Macromedia University of Applied Sciences

Introduction

Welcome to Macromedia University – the university for digital transformation

Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mold your professional identity. We are delighted that you've taken an interest in Macromedia, a recognized private German university, and would like to tell you more about how we can help to shape your future.

At Macromedia University, our focus is on our students. We aim to create a space where they can develop. We promote key competencies like communications skills and an entrepreneurial mindset. A large part of our courses are based on practical projects which take the form of individual coaching. Digital transformation is fundamentally changing the structure of our professional world and we need people at the heart of these changes who are able to think across disciplines and take on personal responsibility. These are the people we are educating. As the university for digital transformation we see our role as enablers: we enable our students to understand and shape change. The process and the outcome can be encapsulated succinctly: you change.

Our programmes – your future

Our study programmes are a blend of theoretical lectures and practical project work. Students are encouraged to take responsibility for their studies and are given the opportunity to engage with leading media figures and key players from international organizations, who work closely with the university as guest lecturers and project sponsors. We offer full-time Bachelor courses and postgraduate Master’s Degree courses for an international career path in the media and communications sector. All programmes are accredited by FIBAA and lead to an internationally recognized degree. A collaboration with our UK partner, the University of Westminster, allows us to offer additional bachelor degrees within our undergraduate programmes.

Our Campus – connected to Germany's top industry players

Our campuses are based in some of Germany's most vibrant cities: Munich, Stuttgart, Cologne, Hamburg and Berlin. Our students benefit from our excellent contacts to local industry at each campus. The university employs some 80 professors and renowned scientists and experts from media companies, multi-national companies, universities and communications agencies. Currently, more than 2,000 students are enrolled, including an increasing number of students from around the world, who help to strengthen the already thriving cosmopolitan culture at Macromedia University.

Master's Programme – shaping the digital future in higher positions

On principle, Macromedia’s Master’s programmes are closely aligned with the professional requirements of the media and communication industry. This principle is reflected in the university’s teaching processes. All lec­tures are held in English, and delivered in a stimulating and practical manner.

Case studies, simulations and project work – mostly in cooperation with media enterprises – help students develop expertise that will facilitate access to coveted careers. With small classes and intensive supervision, Macrome­dia’s learning environment reflects the Anglo-Saxon Master’s degree culture, including individual coaching by qualified lecturers. Our Graduate School will equip you with the relevant methods and tools to actively shape the permanent transformation of society and economy as a professional, preparing you for a success­ful career with excellent future prospects.

The benefits of choosing Macromedia University

  • Top position in CHE Ranking 2014/15
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities
This school offers programs in:
  • English
  • German

View master programs »

Programs

This school also offers:

Master

Master in Brand Management

Campus Full time 3 - 4 semesters October 2017 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. ... [-]

Master in Creative Direction

Campus Full time October 2017 Germany Munich

This study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. [+]

Do you want to play an active role at the interface between the product and development process? A creative director works in the design and entertainment industry, e.g. in advertising, communications design, live communication or the games, film, music, fashion or event industries, and plays an important role at the interface between the product and its development process. Other job titles include art director or lead designer. He or she is responsible for leading the communication and interaction design process as well as for other conceptual tasks. A creative director is also a team leader with expertise in graphic or general design, motion graphics and other related fields. This role requires a complex set of skills which cannot only be acquired through a study programme but also needs to be developed through professional work experience in relevant industries. Nevertheless, this study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. Gaining experience in large teams and projects is important, as a creative director has to oversee and manage projects, make decisions and take on responsibilities so deadlines and budgets can be met. Creative directors need to enable the teams they lead to come up with the best, most creative ideas. In order to do this, he or she needs to learn fast and incorporate team members’ ideas and strategies into project solutions.   Macromedia is the only university in Germany to offer such a comprehensive programme combining management, leadership and design. All lecturers are highly qualified and experienced in relevant industries. ... [-]

Master in Design Management

Campus Full time 3 - 4 semesters March 2017 Germany Munich

The Design Management Master course is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centered design. [+]

Do you want to create, manage and lead design process-driven organisations? Design thinking is at the core of this programme. It is practised in interdisciplinary teams and applied to real time projects with the industry where design and management merge into innovation.   In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master’s course in Design Management is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes. Ideal professionals distinguish themselves through broad expertise and in­depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people.  During their studies, the Master’s degree students learn to adopt a management and design perspective – in short, they foster innovations through “Design Thinking”. Design Thinking describes a method used to create innovative solutions and solve complex problems.  Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centred design. ... [-]

Master in Design Thinking

Campus Full time 3 - 4 semesters March 2017 Germany Munich

Design thinking employs a variety of different methods and approaches: from creative industries to finding solutions to existing problems and challenges while keeping business purposes in mind. Students gain expertise in design thinking through specialized courses and projects and also through the topics they choose for their Master’s thesis. [+]

Do you want to learn how to design human-centered products and services? By tackling the unknown for business our students acquire the skills to learn from people, find patterns, use design principles, and turn ideas into tangible objects and devices. They learn to work in teams, to be user-focused and optimistic. Students are not only trained to work in a purely creative environment. The skills they learn enable them to think outside the box and solve problems for diverse groups and industries. Design thinking employs a variety of different methods and approaches: from creative industries to finding solutions to existing problems and challenges while keeping business purposes in mind. Design thinking is directly related to management and marketing. Students gain expertise in design thinking through specialized courses and projects and also through the topics they choose for their Master’s thesis. Potential careers with this M.A. Product Developer Service Developer Product Manager Service Manager ... [-]

Master in Digital Entrepreneurship

Campus Full time 3 - 4 semesters March 2017 Germany Munich Berlin Region + 1 more

Digital Entrepreneurship teaches students to design electronic products and services which support business activities through electronic processes, giving them the necessary market knowledge and enabling them to develop a sense of entrepreneurship. [+]

Do you want to become a successful navigator in the Digital Age? Digital Entrepreneurship teaches students to design electronic products and services which support business activities through electronic processes, giving them the necessary market knowledge and enabling them to develop a sense of entrepreneurship. Students acquire the comprehensive strategic, design, technical and business skills to develop digital media products at a high project-managerial level. They learn how to involve various stakeholders and experts and to devise the relevant briefing specifications. Students critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyze and develop business models in this context. Furthermore, they are challenged as “entrepreneurs” and able to hone their own start-up ideas, not only strategically but also regarding practical start-up requirements. Potential careers with this M.A. Entrepreneur  Project Manager in areas such as e-commerce, e-procurement, e-marketing, e-contracting, e-distribution, e-payment  Social Media Business Manager  Online Product Manager  Mobile Applications Manager ... [-]

Master in Marketing Analytics

Campus Full time 3 - 4 semesters October 2017 Germany Munich

During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]

Looking for a career in Marketing Analytics? Then this is the course for you! In a research institute or specialist agency, the job of a marketing analytics manager is to analyze and interpret big data for a number of different marketing applications. The evolution of information technology, and especially data storage, has increased the importance of data-based decisions. Marketing is now based on customer and market data more than ever before. Data processing and analytics enable decision-makers to use different kinds of information for the benefit of their organizations. During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. This hands-on approach to marketing analytics brings today's big data issues and real media business case studies, into the classroom. Established businesses are just as important as start-ups for the application of these skills. Students gain expertise in marketing analytics through specialist courses and projects as well as their Master’s thesis topic. Potential careers with this M.A. Data Analyst Market Research Expert Forecasting Expert Marketing Consultant ... [-]

Master in Media and Communication Management

Campus Full time Part time March 2017 Germany Munich Cologne Hamburg Stuttgart Berlin Region + 4 more

This Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. [+]

There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgement are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas: Brand Management Corporate Communication Culture and Creative Industries Corporate Publishing Digital Entrepreneurship The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester course available online Buddy network for international students Several Programmes entirely in English Campus locations situated in the very centre of Germany’s industrial locations Worldwide network of Partner Universities Terms of admission There are 15-20 places available for all Master’s degree courses at Macromedia University, Graduate School. Applicants need to provide the following documentation: University/B.A. degree with at least 180 ECTS (eligible for Pre-Semester) University/B.A. degree with at least 210 ECTS (eligible for M.A. programme) TOEFL test (at least 72 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable Curriculum Vitae Letter of recommendation (from your lecturer or employer) Personal motivation statement Pre-Semester The Pre-Semester is a foundation for applicants with less than 210 ECTS from their Bachelor’s degree. It is offered in English on the Munich and Berlin campus' every October. The MA programmes start subsequently in March. Alternatively, students with under 210 ECTS can do an online Pre-Semester, starting in March, together with their M.A. programme. The workload for the first two of three terms will be significantly higher, but students have the possibility to acquire the complete MA degree in just three terms. Programme duration All MA programmes start in March and are offered as full-time programmes with a duration of three semesters (1.5 years). MA lectures usually take place three days per week during lecture times. The Pre-Semester (presence in class) begins in October with a duration of one semester (30 ECTS in 0.5 years), which you study before joining the MA Programme. The online Pre-Semester begins in March, at the same time as your MA programme. The duration is two semesters (30 ECTS in one year parallel to your full-time MA). Important information Following the non-consecutive philosophy of the Macromedia University Graduate School, we welcome graduates from all different branches and not only from a media and/or design background. You are required to provide a recognized undergraduate degree, but not necessarily from the same subject area you plan to take your MA degree in. All Master’s degree courses comply with the EU Master Qualification Criteria and the European Credit Point System. They are accredited by FIBAA. The programmes are subject to the General Examination Regulations for Graduate Master’s degree programmes and the respective course and examination regulations. Course fees Master EU: €6,000 installment amount per semester plus one-off €500 registration fee* Master Non-EU: €6,000 installment amount per semester plus one-off €750 registration fee* Pre-Semester EU (attendance study): €6,000 plus one-off €500 registration fee* Pre-Semester NON-EU (attendance study): €6,000 plus one-off €750 registration fee* *Prices quoted as of November 2016 are subject to modifications and errors. Registration deadline:   Summer term: Non-EU 15.01 / EU 15.02   Winter term: Non-EU 15.07 / EU 15.08 Ask us a question! We want to hear from you and would be happy answer any questions at one of our many information events. Here you can meet our professors, students and advisory staff in a friendly environment and discover more about our campus locations. Your friends and family are welcome to come along. Visit our international website to find out more about upcoming events and webinars: www.mhmk-international.org If you don't have time to come to one of our events, please use our online chat to ask your questions, or contact us via WhatsApp. You can also give us a call direct or use the information request form. We want to help you find the perfect study programme for your needs. [-]

Master in Sport Marketing

Campus Full time 3 - 4 semesters March 2017 Germany Munich

The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. [+]

Do you want to become a marketing manager for a sports organization or sporting events? Some sports organizations make billions in turnover. Others rely entirely on volunteers. The industry is multifaceted and emotional. Fans are simply another part of the industry and rarely considered as a marketing target. Take a closer look behind the scenes and you'll find a number of different reasons why the marketing models from other industries don't always apply to the sports business. The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. Students do not focus exclusively on the sports business. Their challenge is to understand and make use of models and case studies from a variety of different environments. They will gain the knowledge and expertise they need to work in sports marketing and in the fields of marketing for all types of companies. Potential careers with this M.A. Sport Marketing Consultant Sport Marketing Manager Brand Manager Sponsoring Manager ... [-]

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