NEOMA Business School

Introduction
EFMD Equis Accredited
aacsb

On 24 April 2013, Rouen Business School and Reims Management School announced the merger of the two entity. The new school will be jointly headed by its Chairman, Yves Bénard (the former Chairman of Reims Management School) and its Dean, Frank Bostyn. con1NEOMA Business School has dual ambitions: to be ranked among the leading European Business Schools, and to be recognised as the preferred Schools into a single partner for Business. To serve the interests of all its stakeholders even better, it will rely on the expertise and strengths that made excellence the hallmark of its two founding schools.

We offer a portfolio of high-quality programmes, from post-secondary to Master’s level.

These programmes, in line with our strategy, aim to help you fulfil your talents and become an imaginative, responsible leader, capable of adapting to a world context of permanent change by going beyond established models.

Our aim

To make sure you enter the job market without difficulty and that your career will develop rapidly. With this in mind we do everything, as soon as you join us and throughout your studies, to develop your managerial, leadership and professional skills.

When you join NEOMA Business School, you get the benefit of our diverse, highly-qualified faculty, of the active involvement of our partner companies, of partnerships with the most prestigious universities, of our wide range of student clubs and societies and of a solid alumni network.

This school offers programs in:
  • English
  • French

View MSc » View master programs »

Programs

This school also offers:

Master

Msc Marketing And Data Analytics

Campus Part time 12 months September 2016 France Paris

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data exploitation of marketing. THE PROGRAM CONTROL OF THE ANALYTICAL DATA BIG APPROACH TO ENHANCE THE DECISION AND MARKETING OPTIMIZATION OF THE KING FUNDAMENTALS OF MARKETING DECISION: Strategy Marketing - Consumer Behavior and the Buyer - Brand Management - Marketing and Digital Communication - Multichannel Distribution - Customer Relationship Management (CRM) - Marketing Services - Launch of New Products and Open Innovation - International marketing. ORGANIZATION AND TECHNOLOGY SYSTEMS: Digital Transformation - New Business Models and Sharing Economy - Organizational Behavior, Decision and Performance - Project Management and IT - Management Information Systems - Operations Management. METHODS AND TOOLS DATA BIG: Data Driven Marketing - Marketing Research - Research Methods Qualitative - Datamining (descriptive and predictive) with SPSS - Applied Econometrics and Time Series - Relational Database and Business Reporting (SQL, Spreadsheets and Spreadsheets; SAS , Python, R) - Data Privacy and Ethics - Data Visualization. BIG DATA ANALYTICS: Marketing ROI and Optimization - Marketing Analytics - Sales and Business Analytics - Revenue Management and Pricing - Supply Chain and Operations Analytics - Market Forecasting - SEO / SEM - Social Media Intelligence - Semantic and Text Mining - Web Analytics - Retail Analytics. SKILLS AND HUMAN SKILLS: Creative Thinking and Emotional Intelligence - Leadership and Team Building - Personal Development and Self Knowledge - Personal Branding - Communication and Persuasion - Conflict Resolution and Negotiation. RESIDENTIAL SEMINAR '' BIG DATA IMMERSION '' - PARTNERSHIP WITH THE IMPERIAL COLLEGE LONDON The participants of the MS Marketing & Data Analytics will have the opportunity to attend an intensive seminar of 3 days in London at KPMG Centre for Advanced Analytics at Imperial College. The educational program will meet some partner companies from central and leading faculty researchers around big data challenges in marketing and strategy and analytical levers for innovation, value creation and performance. Imperial College is a multi- disciplinary university, based in South Kensington in central London, specializing in sciences, management, engineering and medicine. It is regularly ranked among the 10 best universities. PROJECTS AND SIMULATION SIMULATION GAME ON LINE Markstrat Designing complex environmental marketing strategies and make decisions for High Tech products for differentiated markets. Identify and analyze the right data to the declination of strategic and operational marketing policies for a better performance against competitors. CRM SIMULATION SUMMARY scenario-based exercise and immersion in farms with a CRM database in collaboration with a partner brand. Apprehension, contextualization and analysis of multi-channel customer data to improve the efficiency, optimization of CRM campaigns and increasing customer value. STRATEGIC CAPSTONE Synthesis Project and cross on a data analyst marketing mission and speaker after all MOH seminars. This is an opportunity to mobilize statistics and predictive approaches to marketing decision making in a given sector (FMCG, B2B, pharmaceutical, banking and insurance, ...) or a specific channel (mobile analytics, social analytics, digital analytics ...). PROFESSIONAL THESIS The thesis consists of a research carried out by the participant under the direction of a supervising expert. This is an exercise in deep reflection to review and solve a problem by combining review of the academic literature and a qualitative field study and / or quantitatively to put into perspective the results and provide operational recommendations. MS Thesis is an opportunity to deepen knowledge in a specific field and to attest to the expertise of the student in the context of a professional valuation. SOME BUSINESS TARGETS marketing analyst Master data manager / analyst Business analyst CRM Analytics Manager Consumer & Market Knowledge Analyst Head of digital product Chief data officer Market (ing) researcher Digital analyst / web analytics Customer and multichannel manager Customer experience manager Marketing data expert / consultant Consultant / Project Manager Big Data marketing consultant analytics Digital data officer / marketing manager digitalv Data mining manager Data planner Responsible for customer knowledge / standby Market Consultant SI / SIM Director customer journey Brand Reputation Manager Community Manager and Social Intelligence PRACTICAL INFORMATION recorded training RNCP. Heading Level 1 (+5). part-time training provided on the campus of Paris. CONDITIONS OF ADMISSION Open to candidates holding a Bac + 4/5, experienced managers, working professionals ADMISSION Selection of application, motivation interview and English test APPLICATION FEE € 100 DURATION 12 months (400 hours) - 3 days (Thursday, Friday, Saturday) every 3 weeks in parallel mission in business BACK October 2016 COST OF TRAINING € 15,000 ADMISSION SESSION 2016 1st session - Selection Interviews: 1 Monday, February 2016 2nd session - Selection Interviews: Tuesday 1 March 2016 3rd session - Selection Interviews: Monday, March 14, 2016 4th session - Selection Interviews: Monday, April 4, 2016 5th session - Selection interviews: Monday, April 18, 2016 6th session - Selection Interviews: Monday, May 9, 2016 7th session - Selection Interviews: Monday, May 23, 2016 8th session - Selection Interviews: Monday, June 6, 2016 9th Session - Selection Interviews: Monday, June 13, 2016 10th session - Selection Interviews: Tuesday, July 5, 2016 11th session - Selection Interviews: Tuesday, September 5, 2016 [-]

MSc

MSc Arts Management

Campus Full time 12 - 15 months October 2016 France Rouen

A world without art is a world without culture, passion and creativity. Strengthening our cultural institutions is one of the most important ways an individual can serve the public good [+]

A world without art is a world without culture, passion and creativity. Strengthening our cultural institutions is one of the most important ways an individual can serve the public good.The  new MSc in Arts Management at Rouen Business School is taught entirely in english and designed to create innovative leaders in arts. The program combines economy, law, finance, marketing, auction sale and sponsorship coursework with practical experience to prepare you to excel in a public, private or nonprofit arts environment. Dr Joelle Lagier

JOB OPPORTUNITIES

The MSc in Arts Management is designed for high-performing individuals who have an established interest in following a managerial career in one or more of the functions including in Arts Management such as :... [-]


MSc Finance

Campus Full time 15 months September 2016 France Rouen

Our main aim is to provide in-depth advanced knowledge and understanding of the main theoretical and applied concepts in finance by rigorous and advanced intellectual training. [+]

Our main aim is to provide in-depth advanced knowledge and understanding of the main theoretical and applied concepts in finance by rigorous and advanced intellectual training. Our students will be able to function flexibly and creatively as a team member or a group leader in today's dynamic financial world.Additionally, the program will provide many of the basics of the internationally recognized professional qualification CFA (Chartered Financial Analyst). 2008 saw the "once-in-a-century credit tsunami" and the end of the world of ultra-cheap money and financial innovation gone mad. Implosions, bankruptcies and bailouts of many financial firms led to a global stock market crash, emerging market currency collapses, liquidity problems and the de-leveraging of financial institutions. So it is more important than ever to understand how and why the financial world has become even more technically specialized and demanding. Strong fundamental understanding of finance is an expertise that almost all employers now demand.This program is aimed at finance professionals seeking a broader and deeper view of current financial issues or for others it is an ideal preparation into the world of high finance. By the end of the program, the candidature should be able to look for opportunities in fund management or investment banking.... [-]


MSc Global Management

Campus Full time 18 months October 2016 France Rouen

The MSc in Global Management was launched in 2003 to respond to this challenge. In a truly international and multicultural academic environment, you will develop a wide range of fundamental managerial [+]

The MSc in Global Management was launched in 2003 to respond to this challenge. In a truly international and multicultural academic environment, you will develop a wide range of fundamental managerial skills in corporate and market finance, marketing, strategy and entrepreneurship, human resources, accounting and logistics. Strongly geared toward cultivating your global mind-set and intercultural fluency, the curriculum is entirely taught in English by faculty and professionals originating from all over the world. At the same time, it supports your academic and professional development by including third language instruction, a seminar abroad, and a professional thesis. Placing a strong emphasis on leadership competencies that make up the global employability profile, the program also offers the possibility to study abroad and complete an internship.... [-]


MSc in International Luxury Management

Campus Full time 12 months September 2016 France Reims

Our Strengths: A unique approach: understanding, creating and managing value in a luxury firm [+]

Our Strengths

A unique approach: understanding, creating and managing value in a luxury firm Become skilled at the different jobs in a company through unrivalled cross-disciplinary teaching methods The credibility of two prestigious institutions and the contributions of professionals from the luxury industry (international groups and small-scale luxury firms) An interactive approach with numerous Case Studies and Company Visits

Programme 

400 hours over 12 months

Programme delivered in English Full-time programme at NEOMA BS (September-January) and then MIP (February-July) Project Work Professional Dissertation Optional Internship (September-November) ... [-]

MSc International Project Development

Campus Full time 12 - 24 months October 2016 France Rouen

For nearly ten years the Master of Science in International Project Development has been providing participants with the key competencies required to become successful business developers and project [+]

Sandrine HenneronHead of the MSc. in International Project Development (ex Management du Développement International de l’Entreprise) For nearly ten years, the Master of Science in International Project Development has been providing participants with the key competencies required to become successful business developers and project managers in a large range of companies worldwide. Through a combination of theoretical knowledge and practical application, students will gain the skills needed to ensure the success of their ventures in today’s fast-changing and globalized marketplace. To this end, the curriculum emphasizes the involvement of working professionals and consultants with up-to-date industry experience and confronts students with real business situations culminating in the opportunity to earn the PRINCE2 international certification in project management. Finally, participants will benefit from NEOMA Business School’s vast network of corporate partnerships and the diverse origins and academic backgrounds of both teachers and students.Join the Master of Science in International Project Development and make the NEOMA Business School mission statement your own: “Explore New Worlds, Go Forward As Responsible Leaders”.... [-]


MSc Marketing French Excellence

Campus Full time 12 - 15 months September 2016 France Rouen

In a increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of [+]

In an increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. Nation states which enjoy the dual benefits of clear positioning, combined with dynamic and marketable heritage, enjoy considerable competitive advantage, if these variables are managed professionally and sustainably. In the pantheon of national brands, France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.... [-]


MSc Supply Chain Management

Campus Full time October 2016 France Rouen

The new Master of Science in Supply Chain Management is taught entirely in English and focuses on supply chain management, logistics, industrial marketing, purchasing and operations management (OM). This [+]

The new Master of Science in Supply Chain Management is taught entirely in English and focuses on supply chain management, logistics, industrial marketing, purchasing and operations management (OM). This curriculum reflects both the critical importance of these subject areas for students and their future employers, and the academic expertise of the staff and collaborators at the NEOMA Business School.Dr Fouad Ben Abdelaziz

Ph. D in Operations and Decision Systems,University Laval,  Canada

Eligibility Requirements

Bac + 5 or Bac + 4 : Graduates from universities, business school, engineer schools Executive seeking professionalization or additional skills Good Bachelor degree (international students) Fluent English Relevant professional or academic experience, Relevant professional objectives ... [-]

Ms International Financial Analysis

Campus Part time 12 months September 2016 France Reims

Highlights: Intensive instruction in Reims and in Paris in the heart of the markets, Speakers recognized nationally and internationally [+]

Strengths

Intensive instruction in Reims and in Paris in the heart of the markets Stakeholders recognized nationally and internationally The certificationsFactSet®, Reuters® and Bloomberg®intégrées and access to a trading floor Preparation for examensCFA® The certification AMF (AMF) Stagesdans Offers of the world The high-level professional integration

Terms of admissions

Holders of a baccalaureate level degree 5 or bac + 4 with 3 years experience Possible exceptions to the limit of 30% of the promotion, for candidates with quality courses Professional career reorientation or expansion of jurisdiction

The curriculum

500 hours / 12 months 320 hours full time from October to December on the Reims campus 150 hours time-sharing (including 35 hours of preparation for the CFA), 4 days / month (Friday and Saturday) from January to June in Paris 25 hours in New York in May Company mission in parallel (professional contract, internship agreement, CDD, CDI), possibility of international internship Professional thesis ... [-]

Videos

Futur leader ou leader du futur?

La cérémonie de remise des diplômes de NEOMA BS campus de Rouen

Contact
Location address
NEOMA Business School - Siège Social
1 Rue du Maréchal Juin
BP 215

Rouen, Upper Normandy, 76825 FR