IED – Istituto Europeo di Design Florence

Introduction

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.

It is located at the heart of a region home to major manufacturing excellence that has given Florence an enviable international reputation in fields ranging from fashion and artistic craftsmanship to design and technological innovation.

In such incomparable place for those who wish to pursue contemporary art and innovation, IED focuses on methods for enhancing the benefits of intertwining local expertise with all the different cultures encountered.

The virtuous relationship between high quality artistic craftsmanship and industry is a traditional feature of the quality of production in Florence and its surrounding.

IED Florence represents this special relationship that, when applied to training, translates into blending all these skills– both old and contemporary– which are at the basis of new professions.

This school offers programs in:
  • English
  • Italian

View master programs »

Programs

This school also offers:

Master

Master in Arts Management

Campus Full time 11 months January 2017 Italy Florence

The Master in Arts Management is a 11-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. [+]

The Master in Arts Management is a 11-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management. The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC, Federculture and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. This study path is opened to graduates in humanities and artistic fields coming from all over the world who want to develop their artistic knowledge through a study-tour that touches the main Italian artistic cities. Participants will complete their educational pathway studying subjects and institutions related to the management of the artistic and cultural world. The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location. The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice. At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world). FLORENCE - Design of exhibitions and events March | July The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients. ROME - Art Direction: focus on festivals September | February The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation. VENICE - 1 week Workshop In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim. The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice. [-]

Master in Fashion Business

Campus Full time March 2017 Italy Florence

Designed for professionals and graduates that desire to gain perspective on the Fashion System, the Fashion Business program focuses on creating professionals in the areas of marketing, branding, management, business, digital media and viral communication techniques. Attention is given to strategic management and communication for all types of companies, focusing on the roles of the professional figures involved. [+]

Designed for professionals and graduates that desire to gain perspective on the Fashion System, the Fashion Business program focuses on creating professionals in the areas of marketing, branding, management, business, digital media and viral communication techniques. Attention is given to strategic management and communication for all types of companies, focusing on the roles of the professional figures involved. Florence is the crib of Italian Fashion since its beginning in 1951 with the first fashion shows which have now evolved into the Pitti fairs. It is in an ideal location, being in the heart of Tuscany, a beautiful region where most of the luxury fashion goods are created, and at the center of the Leather district in Santa Croce and the Knitwear district in Prato. Companies such as Ferragamo, Gucci, Cavalli, Guess, Roy Rogers, and so on choose to have their headquarters and production centers in Tuscany. Florence is also host to the Pitti and Vintage Selection fairs as well as to transversal digital media events for high-end luxury stores such as Luisa Via Roma. The know-how that comes from these companies, combined with Italy’s traditional artisantechniques is now meeting new technologies and new ways of thinking about fashion that make it a hub of cultural and style exchanges. The Master in Fashion Business is addressed to Italian and foreign graduates in Fashion, Communication, Marketing, or to those with diplomas from university level schools of the same fields as well as to young professionals working in the fashion field with a minimum of two years experience. Goal The Fashion Business program aims to give participants the opportunity to further develop their acquired skills through a transversal analytical approach of the Fashion System and an experiential didactic method that combines theory to practice. Mixing communication and creative skills with an in-depth and strategic approach, this master course involves extensive knowledge of the cultural, historical, sociological and economic components of the Fashion System as well as the forecasting of trends in the specific target market, developing new communication processes for fashion such as blogging, content creation and publishing, styling, web, new media, advertising, runway shows and event creation. Methodology and Structure The program is structured so that participants will have the opportunity to work on real life situations and promote fashion brands, designers and artisans as well as gain insight into the communication chain of fashion and its multi-faceted integrated strategies that increasingly involve New Media and Social portals. The notions gained are examined throughout the course in practical applications with company-based collaborations and projects. Participants will be expected to gain communication and event organization skills with an in-depth analysis and strategic approach that can be applied to any project in their current or future careers. [-]

Master in Graphic Design

Campus Full time January 2017 Italy Florence

The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations. [+]

The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations. Particular attention will be given to the New Media aspects and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario. The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments. The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients. The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome. Method and Structure The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project. The Cultural areas main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies. The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing). The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners. Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching. In the last editions the Graphic Design master was host to exceptional guest speakers such as: David Moretti - Art Director WIRED Magazine Italy Marco Cendron - Art Director for Mondadori / ROLLING STONE Italy / GQ Italy / LINK Magazine Riccardo Luna - Innovation Editor c/o La Repubblica [-]

Videos

IED Florence campus

Unraveling fashion, a knitting experience_Workshop_day 1

Three Year Diploma_Fashion Communication and Digital Media

Contact

Istituto Europeo di Design

Address Firenze 50122, Italy
Website http://www.ied.it/firenze/home
Phone +39 055 29821