Specialised Master in Marketing & Communication

ESCP Europe Business School

Program Description
EFMD Equis Accredited
AACSB Accredited

Specialised Master in Marketing & Communication

ESCP Europe Business School

Studies at Paris and London campuses.

Scientific Director: Prof. Benoit Heilbrunn

Objectives of the programme

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace.

Career opportunities

Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc.

Curriculum

A combination of theory classes and of live practical cases:

  • Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc.
  • Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc.
  • Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc.
  • 360° Media Strategy Seminar presented by experts in the field
  • Live Practical Cases in Marketing and Communication
  • Professional Conferences

International seminar

5 months in Paris • 1 month in London

Class Profile

  • Business: 46%
  • Law and Political sciences: 13%
  • Engineering : 8%
  • Humanities and Social Sciences: 10%
  • Life and Health sciences: 3%
  • Other fields (architecture, literature, philosophy) : 12%
  • Political Science: 4%

25% international students

73% women, 27% men

Language requirement

French and English

Duration

1 year (Start in September)

Job Survey

39K€ is the average salary after the MS.

Less than 3 months after graduation 78% are employed.

41% have a job with an international dimension.

In which sector:

  • Media/Publishing/Arts/Culture: 19%
  • Luxury: 19%
  • Chemical/Pharmaceutical Industry: 13%
  • Commerce/Retail: 9%
  • Communication/Advertising: 9%
  • Other: 31%

How to apply

  1. Online application
  2. TOEFL, TOEIC or IELTS scores
  3. Personal interview if eligible
This school offers programs in:
  • English


Last updated December 7, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
1 year
Full time
Price
Price
17,500 EUR
Information
Deadline
Start date Sept. 2017
Place
France Paris
Application deadline Request Info
End date Request Info
Duration 1 year
Price 17,500 EUR
Videos

Marketing and Communications - Specialised Master