Fondazione Accademia Di Comunicazione

Introduction

Fondazione Accademia Di Comunicazione (The Academy of Communication Foundation) was founded in Milan November 7, 1988 with the aim of creating a training, research and innovation in the visual communication and persuasion (marketing, advertising, public relations, graphic design and all technologies related to these areas).

The Academy of Communication Foundation by statute spreads the culture of communication based on ethical values​​, promotes and implements training in the field of arts and communication, increases and supports the operators and researchers in this field.

The professions of communication are in fact born on the field, changing in the face of market changes, companies and institutions, social values ​​and needs of consumers.

The work that students perform during the Academy courses consist of communication projects, marketing strategies, advertising campaigns, graphic design, web sites for government agencies, associations and nonprofit organizations and companies, made ​​with the guidance and supervision Professional teachers of the Academy.

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Programs

This school also offers:

Master

Master's Degree In Copywriting

Campus Full time 8 months September 2017 Italy Milan

Writing for Advertising, that is, do the Copywriter, is an unknown profession to most. Already in high school, if you love to write with that push creative inside ... [+]

Master in Copywriting

Objective of the Master is to create the mindset of the advertising can work on symbols and metaphors to l'ideazione and design of both the texts of the advertising campaigns, both for the preparation of any other type of text that a copywriter is facing Agency.

During the first part of the course, which aims to create the mindset of the advertising, working on symbols and metaphors, one acquires the correct way to approach the hype, there is exerted on creative writing and on all forms of writing a copywriter today is facing in the agencies. From the earliest days, when learning mindset and techniques, we are engaged in the realization of campaigns, although not yet in full possession of the tools. This is because it is necessary that there is a clear division between rational thought and lateral thinking, which will reduce the resistance and who, forced by necessity, all hang out as soon as those mental patterns that involve the fear of transgressing. The second part of the course has as its objective the creation of non-profit organizations and associations true advertising campaigns, and workshops for businesses; participation in national and international competitions under the guidance of the greatest Italian and English Creative Directors, so that they can form a portfolio (resume), an indispensable tool for entering this particular professional area.... [-]


Master's Degree In Copywriting, Specializing In Multimedia Languages

Campus Full time 10 months October 2017 Italy Milan

The curriculum of the Master is therefore equally complex, because it is based on the research, investigation and achievements across the board in the "Communication System." [+]

 

Master in Copywriting with specialization in Multimedia Languages

 

The Master stems from the analysis of the current state of the art in the picturesque area of ​​the values ​​of the word.

Aim is to achieve skills on the use of expressive potential complex, in which the word can be both sign, sound, color, image, in an architecture of unpublished metaphors, consistent with the inventions permitted by the new digital media.

The curriculum of the Master is therefore equally complex, because it is based on the research, investigation and achievements across the board in the "Communication System."

 

 

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Master's Degree In Marketing And Business Communication - Credited Asfor

Campus Full time 9 months October 2017 Italy Milan

Objective of the Master is to train specialists of Marketing and Communication on and offline, preparing all professional roles in the industry. [+]

Master in Marketing and Business Communication - credited ASFOR

 

Duration: from October to July Attendance: full-time from Monday to Friday Methodology: very practical. The teachers are professionals of Marketing and Communication on and offline; during the Master students work on real marketing strategies and communication projects directly with the companies and are valued by the company manager. Stage : at the end of the Master 6-month internship in the Company and / or Agency Accreditations: The Master is an accredited specialist Master ASFOR The Master is accredited by the Lombardy Region and the public release certificate of competence, valid on the national and international territory, certifying professional competence in accordance with European Union directives and EU regulations. Students at the end of the Master can subscribe to TP (Italian Association of Advertising Professionals) without having to pass the entrance exams provided by the Association. selections To register for the Master you must make an appointment for a job interview. The selection consists of: a collective meeting finalized detailed information on the contents and training methodology of the Master and the orientation on trained professionals; an individual meeting of knowledge and motivation of verification; the analysis of the curriculum a personality test English written test at the intermediate level the realization of a short communication project sending, after the meeting, the written reasons Professions formed by Master Participants in the Master gain the skills needed to those who, in the company and / or agencies, is responsible for Marketing, Communication, Public Relations, Account Management, Media Planning, Media Research, Web Marketing, Communication on line Scholarships The Communication Academy Foundation provides: 1 study grant for free attendance to the Master grants to cover part of the tuition fee for those whose household gross income is less than € 60,000 per year. Student loans Students enrolled in the Master shall be eligible for bank student loans that allow you to initiate payments to one year from the start of the course, with installments up to seven years and a rate of just over 200 euro monthly. Study plan Preparatory phase: Marketing, Statistics, Media, Business Communication, Business Plan, Communication Strategy, Organizational Design, Budget, Office Suite, Photoshop Areas of study Marketing: Analysis and Market Research, Lifestyles and consumption patterns, Nielsen, Marketing Management, Strategic Marketing, Operational Marketing, Unconventional Marketing, Trade Marketing, Development of marketing and new media, Integrated Marketing Communication, Business Plan, research and quantitative , Media Planning, Digital Media (Workshop on augmented reality), E-Business, SEM & SEO, Mobile Marketing & Advertising, Digital Branding, Direct Marketing, promotions, Sponsorship, Product Placement, Corporate Testimonials Area of Corporate Communications and Public Relations: Public Relations as a system, Public Relations and Corporate Culture, Media Relations, Press, Press Office Laboratory, Digital PR, Events Organization and Management, Corporate Communications, Corporate Social Responsibility, Internal Communication, Public Communication, Crisis Communication & Management , Financial Communication, Communication for the Not for Profit, Fund Raising, Lobbying, Public Affairs Account Area: Lifestyles and consumption patterns, Communication Strategy, Accounting, Advertising (Workshop 1: The strategic process; Workshop 2: the dynamics of roles), Strategic Planning, Copy Judgement, Advertising, Production Audio / Video, Direct Marketing, Marketing Communication , Digital Communication, Digital Creativity, Digital Advertising, Production Radio TV Media Area: Media Information, Media Research, Development of marketing and new media, Digital Media, Strategy and Media Planning, Media Management Technological laboratory: Microsoft Office, Photoshop, InDesign, HTML, Flash, Video editing... [-]


Master In Art Direction

Campus Full time 9 months September 2017 Italy Milan

The Master in Art Direction is addressed to those who want it all but, of course, already own most of the technologies that have already acquired the basic graphics ... [+]

 

Master in Art Direction

 

The dream of working in advertising creating what were once called "slogan" - where the image was a corollary of the words - and it was the dream of many young people, but until the advent of technology, this dream could be realized only for those who, in addition to creative and feel attracted to that particular form of art that is advertising had the so that good hand, those who could draw.

 

The advent of technologies has changed the world and in the world has certainly changed those who were considered prerequisites for an art.

 

Today can aspire to become art director who also own the painting, but do not know in-depth knowledge of some programs that allow images to produce highly qualified, definitely more than those treated in detail by hand. ... [-]


Master In Graphic Design

Campus Full time 10 months September 2017 Italy Milan

Masters in Graphic Design was created by the need to bridge the gap that often is created between the training commonly available on the market and the ever more .... [+]

 

Masters in Graphic Design

 

The Master in Graphic Design was created by the need to bridge the gap that often is created between the training programs commonly available on the market and the increasingly more demanding in terms of skills and experience acquired by the professional world.

 

That's Graphic Designer, for once, using an Italian name, a profession is now very complex, but at the same time, extremely challenging. The applications are always those of the visual language, although the manner in which messages are conveyed have evolved and changed considerably thanks to digital media.

The professional Graphic Design is not so today only an expert visual languages, but also a director of communication strategies based on the sign, which are expressed in physical media, in real places and virtual environments. ... [-]


Masters In Unconventional Marketing & Interactive Communication

Campus Full time 9 months October 2017 Italy Milan

The Master in Unconventional Marketing & Interactive Communication aims to acquire extensive skills and provide the elements of knowledge and skills ... [+]

 

Master in Unconventional Marketing & Interactive Communication

 

The Master in Unconventional Marketing & Interactive Communication aims to acquire extensive skills and provide the elements of knowledge and skills that allow them to manage the Marketing and Communications products and services in an integrated manner. During the Master students acquire not only the tools and basic techniques of traditional marketing and communication but also the methodologies that allow you to combine the use of such instruments as the innovative logic described in the introduction.

In this way the participants gain the skills needed to those who, in the company and in the agencies is responsible for Marketing, Communication, Account Management, Project Management, Media Planning, Media Research, online communication, not to Marketing conventional (Viral, Guerrilla, Action, Ambient, Experiential, Holistic, Tribal and Word of Mouth Marketing).... [-]