Objective of the Master is to train specialists of Marketing and Communication on and offline, preparing all professional roles in the industry.
Master in Marketing and Business Communication - credited ASFOR
Duration: from October to July Attendance: full-time from Monday to Friday Methodology: very practical. The teachers are professionals of Marketing and Communication on and offline; during the Master students work on real marketing strategies and communication projects directly with the companies and are valued by the company manager. Stage : at the end of the Master 6-month internship in the Company and / or Agency Accreditations: The Master is an accredited specialist Master ASFOR The Master is accredited by the Lombardy Region and the public release certificate of competence, valid on the national and international territory, certifying professional competence in accordance with European Union directives and EU regulations. Students at the end of the Master can subscribe to TP (Italian Association of Advertising Professionals) without having to pass the entrance exams provided by the Association. selections To register for the Master you must make an appointment for a job interview. The selection consists of: a collective meeting finalized detailed information on the contents and training methodology of the Master and the orientation on trained professionals; an individual meeting of knowledge and motivation of verification; the analysis of the curriculum a personality test English written test at the intermediate level the realization of a short communication project sending, after the meeting, the written reasons Professions formed by Master Participants in the Master gain the skills needed to those who, in the company and / or agencies, is responsible for Marketing, Communication, Public Relations, Account Management, Media Planning, Media Research, Web Marketing, Communication on line Scholarships The Communication Academy Foundation provides: 1 study grant for free attendance to the Master grants to cover part of the tuition fee for those whose household gross income is less than € 60,000 per year. Student loans Students enrolled in the Master shall be eligible for bank student loans that allow you to initiate payments to one year from the start of the course, with installments up to seven years and a rate of just over 200 euro monthly. Study plan Preparatory phase: Marketing, Statistics, Media, Business Communication, Business Plan, Communication Strategy, Organizational Design, Budget, Office Suite, Photoshop Areas of study Marketing: Analysis and Market Research, Lifestyles and consumption patterns, Nielsen, Marketing Management, Strategic Marketing, Operational Marketing, Unconventional Marketing, Trade Marketing, Development of marketing and new media, Integrated Marketing Communication, Business Plan, research and quantitative , Media Planning, Digital Media (Workshop on augmented reality), E-Business, SEM & SEO, Mobile Marketing & Advertising, Digital Branding, Direct Marketing, promotions, Sponsorship, Product Placement, Corporate Testimonials Area of Corporate Communications and Public Relations: Public Relations as a system, Public Relations and Corporate Culture, Media Relations, Press, Press Office Laboratory, Digital PR, Events Organization and Management, Corporate Communications, Corporate Social Responsibility, Internal Communication, Public Communication, Crisis Communication & Management , Financial Communication, Communication for the Not for Profit, Fund Raising, Lobbying, Public Affairs Account Area: Lifestyles and consumption patterns, Communication Strategy, Accounting, Advertising (Workshop 1: The strategic process; Workshop 2: the dynamics of roles), Strategic Planning, Copy Judgement, Advertising, Production Audio / Video, Direct Marketing, Marketing Communication , Digital Communication, Digital Creativity, Digital Advertising, Production Radio TV Media Area: Media Information, Media Research, Development of marketing and new media, Digital Media, Strategy and Media Planning, Media Management Technological laboratory: Microsoft Office, Photoshop, InDesign, HTML, Flash, Video editing...