GRAPHIC DESIGN FASHION ECONOMICS HISTORY OF FASHION PHOTOGRAPHY PUBLISHING COMPANIES FASHION & THE MOVIE FASHION WEB COMMUNICATION WRITING ON FASHION PHOTO SET STYLING & SHOOTING STILL LIFE STYLING & SHOOTING MENSWEAR STYLING & SHOOTING WOMENSWEAR PRESS OFFICE THESIS PROJECT [-]

Master in Fashion Design

Campus Full time 1 year January 2017 Italy Milan

The Master course in Fashion Design aims at training “explorers” of fashion trends, creative professionals able to combine theoretical knowledge, innovative ideas, and ability to experiment, in order to design a highly identity contemporary style. [+]

The Master course in Fashion Design aims at training “explorers” of fashion trends, creative professionals able to combine theoretical knowledge, innovative ideas, and ability to experiment, in order to design a highly identity contemporary style. New generations of fashion designers necessitate the ability to recognize and analyze contemporary trends in order to re-interpret them as original narratives, trying to balance an unmistakable individual creativity with consistency to fashion concept expressed by the world and market. Equally important is being able to combine these elements with a solid understanding of the design and visual culture in the world of fashion. Target: The master is aimed at graduates in Fashion Design or designers working in the field that feel the need to develop and/or update their knowhow using contemporary approaches in research and design. Knowledge of the techniques of Fashion Design are essential to gain access to the course (basic software fluency: Photoshop and Illustrator, drawing techniques, and tailoring...) Methodology and structure: Through a modular training program, the participants of the Master in Fashion Design will tackle, in particular, topics designed to align and implement incoming basic skills. In parallel to the technological and practical type, participants will be involved in cultural studies that highlight the historical and sociological aspects necessary to the development of a fashion project. The entire course will engage the development of managerial capacities: predisposition to teamwork, interpersonal skills and collaboration with various sectors and companies of production of textiles and clothing Contents The core of the Master is represented by the creation of projects dedicated to specific product areas with strong student involvement in the design and creative development. The creation areas will be contingent to participants’ personal inspiration or will follow specific requests from companies involved in the program. Characterization of the Master is the involvement of professional Fashion Designer as mentor for the vertical projects. The workshops will follow the themes of the brief and will work as open laboratories where professors are reference design tutor involved through the way. The entire pathway touches from concept and vision, to research, sketching, colors, materials, assessment of economic feasibility, prototypes realization, up to the presentation and the collection narration. Teachings FASHION CULTURE FASHION SOCIOLOGY AND TRENDS DESIGN METHODOLOGY & CONCEPT DEVELOPMENT THE BUSINESS OF FASHION GRAFIC LAB [-]

Master in Fashion Marketing

Campus Full time 1 year January 2017 Italy Milan

The Master Course in Fashion Marketing aims at training fashion management professionals able to face new challenges in the fast moving world of fashion. [+]

The Master Course in Fashion Marketing aims at training fashion management professionals able to face new challenges in the fast moving world of fashion. Above all, the course deals with the study of the most important aspects of fashion marketing management, fashion communication techniques - focusing on aspects of positioning and branding strategies – the identity and needs of the consumer without neglecting the analysis of digital media. The course will foster a creative and strategic approach with the aim of developing an innovative thinking and experiment with new strategies in the field with a focus on segments of the ready to wear and fast fashion . Professional Opportunities: After the Master, students have the opportunity to approach different fashion segments entering company team of Brand Management and Marketing, as part of the counseling agencies and communication, or participating in Business Development, Distribution and Retailing. Target: The Master in Fashion Marketing is aimed at Italian and foreign graduates from universities and university level schools of Fashion, Communication, and Marketing, and at young professionals with minimum two years of experience in the field. Methodology and structure: The Master is structured in complementary modules providing the deepening of different actions of marketing management: from the analysis of the Fashion System to the study of fashion marketing and communication techniques. The course provides: - traditional class teaching and thematic discussions for the acquisition of consolidated methodologies and theories - laboratory and experimental designs training with strong involvement of the student, individually or in group (projects , workshops, case studies, use of techniques simulative and role playing, etc. . ): Enterprise Projects - reverse mentoring - The program ends with a project aimed at assessing the skills acquired by students during the master throughout the presentation of thesis project. Topics FASHION SYSTEM FASHION MARKETING FASHION BRAND MANAGEMENT FASHION COMMUNICATION FASHION TARGETING DIGITAL MEDIA MARKETING FASHION DESIGN MANAGEMENT FASHION SOCIOLOGY AND TRENDS FASHION CULTURE [-]

Master in Graphic Design

Campus Full time 10 months November 2016 Italy Milan

The Master in Graphic Design aims at training designers able to face a project under different point of views by risking their sensibility, their ability of distinguishing the important aspects of a problem and of producing strange and acceptable answers with and for others, as well as designers able to suggest solutions to meet the real requirements and contests in a different way. [+]

The graphic design field is constantly developing. The professional areas and their specialization, the communication market and the market in which companies work, rise and evolve are changing. The technological scenario is constantly changing. The Master in Graphic Design aims at training designers able to face a project under different point of views by risking their sensibility, their ability of distinguishing the important aspects of a problem and of producing strange and acceptable answers with and for others, as well as designers able to suggest solutions to meet the real requirements and contests in a different way. This profession is not limited to a group of hyper-specialized people subject to the reference media; people working on the design project come from different contests and backgrounds, work in an integrated way in terms of exchange and cooperation, express the different skills according to a strategic cooperation plan and in view of a common project. Aimed at As a matter of fact, the Master course is addressed to all those who studied communication, graphics and design and are looking for an advanced training to work in the field of graphics with ability and professionalism. Methedology and structure The Master course - with its 10-month duration (7 months in classroom + 3 for stage/field project) and part time attendance - allows becoming a professional in the communication field by developing managerial skills and a project culture rooted in the design history. But, most of all, it provides a method, a structure, and a process organized in a managerial way. The master consists of three steps. The first step is aimed at acquiring the knowledge concerning the communication project culture, at strengthening the technical-instrumental skills, and at developing the basic research through a frontal teaching methodology, guided project lab and individual study. The teaching is assigned to experts and professionals of the different disciplines. Classroom lessons alternate with Lectures held by experts invited to complete the teaching programme and with guided tours at graphic design studios and companies to closely know the work and the problems of real cases (guests of the past editions: Giacomo Callo, Elio Carmi, Gabriele De palma, Armando Milani, Maurizio Minoggio, Woody Pirtle, Pati Nunez, Michael Thomson, Simone Wolf). The second step of the pathway – having a strategic-planning nature - aims at managing the communication project in all its steps and takes place in collaboration with companies and/or external organizations. The last step of the Master course includes the stage/field project. Stages are realized as individual work periods - in Italy or eventually abroad – in one of the companies collaborating with IED. They last at least 3 months and allow the students to apply the developed tools and knowledge in a concrete experience by measuring with the professional procedure. Alternatively to the stage, the students can be involved in a Field Project. It consists of a consultancy/cooperation project realized by a group of students led by a teacher who acts as project tutor, and lasts at least 3 months. The teacher supports the team during the management of the relationships with the company-customer, during the project development and during the final realization and presentation of the results to the company as in a real professional situation. [-]

Master in Interior Design

Campus Full time 1 year January 2017 Italy Milan

Interior design is a complex system where the project of space, light, materials, colours and furniture interact. [+]

Interior design is a complex system where the project of space, light, materials, colours and furniture interact. Today the designer’s profile is continuously changing. As an interior designer/decorator, he/she has now to improve his/her skills in order to be a flexible and eclectic professional able to meet the different market requirements. He/she has to tackle the project not only from a technical-formal viewpoint but mainly from a strategic one. The Interior Designer has to design - after having carried out a careful analysis of the market and of the needs of the contemporary users -, to be able to image the short-term and long-term future and, therefore, to give proper solutions improving the usage of the space. The Interior Designer has to convey a strong feeling linked to such space without omitting an accurate selection of furniture, lights, materials and colors. The Master is developed in collaboration with GGA Studio, Milan. Target The Master course is aimed at graduates in Architecture and Interior Design from all over the world that want to improve their project experience with the world of the Italian design. Methodology and structure The Interior Design Master is intended to guide students in mapping a project method. Throughout the interpretation of expressive and behavioural codes, of contemporary trends, and of material technologies, students will develop a numerous of project experiences whose results, at the end, will be gathered to enrich personal portfolios. The goal is therefore to let the project assume an unceasing strategic value, responding to all needs of design industries. Projects developed during the entire course allow students to be lead step by step to the Italian Design System: an extremely open source system, which calls designers from all over the world to work with Italian companies. Its richness for an interior designer is in a network of companies that seek design innovation, throughout their knowledge in building high quality interior materials. Throughout 4 weeks of intensive workshops all participants - from different countries and different project cultures – will arise and align their know how. The course’s development mainly focuses on three projects (increasingly different for length and complexity), projects which will investigate the three most important fields of interior design: Retail, Hospitality and Wellness. Projects will simulate real professional approach: brief, development, presentation. The course includes conferences held by well-known professional of the design field. Visits to major material producers, showrooms and the participation in cultural events (SALONE DEL MOBILE di Milano) and cross-disciplinary workshop will complete the program. Among the companies of the past editions: - Febal - Colombini Group - Rizoma - TVS - 3M - Jacuzzi - Jvc Kenwood - Grohe - Esterni - ING Diarect - Verallia [-]

Master In Social Media And Digital PR

Campus Full time 7 months November 2016 Italy Milan

The tools and the social world of digital PR are increasingly present in the strategies of marketing and communication companies, but because work need specific skills. [+]

The tools and the social world of digital PR are increasingly present in the strategies of marketing and communication companies, but because work need specific skills. Addressing this territory, so vast, that speed, a multitude of instruments and opportunities that follow, means that people can understand this feeling and these practices are and will be in great demand. After an intensive course of seven months, participants will be able to fit into the professional field of social media and digital PR, in companies and agencies. They will deal with all issues relating to digital and its relational functions to customers, partners and influencers. Career opportunities: The master provides the know-how highly qualifying for profiles: social media manager, social media specialist, community manager, digital PR, digital consultant, digital content strategist. +++ Special Scholarships. Participate by 09.06.2015. Who should attend The master Audience: graduate students both in arts / humanities, and technical / economic; professionals with at least two years of experience in the field. Content and structure Social media is the most important turning point in the marketing world, a radical change in the balance in communication between companies and consumers. From a situation in which companies convey a message through traditional media (print, radio, TV, direct, etc. etc.) and consumers listen and react in an almost Pavlovian (by purchasing the products subject of the message), we are in a scenario where consumers involved in a real relationship with companies, being authorized to speak to them and them. As a result the world of social - but also, more generally, that of the digital - has become central to the possibility, for companies, to support this exchange. The territory with which we compare a web professional is a very complex area, because over time the trades in the digital have multiplied, specializing more and more. The master aims to train professionals who can understand the identity of a brand and its relational needs, create an appropriate strategy, implement it and monitor it. Professionals are able to define and distinguish the areas of intervention of different professionals, coordinate and monitor them, because men know the basics of each of them, while maintaining a strong focus on the topic of social media and digital PR. Regarding these aspects, which form the core of the master, our students will be enabled to: - Create and implement a social media and digital PR Strategy, a content strategy, a publishing plan; - Mastering the social tools: platforms, content management tools, optimization tools content; - Create content for different platforms; - Identify influencers and engage them appropriately; - Understand the implications of the conversation that takes place on the web, in terms of brand awareness and brand reputation, by means of web monitoring; - Measure the effectiveness of actions through analytics. Teaching is divided into three main areas: Technical-instrumental: It is the area of ​​instruction aimed at the development of basic skills, with a series of modules that represent the instruments crucial to the subsequent stages, both in terms of technical use of tools, both in terms more theoretical. The teachings that are part of this area are: Strategic planning: Has as its objective the creation of skills to learn to think strategically is part of the wider digital channel, and specifically on social media and Digital PR. The issue of performance measurement will be the completion of this area of ​​expertise. Operations: The Operations area is that of the "ground" knowledge and skills. Here the students will acquire skills specific to individual instruments; the ability to produce, manage, distribute content in formats and on different platforms; learn how to create an editorial plan and a timetable for publication and to use planning tools; familiarize themselves with the world of web and mobile app. In addition to teaching specialist performed within the individual areas, in the year are expected to cross paths all addresses related to creativity, innovation, professionalization and the world of work. These activities constitute real experiences and can be carried out both within their own course, both with students and teachers from other masters of the school. All participants will be involved in the construction of two projects based on real briefings of companies, and to have a draft of Personal Branding. The lectures are given by professionals; It is also expected to attend numerous lecturer who will bring their testimony to provide another perspective on the topics covered. [-]

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AMALIA - How it works (IED Milano) in collaboration with Swarovski Elements

Contact

IED Moda

Address 20100 Milano, Italy
Website http://www.ied.it/
Phone +39 02 583361