IAAD Istituto D'Arte Applicata e Design

Introduction

IAAD Istituto D'Arte Applicata e Design

According to IAAD, design is culture of the project, is a system capable of linking production with end users dealing with research and innovation to provide social value, cultural significance to goods and services: meaning, form and function are the cornerstones of a conscious design.

IAAD invests in the quality of teaching and in the human and professional value of professors.

The EABHES accreditation, the partnership with the French Écoles de Condé, the new premises in the future Lavazza headquarters, collaboration with institutions, organizations, associations and companies for the development of cultural projects, research, educational and work experience, the evolution of the inner structure and the creation of an international scientific committee are the surest signs of a IAAD of the present and of the near future.

Historical outlines

1978
IAAD opened the first Italian degree in "Car body architecture" today called "Transportation design". Since 2008 the Department of "Transportation design" is named to the memory of Andrea Pininfarina.

2000
IAAD had been completely renovated in management. The new director, Laura Milani, reset and consolidated the institute, enabling collaborations with companies, associations and institutions for the development of cultural projects, research, educational and work experience with the firm intention to ensure that the training is constantly updated and qualitatively high-level .

2005
EABHES (European Accreditation Board of Higher Education Schools) accreditation opened IAAD education to a European and international dimension. This recognition allowed IAAD to activate European Bachelor and Master Courses of Science in Design. The titles of Bachelor and Master are conform to the European system of university credits ECTS - European Credits Transfer System.

2008
Turin was the first World Design Capital, IAAD turned 30 and celebrated with Italdesign Giugiaro, which in the same year was 40 years old. A project was born from this fortunate combination, carried out jointly by IAAD and Giugiaro and publicly donated to the city of Turin - a path of discovery of the contemporary Turin through the design of 35 public benches.

2009
IAAD and ISIA Firenze together - with the support of a large committee composed of public institutions of Turin and Piedmont, national associations of industry and craftsmanship, national and international partner companies- - officially present the first Italian 1st level Academic Diploma course in "Design of sustainable mobility and transportation means" (180 CFA credits). Classes began in October 2010.

2012
IAAD signs an important strategic partnership with the French group Écoles de Condé, with offices in Paris, Nice, Lyon, Nancy and Bordeaux. The courses in Italy and France are open to students from both schools: thus a wide training offer consistent with the specificity of respective territories is available.

2013
IAAD three-year post-diploma courses are officially accredited by MIUR - Ministry of Education, University and Research as 1st level Academic Diplomas (180 CFA) with 5 possible specializations: Product Design, Interior Design, Textile and fashion design, Transportation design, Communication Design.

The certificate issued by IAAD conforms to AFAM-ISIA system and is recognized as a degree in Italian regulations - as well as being already recognized by EABHES - European Accreditation Board of Higher Education Schools in the European system (ECTS).

The academic year 2013-2014 will open in a new venue for IAAD, which will be settled in Aurora district, in the future Lavazza headquarters, with about 2,500 square meters available for educational activities, exhibitions and conferences. The works of regeneration and restoration are carried out by the architect Cino Zucchi with Picco Architetti Studio of Turin.

This school offers programs in:
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Programs

This school also offers:

Master

Master in Interior Architecture for Business Habitat

Campus Full time 9 months March 2017 Italy Turin

Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors effecting competitiveness, being an engine for change and effecting contemporary economies. [+]

Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors effecting competitiveness, being an engine for change and effecting contemporary economies. Traditional disciplinary boundaries have been overwhelmed by the need for greater interaction, ability to work in groups and the transfer of technology. Designers are now required to know new design skills and ways of information sharing, as well as have improved ability to listen to the needs of clients. On the other hand, it provides designers with new opportunities to draw on the wealth of traditional knowledge but yet without formal conditions or style obligations. Even when applied to interior architecture, the designer must be able to make use of new skills to delineate separated professions, those typical of the architecture. The way of selling ‘sales’ has changed mainly because of the dissemination of “online shopping” and effect of mass distribution. New forms of shared consumption have been established and commercial spaces now take on new forms and functions. As in many other fields, they are not uniform linear transformations but are rather coexisting contradictory phenomena in very distinct situations. Local businesses have survived mass distribution because ‘zero kilometer’ goods are displayed side by side with goods coming from other continents. Even the shop under your house is not immune to the online buying phenomenon. Each industry sector has developed a mix of technologies and processes that the designer must be able to know how to use and to which the project has to adapt to. The very concept of ownership and selling is being questioned in favor of other forms of access to goods and services. The ‘experience’ of a product remains fundamental, even when a sale is not ‘on the spot’, it has become even more important to transmit the intangible values, narrative and symbology associated with the goods. Creativity, when also applied to a complex issue like commercial spaces can sometimes be rendered in a software program to track a shipment as in an interface to manage to an online business application or an interactive information system, but in any case it must aim to take advantage of new knowledge/systems to improve the effectiveness of the process. MASTER OBJECTIVES There are 3 main objectives. To transmit elements characterizing the Italian "style" in interior design by analysing the works of the main twentieth century architects. To analyse framework elements also technological and cultural innovations that are profoundly changing the relationship between commodity and consumer. In this section beyond the evolution of consumption strategies,students will have in depth study of the relationship between a city as a whole and its commercial functions from urban,sociological and anthropological points of view. In this context, some lessons will be dedicated to the basic understanding of e-commerce given the network a natural extension of the commercial space even though not expressly covered in the domain of interior designers. Finally, we will seek to enrich the technical background of the designer is with reference to technical design and the professional practice both technological knowledge and new materials as the need to focus countless processes in a very short time, is a unique characteristic of commercial installations for where you need to be very familiar with the tools of planning processes and resources and how to share them with the working group. Starting from the needs analysis to the implementation of what was planned, each phase of the work must be systematized and better structured in order to facilitate teamwork and the rationality of the design and manufacturing process; from the comparison with the customer, to the procurement to the management of the times and ways of construction. MASTER COORDINATOR Federico De Giuli Born in 1966, Federico De Giuli is Architect and deals with architectural design and project management of recovery. He is partner and director of the company DORAPAL Spa that deals in the business of real estate development and restoration. For years he has been publishing the magazine Cluster on the issues of the city of design and innovation. He is the coordinator of the Scientific Committee of IAAD and advisor of the Danish Index. REQUIREMENTS AND ADMISSION PROCEDURES // Preliminary Module Preliminary Module can be accessed by graduates and postgraduates in Architecture and professionals seeking a specialization in interior design. Admission depends on the evaluation of the candidacy, which will have to be presented through a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. // Master Module Admission to Master Module from Preliminary depends on the positive result of the exams undertaken during Preliminary. Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio. [-]

Master in New Media Communication and Interaction Design

Campus Full time 9 months March 2017 Italy Turin

IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world. [+]

Contemporary society moves its first steps towards "artificial intelligence". This expression may sound bombastic, but the essence of the phenomenon can be synthesized in a few words: many tiring activities that today weigh mainly on human intelligence are steadily being transferred to computers, which are finally able to read the semantic meaning of raw information, creating a vast network of benefits and profits. Modern digital environments, and the "artificial" intelligences that are developed in and from them, are deeply changing jobs in every sector, at every level. Many new professions are being developed in this setting, and it's not a case that most of the EU funding being placed in 2014 and onwards is going towards a "digital agenda". IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world. Master objectives and method. The Master's key objective is to form professionals capable of dialoguing through digital media, who comply with "netiquette" and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but also to evaluate their performance and development potential. The Master's ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design. To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies' business requirements and IAAD's teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work. The Master Program is structured in 3 macro areas. One is focused on specifically "creative" skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competences (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies). A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view, but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment. Students will be asked not only to recognize the business aspects of the project, but also to gain the marketing skills to promote themselves - essential to present and explain one's works and talents. Presentations and contests are highly rated during the Master. Students are encouraged to prepare presentations for their work and supported in participating in international and national contests. Master module - three macro areas Design & Development In new media, it's very hard to separate the actual design phase (graphic design, interface design) from the application development. This is why the Master addresses these two proficiencies conjunctly, declining them by type of communication instrument: web platforms, mobile applications and audiovisual platforms. Digital PR Many new professions, focused more on multimedia content than on the implantation of technical solutions, are flourishing in new media: community and social media manager, professional blogger, e-reputation manager, transmedia web editor, all line advertiser, etc. Roles and accordingly different work undertones abound. The Master allows gaining familiarity with the main skills involved: benchmarking analysis, digital metric analysis, real time monitoring, influencers selection and hire, etc. Semantic, Big Data & Internet of Things Semantic technologies allow computers to read the meaning of messages and then act or react accordingly. Among others, two remarkable relapses take place: it possible to intercept and analyse huge fluxes of information, often of different origin and format, to obtain new statistical informations (big data), and connect entire network of computers to allow them to communicate and interact without the necessity of human intervention (internet of things). The master dedicates many didactic resources to these branches of knowledge. During the academic year IAAD will organize didactic visits to companies, exhibits and museums, special workshops, meetings with prominent sector professionals (possible costs will be at the student's expense). FACULTY Professionals working in the respective academic subject sectors, who know the main players of the sector and the skills needed to be competitive in the job market, make up IAAD teaching staff. Lecturers will be instrumental in helping students improve and comprehend which aspects of one's professionalism need to be perfected to enter the job market with a lead. Contributions of excellence IAAD believes in the value of cultural and experiential contamination, opening the doors of the university to professionals known nationally and internationally, experts who contribute to the didactic, leading workshops, seminars and lectures. Students will have the unique opportunity to interact with "gurus" of the sector, who will join IAAD faculty as Visiting professors. Requirements and admission procedure. Preliminary module Preliminary can be accessed by graduates and postgraduates in Computer Science, Economy, Humanities, Communication Sciences, Liberal Arts, Educational Sciences, and professionals seeking a specialization in new media. Admission depends on the evaluation of the candidacy, which will have to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. Master module Admission to Master from Preliminary depends on the positive result of the exams undertaken during Preliminary. Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio. Admission procedure Applications need to be submitted via e-mail or traditional mail. Applications have to contain these documents: - Curriculum Vitae - Cover letter - Portfolio The Master Coordinator, assisted by an academic board belonging to the Communication Design department, will communicate the results of applications. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. [-]

Master in Photography for Communication

Campus Full time 9 months March 2017 Italy Turin

The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. [+]

Despite it’s relatively recent discovery, photography has gone through different evolutions changing itself and the world around it. On one side, it has helped us to better understand the many manifestations of reality. On the other side, photography has unhinged our certainties to reveal a metaphysical inner world. With the advent of digital photography, the photographer’s work- from pioneering alchemy in its infancy, to advanced computing today – has undergone a process of democratization that has broadened the basic skill base and raised the level of expectation at the top. To be an exceptional professional photographer today not only requires having technical expertise at shooting and printing but also a broader awareness of the entire creative and production processes. Familiarity with all technological aspects (shooting, editing, post production, presentation, distribution), the different areas and related parties involved are not enough to meet the market’s needs. Creativity and content design are the difference between the role of a person who merely does the work and of a potential creative director. A holistic approach is therefore essential to establish oneself as a leading professional in the industry. CONTENT AND OBJECTIVES The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. More experienced photographers are hired not only as technical experts, but as real creative directors. In this light, it is clear that a multi-disciplinary approach is the main goal. The ability to understand and control the different aspects of a production. Likewise, the main objective of the course is to develop the creative professional who is able to express their vision while being in line with the needs of the customer, thus resolving the dichotomy between the artist and the technical expert. REQUIREMENTS AND ADMISSION PROCEDURES // Preliminary Module Candidates who are highly motivated, already have an understanding of photographic equipment and their own vision but are keen to increase critical awareness of themselves and knowledge of photographic tools, may access the Module Preliminary. // Master Module In order to access to Master’s Module from Preliminary, all exam in the latter must be passed and 60 ECTS must be achieved in the manner described above. Direct access to the Master’s Module is possible only with the approval of the Co-ordinator of the course based on the evaluation of academic qualifications, professional curriculum and portfolio. [-]

Master in Transportation Design

Campus Full time 10 months May 2017 Italy Turin

IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. [+]

IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat. Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships. MASTER OBJECTIVES IAAD have always had the goal of providing an innovative approach to training: the best way to become a professional in transportation is being apprenticed to learn from experts in the field. With this insight, IAAD is the first Italian university of higher education specializing in transportation design. The design work done in collaboration with IAAD partner companies which allow students to put into practice what they study in an environment very close to what they will encounter in the professional field. IAAD Master courses, thanks to this educational philosophy, are a perfect incubator for tomorrow’s talent, responding directly to the needs and market trends. To train young professionals within the educational programme, IAAD recreates what happens in the professional world. One of the hallmarks of the method IAAD is the constant collaboration with leading companies in the sector for the realization of joint projects. Converging in the projects both the needs of the partner companies and educational goals, creates a situation doubly favourable aspiring designers have the opportunity to work with industry leaders and these ones can monitor future talents to be included in their companies. This system also allows to simulate working conditions in a professional context: working with precise deadlines, correcting the work in progress by following the feedback of the customer, working in teams and goals. In this process, the teachers are key figures representing the connection between IAAD and industry. All the teachers are professionals in their respective fields of teaching, know the companies in the industry and know what it takes for young designers to be competitive on the market. Students find in Professors a valuable reference to improve and understand what aspects of their professional skills are to be refined to enter as protagonists in the world of work. During the course a great importance is given to presentations and design contest, students are encouraged to make presentations of their work, supported in participating in national and international contests. Projects must not only meet one designer favour, but must be able to be appreciated and understood by the jury of experts and the public. REQUIREMENTS AND ADMISSION PROCEDURES // Preliminary Module Graduates in Industrial Design, Automotive Engineering and related subjects, holders of a postgraduate diploma in Industrial and Transportation Design and candidates who have gained significant professional experience in the field of transportation can access the Preliminary Module. Admission is subject to the assessment of the application, to be submitted by letter of application, curriculum vitae and portfolio. IAAD reserves the right to request the candidates, if necessary, an interview in person or via Skype. // Master Module Access to the Master Module from Preliminary is subject to the attainment of 60 ECTS credits of Preliminary Module. For the attainment of 60 ECTS credits, students will be required to develop a project-work to be presented in the final stage of the Preliminary Module and the overcoming of TOEIC test. Students can customize their curricula with participation in contests, seminars or workshops to collect additional credits necessary for overcoming the Preliminary Module. Graduates in Transportation Design or who have gained significant experience in the Transportation Design or modelling can access the Master Module. Admission to the course is in both cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifications, professional resume and portfolio. [-]

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IAAD

Address Via Pisa 5
Turin Italy
Website http://www.iaad.it/
Phone +39 011 548868