Audencia Business School

Introduction
EFMD Equis Accredited
AACSB Accredited

Founded in 1900, Audencia Nantes is one of the best management schools in Europe.

The EQUIS, AACSB and AMBA international accreditations added to the positive evaluation by AERES (the French agency that rates research and higher education) underline a commitment to teaching excellence.

Its programmes are regularly ranked among the world’s best by The Financial Times and The Economist. The school’s vision of teaching is based on three key principles that give sense to our actions: global responsibility, entrepreneurship and a cultural awareness of which the dual competencies approach and an international spirit of openness are the most emblematic examples.

In 2004, Audencia Nantes became the first French management school to adhere to the United Nations’ Global Compact. The school then participated in the UN’s definition of its PRME (Principles of Responsible Management Education). Audencia Nantes has also signed a strategic partnership with the WWF-France. Thanks largely to the activity of its incubator which each year houses newly launched entrepreneurial projects the school is active in the field of company creation. With its logic of dual competencies, the school continues to strengthen actions begun with an initial accord signed with the Ecole Centrale de Nantes for educating engineer-managers. Today, Audencia Nantes offers diverse study tracks that ally management and other disciplines (architecture, fine arts, law and political science).

key figures

Campus lifestyle

One of the most beautiful campuses in France

The campus was created with the quality of the learning environment in mind.

A 1140 m2, multimedia library, open 76 hours weekly, 15,000 books and databases, 500 French and English-language journals, and Wi-Fi access.

A financial trading room with access to a range of services usually reserved for finance professionals.

Clubs and associations: Student life at Audencia is particularly rich. In their free time, students can take part in a variety of activities with a focus on business, finance, sport, music, culture, humanitarian aidor international issues. There are around 30 student clubs on campus.

Guest rooms on campus for visitors.

Accommodation: A special database on the student Intranet provides information about available rooms in student residencies, studios/flats, or private lodgings with families. Every international student coming to Audencia can rely on a dedicated international liaison team that guarantees each student will find accommodation.

Campus Net, a virtual platform which allows students to access their course timetable, e-mail, work files, and courses details.

Saint-Nazaire campus facilities, dedicated to teaching and research in purchasing and supply chain management.

about

Audencia Nantes has been recognised in various international rankings:

The Financial Times September 2015

Audencia is ranked 28th in the world for its MSc in Management-Engineering programme and 6th in the world in the careers rank category.

This programme illustrates the logic behind the ALLIANCE of Audencia Nantes, the Ecole Centrale de Nantes and the Ecole Nationale Supérieure d’Architecture de Nantes.

November 2014 - Best business schools in Europe

Audencia is ranked among the 80 best business schools in Europe.

The Economist

2014 - Top 100 MBAs in the world

Audencia MBA is ranked 88th in the world

This school offers programs in:
  • English
  • French

View MSc » View master programs »

Programs

This school also offers:

Master

Finance, Risk And Control (ms Frc)

Campus Full time 12 - 15 months September 2017 France Nantes

The Master program Spécialisé®en Finance, Risk and Control harmonizes throughout the curriculum to balance theory and applied transversal projects. [+]

Exploration 360 Financial Markets The Spécialisé® Master Program in Finance, Risk and Control harmonizes throughout the curriculum to balance theory and applied transversal projects. Corporate Finance (45%) Measure, analyze and improve financial performance Financial Cycle Profitability Value Creation Financial Analysis Investment Financial flows Finance market (35%) Develop sophisticated financial strategies tailored to the needs of modern globalized economies Financial globalization Generation financial products Foreign exchange market organization Functioning of market halls Process Management Control of financial institutions Risk Management (20%) Understanding the functioning of markets, risk analysis and control issues Type of risks in financial markets Statistical process control Evaluation of financial assets Mathematisation risk Portfolio management 4 to 6 months corporate internship In parallel courses and projects, a module dedicated to the personal development where everyone is accompanied individually throughout the year to prepare for APPLY, build a career plan, preparing her career, choose a course and prepare his professional thesis The trading room An outstanding opportunity to put daily in real situations One of the main strengths of Spécialisé® Master in Finance, Risk and Control is undoubtedly the trading room. This valuable tool at the disposal of the privileged circle are the students in the program and thus makes this unique Master. His unlimited access indeed allows them to organize themselves to use the trading room and search for useful information in the development of analysis. The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis: Evaluating the performance of the Bank of France score on the construction sector in the Pays de Loire region Risk-return infrastructure funds Analysis: a new asset class Business innovation and market performance The impact of adopting IFRS on French accounting standards. The era of big data, between risks and opportunities for banks Some examples of targeted competencies: Quantitative Finance Valuation of assets and businesses Merger acquisition Shareholder and bond management Management Diagnosis and Risk Management Regulation and compliance of the financial and insurance institutions Financial and strategic research company Financial engineering analysis Prudential treatment Developing a mapping of operational and financial risks Ensuring the adequacy of financial and economic analyzes Assessment of compliance with the requirements of prudential regulation Proposal of corrective actions to responsibility centers   Examples of career opportunities: Financial analyst Trader Market Maker (Market Maker) Portfolio Manager Through markets Merger & Acquisition Manager Structurer Fund Manager Financial auditor Management control Accounting Inspector Credit Analyst Asset Liability Manager (ALM) Chief Risk Officer Currency risk manager [-]

Global Management Of Purchasing And Supply Chain (ms Masc)

Campus Full time Part time 12 - 15 months September 2017 France Nantes + 1 more

The MS MASC enables the acquisition of a double competence with a deepening of Purchasing and Supply Chain functions. The skills developed during the program are all the business strategy, the overall management, expertise applied, the multicultural approach, anticipation and innovation. [+]

The MS MASC enables the acquisition of a double competence with a deepening of Purchasing and Supply Chain functions. The skills developed during the program are all the business strategy, the overall management, expertise applied, the multicultural approach, anticipation and innovation. The Spécialisé® Master in Management Global Purchasing and Supply Chain is aimed to both students and executives in business. The right balance between the functions Purchasing and Supply Chain Long relegated to the simple role of implementation, the purchasing function has since greatly increased responsibilities strategically in the heart of the company: it is now an indispensable ally marketing and R & D partners for its innovative discovery mission. Recent changes in this sector will now offer new career opportunities to tackle.   Supply Chain, Meanwhile, aims to implement the optimization levers all the logistics. He must give the course, arbitrate between various priorities and synchronize different organizational functions. His manager is therefore a real conductor who brings together, among themselves, the many corporate stakeholders. Supply Chain and at the crossroads of the company, has now become the indispensable relay for good growth of the firm. The director of the supply chain is also often a full member of the upper echelons of the company which suggests a bright future for this function. Exploration 360 industrial MASC The MS program is consistent throughout the curriculum to balance theory and applied transversal projects. Fundamentals of management (30%) Strategy Trading and Marketing Management control and costing Project management Strategic diagnosis and Leadership Organizational Theory Social Responsibility Value analysis in the purchasing process Purchases (40%) Strategy and purchasing policy Legal constraints in procurement The extended enterprise Purchases in mergers Sourcing, e-purchasing and outsourcing, sourcing lowcost Purchasing management Quality and performance Logistics and Supply Chain (30%) In parallel courses and projects, a module dedicated to the personal development where everyone is accompanied individually throughout the year to prepare for APPLY, build a career plan, preparing her career, choose a course and prepare his professional thesis. The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:   Outsourcing of production: proposal for a procedure implementation International Supply Chain: the implementation of a stock multifiliales group for finished components and products supplies from China - Application to Wirquin Does the purchasing function creates value for the company during a marketing change in the market of information technologies? What portfolio management "providers" by the Purchasing he contributes to the emergence of innovative projects in the client? Some examples of targeted competencies: Design approaches of Global Supply Chain Strategies Strategic Analysis Methods of Supply Chains Organization Purchasing and Supply Chain Development Purchasing and Supply in the short and medium term Chains Assessment of specifications: cost requirements, deadlines, quality and volume Eve of the developments in the market environment Identification and evaluation of suppliers performance Flow analysis between suppliers, customers and business Steering all logistics flows Execution of production monitoring Rationalization of transport costs Examples of career opportunities: Supply Chain Manager Purchasing manager Director Global Supply Chain Responsible for organizing the logistics chain Logistics Analyst - Supply Chain Coordinator / Humanitarian Coordinator logistics project Supply Chain Engineer Distribution Supply Chain Manager Purchasing and Supply Supply Chain Consultant Feed Manager Customer Service Manager Logistics Project Manager Head of Projects Purchases [-]

International Master in Management

Campus or Online Full time 12 - 24 months January 2017 France Nantes

The IMM programme prepares young professionals for a management career in international markets and companies. You’ll take courses led by global experts within a highly international campus and curriculum. [+]

The IMM programme prepares young professionals for a management career in international markets and companies. You’ll take courses led by global experts within a highly international campus and curriculum.

The diverse cultural and academic backgrounds of our IMM students adds to the international flavour of the programme and reflect the reality of today's global business environment. The programme combines detailed study of general management topics with a multicultural, international perspective and gives students the opportunity to experience study in up to two different countries.

Students with at least a 4-year Bachelor's degree can apply for the one-year programme (Fast Track) and students with a 3-year Bachelor's degree can apply for the two-year programme (Full Track).... [-]


Management And International Skills (ms MCI)

Campus Full time 12 - 15 months September 2017 France Nantes

The Spécialisé® Master in Management and International Competencies trains future managers with the most comprehensive business strategy possible, but also multicultural project management and international contexts [+]

The Spécialisé® Master in Management and International Competencies trains future managers to the fullest possible corporate strategy, but also to the management of multicultural projects and international contexts. Throughout the curriculum, openness to the world and the strategic relations between the countries are particularly thorough in order to prepare the new leaders managing teams of varying cultures. Exploration 360 international management The Spécialisé® Master Program in Management and International Competencies harmonizes throughout the curriculum to balance theory and applied transversal projects Managerial and Skills internationally (40%) Corporate Finance Advanced management control and audit Entrepreneurship Sale Negotiation Shopping Skills and attitudes (30%) International management skills: team building, leadership, business ethics International Strategic Management Expatriation Managing projects from a global perspective Fundamental management (30%) Strategy Finance Organization and Change Marketing Human ressources Business Law Overall responsibility 4 to 6 months corporate internship In parallel courses and projects, a module dedicated to the personal development where everyone is accompanied individually throughout the year to prepare for APPLY, build a career plan, preparing her career, choose a course and prepare his professional thesis. The application of land-studies and projects carried out in partnership with renowned companies The objective of these projects is to rapidly confront the complex and competitive international environment, discover the opportunities as well as risks and strategic issues related to international development and then know how to drive a consultancy mission to an enterprise. Some sample projects made in 2013-2014: Strategic positioning study of a company in the markets of the UK and Germany, input scenario for each of the geographical areas, provide a marketing position ... Analysis study on the feasibility of implantation in Brazil for a company in terms of strategic, economic, legal and financial project with the definition of adequate implementation mode. Council to the structure of creation, the SWOT implementation project in Brazil and implementation of the implementation strategy with operational action plan The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis: Business games: a new form of recruitment services to companies The emergence of new economic strategies in the music industry CSR in the oil industry Strategic alliances in developing countries How it promotes the marketing strategy firm's international development? To what extent innovation is it vital for companies? "Nearly 60% of students of the 2013 promotion have been hired before graduation at the end of their internship" * * Source: study by Alumni in November 2013   Specialized and recognized speakers Master Spécialisé® of Stakeholders in Management and International Competencies are all recognized professionals. They demonstrate their daily experience and concrete future graduates who are moving towards management positions internationally. The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enriched the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce. [-]

Management Of Sport Organizations (ms Mos)

Campus Full time 12 - 15 months September 2017 France Nantes

The MS in Management of Sport Organizations for graduates or young professionals who wish to become the new players in the sports management in specialized agencies, companies, associations, clubs, federations, professional leagues or media related to the sport sector. [+]

A referral program The MS in Management of Sport Organizations for graduates or young professionals who wish to become the new players in the sports management in specialized agencies, companies, associations, clubs, federations, professional leagues or media related to the sport sector. The program revolves around a course of complementary adapted to this environment and intervention professionals who bring their expertise and operational lighting. Throughout the curriculum, students realize an event / marketing project with a club, supervised by a specialized communication agency. This is an innovative program that is evolving to anticipate changes in the sector and its businesses.   The program's strengths A reputation based on over 20 years of existence Training provided in the heart of Paris, near the headquarters of the most prestigious sports federations for a magnified area of ​​impregnation A concrete pedagogy offered in partnership with major sports institutions A serious awareness of issues of responsibility and ethics An important alumni network for better professional integration Exploration 360 ° world of sport The Spécialisé® Master Program in Management of Sport Organizations harmonizes throughout the curriculum to balance theory and applied transversal projects The fundamentals of management (20%) Strategy Finance Marketing Human ressources Control management Overall responsibility business plan The sport sector: actors, challenges and strategies (40%) Professional sport Economics Strategic management of sports federations Sport and Citizenship Legal structures of sports organizations Professional sports and amateur sports Litigation sports Community law applied to sport: lobbying New challenges of sports marketing for telephone operators Managing a football stadium, a regional league The organization of sport in European states The organization of the Olympic sport Ethics and Sport Sport and Sustainable Development Financial environment for sports associations Sport & Medicine IPO of professional sports companies Market development of sports paris Deepening communication and commercial and managerial functions in the world of sports (40%) 4 to 6 months corporate internship Marketing sports services Sports sponsorship Distribution of sports goods Legal framework of sports marketing The TNS Sport studies and sponsoring Soffres Foundation Sport as a strategic tool in a corporate communication Commercial club policy TV Rights Communication Directorate of Federation Sport and Media Sports Journalism Patronage The application of land and project studies, conducted in partnership with leading companies Publication of a book with Sport and Citizenship: "The organization of sport in the Member States of the European Union" Kantar Media study with Kurt Salmon: "The French free time dedicated to sport - sport stakeholders and web 2.0" - discover the study Development of the marketing policy of the French Federation of American Football Unkotino governed / Five: Marketing Recommendations on the marketing of advertising space in the universe Foot 5 Fondaction Football: Benchmark and recommendations on cooperation between clubs and the school system FF Issy les Moulineaux: Recommendations of a marketing strategy for an elite women's club ESS / Exhibition Basketball: Support and promotion of a sporting event: the show basketball ASO: Support and promotion of a sporting event: The Mud-Day Team Auto 100% Women: Creating a female automotive industry (structuring, development, promotion, sponsoring) Riders Match: Contribution to the development of event strategy Summer Cup 2015 CLEA / Mayor of Paris 1: Development of an urban territory through a sporting and cultural event 5B Concept: Proposals for creating a portal offers "sports / leisure" for employees of businesses Adidas: Sales promotion: what (s) approach (s) sell-out to impact the consumer of the future? Sport and Citizenship: Writing a book: the measures taken at European level to ensure dual sports / educational project FF Hiking: Survey and recommendations on the expectations of the FFRP clubs in services / products Football News Tank: / statistical analysis to define digital editorial content FFF: Territorial Reform: Implications for amateur football? The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis: The changing values ​​of Olympism, a glance focused on the action of IOC Italian football: how to restore competitiveness to an industry in crisis? The crowdfunding, "crowdfunding" new economic lever for French sport? The sporting event in the Decathlon communication strategy Media coverage of riding in France The key success factors and impacts of tournaments "Grand Slam" tennis The naming: goals, limits and prospects of a form of sponsorship booming "Over 90% of students have found employment within 6 months of graduation" * * Source: study by Alumni in November 2013       Some skills covered Business strategy Functional and legal management of human resources Financial and management planning Legal and regulatory framework Operational management and control tools Commercial trading and sales Planning and organizing events Design and launch projects Territorial Policy Sociology of sports consumption Some examples of job opportunities Director of sports facilities Head of a community Sports Service Manager of professional clubs Designer Products, services and sporting events Events and sports organizations responsible promotions Sports marketing studies Head Sports journalist Head of merchandising in a sports federation Director of development of sports events [-]

Marketing And Creative Design (ms Mdc)

Campus Full time 12 - 15 months September 2017 France Nantes

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Master in European and International Business Management

Campus Full time 12 - 15 months September 2017 France Nantes Spain Bilbao United Kingdom Bradford + 4 more

A trilingual programme taught sequentially in three European countries, awards an official European master's degree in business. [+]

3 COUNTRIES, 3 LANGUAGES, 3 INSTITUTIONS, 1 JOINT DEGREE Prepare to thrive in today’s constantly changing global business environment. Join the elite one-year European and International Business Management Master (EIBM) programme for complete trilingual training in international management and entrepreneurship. Joint degree from these top European institutions Bradford University School of Management, United Kingdom Deusto Business School, University of Deusto, Spain Audencia Business School, France Joint degree from these top European institutions Corporate connections of three respected institutions Internship opportunities in France, Spain, the United Kingdom, and more Career services support from Audencia, Bradford and Deusto Access to three large international job boards Alumni connections and optional network membership from all three Find out more about this programme here KEY INFORMATION Degree earned: Master in European and International Business Management Language: English, French and Spanish (all three languages required) Programme start: September Duration: 1 year, full-time Tuition: €14,850 plus €300 for optional intensive language lessons Eligibility Four-year bachelor’s degree (or three-year bachelor’s degree with professional experience) Proficiency in English* and either French or Spanish; lowerintermediate level (or higher) in the third language *English test score (TOEFL, TOEIC or IELTS) not required for native speakers or applicants who have completed their higher education in English Application process Application online at www.apply.audencia.com Essay and interview for eligible students Admission confirmed shortly after the essay and interview Application deadline Admissions are open until the class is full; however, due to the limited number of seats available, candidates are strongly advised to apply before the early-application deadline of 31 January. Scholarship We award over €500,000 in scholarships per year, giving students around the world the opportunity to study in a world-class environment. Contact us for further information. [-]

Specialized Master Collaborative Management Of Food Innovation

Campus Full time 1 year September 2017 France Nantes

The vocation of the Specialized Master in Management Collaborative Innovation Food is to train students to control and management of collaborative food innovation projects in a multicultural context. [+]

The vocation of the Specialized Master in Management Collaborative Innovation Food is to train students to control and management of collaborative food innovation projects in a multicultural context. With this training, students will gain the skills and attitudes needed to manage collaborative projects food innovation while reinforcing their expertise and their original specialty. This Specialized Master is unique: its orientation: innovative food projects, by its active learning: Learning For Problems and Projects For related agribusiness partners by its innovative training devices: a co-design space, an experimental kitchen, prototyping equipment, food technology hall, a room for sensory analysis and laboratory store. These devices allow to realize projects and new ideas to confront the difficulties inherent in innovation issues. The diagram below shows the organization of the program: [-]

MSc

Marketing Strategies In The Digital Era (ms Smed)

Campus Full time 10 - 15 months September 2017 France Nantes

Connected and other "wearable devices" products, E-Commerce and Mobile Commerce, reinventing the customer experience in the physical store, branded content and brand communication "in real time" on social media, marketing analytics at the time of "big data": any marketing discipline, no industry, no escape from the digital revolution. [+]

Solid training, adapted to a sector in increasing demand for experts The new generation of online marketing products and other "wearable devices", E-Commerce and Mobile Commerce, reinventing the customer experience in the physical store, branded content and brand communication "in real time" on social media, marketing analytics at the time of "big data": any marketing discipline, no industry, no escape from the digital revolution. Three leading players on the French and international market are committed alongside the School to build a program in tune with the concerns of marketing managers: Marcel, Paris integrated communications agency Publicis, Omnicom Group, named Agency of the Year at the prestigious Clio Award in New York in 2013 and won the Grand Prix Strategies 2014 ZenithOptimedia Agency Council Media market leader, named Media Agency of the Year 2013 by the Figaro and Offremedia, Captain Dash, start-up specializing in marketing management by the data, winner of IBM SmartCamp trophy in Europe, which rewards the most innovative European startups. Atlantic Digital 2.0 and La Cantine, association formed by 250 companies and innovative start-ups Thanks to the involvement of these official partners and supports multiple companies recognized the Spécialisé® Master in Marketing Strategies in Digital Era and securely prepare future graduates for marketing functions in connection with the digitalization of communication channels and of distribution. Exploration 360 Marketing and strategies Fundamentals of management and business creation (20%) Management fundamentals Accounting / Management Financial Analysis Fundamentals of Marketing International Strategy Business models in the digital age Corporate law Right to industrial property, image rights, competition law Soft skills Analysis of a business plan Project management in the digital age (20%) Management of a web project Develop a business plan Management and innovation strategies Innovation methods (design thinking ...) Value creation: offer development, branded content, marketing levers to performance and distribution in the digital age (30%) Communication's schedule: brand value, integrated marketing communications, brand platform Marketing levers: strategy media, performance-marketing (SEO, traffic acquisition, Webanalytics) social marketing strategy, social networks Distribution in the digital age: pricing strategies, e-commerce and customer experience Customer experience, marketing intelligence and big data (30%) Consumer knowledge Relationship Marketing Strategy of customer relations (negotiation skills) CRM management Issues and definition of big data Predictive Marketing 4 to 6 months corporate internship Projects carried out in partnership with renowned companies Creating a digital communication campaign "as a web agency" from a real demand an advertiser Creating a website and a blog: Preparing and conducting practical workshops "toolboxes", in partnership with Atlantic 2.0 and many digital experts: www.marketing-digital.audencia.com Project E-commerce (deployment of an online sales platform, acquisition strategy and optimization of an offer ...) offered by e-merchant or a great brand Design and creation of a CRM tool according to a specification drawn up by a partner company Close collaboration with digital experts The Atlantic 2.0 cluster was created by a group of entrepreneurs in order to increase the influence of the web and digital innovations, organizing workshops focused collaborative projects and events in partnership with its members and the community of web influencers. The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Examples of theses The impact of big data on the music sector What economic model for pesse in the digital age? What is the impact of mobile technologies on customer knowledge in the banking sector? Cause consumer engagement with the connected display Redefinition of the role and performance of online advertising through Big Data. How digitize outlets in the development of a omnichannel strategy? The example of the retail sector in France Issues and specificity of the digitalization of customer relationship management (eCRM) in the retail sector and consumer goods. The impact of theories of consumer behavior and big data in the video game industry What are the levers adapted to Marketing Collaborative consumers? Target Skills Analyze the product market, the needs of consumers, user experience and competition Making a traditional marketing plan and digital product or range after developing the technical specifications Design a business plan Designing the development strategy of product and brand Establish brand deployment strategy Master the basic techniques of the web, language and technical, mobile and creative technologies Master the web marketing tools Mastering the marketing levers to performance on the Internet (fixed and mobile) Manage analytical tools and management of marketing campaigns: viral marketing, communities, entertainment sites Use online sales tools: levers and sales techniques, the techniques of web marketing and e-advertising (recruitment, conversion, customer retention) Structure their thoughts and build its communication tools Generate Internet traffic Master the consumer data collection tools and transactional multi-sources Analyze data Manage its communication strategies and distribution using the tools of visualization and data processing Examples of opportunities Marketing Development Manager Responsible e-commerce Retail Director Merchandising Manager Web-Marketing Manager Responsible e-commerce Web SEO Manager Responsible e-marketing Digital Communications Manager CRM Project Manager / Member Relations Community Manager Web Project Manager Innovation Manager Animation responsible and content of a site Head of traffic Studies and benchmark Manager Traffic Manager Strategic Digital Glider Responsible e-reputation Target Skills Analyze the product market, the needs of consumers, user experience and competition Making a traditional marketing plan and digital product or range after developing the technical specifications Design a business plan Designing the development strategy of product and brand Establish brand deployment strategy Master the basic techniques of the web, language and technical, mobile and creative technologies Master the web marketing tools Mastering the marketing levers to performance on the Internet (fixed and mobile) Manage analytical tools and management of marketing campaigns: viral marketing, communities, entertainment sites Use online sales tools: levers and sales techniques, the techniques of web marketing and e-advertising (recruitment, conversion, customer retention) Structure their thoughts and build its communication tools Generate Internet traffic Master the consumer data collection tools and transactional multi-sources Analyze data Manage its communication strategies and distribution using the tools of visualization and data processing Examples of opportunities Marketing Development Manager Responsible e-commerce Retail Director Merchandising Manager Web-Marketing Manager Responsible e-commerce Web SEO Manager Responsible e-marketing Digital Communications Manager CRM Project Manager / Member Relations Community Manager Web Project Manager Innovation Manager Animation responsible and content of a site Head of traffic Studies and benchmark Manager Traffic Manager Strategic Digital Glider Responsible e-reputation   [-]

Master of Science and MBA in Food and Agribusiness Management

Campus Full time 12 months September 2017 France Nantes Brazil São Paulo + 2 more

1-YEAR DOUBLE DEGREE IN A GROWING & DYNAMIC INDUSTRY- Food & Agribusiness Management [+]

1-YEAR DOUBLE DEGREE IN A GROWING & DYNAMIC INDUSTRY With the increasing impact of globalisation and advancing technologies, the food, agrienergy and agricultural industries are in a state of expansion and evolution. As two of the world’s leading countries in agribusiness, France and Brazil are poised to play a fundamental role in the future of the food industry. In the Master of Science and MBA in Food and Agribusiness Management (FAM) programme, you’ll learn how to excel in all aspects of food and agribusiness management – and earn degrees from two of the top business schools in France and Brazil: Master of Science degree from Audencia Business School in France MBA degree from Escola Superior de Propaganda e Marketing in Brazil Find out more about this programme here KEY INFORMATION Degree earned: Master of Science and MBA in Food and Agribusiness Language: English Programme start: September Duration: 12-14 months, full-time Tuition: €14,850 Eligibility Four-year bachelor’s degree in any field Proficiency in English* *English test score (TOEFL, TOEIC or IELTS) not required for native speakers or applicants who have completed their higher education in English Application process Application online at www.apply.audencia.com Essay and interview for eligible students Admission confirmed shortly after the essay and interview Application deadline Admissions are open until the class is full; however, due to the limited number of seats available, candidates are strongly advised to apply before the early-application deadline of 31 January. Food for Thought Scholarship Project-based scholarship for innovation in food and agribusiness. Each scholarship can be up to 50% of tuition fees. Contact us for further information. [-]

MASTER OF SCIENCE IN MANAGEMENT-ENGINEERING (GRANDE ECOLE)

Campus Full time 18 months February 2017 France Nantes

CREATIVE INTERNATIONAL MANAGEMENT TRAINING FOR ENGINEERS [+]

CREATIVE INTERNATIONAL MANAGEMENT TRAINING FOR ENGINEERS Develop a dual competency in management to increase your effectiveness and employability as an engineer. As the first French school of business to open our doors to engineering students, Audencia Business School is well established in the field. Your training will be of the highest quality.

 During the MSc in Management-Engineering programme, you’ll study entirely in English. Your programme is where engineering meets international management, which accelerates your creativity. Graduates are qualified for roles requiring engineering expertise and business strategy within a global environment.

 Find out more about this programme here As a graduate, you’ll be uniquely qualified for top positions in engineering and management. Audencia developed this original programme in partnership with five national and international corporations looking to hire engineers with managerial skills: KEY INFORMATION Degree earned: MSc (Master of Science) in Management-Engineering Language: English Duration: 1 year + internship (4-6 months) Programme start: September or February Tuition: €18,500 Eligibility: Proficiency in English and a 4-year degree in engineering or science Application process Application online at www.apply.audencia.com Essay and interview for eligible students Admission confirmed shortly after the essay and interview [-]

Master of Science in Supply Chain and Purchasing Management

Campus Full time 18 - 24 months September 2017 France Nantes Italy Milan + 2 more

Double degree from Audencia in Nantes and MIP in Milano [+]

EARN YOUR DOUBLE DEGREE IN NANTES & MILAN The MSCPM with Audencia Business School and MIP Politecnico di Milano – Graduate School of Business (MIP) prepares you for an exciting career in a domain that is strategic to any company today. Double your qualifications and network with a double degree (MSc) and connections from Audencia and MIP, two of the top business schools in Europe. Double the cultural immersion in two of the best places to study – Nantes, France, one of Europe’s most liveable cities, and Milan, Italy, a business and innovation hub. Double your competencies by studying the field from business and engineering perspectives with a global faculty and team of professionals. Double the reputation with two top-ranked institutions and a programme holding professional accreditation with CIPS and academic accreditation with CGE. KEY INFORMATION Degree earned: MSc (Master of Science) in Supply Chain and Purchasing Management Language: English Duration: 18-24 months, full-time Programme start: September and January Tuition: €15,000 for Core Track; €19,000 for Extended Track Eligibility: Core and Extended Tracks: proficiency in English Core Track: four-year bachelor’s degree in business or engineering Extended Track: three-year bachelor’s degree in any field, or four-year bachelor’s degree in a field other than business or engineering Application process Application online at www.apply.audencia.com Essay and interview for eligible students Admission confirmed shortly after the essay and interview Scholarship We award over €500,000 in scholarships per year, giving students around the world the opportunity to study in a world-class environment. Contact us for further information. [-]

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Contact

Audencia Nantes École de Management

Address Route de la Jonelière 8
Nantes Cedex 3 44312, France
Phone +33 2 40 37 34 34