International Media Innovation Management

Introduction

IMIM is a part-time study program carried out online and in presence modules in Germany, Austria, Spain and the USA. It is aimed at high-potential individuals from the mid-management level of companies and at innovative media entrepreneurs at the interface of development, content, production, distribution, regulation, financing, marketing – all of which represent the value chain of international media. Students should have a minimum of 5 years of practical experience. The interdisciplinary character is at the core of this Master’s program, as it addresses both different fields such as economy and journalism, business and social responsibility, innovation and tradition as well as the normative academic theory and applied knowledge in daily business. IMIM is a cooperative program of Berlin University for Professional Studies (affiliated to Steinbeis) and fjum_forum for journalism and media vienna. Several scholarships will be granted to participants from media and creative industries in Central Eastern European countries, under consideration of their qualifications, financial situation and commitment of their employing organisations.

Berlin University for Professional Studies is Germany’s first state-approved continuing education university. As a new type of academic university, it combines the highest standards of academic quality in research and teaching with comprehensive service to the student. The university offers Master’s degree courses and certificate programs for working professionals. Its courses of study are aimed at people with a first academic degree who want to continue their education in a distance learning program while working. DUW’s study model and supervision concept are tailored to the needs of these working students.

fjum_forum journalism and media vienna is a non-profit media institution founded in 2011. Fjum offers high-quality trainings, mainly for mid-career journalists. It works in an international network, trainers are highly regarded professionals from Germany, the UK, the US, Switzerland and many other countries. Fjum attracts journalists, multipliers, students and interested parties from Austria and Europe to join its trainings, panel discussions, events and congresses as well as in-house trainings. It is constantly expanding its network and focus on international cooperations.

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  • English

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Master

International Media Innovation Management

Online & Campus Combined Part time 2 years October 2017 Germany Berlin

This program (online and presence modules in Germany, Austria, Spain, USA) is aimed at high-potentials from the media and creative industries. Executive students from www.imim-master.com dome from different positions in their respective value chains: development, financing, content, journalism, production, distribution, regulation/legislation. [+]

Master's program in International Media Innovation Management -- imim This program is aimed at high-potentials from the media and creative industries – with different positions in their respective value chains. Please note: APPLICATION PERIOD for its next start in autumn 2015 has ENDED on 1st of July! IMIM students have a minimum of 5 years of professional experience in fields such as development, financing, content, journalism and production, distribution, regulation/legislation. During the two-year study, they pool their forces together into a media innovation think tank. With lecturers from leading media companies and universities from all over the world (Poynter Institute, Guardian, New York Times, Die Welt, Universidad Miguel Hernandez and many more) and seminars in Austria, Germany, Spain, the US and online, they work together in an international network. The students deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main currency of exchange in an international team.” The curriculum is divided into five one-week compulsory attendance modules (taking place in Austria, Germany, Spain and the US), complemented with e-learning. Lecturers: Leading international experts in media, journalism, technology, and change management, some from academia, others within the industry, including Wolfgang Blau (The Guardian), Lucy Küng (Universities of Oxford/Reuters Insitute, St. Gallen), Bill Horn (The New York Times), Klaus Meier (Universität Eichstätt-Ingolstadt), Romanus Otte (Die Welt), José García Avilés (University Miguel Hernández) and many more. The full list of lecturers can be found here. www.imim-master.com/faculty Curriculum Module 1 – Media Economics Digitalisation & Convergence, Supply Chain Management, Convergent Products, Business Models Module 2 – Society Impact of Digitalisation, Ethical Values Challenged by Economy, Politics & Society, Media Law Module 3 – Communication/Journalism Crossmedia, Quality in Journalism, Media Workflows Module 4 – Innovation Management Cultural Differences, Team Building, Innovation Processes, Benchmarking, Rating and Implementing Innovation Module 5 – Management Skills Self Management, Change Management, Leadership, Project Management Module 6 – Master's Thesis In indiviual work or small international teams of two to four, students will analyse a specific problem (e.g. of one of IMIM's partner companies) for their Master's thesis. They will be coached by their mentors, professional strategists. The project will take several months and ends in a presentation. Further Information Partners: Poynter Institute, St. Petersburg/Florida, USA (Bill Mitchell, affiliate), Universidad Miguel Hernández, Elche, Spain (José García Avilés), Universität Eichstätt-Ingolstadt, Germany (Klaus Meier) Language of Instruction: English Students’ fees/Expenses for integrated business partners: € 20.000/year (program lasts 2 years), scholarships covering up to 75% are available. Including: Student fees cover: all textbooks and online materials, individual language training, lodging and travel costs within the countries in which the attendance blocks take place (Austria, Germany, Spain, USA). Business partner fees cover: suggestion of a real-life project (to be then implemented in their company) and sending a lecturer or executive to the program’s format “Meet the Executive”. Degree Earned: Master of Arts in International Media Innovation Management Carriers: fjum_forum for journalism and media vienna (Daniela Kraus, Director) and Berlin University for Professional Studies (Ada Pellert, President). [-]