IED – Istituto Europeo di Design Rio de Janeiro

Introduction

A city on the constant lookout for something new.

Rio de Janeiro has always been the summary of everything that is Brazil.

It is the point where cultural diversities converge, and the theatre where all the country leading cultural movements and events stage their débuts.

Rio is home to the samba and the bossa nova, to Brazil modern architecture and contemporary art, to concrete poetry and the neo-realist “Cinema Novo” movement.

The city rich plastic creativity, inventive capacity, fascinating colour schemes and “re-invented” materials are a genuine sign of Brazil multiple identities.

This is a spontaneous and non-academic form of design in practice, a sort of crossdiscipline where fashion, graphic and product design meet in search of an evolution of forms and experiences.

Within the boundaries of Rio Genius Loci, IED will focus its teaching programs to take in not only Design, Fashion, Communication and Visual Arts, but also the innovative principles of sustainable architecture and of strategic and service design.

This school offers programs in:
  • Portuguese (Brazil)

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Programs

This school also offers:

Master

Graduate In Digital Projects

Campus Part time 400 hours March 2017 Brazil Rio de Janeiro

A graduate in Digital Project aims to encourage students to develop projects for digital media, including its limits and possibilities. [+]

A graduate in Digital projects It aims to enable the student to develop projects for digital media, including its limits and possibilities. 2nd Panel of Digital Projects Home: March Lessons: Monday and Wednesday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: A graduate in Digital Project aims to encourage students to develop projects for digital media, including its limits and possibilities. During the course the student develops a series of exercises and projects that puts you in touch with ideas, methods and tools that promote innovative and creative results. Grounded in practice and collaboration as the primary means for understanding concepts and the absorption of content, this graduate aims to enable the student to participate in multidisciplinary teams to develop complex projects. Audience: Professionals in the areas of design, information technology and other stakeholders in the design and development projects for digital media, such as websites, applications, games, interactive exhibits. Course topics: - Design; - Programming; - Design methodologies; - Visual arts; - Data visualization; - Infographics; - Creativity and innovation. * The IED Rio reserves the right to postpone the course if they do not get a quorum. Coordinator: Peter Segreto Peter Segreto is director of Chaos! Video & Design studio that develops graphics and digital projects for cultural and corporate markets. Degree in architecture from FAU-UFRJ and master of design from PUC-RJ, where he developed the thesis "Microcinema - the impact of new digital technologies on audiovisual production," teaches about digital media and has participated in lectures and tables at universities and events in Brazil and abroad. Director of ADG Brazil, conceived and coordinates the Brazil Digital Award - BRIO. Periodization: 1st Semester (135h) Introduction to digital design (12h) - Marcelo Alt Introduction to Information Technology (12h) - Victor Fusco Project I (12h) - Peter Segreto Interface design I (12h) - Marcelo Alt Web development (12h) - Victor Fusco Project II (12h) - Peter Segreto Creative research (12h) - Eduardo Pucu Creativity laboratory (36h) - Renato Alarcão Thematic seminars (15h) 2nd Semester (135h) Design Interface II (12h) - Marcelo Alt Creative programming I (12h) = Victor Fusco Project III (12h) - Peter Segreto Design experience I (12h) - Marcelo Alt Creative programming II (12h) Victor Fusco Project IV (12h) - Peter Segreto Sustainability in design (12h) - Marco Maia Laboratory of physical interfaces (36h) - Henry Monnerat Thematic seminars (15h) 3rd Semester (130h) TCC (40h) - Peter Segreto and Isabel Xavier Design experience II (12h) - Marcelo Alt Creative programming III (12h) - Victor Fusco Connections (12h) Presentation techniques (18h) - Marcelo Alt Digital Prototyping Laboratory (36h) - Bernardo Alevato Ementário: Module I - Introduction to digital projects (36h) - Eduardo Pucu Introduction to digital design (12h) Revision of the basic concepts and graphic design bases and suaaplicação in preparing projects for digital media. Presentation skills, tools, and cases that illustrate and facilitate the architectural design exercise. Introduction to Information Technology (12h) Presentation of key technologies and languages ​​used in the development of digital projects and structural and basic knowledge about networks and computers. Project I (12h) Exercise Development facing the organization and presentation of information and data through interactive interfaces. Module II - Designing websites and mobile apps I (36h) - Victor Fusco Interface Design I (12h) Introduction to interface design for digital means. Information architecture, data modeling, development of wireframes and navigation flows. Web development (12h) Introduction to current technologies used in the development of websites, portals and mobile applications. Presentation of structural concepts of languages. Practical exercises realizable using HTML, CSS, Javascript. Project II (12h) website design and development application seeking the understanding of all projective steps and technologies involved. Conducted in collaboration with the Laboratóro of Creativity. Module III - Designing websites and mobile apps II (36h) - Victor Fusco Design Interface II (12h) Definition and development of interactions and transition according to the project assumptions. Development responsive interfaces. Creative programming I (12h) Presentation of the fundamental concepts of computational logic and design of algorithms using digital and analog tools. Project III (12h) website design or development oriented application for FDI River, your community or your surroundings. Application techniques of creative research in raising issues, opportunities and the definition and validation solutions. Module IV - Creative Programming and experimental projects (36h) - Peter Segreto I experience design (12h) Presentation of concepts of immersion, virtual reality, augmented reality, interactive spaces. Critical analysis and architectural design approach and success of applications. Presentation tools and technologies currently used in the market. Creative programming II (12h) Introduction to creative programming using Processing. Development of practical exercises to implement the concepts presented. Project IV (12h) Development of an experimental project in collaboration with Laboratory of physical interfaces. Module V - Experience and Immersion (36 hours) Peter Segreto Design experience II (12h) Application of the concepts discussed in chair design experience I using techniques such as mapping, applications for creating augmented reality, generation of immersive environments from photos and videos. Creative programming III (12h) Data visualization and infographics using Processign. Connections (12h) The connections chair holds meetings with market professionals, lectures by experts, special workshops, visits to companies and laboratories. Module VI - creativity Laboratory (36h) - Renato Alarcão Practical and theoretical exploration of the multiple paths of creativity and idea generation. Visual metaphors and the combination of text and images in the creative process. Sketchbook production as experimental tool and discovery. Module VII - Physical Interfaces Laboratory (36h) - Henri that Monnerat Concepts, practices and technical foundations in the development of man-machine interactive projects. Display cases and tools used in the creation of physical and interactive interfaces. Fundamental notions, hardware, boards, sensors. Development projects and practical exercises using the concepts presented. Module VIII - Digital Prototyping Laboratory (36h) - Bernardo Alevato Presentation techniques and tools that enable the prototyping and simulation of digital projects of diverse natures. The prototyping as a design methodology. Conducting usability testing and the generation of alternatives. The various prototyping stages and increase the complexity of the prototype. Collaboration and mentoring in the development of prototypes of course conclusion work. Module IX - Methods and techniques (42h) Eduardo Pucu Creative research (12h) Submission of dossiers and research methods from multidisciplinary umaabordagem inspired by ethnography, in order to feed new ideas. Analytical and creative techniques for each immersion step in the project. User-centric projects. Sustainability in design (12h) Concepts and definitions that approximate the sustainability ideas to the practice of design. Cases involving presentation of sustainability tools and digital media. Development of sustainable architectural design attitude. Presentation techniques (18h) Techniques and presentation methods. Critical analysis of notable cases. Construction speech and visual presentations. Digital and analog tools. Collaboration and mentoring in the development of the presentations of the course conclusion work. Thematic seminars (30h) Meetings with market professionals bringing transversal contents to all of FDI Rio postgraduate courses, in order to bring the students cause projects in collaboration and the creation of a community that can support the development of innovative and creative projects. TCC completion of course work (40h) - Isabel Xavier Completion of course work development aggregating the information, concepts and experiences shared by all current chairs in designing a complex project. We seek a final result of excellence to present the awareness of design practice, appropriate technical knowledge, clarity and objectivity exposure. [-]

Graduate In Marketing And Fashion Communication

Campus Part time 400 hours March 2017 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right to postpone the course if you do not get a quorum. Coordination: Gláucia Centeno Gláucia Centeno is a journalist with training in fashion. Master in Communications from PUC-Rio, an expert on the history of Brazil by Candido Mendes University and Business of Film and TV FGV. Teaches in undergraduate and graduate programs in Business Administration, Communication and Design in institutions Cândido Mendes, Senai Cetiqt, UVA and Estacio. Coordinated the course of Fashion Design of Unipli by 2011 and the Fashion Center Estacio by 2006. Researcher in the areas of fashion, culture and identity, also served as manager of postgraduate courses in Behavior Research and Consumer Senai Cetiqt and Fashion Design distance at the same institution. Modules: Module 1 - 30H Seminars: 30H will be held debates on contemporary issues of market and encounters with cross-cutting themes to the postgraduate courses. Module 2 - 36H Marketing and Fashion Communication - concepts: 18H This course will discuss concepts, context and terminology relating to the areas of marketing, communication and fashion. Fashion Culture: 18H Discipline present systems and fashion phenomenon interfaces from different areas of knowledge, and fashion references regarding styles, contexts and markets. Also will address the relationship between fashion and different fields to create new discourses. Module 3 - 36H Chain and Fashion Market: 12H In this course, the student will contact the workings of the fashion chain and its specificities, the textile fiber the marketing of the product, through the spinning industry, weaving, production, finishing, beneficiamentos and distribution fashion product. Brand Management: 12H This course will present concepts of branding, as well as methods, practices and tools of management processes in relation to sub-brands and product lines that make up a fashion brand, highly relevant in the contemporary context elements. Meaning process in Fashion: 12H From the symbolic and communicative aspects of fashion-related objects; discipline will address the construction of meaning in the productive sphere and the subject-object relationship as well as production conditions, agents, contexts. Module 4 - 36H Behavior and innovation: 12H The consumption phenomenon as experience and their relationship with new behaviors and practice of innovation in contemporary society are the main elements discussed in this discipline. Trends and new scenarios: 12H trend concept, macro and microtêndencias. In this course, the student will have access to tools for research in the field of fashion, and mapping techniques and record trends for the construction of new scenarios. Creative Economy: 12H Of great importance in the contemporary scene, the creative economy and entrepreneurship will be addressed as a strategy capable of integrating various sectors and leverage local development, from the references of identification of the cultural and creative sector. Module 5 - 36H Workshop 1 - The Case Brazil: 12H One of the course differentials, this module focuses on Brazil and its particularities in the national and international fashion market. The course will present the cultural and social contemporary setting; fads, new behaviors, local culture and specific territorial contexts. Workshop 2 - TCC: Br Market Outlook: 24H This workshop aims to present the diversification fashion segments in Brazil and its specificities and its main perspectives, such as luxury, People's Market, Fast Fashion, Local DNA, and- commerce, among others. The content featured in this workshop will be a reference for conducting the TCC (Work Course Conclusion) Module 6 - 36H Strategic Marketing: 24H Discipline submit content such as marketing indicators Analysis, Diagnosis and implementation strategies, market cycle and marketing mix in the context of fashion. Fashion plan Marketing: 12H In this course, the steps and elements of the marketing plan aimed at the fashion area will be addressed considering situational analysis of market, organizational information, user analysis and market tactics and operational actions. Module 7 - 36H Integrated communication: Thematic 24H of great importance in the market, this course will present different types of communication (strategic, tactical and operational) and its use in the contemporary context. Characteristics and peculiarities of the use of different media (TV, radio, internet, newspaper, outdoor and mobile). Communication Plan: 12H will be addressed in this discipline steps and elements of the communication plan, as well as their preparation and development in the context of fashion. Module 8 - 42H Fashion Communication: 18H Contemplating areas as specialized press, advertising, PR and events, the course will deal with the use of media in the contemporary world of fashion, its diverse applicability and multiple platforms. Visual Merchandising: 12H this discilina the student will have contact with possible discourses related to the field of fashion, as well as the reflection and embodiment of language and its nature as representation and communication object. Also will be presented the strategies for building spaces and product communication elements and services, to promote experiences that strengthen the brand identity and the relationship with the public. Digital Marketing: 12H The course will address the specifics of the digital channels of direct marketing and collaborative tools for building content, beyond the perception of consumers and the online relationship. Also discussed the digital commerce and marketing planning for activities in the internet environment. Module 9 - 36H Legal and financial aspects of the business: 21H understanding of the financial environment, cost and pricing, legal protection of authorship, intellectual property, privileges and thematic records will be covered in this course. Eco Sustainability and Corporate Social Responsibility: From 15H great emphasis today, this content will be addressed in the discipline through the fashion context in the contemporary scene from the benchmarks of sustainability and social responsibility. Module 10 - 36H Research methodology 12 Introduction to the basics of scientific methodology and the main lines of epistemological thought, with emphasis on contemporary views. Teaching of Higher Education: 12H Career Management: 12H The course will aim to discuss the planning and consolidation of professional career in the contemporary business environment. Job Completion Course - 40H TCC - Completion of course work: 40H This course will be conducted applied projects marketing and fashion communication focusing on the Brazilian scene, related to one of the perspectives or approaches presented throughout the course. [-]

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Contact

IED Rio - Istituto Europeo di Design

Address Avenida João Luís Alves 13
22291-090 Rio de Janeiro, Brazil
Website http://www.iedrio.com.br/
Phone +55 21 3683-3786