ISCOM

Introduction

The world of communications is going through a period of intense change, and professionals agree that it is a very exciting time to get involved in the field of communications.

For a school specialised in advertising and communications, to professionally train communicators in a world where the physical and virtual are intertwined, where traditional and new media coexist, and where brands and consumers maintain more and more complex relationships is not only a matter of educational content, but also and above all one of culture and values.

With this in mind, for several years ISCOM has been developing a programme based on systematic collaboration with the major players in the industry, including agencies, advertisers and professional associations.

Today ISCOM has established itself as the intrinsic partner for all sectors of communications: advertising, public relations, event planning, press relations, marketing, new technologies, promotions, internal communications...

Students who choose ISCOM will become part of a school that, like the communications industry itself, values rigour, professionalism, dynamism, creativity, openmindedness, enthusiasm, and respect for teamwork...They will share in our passion for communications.

ISCOM, the higher institute for communications and advertising, prepares its students to lead communication expertise with both strategic and operational skills. Humanist management, efficiency and collective interest are part of ISCOM's culture.

ISCOM's know-how relies on :

  • permanent partnerships with the industry
  • academic training
  • innovative techniques
  • human contact with the school

With 7 campuses across France, around 3000 students pursue any one of ISCOM's Bachelor's or Master's programs.

This school offers programs in:
  • English
  • French

View master programs »

Programs

This school also offers:

Master

Creative Design Branding

Campus 1 - 1 year October 2017 France Paris

A new pluridisciplinary program, "Creative Design Branding," inspired by the notion of Design Thinking. The bi-lingual program covers both brand strategy and design. The program intends to train the marketing and communications professionals of tomorrow, who place design questions at the center of brand strategy, thereby participating in corporate innovation in France and abroad. [+]

This work-study programs include 4 days a week in a professional role in indsutry, and 1 day per week at ISCOM. The program trains students for careers as design and marketing experts for international brands, linking creative profiles with the strategic vision and comprehension. Innovative communications professionals are currently developing global and integrated approaches to branding, including graphics and packaging, in-store merchandising, or the "promises" of the brand. Labelled "brand design," the process requires new skill sets and new professions, the creation of a brand's "values" by marketing and communications professionals. “Creative Design Branding” is a one-year bilingual program covering three complementary areas: brand strategy, consumer intelligence, and creativity. Course programs are designed to assist students to better understand brands in a global and international context, and may include courses such as international culture and geopolitics, creative and advertising strategy, international media, etc. [-]

Master Communication

Campus Full time 5 years September 2017 France Paris

The Great School of ISCOM Program is certified by the State - Level II 4 tray and enriched training Bac +5 (master level 2). [+]

The Grande Ecole Programme of ISCOM is certified by the State - Level II bac + 4 and enriched training Bac + 5 (master level 2). Built with industry professionals, this program trains students to the latest tools and techniques for online and offline communication. General, it enables students to develop a strategic vision and managerial communication function within the company. This general training covers all the sectors of communication in five specializations: - Global Communications companies and brands - Marketing - Public relations, media relations, event management, - Communication and digital creation - International Global Communications [ISCOM Paris]: Program in English 100% ... [-]


Master in Communication : Franco-German Program

Campus Full time 5 years September 2017 France Strasbourg

A multilingual education that demarcates students on the job market. During the first year of study, instruction is carried out in equal parts in German, French, and English. Over time, German and English instruction is reinforced, allowing students to continue their studies fulltime in English in the 4th and 5th years of the ISCOM program. [+]

French-German economic ties represents 600,000 jobs in the two countries. In order to respond to the needs of this dynamic market, ISCOM has developed the first Franco-German Communications program. Throughout the program, students cultivate an intercultural vision of business and institutions, while developing the specific skills required by the Franco-German market. Are you interested in working in a multicultural environment, and on international topics? Would you like to study alongside a culturally rich and diverse student body?The program covers all aspects of communications strategies. After having successfully completed the program, you will have all of the skills required to prepare a communications strategy and to implement it. You will also be capable of creating and managing international communications actions – including PR, publicity campaigns, and digital communications – for an international brand. Courses at ISCOM are instructed by professionals in the field. [-]

Master In Marketing Communication Alternating

Campus Full time 1 - 1 year September 2017 France Paris

ISCOM HAS Developed 5th year, programs. These programs are open to professionals and recent graduates Both. Prerequisites for admission: a valid, state-certified 4th year degree. The work-study program (4 days Within a company, one day at ISCOM) Provides the students with invaluable experience. [+]

ISCOM Develops programs in Paris, Lille and Lyon in Marketing Communication, alternating school and professional training, Offering genuine additional professional expertise to meet the major challenges of tomorrow's communication: the innovation, events, digital workspace. These bac +5 alternating programs are accessed by internal and parallel admissions, initial and continuing training (Contract period and professionalization) Digital Communications This program Focuses on the stakes of digital communications and Their Integration into communication strategies. Brand and Innovation Management This program prepared students adapted to communications methods in light of emerging trends in research and development, information technology, technological monitoring, and strategic planning. Events Strategy and Management This program prepared students to conceptualize and organizes events covered by Proposing strategies for brands to customers. International Global Communications The graduate program is Entirely Focused on brand strategy and communication in project management in international contexts. Creative Design Branding "Creative Design Branding" is a one-year bilingual program covering three complementary areas: brand strategy, consumer intelligence, and creativity. Course programs are designed to assist students to better Understand brands in a global and international context, and May include races Such As international geopolitics and cultural, creative and advertising strategy, international media, etc. Brand and Innovation Management Our period saw the rapid emergence of major sociological and technological Developments That suggest wide currency in our daily lives. Recreation, health, culture, environment, transportation, education All Sectors Where are experience and great upheavals. Communication Becomes a key issue for the success of innovations That deserve to emerge. Communication and Digital Creation All trademarks are Destined to Become Digital, They express Themselves on the web, Causing debate Among netizens, invent new online services to be Closer to Their customers. The brand must learn to express Themselves in the digital world with the same rigor as in the real world by inventing a new creative approach exploits the potential and That freedom offert by information technology and communication. The Creation and consumption of media are Reviews entering a new era That must make new talents emerge. Strategy and Creating the event A program designed in partnership and Facilitated with the ANAé (Association of Consulting event communication agencies). Meetings, incentives, conferences, exhibitions, road shows, event websites, internal events ... The intelligence of the event is multiple communication and helps build brands and Their image and the establishment of proximity With Their hearings. Event communication affects all economic Sectors, strategy and establishment étroitement are linked to the success of brand communication and men. International Global Communications A 100% English program to work on branding and management of communication projects in an international context.... [-]

Master International Global Communications

Campus Full time 5 years September 2017 France Paris

ISCOM's international global communications program offers 100% English-language instruction in the heart of Paris [+]

Twenty-first century communications is increasingly a business arena without borders. Professionals working in communications, advertising and marketing are trying to reach and influence stakeholders around the world every day using sophisticated, integrated, global campaigns. If you are interested in working internationally, why not start early in honing your skills and building your network by studying in an international context ? ISCOM's international global communications program offers 100% English-language instruction in the heart of Paris to train its students to: - Develop communications programs for leading brands - Understand the culture of anglophone countries - Learn Anglo-Saxon communications techniques - Work in France or anywhere in the world! ISCOM instructors teach the fundamentals of communications, particularly in the first three years, with topics such as culture, economics, law and business forming the bulk of the classes. Each year represents 60 credits (ECTS) of work. Students specialize progressively over the years, choosing to focus on international global communications; global corporate and brand communications; marketing services and advertising; public relations; and digital communications. Classes are small, averaging around 25 people, and students are evaluated individually, as well as in teams. Most of ISCOM's classes are taught by communications professionals who are currently working in the agencies and companies in the Greater Parisian area. They bring their insights, the problems they are working on and their enthusiasm into our classrooms in order to give students real-world experiences from the first year. Furthermore, all students are required to secure internships each year, gradually increasing in duration, from three months in the first two years, then one semester in the third year (required to be international in scope), six months in the fourth year, and, in the fifth year, a work-study program (work four days per week, classes one day per week plus one week per month).... [-]


Master Marketing & Communication Management

Campus Full time 1 - 1 year September 2017 France Paris

A one-year course for graduates holding degrees in Law, Science, Humanities, Engineering, Computer Science, Languages ​​or, Who loved to obtenir a dual degree in Communications and Marketing. This one-year course includes a six-month internship [+]

Bac + 5 program (Master level 2) professionalizing communications, marketing and management for dual jurisdiction. This program is offert at the ISCOM Paris.

Integrated marketing communications strategy and the Influence

Build and Develop a brand identity, Anticipate emerging trends in managing company support has ict icts picture Among various audiences, maximize visibility and its reputation assurer Especially on the web, create commitment and a master conversational competitive environment, develop innovative communication strategies and create value: thesis are now the major challenges companies face. To control a communication policy That puts at the heart of ict different hearings of the business communicators must have a global view and control all communication channels. ... [-]


Videos

ISCOM International Global Communications