Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing...
Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be:
learning to define strategies for success in the online environment
developing digital-sales projects
knowing and marketing the different types of retail shops and platforms
working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics.
Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world.
The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases:
First cycle: December 2016
Second cycle: January 2017 – June 2017
Third cycle: July 2017
Internship: August 2017 – November 2017
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
Data Management and Security
Digital Customer Relationship Management
Fundamentals of Economics And General Management
Marketing Research and Analytics
Social Media Management
Standard Platform Tools
Supply Chain Management
Ux and User Interface Management
Web Technology Fundamentals
The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonials, and group work. The curriculum is completed with master lectures held by professionals from the worlds of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.
Building synergies with businesses is a priority and a distinguishing characteristic of all programs of Bologna Business School, including the Master in Digital Commerce. The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses. The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Bologna Business School, an average of 85% of alumni are working in a company.
The tuition fees for the Master is 14,800 euros (VAT free) The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the BBS wi-fi, use of the pcs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the ground of the School.
Bologna Business School is currently finalizing agreements that will allow participants to access loans at reduced rates in order to cover tuition fees. As an example, agreements of previous years featured:
Loan equal to the enrollment fee
Possibility for an extra loan for “living costs”
Reduced interest rate
Repayable in 12 years
Without early amortization fees
3% to be transferred to an ad honorem fund, in order to cover insolvency risks
At Bologna Business School we understand the importance of financial aid in supporting our students in achieving their educational goals. We are aware that an advanced, high quality training path can be a significant commitment but we also truly believe that investing in one’s future always pays back.
Bologna Business School is pleased to offer partial scholarships to the most meriting students. All of these scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program.
There are scholarships of 6,000 euros each and scholarships of 4,000 euros each. All applicants will be considered for a scholarship – no specific application is required. They are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.
The scholarships act as tuition waivers, so that they result in a deduction of the total amount of the tuition fees due.
For the registration it is necessary to have:
a Bachelor’s Degree (must be obtained by the enrollment deadline)
English language proficiency
Admission to the program is subject to the positive assessment of your individual interview and English test, if it’s not the candidate’s native language.
This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. There are two rounds of admissions, the first round will be open for applications until September 2016.
The second round will open in September and will close in November 2016.
Degree certificate with accompanying transcript
Photocopy of you ID or passport
Reference letter(s) (optional but advised)
The selection process will be held at Bologna Business School. The selections for the first round will take place in October 2016
and the selections for the second round will take place in November. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.